Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
This document provides steps for job seekers to advance their career using LinkedIn, including creating an account, building a profile, networking, and searching and applying for jobs. It recommends completing all profile fields, taking a professional photo, networking with connections, searching for new connections, requesting recommendations, exploring career interests, and actively applying for relevant jobs within 3 days of posting. The overall message is that fully utilizing LinkedIn's tools can help job seekers get hired.
LinkedIn is a social media platform for professional networking and career development. It allows users to build professional profiles, connect with colleagues and recruiters, search and apply for jobs, and stay up to date with industry news and trends. The document provides tips for optimizing a LinkedIn profile to make it more visible to recruiters and hiring managers, including adding a photo, headline, summary, experience, skills, and education. It also recommends connecting with your professional network on LinkedIn, following relevant companies and influencers, and setting up job alerts to actively search and prepare for opportunities. The overall message is that maintaining an up-to-date LinkedIn profile and engaging with your network can help you get noticed by recruiters
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
The document provides tips for building an effective student profile on LinkedIn. It recommends including an informative headline, professional photo, education details with GPA and honors, a concise professional summary, and regularly updating your status. The tips also suggest connecting to others through groups, collecting recommendations, claiming a unique URL, and sharing examples of your work to enhance your online professional brand and network on LinkedIn.
Discover your career, build your brand and find a job you love. Learn more at https://blog.linkedin.com/2017/february/23/launching-your-career-getting-started-on-your-internship-search-linkedin.
This document provides reasons to use LinkedIn and tips for using it effectively. The top 10 reasons listed are: jobs and hiring, profile look up, building new relationships, recommendations, groups, answers, searching connections, strengthening relationships, quality conversations, and branding yourself. It emphasizes that LinkedIn is the top professional social network and can be used as an electronic resume to find jobs and give users an advantage in their job search.
The document provides guidance on improving one's LinkedIn profile for job searching, including adding a professional photo, customizing the LinkedIn URL, completing one's profile with education, work history and skills, exploring career ideas by researching what previous alumni have done, connecting with colleagues and interest groups, and being proactive in job searching by contacting companies and gathering recommendations. The document also recommends maintaining data protection and security settings while using LinkedIn for professional networking and job searching.
The document provides tips for networking on LinkedIn, including completing your profile, connecting with people you know, joining groups, lending assistance to others, requesting informational interviews, researching contacts, attending live events, and regularly updating your status. Members with complete profiles are 40 times more likely to receive opportunities through LinkedIn.
The document summarizes the key features of LinkedIn Premium, which allows users to further develop their professional brand and network. Premium provides tools to stand out from the crowd, track engagement metrics, conduct more advanced searches through additional filters, save favorite searches for alerts, and directly message connections and non-connections. The document provides tips on utilizing these Premium features to find new opportunities through an expanded network and visibility to the right audience.
Social Eminence: How to be more effective in social mediaMarcel Santilli
The fact is that people are tuning out many traditional forms of marketing and sales. But who can blame them? These traditional ways are getting less effective and more annoying. Who has time to register for something when they can find it somewhere else? Who has time to through a 20-page long whitepaper? Or wait a whole week to get an answer from support?
We live in a world where our potential buyers can educate themselves before engaging with sales. The Internet allows them to research their options without the annoyance of a hard sales pitch. In other words, buyers are in control of self-educating. We live in an interconnected world.
Your job is not is no longer to find leads. Your job is to help leads find you. Your job is no longer to work in a cubicle closed off to the world. Your job is to connect with customers, influencers and potential clients.
This presentation covers how to help potential customers find you – before they’re even looking to make a purchase – and then turning that early awareness into brand preference, and ultimately into leads and revenue.
How can you create interesting, informative, and even entertaining content and optimizing and distributing it across social channels so it can be found by prospective buyers and influencers? It’s about engaging and building relationships. When done right, social media returns dramatically better results than traditional ways of interrupting prospects.
The document provides 5 tips for using LinkedIn effectively: 1) Professionalize your profile by adding a photo, personal statement, status updates, and customizing experience and summary sections. 2) Build connections by searching for contacts and accepting connection requests from people you know. 3) Ask connections for recommendations about past work. 4) Join and engage with industry groups to expand your network and knowledge. 5) Install applications like SlideShare and WordPress to showcase your work and expertise. Following these tips can help maximize business opportunities and build professional connections on LinkedIn.
The document provides 15 tips for small businesses to improve their networking on LinkedIn. It recommends optimizing your profile with a photo, headline, and summary to make yourself credible. It also suggests using your existing network to find and connect with new contacts on LinkedIn through searching, groups, and introductions. The tips emphasize engaging with your connections by participating in groups, sending messages, and following up on in-person meetings to build your professional network.
A few LinkedIn improvement tips have been suggested with a view to enhance the social media presence of LinkedIn users. Aspects suggested are Professional photo, Professional element of headline, Summary and Skills and expertise. Hope you leverage these inputs
From Employee to Advocate: Amplify your talent brand through employee engage...Rebecca Feldman
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
This presentation, from a LinkedIn Talent Brand Workshop, teaches you how to turn your employees into advocates for your talent brand and the impact it can have on your organization. You will learn about promoting your brand internally, boosting referrals, social media advocacy, facilitating employee created content, and more.
This document provides tips for creating an effective LinkedIn profile to help with job hunting. It recommends including a professional photo, filling out all profile sections with relevant details from your resume or CV, customizing your public profile to stand out to recruiters. The document also suggests connecting with contacts, joining relevant industry groups to get noticed, and following companies of interest to stay informed on opportunities and learn more about their needs for interviews. LinkedIn is positioned as an important professional networking platform that allows users to develop their knowledge, reputation, and connections beyond just job postings.
Everything I Knew about the College Job Hunt Was WRONG - And Here's How You C...LinkedIn Higher Education
Some things work in the student job search – and some don't. LinkedIn recruitment staffer Andrew Kung was in your shoes last year and now he's here to help you sort out what will get you a job – and what will just waste your time.
Want more tips? Check out: http://bit.ly/collegejobtips
Resumes Suck! 7 Ways to Find a Job in Social Media from 2016 SXSWWorkology
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The Segmentation Framework you didn’t know you needed for targeting Accounts and Personas How to measure the performance of your ABM tactics in Marketo Real-life ABM campaigns you can deploy immediately. (May 2016).
Learn how to use storytelling techniques to build powerful account nurturing systems. Leverage age old techniques only master marketers use to lead people through to the new world of using your products instead of the old world and old products.
Completing Your LinkedIn Profile: 17 Key ElementsDerek Edmond
Completing Your LinkedIn Profile: 17 Key Elements. My supporting slide deck in association with this blog post: http://ow.ly/A2V7L
Additional recommendations I've written for LinkedIn can be found here
http://ow.ly/A2Vb8
http://ow.ly/A2Vdj
http://ow.ly/A2Veq
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The document provides guidance for administrators on managing users and roles in Marketo. It discusses setting strong password requirements, creating limited roles for different types of users, and securely managing user accounts through inviting, editing, and deleting users. It also covers other administrative settings for integrating with systems like Salesforce and configuring options for email and fields.
This sample chapter from the Marketing Rockstar's Guide to Marketo shows you how to use Marketo for list management and stellar deliverability.
Also remember to sign up for new chapters! Sign up here: http://eepurl.com/sR1EL
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The Audience Centered Framework for Nurturing How to use the Framework in Marketo Engagements
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This is chapter 17 from the Marketing Rockstar's Guide to Marketo. Inside you'll find help on lead nurturing ideas, workflows, and tools that will help you drive revenue.
Marketo Revenue Cycle Model and Lead Lifecycle How ToJosh Hill
Join Marketo experts Josh Hill and Jeff Coveney to learn how to design and implement a Marketo Revenue Cycle Model and gain visibility into your sales funnel metrics.
See the video here: http://summit.marketo.com/2015/sessions/the-tale-of-two-lifecycles-simplify-your-funnel-analysis/
Learn How to Use Data Management Techniques in Marketo - Smart Lists, Automatic Data Appending, Static List counts, Imports, and Segmentations for Dynamic Content.
The document provides an overview of using analytics and reports in Marketo. It discusses organizing reports for easy use, the different types of reports available and how to set them up. It also provides examples of quick ways to check data like using campaign, program or landing page tabs. The document aims to help users build out a reporting system to measure marketing performance.
The LinkedIn Guide to the Perfect #WorkSelfieLinkedIn
Your LinkedIn profile is 14x more likely to be viewed simply by adding a profile photo. Follow these tips to take the perfect #WorkSelfie for your LinkedIn profile.
CDPUG LinkedIn Presentation - The Power of The 2nd DegreeJim Evans
This document provides tips and guidance for optimizing a LinkedIn profile. It recommends including a professional photo, detailing work history back 15 years to match a resume, adding education details, and using the executive summary and keywords to highlight skills. The document also discusses connecting with others on LinkedIn by personalizing invitation messages and joining groups relevant to one's industry.
Upping your uq power with linked in v3 for sharingHeidi Pollard
This document provides tips on using social media, particularly LinkedIn, to boost your brand online. It discusses how the world is becoming more connected through social media and the growth of major platforms. It then provides strategies for using LinkedIn effectively, such as adding a professional photo, skills, groups to join, and recommendations. The key is to be visible online in order to attract potential clients and opportunities.
This document discusses the importance of online personal branding. It notes that 70% of companies reject job seekers based on their online reputation, but only 7% of Americans believe their online presence affects their job search. It emphasizes that individuals should curate their online presence to appear authentic, well-rounded, unique, and appropriate. The document provides tips for assessing one's current online brand, identifying necessary changes, creating online profiles, and developing a content plan for social media platforms. It stresses maintaining an online presence that aligns with business goals and presents oneself positively to potential clients and audiences.
LinkedIn is a social media platform for professional networking. It allows users to connect with colleagues, find jobs, and expand their professional network. The document provides tips for creating an effective LinkedIn profile, including adding a professional photo, comprehensive experience and education sections, and requesting recommendations. It also outlines how to build connections, use features like endorsements, and maintain privacy and security settings.
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This document provides tips for using LinkedIn effectively for recruitment and networking purposes. It emphasizes developing relationships with candidates, connecting strategically with relevant professionals, and customizing communications to find both active and passive job seekers. The key is treating LinkedIn like a long-term professional network and establishing credibility and trust.
The document provides tips for using LinkedIn for recruiting and networking purposes. It discusses growing and managing connections on LinkedIn strategically, researching candidates through advanced search techniques, engaging with candidates through different LinkedIn outreach methods, and optimizing one's LinkedIn profile for recruiting purposes. The goal is to build a robust professional network and target the right candidates efficiently through LinkedIn.
Mini workshop delivered at the WorkBC Vancouver south office to Case Managers and Facilitators to discuss ways to coach clients on LinkedIn and social media
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Getting Started with LinkedIn - Professional & Business Success StrategiesCarrie Gottschalk
This document provides tips for using LinkedIn effectively. It explains that LinkedIn allows you to connect with your professional network and exchange knowledge and opportunities. While the human brain can only handle about 150 close connections, LinkedIn helps manage larger networks through weak ties. The document recommends establishing a complete professional profile, making relevant connections, engaging with groups, and using LinkedIn to directly message leads and find introductions to generate new business. The overall goal is to use LinkedIn to positively connect and generate new leads for professional and business success.
This document provides 14 steps to improve your LinkedIn profile and stand out. It recommends including a professional profile photo, customizing your public profile URL, filling out your experience and education sections with concrete accomplishments and results, gaining recommendations from past colleagues and clients, following interesting people and companies in your industry, and regularly interacting with your connections on LinkedIn to build your professional network. The overall message is that an optimized LinkedIn profile can help showcase your unique talents and expertise to prospective employers or business partners.
The document provides tips for using LinkedIn for recruiting and networking purposes. It discusses growing and optimizing one's LinkedIn profile and connections, strategies for searching for and engaging with potential candidates, and ways to stand out from other recruiters. Advanced search techniques like Boolean searches and diversifying search criteria are recommended to access candidates beyond the first search results page.
LinkedIn Presentation to St Anne's Professional Networking Group-Oct. 2014Joseph DeMicco
The document discusses leveraging LinkedIn for professional and career purposes. It recommends optimizing one's LinkedIn profile by completing all sections with relevant details, customizing one's public URL, connecting with contacts and groups, and using LinkedIn for job searching and research. The presentation emphasizes growing one's professional network on LinkedIn and using the platform to develop one's personal brand.
LinkedIn should be a job seeker's primary job search tool. To get ahead, one should have a complete profile with a headline, summary, and no false information. One should also customize their public profile URL, use LinkedIn badges, and actively participate in groups. Regularly updating status, connecting with new contacts, and optimizing one's profile for search engines are also recommended ways to master LinkedIn. The document provides tips on using LinkedIn effectively in one's job search and professional networking.
Complete your LinkedIn profile with a professional photo and filled out information. Connect with others on LinkedIn and participate in groups to build your professional network. Optimize your profile and search rankings by including relevant keywords so that you appear in searches on LinkedIn.
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Introduction
In today's digital age, social media has become a powerful tool for writers to showcase their skills, build a following, and earn money. Unlike traditional writing jobs, earning through social media can be done with minimal to no investment. Here’s a guide on how to monetize your writing through social media platforms.
1. Choose the Right Platform
Different social media platforms cater to different audiences and content types. Selecting the right platform is crucial for reaching your target audience:
- Facebook : Ideal for longer posts, community engagement, and sharing links to your work.
- Instagram : Great for visual storytelling and shorter, impactful text.
- Twitter : Perfect for concise, frequent updates and engaging with a broad audience.
- LinkedIn: Suitable for professional and business-related content.
- Medium - A platform dedicated to writers and readers, where you can publish articles and join the Medium Partner Program.
2. Build a Strong Profile
Your social media profile is your online portfolio. Make sure it stands out:
- Profile Picture and Bio: Use a professional profile picture and write a compelling bio that highlights your writing skills and interests.
- Consistency: Use the same handle and branding across different platforms to build recognition.
3. Create Quality Content
Content is king on social media. Focus on creating engaging, high-quality content:
- Value-Driven Posts: Share tips, insights, and information that provide value to your audience.
- Storytelling: Use storytelling techniques to connect with your audience emotionally.
- Visuals : Incorporate images, infographics, and videos to make your posts more appealing.
4. Engage with Your Audience
Interaction and engagement are key to building a loyal following:
- Respond to Comments : Always respond to comments on your posts to foster a community.
- Ask Questions : Encourage interaction by asking questions and starting conversations.
- Collaborate : Partner with other writers or influencers to expand your reach.
5. Utilize Hashtags and Trends
Using the right hashtags and staying on top of trends can significantly increase your visibility:
- Hashtags : Research and use relevant hashtags to make your posts discoverable.
- Trends : Participate in trending topics and challenges to attract new followers.
6. Monetize Your Content
There are several ways to monetize your writing on social media:
- Sponsored Posts : Partner with brands to create sponsored content. Brands are always looking for influencers to promote their products or services.
- Affiliate Marketing : Promote products and earn a commission for every sale made through your referral links.
- Crowdfunding: Platforms like Patreon allow your followers to support you financially in exchange for exclusive conten
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How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
1. THE SECRET
CODE OF LINKED
JOSH HILL
MAY 2014
Student networking for internships and first jobs
2. INTRO
I drafted this deck to help some misguided students who
applied for an internship in marketing. It seems that few
students, let alone adults, had taken real time to make a
LinkedIn Profile that worked. And by “worked” I mean worked
for their goals – visibility, credibility, connecting, and getting
an interview.
Those out of college are welcome to use this deck too,
although some of the lessons are geared toward the new job
seeker.
-Josh Hill
@jdavidhill
jdavidhill.com
14. WHY LINKEDIN?
It’s a place to connect in your professional life.
Conversations are happening everywhere, online and offline
24 hours a day. People join twitter conversations, LinkedIn
discussions, networking events in person and even not in
person.
• Facebook is for friends, brands, and life.
• Twitter is what’s happening right now.
• LinkedIn is for jobs—professional life—so you have
something to say right now and can afford to have a life.
15. YOUR PERSONAL SOCIAL POLICY
• Be who you are. Which also means identifying yourself and
affiliations.
• Present yourself professionally, not as if you are at the bar.
• Speak in the first person. Your personality matters and you
should own your comments.
• Keep it cool: conversation is ok, debate or incendiary
comments are NOT OK.
• Do not feel the need to respond to critics.
• Correct your mistakes quickly and without reservation.
• Review IBM’s Social Media Guidelines – many firms’
policies have started here.
16. ADDING VALUE
What does “adding value” mean?
To add value to a social conversation is just as you would in
real life: offer something helpful to the other people, whether
it is an insightful comment, a connection, a referral, or an
offer to speak further.
Expect nothing in return…for the maximum impact.
17. WHAT IS YOUR GOAL?
Are you in this to get a job?
Are you in this to make connections?
Are you signing up “because you have to?”
23. GET YOUR AFFAIRS IN ORDER
Complete Your Profile because it helps
people find you and trust you.
Have your relevant employment history included.
• Complete details for each role. The best
is to have a short summary of the role
and a narrative of accomplishments –
avoid bullets.
• Be found by Google with a personal
URL and visibility settings.
Skills (Keywords) to be Endorsed.
24. BE AN ALL STAR WITH A FULL PROFILE
Mistakes People Make
• Not filling in details of what they did.
• Not telling others about key successes,
whatever they are.
• Leaving in irrelevant jobs that don’t focus
on the goal.
• Contact Info: Yes, you want people to
contact you, but be careful about the
personal details or phone #.
• Profile Photo: Yes. Selfie? No. If you can
get these professionally done or find a
good photo with you in decent attire,
please do so. This is not the place for cat
pix, you and your BFF, BF, GF, or pets. And
please no obvious crops of you sans ex.
No computer selfies.
• Headline is critical for students – make this
about your goal, not current title.
25. FINDING A NEW JOB IS LIKE FINDING A
NEW GIRLFRIEND…
In many ways, LinkedIn is like setting up an online dating
profile…
But you already have a girlfriend (or boyfriend)…you need to
usethe code that says you are available without getting your
boss mad before the break up.
26. HOW DO YOU WANT TO BE SEEN?
Headline: how do you want to be
seen by the rest of the world?
This is the one thing everyone
can see.
Can be Title, or Aspirational, or
Functional Area.
Tips from Forbes:
“Succinctly showcase your
specialty, value proposition, or
your ‘so what?’”
“Speak directly to the audience
you want to entice.”
“Be specific” – keywords help.
Be careful with “memorable” and
“corny”
27. YOUR HEADER SECTION
Could we improve on this headline?
Her goal is “digital marketing” but the first thing she mentions is “strategic
marketing”
28. EXPERIENCE
This causes many people difficulty because it looks like a
resume, but is it? Can I go outside the box?
Yes, yes you can.
Give people a flavor of what else you did. Tell a story rather than list out
bulleted resume points. Expand on the key item that future hiring managers
would look for.
Use the right keywords for your target job.
Does not have to read like third person resume.
Avoid a basic role description unless you just started or can’t disclose details.
29. CAVEATS
• Turn off your feed if you are making tons of
updates to your profile.
• Turn off your feed if you are actively talking to
recruiters.
• You can “defriend” people.
• Spam InMail or Friend Requests from people you
don’t know or are not helpful.
• Details to Avoid: TMI: DOB, mother’s maiden name,
high schools, etc. Hackers and spammers will find
and use this against you.
31. YOU KNOW PEOPLE – CONNECT!
• Use the email contact book connector, but be careful.
• Connect with friends.
• Connect with current colleagues.
• Connect with Professors and TAs.
• Connect with summer job people, when appropriate.
32. SHOULD YOU AVOID PEOPLE?
Yes
Avoid
• People you don’t know (although some can be helpful, so
look at their profiles)…they may want to email you but
can’t without Inmail.
• People with very little in their profiles.
• People that don’t seem related to you or your goals and
you don’t know.
• People you know, but don’t like or should not have access
to your network.
• Use the “Ignore” button and use “I don’t know”
33. CONNECTING WITH RECRUITERS
• Handling Recruiters:
• Turn off your connection updates before
connecting.
• If you’re looking, turn off your feed share.
• Good to connect with because they have many
connections. More connections increases your
ranking.
• Be helpful to them and always respond unless
they are clearly sending spam. You never know
how they can help.
34. HELP YOUR FRIENDS HELP YOU
• Endorse Others’ Skills (but don’t mass endorse!)
• Recommend Others so they will Recommend
You. Only do this for people you actually know
very well. It is ok to do this with partners or
vendors.
• Share or Comment or Like others’ feeds if you
feel it is appropriate.
35. FIND ALUMNI
You can search for alums in various places
• People Search
• Your college’s alumni and career center
• University
Why is LinkedIn possibly better?
Use both Career Center Search and LinkedIn University
together. People rarely update their Alumni profile, but they
do keep LinkedIn fairly up to date.
36. HOW TO REACH OUT
You
Email
Phone
WebsiteLinkedIN
Twitter
37. GETTING IN TOUCH
Some people forget they added phone numbers and direct emails. Some
people want you to call them. Check here first.
38. INMAIL
InMail is the key benefit for a paid account.
•25 InMails/Month
•No response after 7 days and you get the InMail back.
•Your reputation MATTERS. Write a well targeted message or
your ranking will suffer.
You get scored by
recipients who can
say “Accept”
“Reject” or “Spam”
so make sure your
message is highly
targeted and can
add value.
40. SEARCHING FOR JOBS
Basic and then Advanced
Search.
LinkedIn makes
recommendations based on
your profile and Level.
You can create 10 searches
and “bookmark” jobs.
42. WHAT’S WRONG HERE?
1. He’s making me do the work.
2. He hasn’t tried to sell me.
3. Just apply!
43. WHAT’S WRONG HERE?
1. He’s making me do the work.
2. He hasn’t given me any concrete statement I can pass on to others.
3. He has not been more specific about what he wants.
45. USING GROUPS FOR PROFIT
• Joining groups helps reduce distance between you and your targets.
• It also helps you message people you don’t know.
• And you can join or start useful discussions.
• “Maximum” of 50 Groups.
• Avoid joining too many if you can. Or prune if no longer needed.
46. GROUP SETUP
Be sure to go into
Settings for each
group (or on the Main
Group Settings) to
adjust emails your
receive. Up to you
how to handle these.
Always Allow
Members to Message
you because it
increases chances of
a real connection and
allows you to connect
with them more
easily.
47. LINKEDIN DISCUSSIONS
Main discussion. Best
way to start one is to
a ask a real question
You can like each
reply or comment on
it. These will show up
in connections’
streams.
49. DON’T BE A LOW LIFE SPAMMER
People on larger or open
groups will share their white
papers and other selfish
things. You can share or
ignore these.
Better to ask questions
when sharing, posting
things.
50. STARTING OR SHARING A
DISCUSSION
Put the URL Here
and a preview will
show up.
Remove the
Thumbnail image if
it is not relevant.
Ask the question
here
Add commentary
here. (optional)
51. GROUPS: WHAT TO DO
AND NOT DO
DO NOT
1. Post a discussion about
your work or expertise
and expect people to
hand you a job.
2. Share irrelevant articles
to groups without
asking a good question.
3. Sharing irrelevant items
on the Alum group.
PLEASE DO
1. Ask great questions
relevant to the group.
2. Join a thread.
3. Look for jobs in the
Discussions or Job
section.
4. Connect with fellow
group members.
52. DISCUSSION DON’TS
Do not post
discussions like this.
“Looking for
experience” posts
NEVER get
responses that are
valuable.
She has interesting
skills and goals, but
this is the wrong
place to find those
interested in them.
What could she do
better?
53. MORE DISCUSSION DON’TS
Could this question
be better?
This question is
interesting to me, but
notice it took me 23
days to see it. What
could she have done
23 days ago to find
me?
Please do not do this
in the Alumni group.
This is better as a
Shared update to
your network or a
relevant group. Since
it doesn’t ask a
question, this is a
terrible group share.
60. ACTIVITY FEED
Always turn off Activity Broadcasts when you do editing to your profile
because it will do two things:
1. Send everyone you know a long list of irritating changes.
2. Tip off colleagues and bosses you might be looking for a new job – most
people heavily edit their profile when looking or leaving.
61. SNOOPING AROUND…
Best to allow
people to see your
profile headline so
they tag you back.
You can be
anonymous, but
you may end up
missing
connections or
opportunities.
You can choose to add this module to your profile. It is probably better to
have it to show viewers your connections to increase social proof.
62. THIS ISN’T A RESUME…
Always have a professional looking photo. The more people you allow to see
the photo, the better response you will have – seeing a face increases trust.
63. COMMUNICATIONS SETTINGS
These settings are related to emails and notifications. I’ll show you a few key items here,
but most of these are up to you. LinkedIn can generate TONS of email if you let it, so
choose wisely.
64. EMAIL FREQUENCY
LinkedIn will email you
messages AND put them in
your LI inbox. I prefer only
to receive emails for actual
messages.
Edit all of your groups at
once.
Watch out! These can come
fast and furious.
Generally, you want to let
anyone invite to connect.
It’s up to you on whether or
not to accept.
65. WHICH MESSAGES DO YOU WANT?
These settings can block as well as discourage people who want to connect or message
you using the LI system.
Will block or allow
Introductions and InMail.
Stick with the default.
These appear on your
profile as ways to
encourage people.
66. GROUP SETTINGS
Groups, Companies, and Application Settings allow you to adjust
• Group Emails, Display Order on your profile, and permission for Group members to
contact you.
• Companies you follow (or no longer want to follow)
• Applications: you may login using LI or allow third party tools (like Hootsuite) to
access your account. You may block these Apps here.
67. APPLICATION PERMISSIONS
You should periodically
review these to ensure
as few Apps as possible
can access your
account.
You can also check if
unauthorized apps
exist.
68. GENERAL ACCOUNT SETTINGS
You should review each of these. I recommend opting out of Advertising.
I do recommend you modify your security settings to SSL and two-factor
authentication to prevent hacking.
70. PROFILE EDIT MODE
Your profile is what you show to other people and tell them your professional story. It
is searchable by recruiters, managers, colleagues, etc. It can close a deal or make
people walk away. So carefully write, proof, and spellcheck it.
Click any pencil icon to edit
a section.
Definitely do
this.
Grab this to move this
Section above or below.
Upload or link
71. UNDERSTANDING SECTIONS
• Name: fail this and you lose.
• Headline: make this your aspiration or main skillset
• Location: if you can, use a metro area because this will allow more people to find you.
• Industry: choose “Student” or “Education” or your target industry.
• Contact Info: if you are showing this your info will appear.
• Summary: CRITICAL to all profiles. This is your elevator pitch. Take a look at other profiles to
see what you want to emulate. I recommend 2 paragraphs about what you want to do and what
you have done (successes).
• Skills & Expertise (Endorsements): keyword list of skills. Once you list these, your friends can
endorse you.
• Publications: did you write a professional paper, book, presentation?
• Experience: list these in reverse chronological order.
• Add Presentation: you can add documents or links here to demonstrate your work.
• Organizations: other organizations you belong to. Preferably professional, but can include clubs
at college.
• Volunteer Experience & Causes: optional module which allows you to detail volunteer work or
political involvement. You may want to be very careful with politics here so unless you are
heavily involved in a cause or plan to enter politics, it may be best to not list political issues here.
• Education: you should list all colleges you attended with dates, your major(s), minor(s), and any
awards here. As a student, you may wish to move this module below your Summary.
• Additional Info: you can list a few interests not otherwise listed. Most people put a few
short words: “World travel, history, Tough Mudder”
• Honors & Awards: any awards or other honors not otherwise posted.
72. WRITING ABOUT EXPERIENCE
Writing about your experiences is similar to writing for your resume.
Except that it isn’t. The best profiles add to the printed resume
because they tell more of the story. Start with your resume points and
expand from there.
Common Methods:
• Resume paste (I don’t recommend this)
• Company Summary: some people will post a short summary of
what their firm does. That doesn’t tell your story very well, so use
this only as a place holder if you must.
• Responsibility Summary: use this for new roles or an internship. You
can edit it later to reflect your results.
• Story + Projects/Success: the best profiles tell a quick story about
your role and include highlights of key projects and success metrics.
Use full sentences, avoiding the dreaded bullet.
74. LEWIS HOWES – LINKEDIN PRO
Check out his
profile and how he
reinforces his
message in each
section.
75. RECOMMENDATIONS ARE SOCIAL PROOF
As a Student who needs an internship or is entering the full time workforce – even if it is in
academia—you need recommendations. Recommendations are social proof that other people
already like you and are willing to endorse you as a professional in your field. You can be
recommended for just about any Section of your profile. All you have to do is ask.
• Profiles with recommendations are more likely to be contacted by recruiters.
• Before the job offer, managers will check your offered references as well as check your profile for
recommendations.
76. GETTING RECOMMENDATIONS
Get started here.
There is also a Recommendation Manager which you can access using the above method or via
Settings.
Make sure you ask people who know your abilities well. Make a list with email addresses and send
them a note via LinkedIn asking them to recommend you for a job where they managed you or
worked with you. Professors can recommend your coursework on your Education Section.
It’s good practice to write them a short blurb or remind them of how great that project or paper went.
77. SKILLS & ENDORSEMENTS
Skills or
“Endorsements” are
badges that allow you to
list your skills for
recruiters to search for
you. They also allow
your professional
friends to endorse you
as having those skills.
Most people will have 5-
20 endorsements per
skill. Remember to only
claim skills you have.
Another person can add
a skill to your profile by
endorsing it.
A level 99 LinkedIn User. You cannot defeat him…
(Lewis Howes).
79. HOW TO BUILD AUTHORITY
What most SEO experts and Lewis Howe suggest is that you
build authority on the web in a variety of ways. Socially, on
linkedin, reddit, quora, etc. as well as by having some sort of
publication like a blog/website related to your field.
If you’re a student, you may have budding ideas about things
and you should write intelligently about it. You may also have
unique knowledge from a research project – share it! If you
haven’t done anything yet, just get out there and write about
the areas you want. Offer to interview people in the field if
they don’t have much of an internet presence.
81. QUORA
Quora is a good place to find people you can help. There are plenty of bad
questions, but quite a few are excellent and you can link back to you in the
answer. The same rules about Adding Value apply.
82. QUORA SEARCH
• Find questions you
can answer or
contribute to.
• Ask insightful
questions.
• Avoid getting involved
in discussions that you
cannot demonstrate
expertise.
• Collect knowledge and
keywords for the roles
you are targeting.
83. QUORA QUESTION
Great question for
European Experts
Add an answer.
Add links back to
your own work
when relevant
Click on related
questions to keep
going.
Even if question is
old, the people
following it will still
see your update.
85. TWITTER CONVERSATIONS
Bad: I said negative thing
about ActOn. At least I asked
her to email me to keep it
offline.
I provided value.
86. WHEN YOU SAY BAD THINGS…
Bad things happen.
Saying negative things about others invariably leads one of
them to ask you why or to start saying bad things about you.
This tells everyone on the planet (or who pay attention to
you) that you did something not so nice. Even if what you
said is true or you feel passionately, DO NOT DO THIS.
ActOn’s guy
called me out.
He tried to get
me involved in
an awkward
conversation.
87. HOW TO SAY BAD THINGS WELL
I want to support
Marketo but also
provide other
options since
they may not be
able to afford
Marketo. I also
want to tell them
to avoid Act-On
without saying it.
88. MORE WEIRDNESS
He got so many
positive responses,
he thought it was
spam.
Good response on
Kimi’s part, but
generally DO NOT
RESPOND.
90. MAKING BUSINESS FRIENDS
Avoid discussing
competition directly.
Offer something of
value.
I added value and
stated my opinion.
Since I was
independent in this
game, I can say
many things.
92. “ON THE WEB, YOU ARE WHAT YOU
PUBLISH”
-DAVID MEERMAN SCOTT
If you don’t believe anything
else in this presentation,
watch social media master,
David Meerman Scott talk
about how he helped his
daughter get into an Ivy
League college.
https://www.youtube.com/w
atch?v=RA9o82uXWgQ
93. CONTROL WHAT THEY CAN SEE
As you get closer to looking for
full time employment at major
and even small firms, you need
to consider the reputation
you’ve been building across the
internet with your use of
Facebook, Twitter, Websites, and
LinkedIn. Firms do conduct
background checks and HR and
hiring managers do use Google
to check out your tracks. The
best thing to do is create your
reputation so others who look
for you find only what you want
them to find.
Reputation is virtuous cycle –
once you have a key reputation
item in place, you can direct
other sites to each other and the
first item
Website
Quora
Linkedin Twitter
Alumni
Site
94. (RE)BUILDING YOUR ONLINE REP
• Buy at least one domain with your name in it. Full name if possible or good
variations. (eg. “yourname.com” or “yournamemiddleinitial.com”)
• Own your name on about.me, twitter, pinterest, tumblr.
• Write a short bio and link back to your main site.
• If you’ve been tweeting dumb stuff on your account. STOP. Start tweeting about
things relevant to your studies, job hunt, topics you like, papers you’ve written,
topics your target hiring firms might like. The earlier you start, the less likely it is
your old tweets will be seen.
• You can also try to delete old tweets, but they may still appear in Google.
• Consider separating your personal tweets into one account that you keep secret and
cut off from search. Then use a pro account for public tweets.
• It’s ok to be fun with your tweets because employers do want to work with fun
people. Exercise discretion. Many powerful people have been brought down by a
poorly chosen public tweet..
• Build a Blog on your Personal Site. Plenty of good advice on this elsewhere.
• Establish a Google+ Persona and Pages that point to your site. This establishes
better ranking in Google.
• Choose keywords and your name you want to rank for. Write relevant content. It will
take 4-16 weeks for you to show up in the top results.
• Facebook – check the privacy settings. Avoid connecting with bad influences or even
work colleagues too early.
• You do not have to provide an employer access to any account as it goes against the
providers’ policies and may violate State laws. So do not do so.
96. RESULTS OF PERSONAL SEO
#5 – just below
Marketo and just
above #1 consultant,
Pedowitz Group.
NICE
This is after 2 years of work,
offering FREE content without
asking for anything.
I have made more professional
contacts doing this than I did
before blogging.
97. MAKE THE RIGHT KIND OF NAME FOR
YOURSELF & FIND EMPLOYERS
•Finish your profile.
•Join relevant Groups.
•Sign up for Twitter
•Sign Up for Quora
•Ask previous managers and professors to recommend you.
Even if it is for dishwasher, others’ want to know someone
was willing to make a recommendation.
Join the conversation!