Federico Llano’s Post

Tomorrow, it's me against myself. 100m freestyle. I'm competing in the Spanish National Masters Swimming Championship. 13 weeks of training, over 100 sessions, 130k meters swum, and 60 hours in the gym. I'm grateful and proud to have the opportunity to aim for a new personal best. Be your best version.

AI will likely extend the careers of talent & creators, rather than replace them with AI talent. https://lnkd.in/drscfdEs

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Esta frase es todo... "Las redes sociales actúan como un brief continuo, reflejando lo que la gente quiere o espera de la marca." Josefina Gaviña - MercadoLibre Los Speakers de las Masterclass de la Influencer Marketing University son oro.

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Congrats Camila Briones!! Being certified IM Analysis at Influencer Marketing University by TATAM Digital will accelerate your career in this awesome industry!!!!

You only fail your own expectations... I ended 68 milliseconds above my goal, and it crushed me. Finishing 4th in the 100 freestyle at the Madrid Swimming Championship, 2 seconds from 3rd place and 2.68 seconds away from my ultimate goal of breaking the 60-second mark. With only 4 weeks left before the National Championship, I was very disappointed. So many hours training, visualizing, dreaming... But I only failed my expectations. One can only control executing the plan, not the result. I do not control my body. I control its training, its nutrition. The process. I learned that I needed to focus on the plan, that success is giving my best to follow it no matter what, and that improvement is not linear. 2 more weeks! lets go! 💪💪

Why do humans always seek though leaders? Josefina Gaviña's Masterclass at the Influencer Marketing University made me reflect about the human need for following thought leaders in every media. Here are 8 reasons why I think influencers exist, and will exist, always no matter the media: 1- Simplifying Complexity 2- Have Deeper Expertise 3- We can see their Consistent Track Record over time 4- Its easy to Detect Authenticity 5- They Curate Information about topics we care about 6- They have Social Proof (followers) 7- They are expert Content creators, thus they give us Cognitive Ease 8- Seems like we need Role Models Feel free to add to this list in the comments :)

influencers are a long term game