Why Advertisers Pay More to Reach Viewers Who Watch Less
When targeting viewers on TV or online, some eyeballs are more valuable than others.
If/Then
This new podcast examines research findings that can help us navigate the complex issues we face in business, leadership, and society.
When Companies Announce Earnings Surprises, Locals Reach for Their Pocketbooks
Unexpected news about a company’s profits can have a big impact on people who live near its HQ.
Your Summer 2024 Podcast Playlist
Dive into these thought-provoking, research-driven, and leadership-inspired podcast episodes.
At What Point Do We Decide AI’s Risks Outweigh Its Promise?
An economist takes a closer look at the two sides of advanced artificial intelligence: unprecedented growth and existential risk.
In a Polarized World, an Open Mind Can Hurt Your Reputation
Americans say they value open-mindedness — until their political allies listen to what the other side is saying.
“AI Will Be as Common in Healthcare as the Stethoscope.”
Dr. Robert Pearl believes tools like ChatGPT will make patients healthier, providers happier, and medical bills smaller.
Why the “Venture Mindset” Is Not Just for Tech Investors
How venture capitalists approach risk has lessons that apply beyond Silicon Valley, according to a new book.
Billionaires Can’t Solve Our Problems, Says ‘Davos Man’ Author
‘New York Times’ reporter Peter Goodman discusses rising inequality and the roots of populism.
How To: Reject Pitches Like a Venture Capitalist
Sometimes you need to make a quick decision and move on. A “fast rejection mindset” helps.
When the Export-Import Bank Closed Up, U.S. Companies Saw Global Sales Plummet
A look back at the temporary shutdown of the export credit agency finds significant impacts on American companies.