Onboarding users on to your app

Dmitry Klymenko talking about news in Mobile App Analytics at Cocoaheads, Sydney. Mar 2019. Analytics major players, options for small, medium and enterprise businesses

Google have release Google Analytics 4. The biggest differences in that Google Analytics 4 includes a new data model that changes the way data is collected, stored and filtered. Google has promised plenty of new features over coming months, but here some of the big new things you'll find in GA4. Read the full post at https://bit.ly/Google-Analytics-4

What makes some mobile app users leave while others stay? To find the answers, dig deeper into your app’s metrics using a method called Cohort Analysis.

Google a sorti la nouvelle version de Google Analytics 4. Avant de passer sur la nouvelle version, il est important de bien comprendre son fonctionnement, d'apprendre à l'installer et l'utiliser et comprendre les problématiques liées au RGPD. https://admaker.fr/

Google Maps is a web mapping service launched in 2005 that provides map information via desktop and mobile. It collects authoritative map data from various sources like governments and combines it with Google's own data through satellite imagery, street view photos, and algorithms. A survey of 32 people found most use Google Maps due to its convenience for locating places anywhere, anytime with just a few clicks. While some have privacy or accuracy concerns, Google Maps has become an essential tool embedded in many websites and apps for directions, finding nearby restaurants, and calling taxis. It is expected to have an even larger user base as mapping technology becomes more accessible online.

The document discusses branding strategies for 2023. It emphasizes that good branding creates a lasting impression and differentiates a business from competitors through a complex combination of visual elements and storytelling. Successful brands in 2023 will have a clear purpose to better the world, engage customers through branded memes and online communities, and respond to shifting consumer expectations around diversity and social issues. Brands must be genuine and transparent in their mission in order to foster deeper loyalty from purpose-driven consumers.

This document provides an overview of digital statistics for 20 countries in the Middle East, North Africa and Turkey region. It details metrics such as total population, internet users, active social media users, mobile subscriptions, internet and social media penetration for each country as well as for the region overall. Key findings are also presented for metrics like the share of mobile vs desktop web traffic and the breakdown of pre-paid vs post-paid mobile subscriptions.

Uygulayabileceğiniz 12 Sosyal Medya Taktiği - Serkan Eskalen www.serkaneskalen.com

A closer look at the online habits and behaviours of South-East Asia's young adults, with a particular focus on the social media preferences of people aged 16 to 64 in Indonesia, the Philippines, Malaysia, Singapore, Vietnam and Thailand. These were the slides that Kepios's Simon Kemp presented at the Singapore International Foundation's Public Diplomacy in Asia Conference in July 2021.

This presentation on Mobile app marketing covers user acquisition strategies for launch and growth stage. Detailed info on user acquition - campaign planning, incent vs. non-incent, network selection, creative planning and testing, buying models, programmatic buying for mobile, campaign performance and analytics. I presented this at NASSCOM Game Developers Conference ( NGDC 2015 ) in Pune, representing [x]cube LABS.

This presentation contains DataReportal’s update on Instagram adoption and use around the world in October 2021, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms

Agile methodology allows the modern marketing team to adapt to fast-changing market conditions, respond to immediate sales needs, and prove ROI quickly and consistently. Bonus: three tools that will make you a lot of money quickly.

This document provides a mobile app promotion strategy. It discusses metrics to measure app effectiveness like active install rate and average app rating. Content should be created to explain how to use the app across blogs, social media and more. A product demo video should be recorded. A dedicated landing page should be launched to direct users to sign up for alerts. Targeted paid ads on platforms like Google AdWords and Facebook can be used to promote the app during launch. Key performance indicators like downloads, shares and leads will help evaluate the strategy's success.

Product interviews can be nerve-wrecking and stressful, especially if you aren’t properly prepared. However, if you know exactly how to get ready, the experience can be incredibly rewarding. We cover what research you should do before the interview, how to craft the best possible answers, ways to distinguish yourself from other candidates and discuss what's required to get the job offer you really want. - An overview of the types of questions to expect - Best ways to prep for a Product Manager interview - Do's and Don'ts for the actual interview - A comprehensive list of books, online training, and other online resources related to product interviews

Google Analytics 4 is replacing Universal Analytics, which will sunset on July 1, 2023. There are several key changes in GA4: 1. It has an event-based data model where all interactions are tracked as events rather than hit types. 2. Metrics like users and sessions are defined differently, which can lead to discrepancies compared to Universal Analytics. 3. Reporting is less built-out so custom reporting solutions are important. 4. Account structure no longer uses views, instead properties can have multiple data streams to segment traffic. 5. Integrations and privacy controls are improved to adapt to changes in online tracking and regulations. Migration must be done carefully to avoid losing important data.

Le 14 octobre 2020, Google annonce la sortie officielle de Google Analytics 4 (GA4), l'évolution finale de Google Analytics App + Web qui était en beta depuis plus d'un an. Quelles différences entre Google Analytics 4 et Google Analytics Universal ? Doit-on passer de l'un à l'autre maintenant ? Quelles sont les nouveautés ? Nous allons voir tout ça en détail, et bien plus encore. Table des matières Proposition de valeur du nouveau Google Analytics 4 Un changement de paradigme Tracking automatique de plusieurs interactions Un analytics cross-device ET cross-plateforme Plus respectueux de la vie privée, plus de contrôle sur les données Dopé à l'intelligence artificielle Un mot sur la technologie derrière Google Analytics 4 Attendre, switcher, utiliser en parallèle ? Un produit encore en beta (mais avancé) Certaines fonctionnalités manquent encore Mais des fonctionnalités importantes sont présentes depuis peu Migrer d’Universal Analytics à GA4 Créer une propriété GA4 depuis zéro Paramétrer des événements Événements collectés automatiquement Les évènements recommandés Les évènements personnalisés Tour rapide des différents rapports Un rapport temps réel centralisé Les rapports d'acquisition Les rapports d'engagement Les rapports de monétisation Les rapports de fidélisation Les rapports démographiques Les rapports technologiques Les conversions Les évènements Les audiences Propriétés utilisateur DebugView Analyse, là où la vraie force réside La template gallery Autre nouveauté phare : une liaison native gratuite avec BigQuery Conclusion sur GA4 Commençons par les points positifs (et ils sont nombreux) Mais il y a aussi des côtés négatifs (rien n'est parfait)

All the data, statistics, and trends you need to make sense of digital in Germany in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Germany, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/

The document discusses 7 common reasons why users uninstall mobile apps. These reasons include: 1) The app becomes irrelevant to the user's needs or interests over time. 2) Issues with memory usage, network usage, or push notifications disrupting the user. 3) A poor user experience due to bugs, slow performance, or bad design. 4) Interruptions to core device functions like making calls or using the camera. 5) Sudden unwanted changes in pricing or payment requirements. 6) The app requesting unnecessary or excessive private user data or permissions.

eople spend more and more time on their smartphone and so your users! Building an app can then to be a good idea to keep in touch with them but it’s a fully-fledge process. A multitude of features, designs, ergonomics, technologies and prices are possible… So where should you start? During this 45min Workshop, Philippe Dumont will give you actionable advice on: - Get your objectives right - Build your Mobile App brief - The right Budget for the right development - The 4 phases of your development cycle - Overview of mobile development technologies you can use Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009. He will give you all the tips to build the perfect app according to your budget ;)

The document discusses testing and publishing mobile apps. It provides an overview of app distribution options and guidelines for publishing on different platforms. It also covers topics like app templates, testing tools, automation, and strategies for validating apps and keeping users engaged.

The document discusses best practices for mobile application development and management. It covers the project life cycle, including initiating, planning, executing, monitoring and controlling, and closing a project. It also discusses managing enterprise mobility through a holistic approach, common challenges such as scheduling concerns, and best practices for use scenarios, prototypes, user interfaces, store submission, and testing. The overall focus is on effective strategies for developing and managing successful mobile applications and projects.

The document discusses agile product development and user experience design, describing agile methodology as an iterative approach performed by cross-functional teams to deliver high-quality, cost-effective software. It also outlines different user types, techniques for simplifying complex interfaces, principles of behavior-driven development, and how to use analytics and A/B testing to continuously improve products based on validated user feedback.

Tapjoy shares its pre-launch checklist 101 for mobile app developers. This presentation shares five things developers should keep in mind before launching their mobile game.

In this presentation, Dan Vallejo from Growth Lab @ Google, talks about using in-app growth patterns to drive engagement and retention across consumer apps

The document summarizes key points about usability workshops and testing. It defines usability and discusses its importance. Usability is defined as how easy user interfaces are to use based on factors like learnability, efficiency and satisfaction. The document outlines usability testing methods like card sorting, prototyping and A/B testing. It emphasizes the need to test assumptions and iteratively improve products based on user research.

The document provides tips for improving the user experience of Windows Phone apps. It discusses focusing on metro design principles, ensuring ease of use by following platform conventions, making sure the app delivers on what is promised in its description, and specializing so the app excels at one thing. The author advocates testing apps through usability studies and advises developers to think about visual design, navigation, and how their app compares to similar options in the store.

From User Vision's presentation on remote usability testing describing some of the main methods, challenges, tools and tips for successful remote usability testing for user experience

In this talk, I tell the audience how Usability can help create a more inclusive world while helping businesses grow. I also shared ways in which companies can make usability a part of their product development culture

Usability testing involves having representative users complete typical tasks while observers take notes on their experiences. Early testing prevents costly late-stage changes. While large companies use expensive labs, low-budget testing can also provide useful insights through informal sessions. The results should be reviewed collaboratively to improve the interface design and ensure it meets users' needs.

The document discusses key principles of user interface and user experience design. It covers several important topics: 1) It defines usability and explains why it is important, noting that users will leave a website or app if it is difficult to use, understand, navigate, or find answers. 2) It outlines various usability principles for designing interfaces, such as learnability, efficiency, memorability, reducing errors, and satisfaction. 3) It discusses important concepts like understanding users, designing for the user's mental model, following conventions like the "7+/-2 rule", reducing unnecessary tasks, and applying principles like visibility and feedback. 4) It describes different types of navigation, improving navigation, and common