Eric Davich

TV right now is wall-to-wall "mid." But why? I think a lot of pieces right now are missing the true culprit. For example, this James Poniewozik piece does a fantastic job of laying out what exactly that looks like: all-star casts and highly-competent direction, but familiar and low-stakes. Like a fancy cheeseburger. He, like most pieces on the subject, pins it on the streaming business model. I think there's something else going on that's different about TV today versus when people were glued to The Wire, The Sopranos, or Twin Peaks that goes deeper than the underlying business model. It's our second screen. When I talk to friends about what they're watching, a lot admit they can't watch foreign language TV, or stuff that's too complex, because they have their phone or laptop open. We’ve relegated TV to comfortable background noise. The streaming model gives people what they want, but what they overwhelmingly want is comfortable and mid, not because that's where their tastes lie if something has 100% of their attention. It's because they are calibrating their TV taste to what works for 40% of their attention. I don't have a solution, but I'm pretty sure that's the cause. I don't think Hollywood has lost its spark or financiers have lost their taste for risk. We've lost our taste for stuff that requires our full attention.

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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🚀 Exciting Audio Case Study Alert! 🚀 I'm so thrilled to share the details of a 1st-of-it's-kind audio industry study driven by the teams at SiriusXM Media, Wavemaker US, and DoorDash! The campaign leveraged the sonic expertise of our #StudioResonate team who built tailored ads for both platforms and our study, in partnership with Claritas, revealed how combining #streaming audio and #podcasts boosts campaign reach and effectiveness for brands. *Spoiler Alert* Adding Podcasts drove 70% incremental reach to the streaming campaign while driving incremental actions from App Downloads to First Order Completes that wouldn't have otherwise happened! Learn more about the campaign, listen to the creative, get the results, and hear from the team here: https://lnkd.in/ezMmYmQH Thank you to Caitlyn Fuoco, Luna Catini, Evelyn Lopez Mendoza, Melissa Paris (Wright), and Victoria Beth Chow for your partnership on this campaign, for your innovative thinking, and continued support of 3P measurement in proving out the efficacy of #audio and the opportunity for #marketers! #MarketingStrategy #AudioAdvertising #PodcastAds #StreamingAudio #DigitalMarketing #CaseStudy #Pandora #SiriusXMPodcastNetwork #GroupM #Leadership #3PMeasurment #OpenEcosystem #CaseStudy #AudioIncrementality #PowerofAudio #Reach #IncrementalReach #ROI

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Unleash Your Authority: NYC Meetup Takeaways & Unredacted Replay! Did you miss our exclusive NYC gathering of thought leaders? Now's your chance to tap into their brilliance! ✨ 🏙️ At the iconic One Vanderbilt building, an unforgettable event took place – bringing together renowned thought leaders to share their secrets to building industry authority. From building an optimized LinkedIn presence to leveraging AI for content creation, mastering intentional networking, establishing thought leadership through video/podcasting, and navigating the future of AI marketing – this power-packed experience delivered game-changing insights. Get an inside look at the biggest takeaways, frameworks, and real-world examples from: ✨ Netanel Baruch (Queue CEO) ✨ Brad Zomick (Spectamur Founder) ✨ Matt Cretzman (Leadstorm AI Founder) ✨ Kim Rittberg 🚀 (Henry Street Media Founder) ✨ David Berkowitz (AI Marketers Guild Founder) Whether you're looking to build online authority, drive organic leads, forge limitless connections, amplify your voice, or embrace AI – this event recap blog is a must-read! 🏆 Plus, get the FULL, UNCUT event replay! 🎥 It's packed with actionable tactics to elevate your personal brand and become a sought-after authority. Read the full recap and get unredacted replay access now! ➡️ https://lnkd.in/g_5TwQNg You'll uncover strategies across LinkedIn, networking, video/podcasting, AI content creation, and more. What area excites you most? Share your thoughts in the comments below!

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🔥Deepfake summer 🔥 This summer is fast approaching - where GenAl capabilities are so good (particularly audio cloning and facial mapping), and the world is flooded with content, that it will be hard to tell real from fake. ✅ Brands need a proactive approach involving content credibility, brand monitoring and rapid response to prepare now for what's to come (#Gartner's TrustOps Model) 💲Creators need to prepare with new digital monetization strategies. Thanks to Trishla Ostwal at ADWEEK for a great conversation on this rising #Al Influencer Space. #CMO #GartnerMKTG #GenAI #InfluencerMarketing

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Lauren Lamb, Desiree Mejia and myself had the honor of attending our THIRD Meta Performance Marketing Summit in San Francisco this month! 🛩 We got to spend a few days nerding out with some of the most talented performance marketers in the game discussing the latest and greatest from the Meta ecosystem of products. We recapped our top learnings from the Summit to share with YOU for free! For those who attended, what were your standout learnings from the event? Let's keep the conversation going! #metaperformancemarketingsummit #metaads

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UGC creators should be on red alert. UGC is turning AI-GC. We've been sharing our thoughts on AI disruption on Influencer Marketing, and predicted UGC was the most vulnerable category of the creator economy, the most susceptible to transformation. Now Techcrunch reports that TikTok will allow brands to create UGCs (more like AI GCs) with genAI. What does this mean for creators? What does this mean for brands and agencies? Will YouTube and IG follow? https://lnkd.in/dU-iPaBK

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Check out Tal's interview on Page Six at Cannes Lions International Festival of Creativity to learn how we're leveraging technology to create personalized, high-impact ad solutions that adapt to evolving consumer behaviors. #canneslions #advertising #AI

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I had a great time talking with Marcus Johnson and Dan Van Dyke about GPT-4o and AI use at work on today's EMARKETER podcast. A few takeaways: 🤖 AI use at work goes beyond ChatGPT, as most of the tools people use are getting enhanced with AI capabilities. 👟 Overall, GPT-4o is faster, and better, which could create real efficiency since the outputs don't require as much refining as earlier models. 💡 Stories about AI in board rooms seem logical to us, since the promise of a real-time agent that's trained on your data and company values, and primed to spot ethical issues, could support decisioning. But that could also benefit any leadership or strategy role in an organization. �� And none of us see AI replacing CEOs, though they might get through their emails faster like the rest of us! Enjoy: https://lnkd.in/eiEbjYdF

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🎙 New Podcast - CreatorIQ 🎙 Had the honor of sitting down with Conor from CreatorIQ on the #EarnedPod to talk all things Creators, Threads, and Meta OG days. #podcastguest #podcast #meta #creators #threads #marketing #creatoreconomy

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Stacker has signed distribution partnerships with over 150 media groups. 7 years in, here’s a few things we’ve learned about syndicating to publishers: 1. A shift from “free content” to impact It used to be enough to offer a firehose of free content - now it won’t get you a meeting. There is too much free content out there, and a deeper investment in analytics has helped editors understand what content is helping drive their business KPIs. (When ending their relationship with AP last month, Gannett CEO Mike Reed said that AP’s articles were the “least performing content” on Gannett’s sites, a factor in their decision to end the relationship.) *I regularly post on exactly what content publishers are gravitating to - give a follow 🙂* 2. Local news is less fragmented than it looks A handful of groups own a surprising number of news outlets. Even independent outlets are connected (and can be reached) through trade orgs like Local Media Consortium, LION: Local Independent Online News Publishers or Institute for Nonprofit News This mix of consolidation and alliances makes partnering with large swaths of publishers at least more fathomable than initially meets the eye. 3. Niche is Big A wave of amazing publications have been launched over the past five years that are hyper focused on specific audiences, creating an opportunity to reach niche segments like BIPOC audiences, those interested in climate change, those in specific neighborhoods of a major city, etc. Many of these upstarts have hyper-engaged audiences, and are getting a LOT less pitches for partnerships. Call it a syndication arbitrage opportunity :) 4. Finance content is oversaturated - and there’s a shortage of high-quality lifestyle and culture content So many orgs are producing finance content and making it available to publishers. If you’re looking for distribution, find areas you can expand beyond finance. (Or if you’re going to focus on finance, you need to rise above the rest). Most often requested topics: travel, health & fitness, cannabis, parenting, etc. 5. News outlets are more innovative than they get credit for Local news and legacy media gets a bad rap, and I am continuously amazed by the willingness to test + innovate by our partners, while sticking to their principles. Approach with an open mind, show value, and figure out how you're different.

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Ever curious about what's under the curtain? Dailymotion has just unveiled Auto Path, a groundbreaking high-impact creative tailored specifically for the Auto Industry. By leveraging our Predictive Targeting audience insights and vast scale, we've crafted activations that resonate with car buyers, all while providing measurable in-ad actions with OLV and CTV. Key Standard Features: - Custom Multi-touchpoint elements envelop your video creative - Product feature hotspots seamlessly integrated within the video environment to capture attention - Outbound click features to enhance data collection, site traffic, and conversion rates Experience an exclusive peek behind the scenes... Let us guide you on a test drive and engage seamlessly across all screens! Hit me or our exceptional sales team Brenda Rodriguez Valeria Basmagi Edivaldo Junior to introduce you to this exceptional innovation in Latin America #autopath #Dailymotion #creativeinnovation #predictivetargeting

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A busy morning in the podcast world as the IAB has released the 2023 podcast advertising study & iHeartMedia reported Q1 earnings. Let's dive in! First: IAB The headlines are simple: - Podcast ad revenue grew by 5% in '23, just shy of $2b (US). Yes, this is slower growth than we have seen previously (I can hear those misinformed headlines being typed as we speak!). If you look at the major players and their quarterly earnings over the last year, they all saw growth. So, what slowed down overall revenue? Simply, it was the middle & lower tier of podcasting. Brand dollars went to Spotify, iHeartMedia, SiriusXM, etc., increasing the delta between those platforms & the independent publisher. - But wait, there's more... Podcast revenue is projected to more than double its 2023 ad revenue growth rate in 2024 and is tracking to a total spend of $2.6b by 2026. So what does this mean? This means that podcasting remains very healthy and the best revenue growth opportunity in digital media for the foreseeable future. We're seeing increased revenue growth from all the big players, and those dollars do trickle down to the mid-tier, especially as they tap into existing marketplaces. All is good. https://lnkd.in/eCGxgnUs --- Now, onto iHeartMedia: Overall, the company made $799 million, down YoY by 1.5%. If you take out political revenue, they're down 2.5% (and the stock reflects that, down ≈31% today as of writing this... eesh). Their Digital Audio Group saw revenue of $239m, up 7%. Not bad! Thankfully, iHeart breaks out their podcast numbers, which were $91m, up 18%! If you remove podcast revenue, the digital group is only up 1%. So, like with SiriusXM, we see podcast revenue as the tide raising all boats. So what does that mean? It's the same story as SXM: a declining business focused on radio that is desperately trying to grow its digital initiatives to offset losses from its bread and butter. And podcasting is the only digital venture that is working—and it's working well! But will it work quickly enough? That's a tough one. Podcasting now makes up 11.3% of the overall revenue, which is tremendous growth but needs to be bigger to offset the rest. So, what happens? While the company tries to grow digitally as quickly as possible, it is also creating quite a valuable asset that could be attractive to an outside buyer. $400-500m/yr in revenue with an extensive podcast network, ad marketplace, and technology could be quite the bundle for larger companies that have yet to enter the podcast space... 👀 Never a dull moment! --- I'm the CEO and founder of DWNLOAD Media, a fund focused on acquiring majority stakes in podcast companies. With continued audience and revenue growth, podcasting continues to be the most under-valued medium, making it time to invest in audio. If you're interested in investing in the podcast space, DM me! #podcasts #audio #investing #podcasting #iheart #radio

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Before diving in on how #VentureStudios support founders, I must also answer the question many of you have in your minds right now... "Wtf is a venture studio?" It's a perfectly fair question...the studio trend is still relatively new, and I've come to learn that most studio leaders have to answer frequently. #VentureStudios create companies, playing the role of Co-Founder and actively participating in opportunity identification, strategy development, company formation, product building and testing, fundraising, growth... you name it. To do this, Studios typically maintain a roster of top-notch entrepreneurs, advisors, product managers, marketers, engineers, designers, analysts, lawyers, accountants, and finance experts that can be categorized into a few key buckets: ⚗ Research & Strategy 🛠 Building, Testing, & Scaling 🌎 Ecosystem Development 🤝 Corporate Development 📚 Platform Support I'll go deep on each one in my next few posts. 👀 If this content is at all interesting to you, please stay tuned or drop me a line. Talking about studios is one of my favorite things to do, so don't be shy!

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The Neighborhood Studios team spent the last few days thinking about our new idea pipeline and its output. Tons of thoughts on this after being in a venture studio for 2 years. Here are some summary stats... - 1,750 new (raw) ideas considered per year. - 110 of those are given a second glance. - 66 of those are seriously considered. - 10 of those become experiments...real products in the hands of customers. - 2 of those are spun-out into studio companies. What the studio team has been discussing over the past few days is that 66 number. That's the number of ideas that 3 people on the team can dig into every year. Venture studios can be perceived as a "startup factory"...an engine to launch startups. The reality is that venture studios are a machine to invalidate ideas. We invalidate many more ideas than we validate. We touch 1,750 ideas per year, seriously dive into 66 of them, build experiments for 10 of them and only launch 2 of them. All that work turns into 2 studio companies per year that have a way higher success rate than the average startup in the wild. Said another way...startups are hard. Talk with Tapan Patel Gabe Hart Whit Anderson IV Jonathan Brinson if you wanna talk about this. They are world class.

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Ok story time folks. I'm going to lay out how we used Influencers at #WeWork and how it drove 3x the revenue that the program cost to run. When we launched the WeWork All Access products (both the monthly membership and the daily pass options), we were looking for low cost ways to get the word out about the products. This is when we begun to explore partnering with influencers. The concept was to offer them three months of All Access in return for promoting the product on their channels. This worked better than we imaged. Not only did we get tons of free content that we could use, we also were able to drive 3X the revenue of the entire cost of the program (we tracked this using a promo code). Working with influencers can be tricky, but if you find the right ones to match your products, it can be an incredibly effective way to build brand affinity and revenue! #Influncers #Influencermarketing #marketing #digitalmarketing

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Honored to have been on a panel discussing the Top 5 Innovations Coming to Ad Tech at Pattern®'s Acceleration Summit at Salt Lake City, together with Destaney Wishon (BTR Media), Sreenath Reddy (Intentwise) and Bret Bardsley (Pattern). Top takeaways: 🔶 AMC - Set up an AMC account to understand and react to path to purchase data 🔶 Amazon's COSMO AI platform is transforming search from "text based" to "intent based" 🔶 Brands Integrating AI more deeply into their growth strategies 🔶 Use AI more proactively for creative 🔶 Performance marketing with SB video ads using single purpose ads Great conversations, awesome people! Want to learn more about Pattern and the Acceleration Summit? Click here: https://lnkd.in/gQqpyjg8 Acceleration Summit #amazonadvertising #amazonppc #amazonads #amazon #amazonseller #amazonfba #ppcninja #amazonfbaseller #amazonjapan #amazonagency  #amazonconsulting  #amazonfba #amazonseller #amazonfbaseller #amazonjapan #amazonindia

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In case you missed it, catch up on last week's insightful episode of Rock The Stage Show! 🎤 Watch as host Rich Trigger Bontrager and Curt Doty, Founder of RealmIQ and former NBCUniversal executive, dive deep into the impact of AI on our lives and careers, along with what the future holds for artificial intelligence. 🤖 Don't miss this engaging discussion on The Public Place Network #Talkshow #AI #Technology_News #futurecast #futurist

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HAVE YOU CONSIDERED ROKU FOR MARKETING? With so many option it can be confusing about what is the best strategy. I can help you. If you would like to expand your brand while reaching your target audience, you need to advertise on Roku. Let’s talk. #marketing #ROKU #advertising #consultant

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