About
Contributions
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How can you network more effectively with other display ad professionals?
Join professional organizations like the ANA to deliver case studies and share what worked (and didn’t!). We often focus on wins, but the best lessons are often learned with great strategies and sometimes bad spends. As you share in professional groups on LinkedIn, at live events, and build your brand - you’ll build trust in your expertise with sharing your experiences. And you might get feedback that can lead to even more wins!
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How can you revise ad copy to suit different customer feedback campaigns?
The number one thing to remember is that the primary goal is that the macro strategy is aligned to your organization/product goals and that it is designed FOR you audience. If we’re aligned there, you’ll need to remember that all feedback is good and that there will never be one set of words or images that move every single person in your target set. You need to design an ad program to reach as many of the consumers in ways that speak to them (differently in each ad). If explicitly performance driven (v. brand driven) you need to remember to optimize regularly. Take the feedback and constantly test. BUT don’t just change for change sake. If an ad is working. Run it until it no longer performs.
Activity
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The impact of ETFs will not be binary and will come with a few surprises. One of them is going to be the fact that we will have fewer…
The impact of ETFs will not be binary and will come with a few surprises. One of them is going to be the fact that we will have fewer…
Liked by Chris Ghent
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Delighted to share that I have been appointed as a Non-Executive Director (NED) of IG Group, a leading FTSE 250 company. Very excited to join and…
Delighted to share that I have been appointed as a Non-Executive Director (NED) of IG Group, a leading FTSE 250 company. Very excited to join and…
Liked by Chris Ghent
Experience & Education
Projects
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Breaking in the blockchain with Breaker
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Honors & Awards
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Clio: Bronze Winner (Partnerships, Sponsorships & Endorsements)
Clio Awards
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Clio Sports: Gold Winner (Social Good)
Clio Sports
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Clio Sports: Silver Winner (Partnerships, Sponsorships & Endorsements)
Clio Sports
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2016 Webby Award Winner: Online Film & Video
Webby
Watch the full feature on YouTube: http://www.youtube.com/watch?v=mDZcz-V29_M
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2015 Webby People’s Voice Award in the Online Video: Long Form (Branded) Category
The Webby Awards
Watch the full feature on YouTube: http://www.youtube.com/watch?v=mDZcz-V29_M
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2015 Best Documentary for The Distortion of Sound
One Screen
Watch the full feature on YouTube: http://www.youtube.com/watch?v=mDZcz-V29_M
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MDC Miles From Ordinary - "M" Award
MDC Partners (via KBS)
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KBS Plus Award
KBS
More activity by Chris
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Financial Times: "...with the speed of SailGP, we have an extreme sport.....”
Financial Times: "...with the speed of SailGP, we have an extreme sport.....”
Liked by Chris Ghent
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Over 1.5k+ sign ups for our Web3 x AI event in Brussels next week! As part of registration, we asked our community: "What's the most interesting Web3…
Over 1.5k+ sign ups for our Web3 x AI event in Brussels next week! As part of registration, we asked our community: "What's the most interesting Web3…
Liked by Chris Ghent
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“AI isn’t creative. You are.” — Microsoft AI also doesn’t do business for itself, but it will make it a hell of a lot easier and more personalized.…
“AI isn’t creative. You are.” — Microsoft AI also doesn’t do business for itself, but it will make it a hell of a lot easier and more personalized.…
Shared by Chris Ghent
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the photo taken by my PhD supervisor Céline Mougenot (PhD) at our ceremony from the stage sometimes people ask me about advice if they should take…
the photo taken by my PhD supervisor Céline Mougenot (PhD) at our ceremony from the stage sometimes people ask me about advice if they should take…
Liked by Chris Ghent
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Welcoming Markeljan Sokoli to the team as our Senior Full-Stack Engineer. Builder of http://w3gpt.ai, his expertise will boost our AI development…
Welcoming Markeljan Sokoli to the team as our Senior Full-Stack Engineer. Builder of http://w3gpt.ai, his expertise will boost our AI development…
Liked by Chris Ghent
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