Ensuring high-quality ads: How can we keep the standards high?
By partnering with quality-focused platforms, advertisers can reach their audience in an environment free from intrusive, offensive, or fraudulent ads.
Humanising our heroes: Mahindra celebrates 25 years of Kargil victory with ‘Hearts to Bravehearts’ campaign
The campaign's promotional film beautifully depicts soldiers in moments of camaraderie.
Liberty Shoes unveils #ForeverSneakers to captivate Gen Z and Millennials
The #ForeverSneakers collection is Liberty's answer to the evolving tastes of young consumers.
Wild Stone CODE onboards Vicky Kaushal and they are taking freshness up a notch!
Wild Stone CODE Titanium is among the most popular no-gas body perfumes among men. Three new fragrances are set to join the range soon.
Castrol India launches new EDGE range with TVC featuring Shah Rukh Khan
The TVC is part of a comprehensive 360-degree marketing campaign that spans multiple platforms, including a teaser video, print, digital, influencer amplification, and OOH advertising.
Milton, brings fun to kids’ tiffins and bottles with the ‘Milton Liya Kya’ campaign, this back-to-school season
Milton announces their kids' range of bottles & tiffins of over 75 colours, through a multi-channel approach by creating a viral jingle in collaboration with music sensation Yashraj Mukhate.
Apollo 24/7 launches 'MAA Samjhe Bachho Ko' ad film, celebrating mothers
While mothers understand their children like no one else, Apollo 24/7 aims to be the platform that understands and supports mothers.
‘Data driven’ is no longer enough for your ROI strategy
Marketing metrics must reflect business impact
JioCinema serves up a winning brand integration for Colgate
The 'Indian Sweets League' featured iconic cricketers Suresh Raina and Zaheer Khan, who reminded fans celebrating their team's victories with sweets to brush at night.
Celio India launches AI-powered spatial computing experiences for immersive gaming
The brand redefines customer engagement in fashion through AI and spatial computing experiences.