Damon Herren

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The document discusses designing for the mobile experience. It notes that in 2011, more smartphones were sold than PCs and over 1,400 smartphones are sold/activated daily. It also notes that mobile optimized sites saw users accomplish 64% of tasks while full sites saw only 58%. The document provides tips for better mobile experiences such as knowing the user, not shrinking the desktop experience, making sites finger-friendly, and minimizing user input. It provides supporting data showing the importance of usability and a good mobile experience.

Understanding the
mobile experience
Damon Herren
Metrics Marketing
@damon

In 2011, the number of smartphones
sold exceeded the number of PCs sold

http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4

1,420k smartphones are
sold/activated every day

http://www.lukew.com/ff/entry.asp?1506
Photos used under Creative Commons from arabcrunch, richardstowey, keepthebyte, and roger_g1

3.5 smartphones per day for every
person living in Cleveland.

Photo used under Creative Commons from ronnie44052

In a few years, the number of mobile
devices will “dwarf” the number of PC’s

http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4

Mobile users on “full” sites
were only able to accomplish
58% of their tasks.

http://www.useit.com/alertbox/mobile-usability.html

Mobile users on mobile
optimized sites accomplished
64% of their tasks.

http://www.useit.com/alertbox/mobile-usability.html

Photo used under Creative Commons from andyinnyc

84% at home

Photo used under Creative Commons from jlt
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

74% while waiting in lines

Photo used under Creative Commons from quinnanya
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

69% while shopping

Photo used under Creative Commons from sheila_steele
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

64% at work

Photo used under Creative Commons from cloneofsnake
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

62% while watching TV

Photo used under Creative Commons from osde-info
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

47% during commute

Photo used under Creative Commons from jannem
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

40% in the bathroom

Photo used under Creative Commons from epsos
http://bit.ly/gNizAX/

60% are liars - Luke Wroblewski

Photo used under Creative Commons from epsos
http://bit.ly/gNizAX/

1. Know thy user

Photo used under Creative Commons from andyinnyc

61%a of users are unlikely to
return to site that they had trouble
accessing from their phone.
-

http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/

20-25% of never orUK
mobile internet users
US and

infrequently use the desktop internet.
-

http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation

>50% ofusers do notAfrican
mobile internet
Asian and
use the
internet on a PC.
-

http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation

3. Make it finger friendly

Photo used under Creative Commons from supadupamestizo
Photo used under Creative Commons from bayat

Mean Errors by Target Size
35%

30% 29.9%
25%
Mean Errors (%)

20%

15%
12.9%
10%

5% 5.9%
2.8% 1.6%
0%
3.8mm 5.8mm 7.7mm 9.6mm 11.5mm
Target Size (mm)

http://www.mediateam.oulu.fi/publications/pdf/1076.pdf

47% ofmobilesay they are more
apt to click a
users
ad by mistake
than they do on purpose.
-

http://paidcontent.org/2011/01/27/419-pontiflex-about-half-of-mobile-app-clicks-are-accidental/

Photo used under Creative Commons from spadgy

11% of mobile users phonesto
actually screaming at their
admit

over frustration at buying on mobile.
-

http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/

4. Minimize User Input

Photo used under Creative Commons from spadgy

Better Mobile Experience

1. Know thy user
2. Don’t shrink the experience
3. Make it finger friendly
4. Minimize user input

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This presentation, delivered at the Postgres Bangalore (PGBLR) Meetup-2 on June 29th, 2024, dives deep into connection pooling for PostgreSQL databases. Aakash M, a PostgreSQL Tech Lead at Mydbops, explores the challenges of managing numerous connections and explains how connection pooling optimizes performance and resource utilization. Key Takeaways: * Understand why connection pooling is essential for high-traffic applications * Explore various connection poolers available for PostgreSQL, including pgbouncer * Learn the configuration options and functionalities of pgbouncer * Discover best practices for monitoring and troubleshooting connection pooling setups * Gain insights into real-world use cases and considerations for production environments This presentation is ideal for: * Database administrators (DBAs) * Developers working with PostgreSQL * DevOps engineers * Anyone interested in optimizing PostgreSQL performance Contact info@mydbops.com for PostgreSQL Managed, Consulting and Remote DBA Services

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TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In

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Six months into 2024, and it is clear the privacy ecosystem takes no days off!! Regulators continue to implement and enforce new regulations, businesses strive to meet requirements, and technology advances like AI have privacy professionals scratching their heads about managing risk. What can we learn about the first six months of data privacy trends and events in 2024? How should this inform your privacy program management for the rest of the year? Join TrustArc, Goodwin, and Snyk privacy experts as they discuss the changes we’ve seen in the first half of 2024 and gain insight into the concrete, actionable steps you can take to up-level your privacy program in the second half of the year. This webinar will review: - Key changes to privacy regulations in 2024 - Key themes in privacy and data governance in 2024 - How to maximize your privacy program in the second half of 2024

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YOUR RELIABLE WEB DESIGN & DEVELOPMENT TEAM — FOR LASTING SUCCESS WPRiders is a web development company specialized in WordPress and WooCommerce websites and plugins for customers around the world. The company is headquartered in Bucharest, Romania, but our team members are located all over the world. Our customers are primarily from the US and Western Europe, but we have clients from Australia, Canada and other areas as well. Some facts about WPRiders and why we are one of the best firms around: More than 700 five-star reviews! You can check them here. 1500 WordPress projects delivered. We respond 80% faster than other firms! Data provided by Freshdesk. We’ve been in business since 2015. We are located in 7 countries and have 22 team members. With so many projects delivered, our team knows what works and what doesn’t when it comes to WordPress and WooCommerce. Our team members are: - highly experienced developers (employees & contractors with 5 -10+ years of experience), - great designers with an eye for UX/UI with 10+ years of experience - project managers with development background who speak both tech and non-tech - QA specialists - Conversion Rate Optimisation - CRO experts They are all working together to provide you with the best possible service. We are passionate about WordPress, and we love creating custom solutions that help our clients achieve their goals. At WPRiders, we are committed to building long-term relationships with our clients. We believe in accountability, in doing the right thing, as well as in transparency and open communication. You can read more about WPRiders on the About us page.

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Details of description part II: Describing images in practice - Tech Forum 2024

BookNet Canada

This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator. Link to presentation recording and transcript: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/ Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.

Fluttercon 2024: Showing that you care about security - OpenSSF Scorecards fo...

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Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge. You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter. The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.

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1. Understanding the mobile experience Damon Herren Metrics Marketing @damon

2. In 2011, the number of smartphones sold exceeded the number of PCs sold http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4

3. 1,420k smartphones are sold/activated every day http://www.lukew.com/ff/entry.asp?1506 Photos used under Creative Commons from arabcrunch, richardstowey, keepthebyte, and roger_g1

4. 3.5 smartphones per day for every person living in Cleveland. Photo used under Creative Commons from ronnie44052

5. In a few years, the number of mobile devices will “dwarf” the number of PC’s http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4

6. Mobile users on “full” sites were only able to accomplish 58% of their tasks. http://www.useit.com/alertbox/mobile-usability.html

7. Mobile users on mobile optimized sites accomplished 64% of their tasks. http://www.useit.com/alertbox/mobile-usability.html

8. Poor mobile experience

9. Photo used under Creative Commons from andyinnyc

10. 84% at home Photo used under Creative Commons from jlt http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

11. 74% while waiting in lines Photo used under Creative Commons from quinnanya http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

12. 69% while shopping Photo used under Creative Commons from sheila_steele http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

13. 64% at work Photo used under Creative Commons from cloneofsnake http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

14. 62% while watching TV Photo used under Creative Commons from osde-info http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

15. 47% during commute Photo used under Creative Commons from jannem http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

16. 40% in the bathroom Photo used under Creative Commons from epsos http://bit.ly/gNizAX/

17. 60% are liars - Luke Wroblewski Photo used under Creative Commons from epsos http://bit.ly/gNizAX/

18. 1. Know thy user Photo used under Creative Commons from andyinnyc

21. 61%a of users are unlikely to return to site that they had trouble accessing from their phone. - http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/

23. 20-25% of never orUK mobile internet users US and infrequently use the desktop internet. - http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation

24. >50% ofusers do notAfrican mobile internet Asian and use the internet on a PC. - http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation

25. 2. Don’t shrink the experience

26. 3. Make it finger friendly Photo used under Creative Commons from supadupamestizo Photo used under Creative Commons from bayat

27. Mean Errors by Target Size 35% 30% 29.9% 25% Mean Errors (%) 20% 15% 12.9% 10% 5% 5.9% 2.8% 1.6% 0% 3.8mm 5.8mm 7.7mm 9.6mm 11.5mm Target Size (mm) http://www.mediateam.oulu.fi/publications/pdf/1076.pdf

30. 47% ofmobilesay they are more apt to click a users ad by mistake than they do on purpose. - http://paidcontent.org/2011/01/27/419-pontiflex-about-half-of-mobile-app-clicks-are-accidental/

31. 3. Make it finger friendly Photo used under Creative Commons from supadupamestizo Photo used under Creative Commons from bayat

32. Photo used under Creative Commons from spadgy

37. 11% of mobile users phonesto actually screaming at their admit over frustration at buying on mobile. - http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/

38. 4. Minimize User Input Photo used under Creative Commons from spadgy

39. Better Mobile Experience 1. Know thy user 2. Don’t shrink the experience 3. Make it finger friendly 4. Minimize user input

40. More about mobile experiences…

Damon Herren

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