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Guest Article
The Future of public relations: Trends and predictions for 2025 and beyond
Our guest author examines the rising significance of employee advocacy and data-driven strategies in modern PR campaigns.
The role of innovative marketing strategies in elevating brand visibility
Our guest author explores how innovative marketing strategies are essential for brands to stand out in today’s crowded market.
Dancing to the beat of inclusion: How movement builds stronger teams and brands
The unexpected power of dance in fostering workplace unity and brand connection.
Unlocking success in PR: The imperative shift towards a data-driven culture
Even after analysing data, an additional layer of human intelligence and empathy is essential.
Tamil Nadu’s counterculture can defy the ad industry’s mainstream mediocrity
A culture powered GPS for clueless brands.
Harmonising branding and performance: Leveraging marketing strategies to amplify concert impact
Brand building and marketing can elevate concert experiences, maximising reach, fostering audience connection, and amplifying impact.
The emerging trends in generative AI for new-age users
Our guest author reveals the emerging generative AI trends that professionals need to stay competitive in various industries.
Drenched with meaning: Leveraging monsoon opportunities
Our guest author delves into the monsoon's potential for brands to create unique promotions and incentives that resonate with consumers' seasonal moods.
Half of your marketing budget is wasted. Now you can know which half.
Our guest author explores how evidence-based marketing principles can pinpoint which half of your budget is wasted.
