Optimizing WordPress for Speed and Conversions

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Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a revenue driving machine. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: WordPress Nicholas Reese, Resident Rockstar, Microbrand Media (Twitter @nickreese) (Moderator) Willie Jackson, Senior Marketer and Engineer, W3 EDGE (Twitter @williejackson) David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)

Optimizing WordPress for Speed and Conversions

Pick a Good Host
Dedicated or VPS
(strong SLA & resource guarantees)

Managed WordPress Hosting

Check #ase2012 for the links

Check W3C Compliance
validator.w3.org

Check and correct errors

Reduce Javascript
Remove excess tracking scripts

Consider static elements

Place all script below </body>

Optimize images
Size images to fit space

Remove metadata

Use JPG in place of PNG
(when you can)

Try WP Smush.it

Use CSS Sprites for Images

Reduces HTTP requests
Try spriteme.org
css-tricks.com/css-sprites

Check #ase2012 for the links

Reduce Plugins
Misbehaving plugins can be a
big speed drain
Server pounding HTTP requests

Unnecessary database writes

Out of control SQL queries

Security Vulnerabilities

Delete don’t deactivate!

Optimize Post Lists
Don’t show full post

Remove social buttons

Minimize image use

Paginate results

Last 1 - 2 - 3 - 4 – 5 Next

Create a mobile version
Mobile Optimized CSS

JS Browser Discovery*

Media Query &
Responsive design

Sub Domains Optional

Optimize for Keyboards
http://goo.gl/Q626v

Mobile WP Plugins

WordPress Mobile Pack

Mobile Press

Check #ase2012 for the links

Web Development &
Online Marketing

David Vogelpohl
Mobile Apps &
@davidvmc Mobile Web

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Hi guys! To do the first things first, I have to introduce myself and my background, and we need an explanation for the reason and incentive behind this summary presentation and the series of articles that may follow for more details. I am a game designer with a focus on economy design. After some years of working in game design, I felt the most inspiring thing for me is seeing an increase in a graph (of course, not the churn graph). The combination of this with a focus on features and their results and the needs of the game led me toward becoming a product manager. At first, I started reading about product managers' roles, responsibilities, daily routines, and most importantly, the methods they use for fulfilling their responsibilities. Initially, I tried to implement these methods in our structure, but the deeper I delved into gaming product management, the more methods I found that needed to change to achieve the best results. After some time, I realized that having knowledge of how product managers in application products operate is necessary but not sufficient to call oneself a game product manager. Of course, they invented the wheel, special thanks to them, but the fact is that we do not have a car; we have bicycles or airplanes! So, the same wheel does not work for us! In this series of articles, I want to describe how things are different when playing the role of a PM or GPM, what you need to know, and what are not our primary challenges. How to become a GPM after discussing the pros and cons of being a PM or GPM. If you are going to choose between one of them, you can stop reading this and choose PM! But if you are passionate about becoming a GPM, I suggest you read these, then take a deep breath, make your final decision, take your sword, and be ready to face dragons, without knowing how to use the sword!

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A while back I created this training material for project managers in 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴. I am now sharing it widely since it is useful to a broader audience. A central theme is that project management is much more than putting together presentations. It covers all kinds of high-level cognitive efforts, which is why it is exciting (at first). It is also important to note that you do not improvise your way into project management. It is a well-developed craft that is far down its experience curve. I started my career at McKinsey & Company in 1984 and was an Engagement Manager between 1986 and 1989. I then became a partner. So my project management days are long gone, but I have interacted with and trained countless young consultants since. The document is not a manual. If you follow it 100% you would not have time to do your project management job. But I trust there is always an idea or two that is useful on any project. To me, the most difficult part of this document was to create the 18 rays with the grey contours. It involves some trigonometry. Getting this right was fun.

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Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. research is integral to every aspect of business operations. It supports informed decision-making, identifies opportunities and threats, enhances customer understanding, improves efficiency, fosters innovation, aids in strategic planning, refines marketing strategies, manages risk, boosts employee satisfaction, enhances financial performance, and informs policy formulation. This comprehensive understanding and application of research allow businesses to operate more effectively and sustainably in a competitive environment. Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It encompasses the principles, procedures, and techniques used by researchers to collect, analyze, and interpret data. Essentially, research methodology provides the blueprint for the entire research process, ensuring that the study is carried out in a structured, reliable, and valid manner.

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