SlideShare a Scribd company logo

Instagram Case Study Presentation

•
•
G
ggagga110

The team conducted research and designed a print feature for Instagram. They: 1) Surveyed Instagram users and identified that most print for gifts and want easy, customizable printing. 2) Created personas of potential users and discovered needs like minimal effort printing. 3) Prototyped the feature in PopApp and Flinto, finding the print icon location and editing was unclear. 4) Iterated the designs based on user testing, adding a print queue and making print an option in likes/comments. 5) Developed a higher fidelity Axure prototype with the checkout flow. 6) Identified opportunities like easier project access and more engagement through tapping photos instead of below.

Related slideshows

Instagram ppt
Instagram pptInstagram ppt
Instagram ppt
 
Snapchat Advertising
Snapchat Advertising Snapchat Advertising
Snapchat Advertising
 
Instagram Final Presentation
Instagram Final PresentationInstagram Final Presentation
Instagram Final Presentation
 
1 of 21
Download to read offline
I N T R O D U C E S Project 3. Team X. 2014 UXDI Winter students: Angelynn Nakaguchi, Gregg Antonucci, Roxanne Mustafa, Lucas Polavieja
T H E P R I N T F E A T U R E Project 3. Team X. 2014 UXDI Winter students: Angelynn Nakaguchi, Gregg Antonucci, Roxanne Mustafa, Lucas Polavieja
About the product Instagram is currently a mobile application for people who want to share pictures or videos with followers. It is designed for quick, easy, on-the-go sharing with the ability to comment, like and tag people in photos. ! ! ! 
 About the project ! To diversify its revenue stream beyond just advertising, Instagram is a adding a new feature to it’s app. It will now allow users to customize and purchase physical versions of their photos. ! In this case study we will: • identify where in the app we will introduce this feature • describe how people edit and customize their photos for printing • show a flow for selecting and editing photos • show a checkout and delivery flow Project 3. Team X. T H E P R I N T F E A T U R E
Case 
 study Discovery User research Design iterations Prototype Looking ahead Project 3. Team X. T H E P R I N T F E A T U R E
Discovery Process How much can we change the App? What is User Behavior within the App? Where can we perform new functions in the App? Who would this feature be used by? Discovery Project 3. Team X. User research Design T H E Prototype P R I N T F E A T U R E Looking ahead
Discovery Research Significant increase in users when new feature is added. Sources 
 Quantcast
 Gigaom Discovery Project 3. Team X. User research Design T H E Prototype P R I N T F E A T U R E Looking ahead
MANY PRODUCTS Discovery Competitive analysis • SHUTTERFLY • • MOO.COM ARTIFACT UPRISING FUTURE • PRINTSTAGRAM FEWER FEATURES MANY FEATURES • SNAPSTAGRAM • • • INSTAGRAM FOXGRAM KANVESS FEWER PRODUCTS Discovery Project 3. Team X. User research Design T H E Prototype P R I N T F E A T U R E Looking ahead
User 
 research By the
 numbers Method: We surveyed Instagram users with 10 questions about printing behavior. ! ! Findings: • • • • Discovery Project 3. Team X. More women print than men. Of the women and men who did print, the majority were mostly printing gifts. The content of the pictures was mainly family, friends and travel. A large percentage of Instagram users do print but only a small percentage were printing Instagram photos. User research Design T H E Prototype P R I N T F E A T U R E Looking ahead
User 
 research By the
 numbers Discovery Project 3. Team X. User research Opportunities identified: • • • Easy to use Customization Unique products • • • • • individuals: squares, retro/polaroids style prints mini-books stickers, tattoos flip video - convert videos to flip book calendar (future item) Design T H E Prototype P R I N T F E A T U R E Looking ahead
User 
 research Personas Mary Childs Monica Lone John Smith AGE 35-40 25-30 30-35 STATUS Married, with one child Single Married, with two children. QUOTE “I don’t like to share “I like the idea of everything I do but I like to scrapbooking and printing, give gifts” like frames, but I just never get around to it.” “The kids grow up so fast. 
 I don’t want to miss a thing. Printed photos feel more permanent.” CHARACTERISTICS Very creative (artsy-crafty) Tech Savy Very creative (artsy-crafty) Tech Savy Non-creative Tech Savy Prints Sometimes Gift Giver Power User of Social Media Does Not Prints Often Likes Humorous Gifts Power User of Social Media Prints Often Takes Pics Often of Family Wants to print more with minimal effort. Wants to print more mementos. Wants collect mementos of family and kids Wants to make quality prints easily and affordably. BEHAVIORS GOALS Discovery Project 3. Team X. ! Power User of Social Media Wants to give gifts to others that matter. Wants to print special occasions for herself. User research Design T H E Prototype P R I N T F E A T U R E Looking ahead
Design
 iteration 1 Print path YOUR FEED YOUR PROFILE SAVE! TAG (to queue) FOLLOWERS PROFILE SELECT PRODUCT PRINT EDITING CART NEW PROJECT CURRENT PROJECT PRINT SCENARIOS ADD PHOTOS INSTAGRAM PAST PROJECT NEW PRINT PROJECT PRINT HISTORY Discovery Project 3. Team X. User research Design Iterations T H E Prototype P R I N T F E A T U R E Looking ahead
Design
 iteration 1 Method: Sketches Discovery Project 3. Team X. User research The group created paper prototypes in PopApp and Flinto. Design Iterations T H E Prototype P R I N T F E A T U R E Looking ahead
Design
 iteration 1 Prototypes Findings: • • • Opportunities identified: Most users did not like the location of the print icon. Users did not see clearly how to add pictures. Editing and arranging photos from sources was not clear. 1. PopApp Discovery Project 3. Team X. User research Design Iterations T H E • • • A way to catalog/save/view the pictures saved from the feed into a print queue. Make “Save to Print” part of “like” and “comment” features. Security features need to address the user who may not want any print notifications. 2. Flinto Prototype P R I N T F E A T U R E Looking ahead
Design
 iteration 1 Flinto Discovery Project 3. Team X. User research Design Iterations T H E Prototype P R I N T F E A T U R E Looking ahead
Design
 iteration 1 Findings: Security Allowing others to print shared photos may be enough of a security concern to drive some users away. Settings need to be clear and customizable. Opportunities identified: 2. Default Settings: restriction of 
 the access for other users to print user’s photos. 1. New “Print” option in Settings. Discovery Project 3. Team X. User research Design Iterations T H E 3. “Allow Printing” setting: Selective print access - the user can manually select who is allowed to print his/her photos. Prototype P R I N T F E A T U R E Looking ahead
Design
 iteration 1 Notification PIC SEND PRINT REQUEST PROJECT Discovery Project 3. Team X. User research FOLLOWERS PROFILE Design Iterations T H E : PRINT REQUEST RECEVIED? No Notification but request is stored FROM PEOPLE I KNOW Only Notifications from Followers FROM EVERYONE FOLLOWERS PROFILE : PRINT REQUEST NOTIFICATION TURNED OFF BASED ON FOLLOWERS SETTINGS Notifications from anyone Prototype P R I N T F E A T U R E Looking ahead
Design
 iteration 1 Print request Discovery Project 3. Team X. User research Design Iterations T H E Prototype P R I N T F E A T U R E Looking ahead
Design
 iteration 1 Method: The group created a prototype using Axure. Hypothesis ! ! Findings: • • Most users were confused about the function of the print icon. Users did not understand how to create print projects. ! ! Opportunities identified: • • • • Discovery Project 3. Team X. User research Print icon should be in an obvious place. Check out flow should function like a hub. Saved pictures should be accessible for future use, so that Users can tag pictures and refer to them at a later time. Push the User throughout the 
 checkout flow. Design Iterations T H E Prototype P R I N T F E A T U R E Looking ahead
Prototype Axure Method: The team created a prototype in Axure that captured the screen-based version of the experience. ! Awareness: Awareness of the new feature. ! Set up and first run: Current Instagram Users create and purchase “print project.” ! ! Discovery Project 3. Team X. User research Design T H E Prototype P R I N T F E A T U R E Looking ahead
Looking ahead Moving forward • • • • Need easier access to project history. Further engagement through tapping on the picture - not looking below picture. Is Brand willing to change new design of hiding header in feed to stay static so user can see interaction with print icon. Is there a bridge between home, print and purchase part of app -hamburger menu? Core product experience: • • • • Discovery Project 3. Team X. User research Print Icon is Intuitive Editing is Clear Checkout Flow is clear Starting Project is Clear Design T H E Overall Impression: • Not disruptive to primary user behavior (sharing and posting photos and videos). Prototype P R I N T F E A T U R E Looking ahead
S E E P R O T O T Y P E T H A N K Y O U Project 3. Team X. 2014 UXDI Winter students: Angelynn Nakaguchi, Gregg Antonucci, Roxanne Mustafa, Lucas Polavieja

More Related Content

Instagram Case Study Presentation

  • 1. I N T R O D U C E S Project 3. Team X. 2014 UXDI Winter students: Angelynn Nakaguchi, Gregg Antonucci, Roxanne Mustafa, Lucas Polavieja
  • 2. T H E P R I N T F E A T U R E Project 3. Team X. 2014 UXDI Winter students: Angelynn Nakaguchi, Gregg Antonucci, Roxanne Mustafa, Lucas Polavieja
  • 3. About the product Instagram is currently a mobile application for people who want to share pictures or videos with followers. It is designed for quick, easy, on-the-go sharing with the ability to comment, like and tag people in photos. ! ! ! 
 About the project ! To diversify its revenue stream beyond just advertising, Instagram is a adding a new feature to it’s app. It will now allow users to customize and purchase physical versions of their photos. ! In this case study we will: • identify where in the app we will introduce this feature • describe how people edit and customize their photos for printing • show a flow for selecting and editing photos • show a checkout and delivery flow Project 3. Team X. T H E P R I N T F E A T U R E
  • 4. Case 
 study Discovery User research Design iterations Prototype Looking ahead Project 3. Team X. T H E P R I N T F E A T U R E
  • 5. Discovery Process How much can we change the App? What is User Behavior within the App? Where can we perform new functions in the App? Who would this feature be used by? Discovery Project 3. Team X. User research Design T H E Prototype P R I N T F E A T U R E Looking ahead
  • 6. Discovery Research Significant increase in users when new feature is added. Sources 
 Quantcast
 Gigaom Discovery Project 3. Team X. User research Design T H E Prototype P R I N T F E A T U R E Looking ahead
  • 8. User 
 research By the
 numbers Method: We surveyed Instagram users with 10 questions about printing behavior. ! ! Findings: • • • • Discovery Project 3. Team X. More women print than men. Of the women and men who did print, the majority were mostly printing gifts. The content of the pictures was mainly family, friends and travel. A large percentage of Instagram users do print but only a small percentage were printing Instagram photos. User research Design T H E Prototype P R I N T F E A T U R E Looking ahead
  • 9. User 
 research By the
 numbers Discovery Project 3. Team X. User research Opportunities identified: • • • Easy to use Customization Unique products • • • • • individuals: squares, retro/polaroids style prints mini-books stickers, tattoos flip video - convert videos to flip book calendar (future item) Design T H E Prototype P R I N T F E A T U R E Looking ahead
  • 10. User 
 research Personas Mary Childs Monica Lone John Smith AGE 35-40 25-30 30-35 STATUS Married, with one child Single Married, with two children. QUOTE “I don’t like to share “I like the idea of everything I do but I like to scrapbooking and printing, give gifts” like frames, but I just never get around to it.” “The kids grow up so fast. 
 I don’t want to miss a thing. Printed photos feel more permanent.” CHARACTERISTICS Very creative (artsy-crafty) Tech Savy Very creative (artsy-crafty) Tech Savy Non-creative Tech Savy Prints Sometimes Gift Giver Power User of Social Media Does Not Prints Often Likes Humorous Gifts Power User of Social Media Prints Often Takes Pics Often of Family Wants to print more with minimal effort. Wants to print more mementos. Wants collect mementos of family and kids Wants to make quality prints easily and affordably. BEHAVIORS GOALS Discovery Project 3. Team X. ! Power User of Social Media Wants to give gifts to others that matter. Wants to print special occasions for herself. User research Design T H E Prototype P R I N T F E A T U R E Looking ahead
  • 11. Design
 iteration 1 Print path YOUR FEED YOUR PROFILE SAVE! TAG (to queue) FOLLOWERS PROFILE SELECT PRODUCT PRINT EDITING CART NEW PROJECT CURRENT PROJECT PRINT SCENARIOS ADD PHOTOS INSTAGRAM PAST PROJECT NEW PRINT PROJECT PRINT HISTORY Discovery Project 3. Team X. User research Design Iterations T H E Prototype P R I N T F E A T U R E Looking ahead
  • 12. Design
 iteration 1 Method: Sketches Discovery Project 3. Team X. User research The group created paper prototypes in PopApp and Flinto. Design Iterations T H E Prototype P R I N T F E A T U R E Looking ahead
  • 13. Design
 iteration 1 Prototypes Findings: • • • Opportunities identified: Most users did not like the location of the print icon. Users did not see clearly how to add pictures. Editing and arranging photos from sources was not clear. 1. PopApp Discovery Project 3. Team X. User research Design Iterations T H E • • • A way to catalog/save/view the pictures saved from the feed into a print queue. Make “Save to Print” part of “like” and “comment” features. Security features need to address the user who may not want any print notifications. 2. Flinto Prototype P R I N T F E A T U R E Looking ahead
  • 14. Design
 iteration 1 Flinto Discovery Project 3. Team X. User research Design Iterations T H E Prototype P R I N T F E A T U R E Looking ahead
  • 15. Design
 iteration 1 Findings: Security Allowing others to print shared photos may be enough of a security concern to drive some users away. Settings need to be clear and customizable. Opportunities identified: 2. Default Settings: restriction of 
 the access for other users to print user’s photos. 1. New “Print” option in Settings. Discovery Project 3. Team X. User research Design Iterations T H E 3. “Allow Printing” setting: Selective print access - the user can manually select who is allowed to print his/her photos. Prototype P R I N T F E A T U R E Looking ahead
  • 16. Design
 iteration 1 Notification PIC SEND PRINT REQUEST PROJECT Discovery Project 3. Team X. User research FOLLOWERS PROFILE Design Iterations T H E : PRINT REQUEST RECEVIED? No Notification but request is stored FROM PEOPLE I KNOW Only Notifications from Followers FROM EVERYONE FOLLOWERS PROFILE : PRINT REQUEST NOTIFICATION TURNED OFF BASED ON FOLLOWERS SETTINGS Notifications from anyone Prototype P R I N T F E A T U R E Looking ahead
  • 17. Design
 iteration 1 Print request Discovery Project 3. Team X. User research Design Iterations T H E Prototype P R I N T F E A T U R E Looking ahead
  • 18. Design
 iteration 1 Method: The group created a prototype using Axure. Hypothesis ! ! Findings: • • Most users were confused about the function of the print icon. Users did not understand how to create print projects. ! ! Opportunities identified: • • • • Discovery Project 3. Team X. User research Print icon should be in an obvious place. Check out flow should function like a hub. Saved pictures should be accessible for future use, so that Users can tag pictures and refer to them at a later time. Push the User throughout the 
 checkout flow. Design Iterations T H E Prototype P R I N T F E A T U R E Looking ahead
  • 19. Prototype Axure Method: The team created a prototype in Axure that captured the screen-based version of the experience. ! Awareness: Awareness of the new feature. ! Set up and first run: Current Instagram Users create and purchase “print project.” ! ! Discovery Project 3. Team X. User research Design T H E Prototype P R I N T F E A T U R E Looking ahead
  • 20. Looking ahead Moving forward • • • • Need easier access to project history. Further engagement through tapping on the picture - not looking below picture. Is Brand willing to change new design of hiding header in feed to stay static so user can see interaction with print icon. Is there a bridge between home, print and purchase part of app -hamburger menu? Core product experience: • • • • Discovery Project 3. Team X. User research Print Icon is Intuitive Editing is Clear Checkout Flow is clear Starting Project is Clear Design T H E Overall Impression: • Not disruptive to primary user behavior (sharing and posting photos and videos). Prototype P R I N T F E A T U R E Looking ahead
  • 21. S E E P R O T O T Y P E T H A N K Y O U Project 3. Team X. 2014 UXDI Winter students: Angelynn Nakaguchi, Gregg Antonucci, Roxanne Mustafa, Lucas Polavieja