About
Articles by Chris
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Building a Stronger Go-To-Market via Four Key Customer Experiences
Building a Stronger Go-To-Market via Four Key Customer Experiences
By Chris Matthews
Contributions
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Your robotic system demo is in crisis. How will you salvage the situation and impress your audience?
Andra's right - the best solution to this problem is to not get in this situation in the first place. Demos are a skill, and giving successful demos is not a skill that is inherent in creating the product itself. And like any skill, it's a skill that can be learned. Secondarily, this entire "article" is abject nonsense, written by AI to draw clicks and engagement. If you need help with demos, this article isn't going to help you.
Activity
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I've been loaning money via Kiva.org for years now, and whenever one loan is repaid I can enjoy putting it back towards another female…
I've been loaning money via Kiva.org for years now, and whenever one loan is repaid I can enjoy putting it back towards another female…
Liked by Chris Matthews
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Happy friday! #bringingtrailerstolife #practicaldecarbonization #rangeenergy #electricpoweredtrailersystem
Happy friday! #bringingtrailerstolife #practicaldecarbonization #rangeenergy #electricpoweredtrailersystem
Liked by Chris Matthews
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Make your intelligence work for you! I was deeply honored to be on Eloise Leher's podcast this week. As the brilliant mind behind Wonderfully Wired…
Make your intelligence work for you! I was deeply honored to be on Eloise Leher's podcast this week. As the brilliant mind behind Wonderfully Wired…
Liked by Chris Matthews
Experience & Education
Publications
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Start Telling People
At some point, every stealth startup needs to stop being a secret, and start telling people. That's a sharp transition, and it's worth thinking about carefully.
Start Telling People by marketing expert Chris Matthews is a uniquely valuable resource for early-stage startups seeking to start their marketing effectively and efficiently. With a wealth of practical knowledge across a diverse range of industries, Matthews shares invaluable insights and proven strategies to accelerate growth…At some point, every stealth startup needs to stop being a secret, and start telling people. That's a sharp transition, and it's worth thinking about carefully.
Start Telling People by marketing expert Chris Matthews is a uniquely valuable resource for early-stage startups seeking to start their marketing effectively and efficiently. With a wealth of practical knowledge across a diverse range of industries, Matthews shares invaluable insights and proven strategies to accelerate growth and build a strong, long-term brand.
Start Telling People is an indispensable guide for technical startup founders, investors, and marketers, packed with practical advice tuned explicitly for the unique needs of emerging startups. Matthews provides frameworks, examples, and interviews that reinforce the book's central thesis: marketing is a discipline, not just an activity. From customer-centric go-to-market models, to the tips and tricks of mastering a new product demo, to content strategy & A.I. tools, to surviving budgeting and downturns, the book delivers practical, jargon-free ideas that blend the best in marketing fundamentals with the functional realities of fast-paced, growth-focused startups.
"I've always believed that the marketing function is only a tiny fraction of what marketing departments actually perform! This gem is a perfect illustration of why we need to think about marketing more as a discipline, a way of thinking, and a philosophy!"
— Dilip Soman
Author of "The Last Mile" and "Managing Customer Value: One Step at a Time"
Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR], University of Toronto -
South by Southwest (SXSW) Speaker, March 2014
SXSW
Speaker at SXSW 2014 on the topic of the future of health care and personalized medicine.
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Chapter 14 in 'The Imagination Challenge' by Alexander Manu
Peachpit Press
Collaborated with Rotman professor & design researcher Alexander Manu by authoring chapter 14 in his book “The Imagination Challenge”, published in 2007.
Other authorsSee publication
Projects
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Advisor @ HindSight
Business development advisor for HindSight, a European optics technology company building rearview sunglass lens tech to enhance safety for urban cyclists and ebike riders.
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Volley Automation
New Project!
This one has been in the works for a little while now. Volley Automation is a robotics & software company in SF working on automated car parking systems that densify garages by up to 2x. It's like a valet, but (thankfully!) without the valet. It's a better option for people, cars, and the environment. Plus, the team here is amazing - and yes, they're hiring!
So far, this project has spanned a refreshed brand identity, messaging, positioning, and videography - and it's all…New Project!
This one has been in the works for a little while now. Volley Automation is a robotics & software company in SF working on automated car parking systems that densify garages by up to 2x. It's like a valet, but (thankfully!) without the valet. It's a better option for people, cars, and the environment. Plus, the team here is amazing - and yes, they're hiring!
So far, this project has spanned a refreshed brand identity, messaging, positioning, and videography - and it's all on display in their entirely new website, built with the phenomenal team at kurtnoble.com. See link to volleyautomation.com below. -
Director of Publicity and Internet Stardom for Dug the T-Rex (Our Lawn Dinosaur)
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We have a lawn dinosaur. We dress him up sometimes.
This whimsical creative outlet is a 6ft tin Tyrannosaurus Rex that lives in our front yard (chained up of course so he stays out of traffic). His frequent costumes and outwardly friendly personality have gained him a substantial group of Facebook fans, and on any given post he can see engagement levels that would make global brands salivate. He's been #1 on Reddit on three separate occasions, as well as features on HuffPo, ABC news…We have a lawn dinosaur. We dress him up sometimes.
This whimsical creative outlet is a 6ft tin Tyrannosaurus Rex that lives in our front yard (chained up of course so he stays out of traffic). His frequent costumes and outwardly friendly personality have gained him a substantial group of Facebook fans, and on any given post he can see engagement levels that would make global brands salivate. He's been #1 on Reddit on three separate occasions, as well as features on HuffPo, ABC news, BuzzFeed, UpWorthy, MetaPicture, and others. He's built both online and offline community (you should see the drawer of fan mail), he's been featured on the cover of a popular kid's music CD, and he even sold T-shirts a couple times, raising over $1,000 for local Redwood City schools.
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LinkedIn User
5 people have recommended Chris
Join now to viewMore activity by Chris
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I'm so excited to be speaking to the folks at Enerpac Tool Group about belonging, resilience, and how a former actor found her purpose working with a…
I'm so excited to be speaking to the folks at Enerpac Tool Group about belonging, resilience, and how a former actor found her purpose working with a…
Liked by Chris Matthews
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One of the many problems with the startup-industrial complex is that companies end up thinking more about what appeals to their investors instead of…
One of the many problems with the startup-industrial complex is that companies end up thinking more about what appeals to their investors instead of…
Liked by Chris Matthews
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Thrilled to have Abby Kearns joining Alembic. Welcome to the team! https://lnkd.in/g2XR4dYf
Thrilled to have Abby Kearns joining Alembic. Welcome to the team! https://lnkd.in/g2XR4dYf
Liked by Chris Matthews
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Hey everyone. I had a great opportunity recently to speak with Mike Indovina over at Master Your Mix and we had a fantastic chat they may be…
Hey everyone. I had a great opportunity recently to speak with Mike Indovina over at Master Your Mix and we had a fantastic chat they may be…
Liked by Chris Matthews
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Always happy to talk Neurodiversity, even happier when I get to do it for an agency I've always admired!
Always happy to talk Neurodiversity, even happier when I get to do it for an agency I've always admired!
Liked by Chris Matthews
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Olympic pitching complete! 🔵 ⚫️ 🔴 🟡 🟢 While nowhere near as nerve wracking as competing in an Olympic event, from talking to…
Olympic pitching complete! 🔵 ⚫️ 🔴 🟡 🟢 While nowhere near as nerve wracking as competing in an Olympic event, from talking to…
Liked by Chris Matthews
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So exciting to be part of the Berkeley SkyDeck ecosystem and inspiring to know Caroline Winnett and all the A team and the batch personally! Go…
So exciting to be part of the Berkeley SkyDeck ecosystem and inspiring to know Caroline Winnett and all the A team and the batch personally! Go…
Liked by Chris Matthews
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