Linkedin Top Tips Guide
•
0 likes•240 views
The document provides 5 tips for using LinkedIn effectively: 1) Professionalize your profile by adding a photo, personal statement, status updates, and customizing experience and summary sections. 2) Build connections by searching for contacts and accepting connection requests from people you know. 3) Ask connections for recommendations about past work. 4) Join and engage with industry groups to expand your network and knowledge. 5) Install applications like SlideShare and WordPress to showcase your work and expertise. Following these tips can help maximize business opportunities and build professional connections on LinkedIn.
Report
Share
More Related Content
What's hot
What's hot (20)
Similar to Linkedin Top Tips Guide
Similar to Linkedin Top Tips Guide (20)
More from MOI Global
More from MOI Global (9)
Recently uploaded
Recently uploaded (20)
Linkedin Top Tips Guide
- 1. Best Practice Guide MOI DIGITAL Author: Stuart Morgan Digital Marketing Director Marketing Options International LinkedIn is one of the most powerful online professional networking tools, with over 75 million members in more than 200 countries – and a new member joining every second. LinkedIn has helped Marketing Options International develop and nurture close professional ties with our contacts. It’s also invaluable for quickly accessing expert insight from trustworthy sources. We want to share some of the useful techniques our people have picked up. These are our 5 Top Tips for Using LinkedIn aimed at people who are signing up now, or who simply want to get more business value through LinkedIn. We hope they will help you to build your professional network and maximise business opportunities with trusted contacts you want to be associated with. 1. Professionalise your Profile You can make a strong quality statement about you and your company by completing and customising your professional profile. Remember that people will often check out LinkedIn profiles before meeting someone for the first time. So, it pays to have your profile in good shape. • Add a photo. Choose something business-like, but relaxed and approachable. Ideally you want something recent and professionally photographed. Keep family photos and social snaps for Facebook or Flickr. • Add a personal statement under your name. Many people simply use their job title. But it is more compelling to put a 5-word elevator pitch such as “Expert at managing complex projects” or “Passionate about B2B marketing.” • Post regular status updates about what you are working on. Aim for at least one a week. This will remind your network what you do and what you’re expert at. You can link status updates with your Twitter feed too. • Add a Summary and Specialties. Here you can list out all your areas of expertise, achievements, personal strengths and any interesting features of your career. These are highly optmisable and can really strengthen your professional credentials. 5 top tips for getting the best from LinkedIn
- 2. • Use keywords in the Experience section. Think about the words you would search for if you were looking for someone like you! Include them in your current position and key responsibilities to help people find you in search results. It could give you and your company a competitive edge. • Add your company website and make the visible text more inviting. Phrases such as “Learn about my business” or “Read my self-coaching blog” are more likely to get clicked – and you can include up to three sites, so make the most of them. • Edit your Public Profile settings to be ‘Full view’. This allows people and search engines to find you. • Personalise your URL. Change the default LinkedIn profile URL to include your name. This also helps people to find you and you can use it in your email signature and on business cards. • Move profile sections around to promote your strongest points. If you are often involved in events, have honours you want to highlight or websites and group memberships you want to feature, just click-and-drag the widgets nearer towards the top of your profile. 2. Build your Connections Start with People Search. This is a quick and easy way to find your existing contacts, colleagues, partners and clients. You can quickly build up a network by asking to connect whenever you find new contacts you trust. Also keep an eye on LinkedIn’s own suggestions for people you might know. It’s a great way to connect with other contacts from your career history – both to hook into their networks and to get recommendations for past roles. Avoid trying to connect with people you don’t know. This is viewed as spamming. 3. Ask for Recommendations Get into the habit of asking for recommendations for work or a project you’ve undertaken. If you connect with previous colleagues, clients or suppliers ask them to recommend the work you did together. Suggest something specific you would like the person to mention because specific, authentic and sincere recommendations make for powerful statements on your profile. And always reciprocate. 4. Join and engage with relevant Groups Search for and join industry-related LinkedIn groups. The icons for those groups will show up on your profile, letting your network know your industry interests. Be active in Group discussions to help build your network and your insight. 5. Install Applications LinkedIn has great integration with a number of applications. Our favourites including WordPress and BlogLink, SlideShare and Polls. Use these applications to link with your blog, to highlight papers or presentations you’ve given and much more. It all helps to demonstrate your expertise and keep your profile fresh and interesting. LinkedIn is a highly powerful networking tool when used effectively. And can easily become an integral part of even the busiest schedule. So, we hope these tips help you capitalise on the potential of this leading social application for business. 5 top tips for getting the best from LinkedIn About Marketing Options International Marketing Options International (MOI) is a fully integrated B2B technology marketing agency, offering results-focused direct, digital and event marketing solutions. With offices in London, San Francisco, Singapore and Sydney, Marketing Options International combines global reach and local understanding to produce results-driven marketing campaigns that span evolving media, markets and territories. The agency was founded in 1987 on the core belief that clients are served best when people share common values – marketing intelligence, imagination, empathy and a passion for technology and delivering exceptional marketing programmes. To learn more about Marketing Options International, visit www.mointernational.com or call +44 (0)1932 233000 For more information, please contact: Stuart Morgan, Marketing Options International, +44 (0)1932 233000, stuart.morgan@mointernational.com LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved. LinkedIn is a powerful online professional networking tool