Matt Sharkey’s Post

Chief Marketing Officer | Executive Global Brand Marketing Leader

Anyone else experience their posts being viewed/shared by far fewer people ever since LinkedIn started pushing this type of messaging/up-selling? Just curious...

31 Comments

Kimberly G.

Retail Brand Architect | Visual Merchandising Director | Consumer Experience Innovator | Strategic Marketer

💯 yes my engagement is down significantly since I stopped premium but I don’t think it’s worth paying to be “popular”

6 Reactions

Kate Sargent

Fractional Head of People Operations (HR), Talent Strategy & Organizational Development | LinkedIn Top Voice & Executive Coach | M&A, IPO Transformation & Integration | Social Impact & Inclusive Workforce Advisor

Matt Sharkey I have premium and Recruiter Lite for my business, and mine took a dive recently as well

2 Reactions

Ted Forbes

Yes for sure. I used to routinely get views in the thousands - now the hundreds. And I’ve not really changed my frequency, or content, or style. Freaking algorithm …

2 Reactions

Tracy Hermans

Director of Community - CommerceNext | Ecommerce & Digital DTC Consultant | Ex-L'Oreal

yes for me buuuut i didn’t have that many impressions so it can all go up from here 🤣

1 Reaction

Gregory Kennedy

Founder @ BrandZen || Marketing strategy and content creation || Taking startups from zero to scale

I asked around and heard different perspectives. Some said that this did increase their reach on the platform, while others did not have any luck with it. I am going to upgrade from career to business and see if it helps. Wish me luck.

1 Reaction

Chris Matthews

Early-Stage Marketing Leader, consultant/advisor, and storyteller. 𝐀𝐮𝐭𝐡𝐨𝐫 𝐨𝐟 '𝐒𝐭𝐚𝐫𝐭 𝐓𝐞𝐥𝐥𝐢𝐧𝐠 𝐏𝐞𝐨𝐩𝐥𝐞': The guide for marketing strategy & brand building for future-defining startups.

It’s the next predictable step in the enshittification process. (Credit for the concept belongs to Cory Doctorow)

Bryan Yates

Midlife Performance Coach for Creative Leaders // Channel midlife stress & stagnation into unstoppable momentum in 16 weeks. ⚡️Free Strategy Session⚡️

Good question, Matt Sharkey. I've never had outstanding message reach on LI, and you may be on to something. It does certainly seem that the business of LinkedIn is rewarding people for talking about how to perform better on LinkedIn. It's like being in a relationship with a narcissistic frenemy, named LinkedIn.

1 Reaction

Jordan Williams

Global Marketing Leader | Brand + eCommerce + Retail | @Smartwool @Vail Resorts @REI @RedBull @Startup Co-Founder

Definitely. And I also dropped Premium recently. But as Kimberly mentions above paying for popularity is dumb and shallow.

1 Reaction

Jenna Celmer

Chief Community Officer for the Outdoor Industry + Big fan of breakfast foods 🍉

Indubitably.

3 Reactions

See more comments

To view or add a comment, sign in

More Relevant Posts

Matt Sharkey

Chief Marketing Officer | Executive Global Brand Marketing Leader
1d
Report this post
New list of open Director roles in the Outdoor industry via Second Nature Media for those looking…
Second Nature Media

2,216 followers
2d

Looking for a job in the Outdoor Industry? Here are some Director-level roles that are currently open: On: Head of Brand Experience https://lnkd.in/gXGqsYWe Nike: Director, Global Social Media Marketing for Running & Fitness https://lnkd.in/g8jXMcdR On (Zurich): Global Head of Retail Brand Marketing https://lnkd.in/gvhi6g3d Brooks Running: Director, Consumer Insights & Innovation https://lnkd.in/gKRQvTRh HOKA: Director, Product Engineering https://lnkd.in/eJgSQSff Decathlon America: Commercial Director, Mountain Sports https://lnkd.in/gqNXQWfY New Balance: Footwear Designer II, Running Innovation https://lnkd.in/gyrr6muh Athleta: Director, Marketing Design https://lnkd.in/gXdT2sia Athleta: Director, Brand Activations https://lnkd.in/g2FhZh52 Oakley: Director, Culture & Lifestyle https://lnkd.in/d2MRnW9C Strava: Client Partner, Brand and Agency Sales https://lnkd.in/eMY7gVNp goodr: Director of Sports Marketing & Partnerships https://lnkd.in/gjzd74Pj Newell Brands: Design Director, Marmot & ExOfficio https://lnkd.in/gJnn724b Amazon: Principal Biz Dev, Amazon Fitness, Sports & Outdoors https://lnkd.in/g885kf2E WHOOP: Head of Social Media https://lnkd.in/e4Ys4Gmr Vans: Sr Director, Global Inclusion, Diversity, Equity @Action https://lnkd.in/g-dPjwRD Nike: North American Retail Brand Director, Cross Channel https://lnkd.in/gBvcp8JJ Aventon: Sr Director of Brand & Marketing https://lnkd.in/eQ_6zKis Columbia Sportswear Company: Director, North American In-Store Marketing https://lnkd.in/ggVZ7PAu Under Armour (EMEA): Creative Director https://lnkd.in/ehdUmC7r PUMA Group: Associate Creative Director Run/Train https://lnkd.in/eRNm7yvC lululemon: Sr Director, Global Brand Creative Studio Operations https://lnkd.in/g_CNcMbq lululemon: Sr Director, Footwear Innovation https://lnkd.in/gH4Vk8zg Canada Goose (Paris): Director, Marketing & Communications https://lnkd.in/grqeAxs4 Peak Design: Product Developer https://lnkd.in/gYic9q9e Red Bull: Director, Consumer Insights https://lnkd.in/gQy5-Wyz KEEN: Sr Director, US Marketing https://lnkd.in/gDS8p3gF Deckers Brands: Director, Innovation https://lnkd.in/gT-a987J Crocs: Director, Global Integrated Marketing https://lnkd.in/gbzrUKxV Crocs: Director, Custom Sales & Marketing https://lnkd.in/e_sg4ZXd
1 Comment
Like Comment
To view or add a comment, sign in
Matt Sharkey

Chief Marketing Officer | Executive Global Brand Marketing Leader
6d
Report this post
Sharing to surface the remarkable stills and motion work of John Larracas. To all in the active/sport/outdoor/endurance space, John is an incredible talent. Highly recommend...
John Larracas

Photographer, Creative Director & Producer // I help brands bridge the gap between ideation and execution through visual storytelling.
1w

Athletes // Brands // Creatives, I'm available for commercial and editorial work from August, September, October (traveling in Europe in between jobs) Planning some trips to Europe and will be back in California after that — www.johnlarracasstudio.com // hello@johnlarracasstudio.com
1 Comment
Like Comment
To view or add a comment, sign in
Matt Sharkey

Chief Marketing Officer | Executive Global Brand Marketing Leader
2w Edited
Report this post
Last night I left my family vacation (strategically placed between The Broken Arrow Skyrace and Western States 100-Mile Endurance Run) for three hours to connect with friends and take in the inaugural soft launch of TrailCon in Olympic Valley, California. Really impressed to see Dylan Bowman, Douglas Emslie and Brendan Madigan's vision come to life for the relatively young and growing sport of Trail Running. Rather than wait for other established conferences and trade shows within the industry to catch up, they took their own step forward. Really enjoyed the panels and look forward to seeing this event grow. Am sure there will be more thoughts and recaps shared soon via Freetrail and Second Nature Media
8 Comments
Like Comment
To view or add a comment, sign in
Matt Sharkey

Chief Marketing Officer | Executive Global Brand Marketing Leader
2w
Report this post
Another great episode of the Second Nature Media podcast. Be sure to be tuning in and following along if you're interested in the business of Outdoor. Their profile is also where you'll find open roles in the industry. A great supplement to what the team provides at Basecamp: Outdoor Jobs, Freelance Gigs, Networking and what Noto Group Executive Search does for senior leaders. For now, here's a short list of coordinator level roles for you looking to start your careers in the Outdoor industry... New Balance(Amsterdam): Global Community Engagement Associate https://lnkd.in/gfq6jp8D Roark: Associate Apparel Designer https://lnkd.in/gJqitXsV Garmin: Content Marketing Specialist https://lnkd.in/gPBm_2fy Salomon North America : Paid Media Coordinator https://lnkd.in/gayDERxT The North Face: Product Developer, Footwear https://lnkd.in/gbvxwnYv
Second Nature Media

2,216 followers
2w

Athletes are have ascended to launching their own sports leagues. This past week, we saw both Shaun White and Michael Johnson announce The Snow League and Grand Slam Track. Second Nature: Episode 14 is live! Join us for this week's podcast about the Business of Outdoor. Watch it here: https://lnkd.in/gxF2e76p If you want to listen instead, here are links to the episode: Spotify: https://lnkd.in/gvZKUQ_X iTunes: https://lnkd.in/gpAMhFNs
Like Comment
To view or add a comment, sign in
Matt Sharkey

Chief Marketing Officer | Executive Global Brand Marketing Leader
3w
Report this post
Some seriously strong Executive roles in the Outdoor space right now. See the list on Second Nature Media page. For those on the hunt, I’ll also recommend working with Basecamp: Outdoor Jobs, Freelance Gigs, Networking and skimming OutdoorIndustryJobs.com as well. And be sure to always keep an eye on Noto Group Executive Search for Exec roles in the space. All four of the above have newsletters worth signing up for.
Second Nature Media

2,216 followers
3w

Looking for a job in the Outdoor Industry? Here are some executive roles that are currently open: goodr: CFO https://lnkd.in/gXNCQGSK The North Face: VP & GM of Americas https://lnkd.in/g3yF_bUh VP, Global Footwear https://lnkd.in/gyefvw-S PUMA Group: SVP Marketing, North America https://lnkd.in/gJX2WYtP Crocs: VP, Global Creative https://lnkd.in/gwHcv5Fa KEEN: VP, Creative https://lnkd.in/gR5vhr7r Arc'teryx Equipment: VP of Sustainability https://lnkd.in/gV5TEzaT YETI: VP, Investor Relations https://lnkd.in/gkfi3kxU Head of Product, Gear, Hard Coolers & Equipment https://lnkd.in/ggWUmtrk The Bay Club Company: Sr VP of Marketing https://lnkd.in/gxZXz4Y5 Vuori: VP of People & Culture https://lnkd.in/gJP7euVy Bloom Nutrition: VP of Marketing https://lnkd.in/gGEtCCsZ Red Bull: SVP, Emerging Channels https://lnkd.in/gFdJ_KWJ
2 Comments
Like Comment
To view or add a comment, sign in
Matt Sharkey

Chief Marketing Officer | Executive Global Brand Marketing Leader
4w
Report this post
HUGE list of Manager level roles in the Outdoor space listed on the Second Nature Media page right now...
Second Nature Media

2,216 followers
4w

Looking for a job in the Outdoor Industry? (Part Two) Here are all the Manager level roles available: lululemon: Athlete Manager, Global Sports Marketing (20 month contract) Sr. Mgr, Brand Mgmt (London) https://lnkd.in/eAJRxqa9 goodr: Run Sports Manager https://lnkd.in/ewjNfTWe Red Bull: Sr Manager, Brand Marketing https://lnkd.in/eky9qfXQ Strava: Sr Product Marketing Manager https://lnkd.in/ewSkDagc Brand Designer, Communications https://lnkd.in/e-88WHmY Sr. Partnerships, Manager https://lnkd.in/eCkKQuUT Partner Mgr, Brand Partnerships https://lnkd.in/eMY7gVNp Specialized Bicycle Components: Content Creator https://lnkd.in/emZZddBk Arc'teryx Equipment: Retail Brand Marketing Lead https://lnkd.in/e8CD7eBj Merrell: Sr Digital Marketing Mgr https://lnkd.in/ebkFAB7n Maurten (Berlin): Ambassador Mgr, Sports Culture https://lnkd.in/e4kEnZWE Saucony: Sr Brand Designer https://lnkd.in/emjgahaR Brand Marketing Manager, Performance https://lnkd.in/eSHA5-QZ Public Relations Manager https://lnkd.in/e3FX_mbq Skullcandy Inc.: Sr Manager, Growth & Digital https://lnkd.in/eJHtwkh8 KEEN: Sr US Marketing Manager https://lnkd.in/egQkm6T5 Backcountry: Social Media Manager https://lnkd.in/eiB5dTdV HOKA: Sr PLM, Apparel https://lnkd.in/eP6xhyJA On (Zurich): Head of Brand, Running https://lnkd.in/eJksMi8x Global Brand Events Manager https://lnkd.in/eix8aC3h Head of Brand, Apparel https://lnkd.in/eHenpy-q Altra Running: Product Engineering Manager, footwear https://lnkd.in/eJfGE-u6 Product Developer https://lnkd.in/e6bq6RYz Mountain Hardwear: Product Marketing Specialist https://lnkd.in/eV94WbY9 Columbia Sportswear Company: Global Apparel PLM https://lnkd.in/ex6R2wqh WHOOP: Sr. Mgr, Biz Dev https://lnkd.in/eM3q7Dgy Garmin: Associate Global Partnerships Mgr https://lnkd.in/eeCHVb6Q Skratch Labs: Specialty Sales Manager https://lnkd.in/eZhxG4NK Under Armour: Sr Manager, Creative-Americas https://lnkd.in/envb3bTT Rapha (London): Influence & Media Manager https://lnkd.in/e7A83aiP Senior Brand Designer https://lnkd.in/gcASdHsF Kodiak Cakes: Social Media Manager https://lnkd.in/ezfcXxdN
3 Comments
Like Comment
To view or add a comment, sign in
Matt Sharkey

Chief Marketing Officer | Executive Global Brand Marketing Leader
4w
Report this post
Many of you in my network know that I've spent the bulk of my career in and around the Outdoor/Endurance space and many of the open roles that I share reflect that. It makes much more sense to me that these lists I've been sharing come from those who are making work in this space their entire focus. From here on out, find all future open role lists via the Second Nature Media page. Click through, follow along and please share with your networks interested in the Outdoor Industry. Director level roles today, more to come.
Second Nature Media

2,216 followers
4w Edited

Looking for a job in the Outdoor industry? Here is a list of open roles at the Director level: goodr: Director of Sports Marketing & Partnerships https://lnkd.in/gY9s6DQE Director of Social Media https://lnkd.in/eqsrP94S lululemon: Creative Director, Global Retail Design https://lnkd.in/eDRhewdS Director, Footwear Innovation, Sustainability https://lnkd.in/ey4jyXHC (Shanghai): Director, Brand & Community https://lnkd.in/eZWskBkf Decathlon America: Commercial Director/Brand Manager (Mountain Sports) https://lnkd.in/ggsBAyxb WHOOP: Head of Social Media https://lnkd.in/e4Ys4Gmr Athleta: Sr Director, Brand Marketing https://lnkd.in/eDxBkq6f Sr Director, Partnerships https://lnkd.in/er4THwNN Strava: Director, DEI & Employee Experience https://lnkd.in/euUuNCqq Creative Director, Copywriting https://lnkd.in/e7tmd_fa Crocs: Sr Director, Influencer Marketing https://lnkd.in/e2kgSySU Director, Custom Sales & Marketing https://lnkd.in/e_sg4ZXd On (North America): Head of Brand Experience https://lnkd.in/eRq4w7qA HOKA: Director, Product Engineering https://lnkd.in/eJgSQSff PUMA Group: Associate Creative Director, Run & Train https://lnkd.in/eRNm7yvC Head of Retention Marketing https://lnkd.in/gPiMdxk4 Brooks Running: Director, Consumer Insights & Innovation https://lnkd.in/g5mWDGNm Sr Footwear Merchandiser, Lifestyle https://lnkd.in/eCXXc4b2 Aventon: Director of Brand Marketing https://lnkd.in/eQ_6zKis Under Armour: Creative Director https://lnkd.in/ehdUmC7r Patagonia: Sr Director North America, Planning & Merchandising https://lnkd.in/eKfrBzVA adidas (Shanghai): Director Sports Marketing, Running & Outdoor https://lnkd.in/ek_XkNVz SOREL: Global Product Director https://lnkd.in/ethSdnpM MAAP (Melbourne): Head of People & Culture https://lnkd.in/eaGky9Jw Aspen Skiing Company: Head of Marketing https://lnkd.in/esM3F7sD Nike: Director, Brand Creative Digital Design https://lnkd.in/eGsdYRX7 Cannondale: Global Category Director, Engineered Components https://lnkd.in/e6UJGqVj Specialized Bicycle Components: Sr. Industrial Designer, Gravel Bikes https://lnkd.in/eBYPKD25 Vail Resorts: Marketing Director https://lnkd.in/euKswCJT
15 Comments
Like Comment
To view or add a comment, sign in
Matt Sharkey

Chief Marketing Officer | Executive Global Brand Marketing Leader
1mo Edited
Report this post
Spent a great weekend attending the inaugural Outside For Business Summit and Outside Fest in Denver. Absolutely loved the conversations and connecting with the community. Hat tipped to Sharon Houghton Christopher Jerard Jonathan Dorn Robin Thurston and the entire team for a flawless production. Looking forward to seeing how these events evolve over time! Thanks for having me.
23 Comments
Like Comment
To view or add a comment, sign in
Matt Sharkey

Chief Marketing Officer | Executive Global Brand Marketing Leader
1mo Edited
Report this post
A quick note to shine a light on a well deserving podcast for those of you who work in or are interested in the Outdoor industry. Second Nature, hosted by Aaron Lutze and Dylan Bowman. Whereas many other platforms read like a scroll of press releases, Lutze and DBo exchange thoughtful dialogue around a variety of topics that will be of interest to all listeners interested in this space. Their uniquely different experiences in the industry make for really insightful takes. I’m not always aligned with their respective POVs, and I actually appreciate it when they aren’t aligned with each other as well. Greater discourse can often lead to new thinking and innovation. They’re only 10 episodes in so far so you have plenty of time to catch up and then follow along. Keep up the great work, fellas! The industry has needed this for a very long time. Have a great run at the Mozart 100K this weekend Dbo! I’ll be at the Outside Summit/Fest, looking forward to catching up with any of you who will be there as well! Find Second Nature on all podcast platforms and follow along via YouTube here: https://lnkd.in/ggbRcAHy

11 Comments
Like Comment
To view or add a comment, sign in

15,133 followers

View Profile Follow

Matt Sharkey’s Post

More from this author

The Peddler

Explore topics