Second Nature Media

This week on the podcast, we covered an important acquisition in the outdoor industry, the smashing results of HOKA's earnings report, and The New York Times report about high-quality outdoor print publications (like The Surfer's Journal and Adventure Journal) that are thriving. Watch here: https://lnkd.in/gBZGP3bc Listen here: https://lnkd.in/g53X3uNy Sign up for our weekly newsletter: https://secondnature.media

This week on Second Nature, we talk to Brendan Madigan about Alpenglow Sports, The Broken Arrow Skyrace, TrailCon and much more. Brendan's experience as a retail business owner makes for an insightful discussion about brands, community, and what it means to be a practitioner. Listen here: https://lnkd.in/g3kf2cm7 Watch here: https://lnkd.in/gfJwJYrp

This week, LeBron James and Canyon Bicycles launched a campaign called "Find Your Freedom". LeBron invested $30M in the DTC bike brand in 2022, and this is their first big campaign together. In our episode today, we broke down the partnership and the launch of this campaign. We also dug into three standout innovations from Red Bull, the game-changing Light Spray technology from On, and "Job of the Week" featuring a VP role from The North Face. Listen here: https://lnkd.in/gPcBZz9G Watch here: https://lnkd.in/gfgRpD-P

We heard (and appreciate!) your feedback. As of today, we'll be releasing two podcasts a week. Today's podcast is a special one, Eric Lagerstrom talks about creating That Triathlon Life and the balance between brand and athlete. Listen here: https://lnkd.in/e9fFdANG Watch here: https://lnkd.in/eux6yzpg

We heard (and appreciate!) your feedback. As of today, we'll be releasing two podcasts a week. Today's podcast is a special one, Eric Lagerstrom talks about creating That Triathlon Life and the balance between brand and athlete. Listen here: https://lnkd.in/e9fFdANG Watch here: https://lnkd.in/eux6yzpg

Athlete-produced events are the way to go if you're looking for an unforgettable experience. We broke down the details of mammoth trailfest with Tim Tollefson in this episode, and it's THE playbook for anyone looking to put on their own event. Listen: https://lnkd.in/gM_aRCjA Watch: https://lnkd.in/gkypKXnv

Looking to lead in the Outdoor Industry? Here are the executive roles that are currently open: The North Face: Vice President & General Manager https://lnkd.in/g3yF_bUh The North Face: Vice President, Global Footwear https://lnkd.in/gyefvw-S YETI: VP, Investor Relations https://lnkd.in/gwHm4Ann YETI: Head of Product-Hard Coolers, Gear & Equipment https://lnkd.in/gUBnzFR4 TYR Sport, Inc.: VP, Marketing https://lnkd.in/gCUuZHFa KEEN: VP, Creative https://lnkd.in/gTQ5X66u Arc'teryx: VP, Sustainability https://lnkd.in/gV5TEzaT Timberland: VP Marketing & Strategy https://lnkd.in/g7vtsS7T Beyond Yoga: VP, Merchandising https://lnkd.in/gA3qycsu HEYDUDE: VP, Global Integrated Marketing https://lnkd.in/g96wAzt7 American Express: VP, Sports Partnerships & Market Strategies https://lnkd.in/g5gWueBX

In today's podcast, we discuss ambush marketing at the US Olympic Trials and suggest a few things we would have done differently. We also dive deep into the launch of TrailCon, breaking the Sports livestream record on YouTube, and of course - our weekly highlights in Brand, Product and Content. Watch here: https://lnkd.in/gTQP5ubz Listen here: https://lnkd.in/g9U3RCiu

Want to work in the Outdoor Industry? Here are the Manager-level roles that are currently open: goodr: Run Sports Manager https://lnkd.in/ewjNfTWe Brooks Running: Sr Manager, Enterprise Solutions https://lnkd.in/gBGVpQZS Kodiak Cakes: Social Media Manager https://lnkd.in/ezfcXxdN Santa Cruz Bicycles: Industrial Designer https://lnkd.in/gBMY5qKr Strava: Brand Marketing Manager, Co-Marketing https://lnkd.in/gHswFTtf HOKA: Global Loyalty & Consumer Engagement Strategy Manager https://lnkd.in/g2aQBvVf Columbia Sportswear Company: Sr Manager, Retention Marketing https://lnkd.in/g6jCupEA Saucony: Brand Marketing Manager, Performance https://lnkd.in/eSHA5-QZ Saucony: Public Relations Manager https://lnkd.in/e3FX_mbq Merrell: Sr Digital Marketing Manager https://lnkd.in/ebkFAB7n Vuori: Manager, DTC Merchandise Planning https://lnkd.in/ggNFmQ_f Okuma Fishing Tackle Corp: Marketing Manager https://lnkd.in/gkwm5mg5 New Balance: Global Marketing GTM Manager https://lnkd.in/gah3pFnZ Elevate Outdoor Collective: Marketing Manager, K2 Snowboarding https://lnkd.in/gE_2y9Kf Mountain Hardwear: Manager, Technical Development & Fit https://lnkd.in/gsYgfrwD

In addition to our weekly Second Nature Media podcast, we're now sharing open roles for jobs in the Outdoor Industry (thank you Matt Sharkey!).