Tom Tailor

Bridging the gap between retail and online is the key to our omnichannel strategy.   At last week's "K5 - Future Retail 2024" event, our Head of Consumer Engagement D2C, Maximilian Zippel, went on stage to share how we are transforming our customers' shopping experience into a 360° journey. Together with NewStore, Inc., he talked about innovative solutions within our shopping app and seamless ways to meet our customers' needs now and in the future.   Max comments, "We are fully committed to initiatives that elevate our customer experience, such as App Clips for member acquisition, the store locator, and the return-without-receipt feature. Our focus is on seamlessly combining technology and real life to enhance customer loyalty and engagement.”   Thanks to everyone who took part in this exciting conversation. We can't wait to share our next insights with you.

Culture is more than a buzzword - it is the foundation of a great team. At Tom Tailor, our crew culture is driven by five core values: Trust, Empathy, Courage, Innovation and Ownership.   We've launched a dynamic new initiative to bring these values to life, dedicating an entire month to each value through a variety of activities and formats. This hands-on approach allows our team to engage deeply with our values.   In May, we focused on the value of trust. We hosted a comprehensive digital course on focus and awareness that attracted more than 150 team members. To complement this, many started their day with in-house yoga sessions, incorporating mind-body wellness into their routine.    "The goal," explains Melis Ünver, our team leader for Learning & Development, "is to share impulses for everyday work, create regular awareness, and promote co-creation to not only enhance skills but also strengthen team spirit."   This initiative is an important milestone in our ongoing cultural journey. Thank you to our crew for participating and truly making culture a big deal. #culturejourney #TTvalues #ToInspireToBeReal

We are grateful to ECE for inviting us to this year's Retail & Placemakers Meeting. It was a pleasure for our CEO, Gernot Lenz, to participate in the panel discussion on "Joint Success: How Investments by Owners and Tenants Ensure Economic Success." Gernot highlighted: "Our stores play a crucial role in our offline strategy. Launching our new store concept last year was a significant milestone, and this invitation recognizes the successful efforts of our team over the past 18 months." Our General Manager D2C, Paul Pörtner, added, "The retail strategy we implemented in 2023 has now begun to bear fruit, demonstrating strong performance across our channels. We value ECE as a strong partner, creating a supportive framework and fostering mutual growth. Events like these are important platforms for exchange and inspiration, helping us to continuously evolve and innovate." Thank you ECE for hosting this event. We look forward to continued collaboration.

THANK YOU, CHRISTIAN!   It is with both pride and sadness that we announce Christian Werner, our CFO, will be leaving Tom Tailor, to pursue new career opportunities. Since joining us in March 2014 and stepping into the CFO role in November 2019, Christian has played a significant role in our strategic and operational development.   Christian shares, "As I reflect on more than a decade at Tom Tailor, I am filled with gratitude. Although it's difficult to leave such a remarkable team, I'm excited about the future and confident that Tom Tailor will continue to be a leader in the industry."   Our CEO, Gernot Lenz, adds, "Christian's outstanding commitment, his strategic vision, and his human qualities, which have resonated deeply with our team, have helped us navigate many challenges and have profoundly shaped our business. We owe him a great debt of gratitude and wish him every success in his new venture."   As we prepare for this transition, we remain dedicated to the Tom Tailor spirit of innovation and strength. Christian, your leadership and team spirit will be greatly missed. Here's to new beginnings and lasting connections!

Young talents drive innovation, infusing companies with new ideas. We collaborate with Hochschule für Angewandte Wissenschaften Hamburg (HAW Hamburg) to keep the conversation with students going — preferably face to face. That's why we invited them to our Hamburg HQ for an exciting project week, where 45 students joined our talks and showroom gathering. "We love sharing our real-world business experiences with young talents and hearing their points of view," says Jana Singer-Mattiuzzo, Manager Employer Branding. This year, our discussions focused on our retail business and strategic roadmap, particularly on rolling out the new store concept and why Hamburg is a very special business site for us. Julia Jakob, Head of Retail Fullprice, comments on this: “We are so happy achieving milestone after milestone following our new retail roadmap. Even better, sharing insights of this fantastic journey with our customers and new talents.” We enjoyed the lively talks and fresh perspectives. Thanks to Hochschule für Angewandte Wissenschaften Hamburg (HAW Hamburg) for visiting us and to our team for creating this experience: Behija Karup, Paul Pörtner, Daniel Block, Jeannine Pfeiffer, Hannes Vornhagen, Armin Ramakić, Jana L., Giulia Ferrario #YoungTalents #HAWHamburg #RetailBusiness #TeamWork #FreshPerspectives

We celebrate today's World Oceans Day with an MBRC® the ocean x TOM TAILOR update: We will continue our long-term collaboration. Actively engaging in freeing our waters from plastic waste. Home near the sea, we've always cared for the valuable resource. Since 2021, we team up with MBRC the ocean – supporting clean-up communities in Indonesia. Both, with donations and on a personal, direct level. In 2023, we launched our docu series 'Portraits of Change' portaying Marta Muslin (Ica), one of the community leaders building a full waste management system. We helped to collect trash at the beach. And we introduced two Denim Tom Tailor collections made with recycled plastic that otherwise would have ended up in our oceans. Together we support five Indonesian communities, collecting 81.569,8 kg Coastal Waste in the past year. We are excited to continue our collaboration – signing a 3-year-contract in 2023.

We were excited to join this year's KATAG-Cheftagung conference, where industry leaders and guests gather for insightful panel discussions, award ceremonies, and idea sharing. Our stand showcased our fall/winter jackets and new shop-in-shop concept, as well as an exclusive preview of COLECT, our new digital ordering tool. Our General Manager Wholesale, David Meyer shared his impressions: "We had many interesting conversations with key decision-makers from the wholesale business. We were particularly grateful to receive a lot of positive feedback on our development in the first half of 2024." Looking ahead, we anticipate continuing these valuable conversations and sharing more innovations. Thank you very much to KATAG AG for hosting this valuable and successful event.

Celebrating Children's Day with a special episode of Small Talks. In honor of Children's Day today, we asked creative director and proud girl dad, Jorge Cuevas, to create a special episode of his popular series, Small Talks. Jorge started the series on his social media pages as a way to capture the fleeting moments of life with his daughters, Zara, Billie and Margot. What began as a personal project quickly resonated with so many people, touching hearts with the simple yet heartfelt perspectives of his daughters. In this special episode, Jorge asks his girls a fundamental question: What's so special about being a child? Their answers were as funny and insightful as you'd expect - and we can't help but agree with their wonderful views! Take a moment to watch, smile, and maybe even see the world through a child's eyes again. After all, there's something magical about being a kid that we should all strive to hold onto. Happy Children's Day to all the young hearts out there and to the child in each of us.

Last September, we successfully launched our new store concept. Today, we're excited to announce that two more stores have been refurbished with our new look: the reopened Viernheim store and the Family Outlet in Stuhr-Brinkum. After 12 successful years in the Rhein-Neckar-Zentrum, we’ve relocated the Viernheim store to the center. "Our team has created an inviting space with a relaxed atmosphere where customers can feel welcome and experience a personalized service," says Paul Pörtner, our General Manager Direct to Consumer. A special thank you to our store teams for their engagement. Best of success to the new stores!

Thank you, unitex GmbH, for organizing a great event and giving us the chance to connect with our partners again. "We're really happy with the positive feedback on our NOS redelivery capability, and it's exciting to see the great reactions to our new shop-in-shop concept," said David Meyer, our General Manager Wholesale. Thanks to our teams and partners for the open and positive discussions.