Introduction to Agile Marketing

Your Go-to-Market Strategy is the foundation that defines how you’re going to compete with your product and win in the market. But all too often, companies jump right to defining their product or marketing tactics without a solid foundation of strategy. And even when a Product Manager or Product Marketer makes an attempt to define a Go-to-Market Strategy, too often, it’s created without solid evidence or without the depth necessary to make it compelling. And because different stakeholders have different ideas and definitions for a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders. In this webinar, we’ll help you to create a clear understanding of what a Go-to-Market Strategy is and what Product Management and Product Marketing need to do to create a powerful Go-to-Market Strategy that will set their product apart from the competition. Key Takeaways from participating in this webinar: --Develop a common definition for a Go-to-Market Strategy that can be shared with your organization --Learn the seven elements that go into a complete Go-to-Market Strategy --Understand the essential steps to creating your Go-to-Market Strategy

This document provides guidance on developing a digital marketing strategy in 3 sentences or less: The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.

Presented at the 2013 PM Symposium in Washington DC. How to be successful with Agile at Scale. Culture Last. Predictability First.

DocSA company can only be as big as its global ambitions. International sales bring new markets, fresh revenue streams, unique talent, and a higher return on investment. But a methodical go-to-market plan is critical in ensuring that your organization is set up for success. When appropriately composed, these strategies mitigate expansion risk and encourage efficient use of resources, timelines, and capital for global expansion. How can you avoid the most common international expansion mistakes? Globalization Partners' Chief Revenue Officer, Diane Albano, joined us to share expert insight into building a global sales strategy that can dramatically improve the long-term outlook of your company.

Anyone willing to have an introductory note on Digital Marketing, will get most of the knowledge in this presentation.

B2B ABM Strategy Overview Download the ABM Planning Template www.fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/ Key Planning Assumptions Based on Research - How Account Based Marketing (ABM) Translates to Revenue - ROI for Account Based Marketing (ABM) - Account Based Marketing (ABM) as a Percentage of the Overall Marketing Budget - Account Based Marketing (ABM) Adoption - How Account Based Marketing (ABM) Challenges - Is Tech a Barrier for Account Based Marketing (ABM) - Is Account Based Marketing (ABM) an Effective Use of Marketing Tech For additional go to market resources visit www.fourquadrant.com Free Downloads @ fourquadrant.com/free-marketing-templates/ For key market research & Stats from Gartner, IDC, Forrester and more visit www.fourquadrant.com/go-to-market-charts-marketing/ Leverage pragmatic insights on go to market processes and market tactics @ www.fourquadrant.com/marketing-resource-blog/ Go-To-Market Strategy Planning Templates @ www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.

If you work in Scrum environment or you’re just a team member who is trying to guide a conversation – then these interactive facilitation techniques are for you. In this session focus will be on games which you could use in virtual environment.

Scrum Master facilitation techniques ensure that business communities get quick and responsive results. Also, a Scrum Master facilitates against impediments and for product owners’ requirements and support development team efforts.

This document provides steps for planning and executing a digital marketing campaign, beginning with defining objectives and identifying the target market. It recommends gathering market intelligence on competitors, determining a budget, and identifying paid, owned and earned media channels. The steps also include developing a creative message, selecting media channels, requesting proposals, scheduling placements, producing creative assets, tracking results and reviewing performance. Working with a media buying agency can offer benefits like expertise, cost efficiency, time savings and handling the entire process in one place.

If your organization is interesting in Agile transformation for technology, then you should also be looking into Agile Marketing. Think of your organization like a car. Two wheels which represent Technology, and the other two wheels represent Marketing. Even if you get the Technology wheels spinning faster, unless the Marketing wheels can spin just as fast, your car will be going in circles. Product and marketing go hand in hand when it comes to deriving value from your respective markets. As we all know, one of the major keys in Agile is the tightening of the feedback loop. This is why we want shorter sprint cycles, smaller batch sizes, and strive to continuously learn. When it comes to building products, it's the marketing team's job to test the market, size the market, segment the customers in the market, and just generally derive value from the market. But the problem is, most modern organizations are using waterfall-like operating models to run their marketing teams which hand-cuff talented marketers from surfacing new insights. Marketing departments are still using waterfall processes because only up until a few years ago, digital marketing was a brand new concept. Large organizations used Print, TV and Radio advertising in their marketing campaigns, which by nature were not trackable. Campaigns were planned well in advance, usually at the start of a new financial year, and themes, content and messaging was approved then too. Because of the lack of trackability, marketing was always considered a cost-centre. Today that has changed. Marketing is now quickly being understood as a revenue-driver. New tools are allowing us to track digital campaigns like never before imagined, everything and anything can be attributed to even the most minute detail. Because of this marketing focused companies are able to confidently say that for $(x) of marketing budget input, they are getting $(y) of revenue from customers. This is catapulting Marketing teams to the top of the business group food chain. In this session we will discuss the need for Agile Marketing and why marketing should be the focal point for your organization's business agility transformation (hint: it's because marketer's own the customer journey). More importantly, this session will actually dive into the details of how a marketing team would implement Agile using the four stages of the Growth Marketing Lifecycle (GMLC). If this interests you and you're excited to learn more, please reach out and let's have a chat! - Ahmad Iqbal August 2017

We dive into the 7 values that underpin Agile Marketing, as articulated in the Agile Marketing Manifesto. Since these ideals should guide agile marketing teams in their quest for ongoing improvement, a thorough understanding of what they really mean is crucial.

Kanban can help turbocharge Scrum by improving performance without overburdening teams. The document discusses challenges with Scrum and how Kanban principles and practices can address them through evolutionary change rather than revolution. It provides examples of how one company, Posit Science, adopted Kanban practices to improve upon their Scrum process over time.

HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!

The Product Owner manages stakeholders' requirements, communicates the product vision to the Scrum team, and sets goals for each sprint. They own and maintain the Product Backlog, understand user stories, and prioritize work. The Product Owner attends daily standups to listen and provide guidance when needed. They also facilitate continuous improvement, coach stakeholders, and shield the team from distractions to help deliver releases on scope.

The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives

This document provides a social media plan sample for a fresh fruit delivery business. It includes a SWOT analysis noting strengths like quality produce and delivery but also weaknesses such as high prices. The plan aims to sell 450 units per day through both online and offline channels. The target audience is described along with preferred social media platforms of Facebook, Instagram, and Linkedin. Tactics like A/B testing and branding are outlined over 7 weeks. Goals include growing the brand, driving leads and sales, and improving customer retention. Finally, the document provides details on maintaining accounts and content strategies for each platform.

O documento discute a importância do sono e do descanso para o cérebro e o corpo, enfatizando que dormir bem à noite traz energia para aproveitar a vida com saúde e alegria.

This document outlines the key sections to include in a business plan presentation, including an overview of the company and solution, the skills and experience of the team, the customer needs being addressed, a demonstration of the unique solution, an analysis of competitors and competitive advantages, potential barriers to entry, details on the market opportunity like size and target customers, the business model for generating revenue, and financial projections for the first year.

The document lists the weekly and daily winners of photo contests on the website photorush.com, with Matthew Morgan winning the weekly contest and Badz Manaois, MariaRosaria Quaratesi, Marjie Callaghan, Pixel Bender, and Dionell Datiles each winning daily contests on separate occasions.

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Auf mehr als 90 Seiten geht diese unabhängige Sonderausgabe des Outsourcing Journals auf wichtige Aspekte der Auslagerung von IT- und Geschäftsprozessen innerhalb Europas ein. Experten geben Einblicke in die europäische OutsourcingIndustrie und liefern Informationen zu ausgewählten Outsourcingstandorten, Lösungen, Zahlen und Fakten sowie zu rechtlichen und interkulturellen Aspekten. Nutzer von Outsourcingleistungen in Deutschland, Österreich und der Schweiz erhalten zum ersten Mal unabhängige Referenzen und Tipps für die Evaluierung von Outsourcing-Projekten und -Providern sowie die Transformation von IT- und Geschäftsprozessen innerhalb Europas. www.outsourcing-journal.org

Upholding a dual commitment to personal achievement and community stewardship, Jason Grosfeld has taken part in many academic, professional, and philanthropic endeavors over the course of his career.

Jason Grosfeld is a prominent real estate developer in Southern California. He founded a real estate investment and development company in Los Angeles that specializes in high-rise and luxury homes. Earlier in his career, Jason Grosfeld received an MBA from Columbia Business School and worked in finance and investments in New York City. He also actively supports philanthropic causes in his role as a philanthropist.

This document provides an overview of Wordscover.me, a website for expressing oneself through writing. It discusses the site's growth in views and articles. Various topics are covered on the site, including EU/politics, architecture, technology, entertainment and music. The document provides guidance on how to write for the site, including deciding on topics and frequency. It outlines roles for team leaders, community managers, and event managers. Writers can be ranked as contributors, starting authors, authors or editors. Benefits of being involved include being part of an ambitious team, learning writing skills, having fun, and sharing opinions with thousands of readers.

This document discusses strategies for stretch learning aligned to Common Core standards. It describes six conditions for stretch learning and 20 indicators of success for students and teachers. For students, indicators include being curious, encountering dilemmas, collaborating, and making real-world connections. For teachers, indicators include drawing students in through interests, providing rigorous and collaborative learning, presenting open-ended situations, and rewarding thinking over memorization. The document provides templates to help plan professional development and design stretch learning units.

This document summarizes transport in unicellular and multicellular organisms. In unicellular organisms, transport occurs over short distances by simple diffusion, osmosis, or active transport since the cell membrane is in direct contact with the environment. In multicellular organisms, transport must occur over longer distances since interior cells are not in direct contact with the environment. This requires the development of transport systems like circulatory systems to distribute oxygen, nutrients and remove wastes. The human circulatory system uses blood and blood vessels to transport these materials between organs and tissues via processes like diffusion and active transport.

Активізація навчально-пізнавальної творчої діяльності учнів на уроках світової літератури. Презентація вчителя вищої категорії з світової літератури Федорінової О.Є.

The document discusses setting goals and creating a plan to achieve them. It recommends determining where you currently stand, setting a destination or goal, identifying reasons for wanting to achieve the goal, setting a timeframe for when you want to reach it, considering sources of support, and anticipating potential challenges that may arise. Maintaining momentum is also discussed as important for staying on track to achieve the goals.

Навчальна презентація про військово-політичні події в Україні восени 1648 - на початку 1649 рр. Успішні дії козацької армії весни-літа 1648 р. продовжилися наступом в Галичині, яку, на жаль, Богдану Хмельницькомук не вдалося відбити у поляків. Логічні схеми, цитати, яскраві і доцільні ілюстрації дозволять повністю осягнути всю сутністю подій Національно-визвольної війни.

The man and his dog went into the mountains to see land that the man wanted to buy. While crossing a stream, the man fell through the ice into the water up to his knees. As a snowfall from the trees covered his fire, he began to freeze. In a panic, he ran until his legs gave out and he collapsed in the snow. Facing death by freezing, he was desperate to build another fire to survive.

In the last decade, Product Marketing has become a ubiquitous function in tech companies. Yet, there remains a lot of ambiguity and variance in defining this role and how Product Managers and Product Marketers can best collaborate. This talk explores how to build trust, align on shared goals, and create rituals that unlock the strengths of both functions and build better products.

"Agile is the new name of the marketing game" according to Shubu Mitra of Coca-Cola. Agile Marketing dramatically increases speed-to-market; delivers more relevant, engaging and impactful campaigns; drives ongoing innovation; and enhances customer experiences to grow market share. It uses relentless customer focus, iterative experimentation, and ongoing collaboration to drive faster creation, smarter improvements and better results for your marketing activities. This presentation provides a quick introduction to what Agile Marketing is, it's key benefits, and steps to get started.

Ecommerce companies managing hundreds of thousands of product SKUs in Google Shopping face a set of unique challenges when managing campaigns. Rather than optimizing and testing for success at scale, they’re often dealing with bloated, inconsistent accounts with suffering performance. Building an infinite number of campaigns and ad groups is both inefficient and not allowed by Google which makes campaign and account setup critical for success. Join our webinar to unpack Google Shopping secrets for brands with large product catalogs including the importance of account structure, automation, and streamlining processes to improve performance.

This document provides an overview of Oracle Sales Cloud and its capabilities for enabling modern sales. It highlights common pain points customers face around sales tools not addressing current challenges, declining pipeline and sales productivity. It then outlines Oracle Sales Cloud's solutions such as empowering mobile and productive reps, providing insight-driven 360-degree customer views, and enabling collaborative selling. The document also includes customer examples and competitive differentiators compared to Salesforce.

This session is all about measuring our goals and optimizing our work accordingly such that we could obtain desired results. It emphasizes on accounting your goals and analyzing them statistically such that the chance for success is higher.

Agile marketing is an approach to marketing that values making changes based on experience or data in real-time.

Presented by Gary Katz at Predictive Analytics World, February 18, 2009 San Francisco, Calif. See https://ClearAction.com

Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be? Can we easily manage campaigns and collaborate from kickoff to launch? Can we quickly access the data we need to inform our decisions? Do we have the right tools to be agile, pivot as needed, and maximize success?

There are 3 buckets to review when devising a commercial plan to drive business: ACCELERATE GROWTH, DEVELOP PEOPLE, DRIVE EFFICIENCY

Customer success has revolutionized businesses in every industry, but what does customer success look like for the Ad-Tech industry? Join Ganesh Subramanian (Client Strategy, Gainsight) and Greg McLaughlin (Sr. Director of Business Operaitons , Appnexus) for this 60 minute webinar discussing: