Asian Paints puts Apcolite Rust Shield PU Enamel to test with underwater challenge in Bangalore
Consumers can view the life-size installation at Mantri Square Mall in Bengaluru until August 9, 2024.
IndianOil partners with Ultimate Table Tennis as title sponsor
As part of the sponsorship, IndianOil will enjoy visibility on live broadcast along with a strong digital and on-ground presence.
Brand positioning: A relic of the past or future necessity?
Marketers believe that the complexity of brand messaging on social media also represents a rapid learning curve for advertisers and marketers.
DViO wins marketing mandate for Attero, an E-waste recycling company
DViO has launched specialised vertical dedicated to scaling businesses centered on sustainable solutions.
Bata India aims to expand and strengthen market position with focus on 'Top 6 brands'
Bata India plans to expand its Floatz brand with a new range and continue the momentum from its Power apparel line launch.
Birla Opus paints up the competition with 5% lower pricing and Rs 10,000 cr investment
Head of marketing Inderpreet Singh shares insights on pricing strategy, home painting services, the ad campaign, and more.
Is sales overtaking the marketing function? Industry experts weigh in
The consensus appears to be that the lines between marketing and sales are increasingly blurred, with one complementing the other.
Zepto Celebrates 3rd Anniversary with Heartfelt Tributes and Joyful Customer Giveaways
Zepto also launched a brand film titled, 'Mujhe Kya Milga' capturing Zepto’s spirit of giving back to its customer.
Air India Express collaborates with MakeMyTrip to launch ‘Xpress Holidays’
Powered by MakeMyTrip, this service offers exclusive deals, through the airline’s website airindiaexpress.com.
GCPL targets double-digit category growth with made-in-India mosquito repellent formula
Ashwin Moorthy, CMO, GCPL speaks about Good Knight’s newest innovation and their strategic marketing plans.