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OOH
Special Investigation Team of Mumbai Crime Branch files chargesheet on Mumbai hoarding collapse
The chargesheet mentions that the soil in the Ghatkopar area, where a 120 ft x 120 ft hoarding was being planned, was soft but this fact was ignored.
Lemonn unveils outdoor branding to push its recent campaign
The expansion includes robust outdoor branding initiatives in key cities such as Bangalore, Delhi, and Ahmedabad.
Maharashtra government plans to implement a new policy for billboards in the Mumbai Metropolitan Region
On July 1, 2024, State Minister Uday Samant sent notice to the parliamentary assembly.
Ads on biz premises, balloons and skywalks also included under BMC’s draft policy for OOH
Guidelines for digitised hoardings are also expected soon.
IOAA announces the inaugural OOH Pinnacle Awards 2024, honouring Indian outdoor media owners
The inaugural event will take place on July 26, 2024, at the Hilton Garden Inn in Bengaluru.
OOH body chair Pawan Bansal urges agencies to advice advertisers to buy OOH media only from IOAA members
The IOAA chairman spoke about the measures taken by the body to further regulate OOH in India.
PWD set to take down illegal ads from district main roads and state highways in South Karnataka: ToI
It aims to eradicate illegal advertisements from various districts in Bengaluru, Mysuru, Ramanagara, Kodagu, and Shivamogga districts.
BMC forms a panel to establish guidelines for billboards in Mumbai following the hoarding collapse
The panel includes IIT Bombay experts and an ex-employee of National Environmental Engineering Research Institute (NEERI).
News18 executes an interactive OOH campaign in GroupM offices
GroupM employees engaged in candid conversations with the News18's anchors.
