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Influencer Marketing
Dharma Cornerstone Agency welcomes singer Neha Kakkar on board
The synergetic partnership will leverage DCA’s widespread network and expertise to stage Neha as a pop sensation in the M&E industry.
From government awards to A-list weddings: Social media creators' rise to prominence
Their participation in events like the Ambani wedding & the National Creators Award marks an era where digital creators are celebrated.
SEBI finfluencer clampdown likely to force them to find alternative revenue streams
Experts believe that the guidelines will impact the stock market and trading finfluencers who heavily rely on income from brokerage platforms.
PM Modi launches #Cheer4Bharat as the nation's athletes prepare for the Paris Olympics
He urged support for athletes using the hashtag #Cheer4Bharat in his Mann Ki Baat address, expressing hope for a strong performance.
Brokers and mutual funds should stop using unregulated financial influencers for marketing: SEBI
Financial influencers engaged in investor education will be exempt from the new restrictions.
Kofluence launches its new business division 'Rare Travel' for exclusive influencer-led travel collaborations
Brands such as Ajio, Lenskart, XYXX Apparels, Mokobara, and Zouk have already joined the initiative.
Regional content, global expansion, and offbeat influencers: Qyuki Digital Media’s next big steps
Juhi Mehta, COO, anticipates influencer marketing vertical rise with live streaming, videos, shoppable content, virtual influencers, and more.
Dabur partners with influencer marketing platform Qoruz to ensure more engagement with its audiences
It aims to use Qoruz's data-driven insights to optimise performance and engagement, thereby enhancing the effectiveness of campaigns.
Flipkart hosts the second edition of #GlamUpFest2024, featuring over 3,500 influencers and 70 brands
It took place on June 14 at Jio World Convention Center, Mumbai, followed by an app-exclusive sale up to June 17.
