API Marketplaces: Centers of Innovation for your Digital Enterprise
•
0 likes•370 views
Enterprises are increasingly looking at how they can extend their business through external APIs in their journey towards digital transformation. However, to truly reap the benefits of an API program, organizations need to move beyond basic API management to creating API marketplaces that promote the consumption and use of APIs to deliver new apps and services. This webinar will discuss the complete architecture, benefits and the aspects you need to consider when creating an API marketplace including What is an API Marketplace Benefits of an API Marketplace Components of building an API Marketplace Use cases of implementing an API Marketplace What’s next after an API Marketplace
Report
Share
More Related Content
What's hot
What's hot (20)
Similar to API Marketplaces: Centers of Innovation for your Digital Enterprise
Similar to API Marketplaces: Centers of Innovation for your Digital Enterprise (20)
More from WSO2
More from WSO2 (20)
Recently uploaded
Recently uploaded (20)
API Marketplaces: Centers of Innovation for your Digital Enterprise
- 1. Enterprise API Marketplaces and Business Platforms for Digital Transformation Mifan Careem Snr. Director, Solution Architecture, WSO2 Inc
- 2. The Digital Business Landscape 2 Digital products, services, and business models, along with consumer demands are reshaping the landscape of many industries Focus on customer experience 2 Using analytics to better understand and serve customers, and optimizing the customer experience across multiple channels. 3 Optimizing operations Using technology to empower workers with improved communications, and moving toward data-driven decision making. Creating new digital products or delivering new digital services based on data related to the physical product. Evolving business models 1
- 3. 3 “ Software alone is a commodity. There is nothing stopping anyone from copying the feature set, making it better, cheaper, or faster ” FRED WILSON, FOUNDER – USV – MODERN MONOPOLIES
- 4. PLATFORM: A platform, in its simplest sense, is a business model that facilitates exchange between stakeholders of a business. Stakeholders of a business here can vary from employees of the company to supply chain partners to producers and consumers of goods and services to the general community that a business exists in to even competitors (remember coopetition from business school?) as well
- 5. Pipe Business Model • Value is produced upstream and consumed downstream • User acquisition is straightforward • Product design focused on consumers • Monetization focused on consumers • E.g: Goods, Manufacturing • E.g: Britannica Encyclopedia, TV Channels Platform Business Model • Users create and consume value • Extend platform functionality via APIs • First few users have minimal value • Product design focused on stakeholders (producers, consumers,..) • Unique business models, Revenue share,.. • E.g: Internet businesses • E.g: Wikipedia, Youtube
- 6. https://www.flickr.com/photos/44776703@N06/4178880385/ A Marketplace is a specialized Platform connecting producers to consumers
- 7. An API marketplace is a platform to effectively connect API producers and API consumers - and as with any marketplace this provides the tools and the means to do so.
- 8. Requirement ● Dialog Axiata, an Axiata group company, needed to unify the multiple development teams and unify internal app and service development and reuse ● Needed a digital strategy to compete with newer over the air providers and to launch newer digital products ● Provide the basis of the telco wide digital transformation Solution ● Dialog built an internal and external enterprise API marketplace using WSO2 API manager and related technologies ● A number of evangelism events are organized around the APIs including hackathons, workshops, seminars, conference talks etc and incentives including investment programs, prizes, leaderboards etc that promote application development ● The API marketplace is coupled with full ecosystem management for end to end API and app development ● https://www.ideabiz.lk/store/
- 9. Business Advantages of an API Marketplace • Discovery of APIs by consumers • Reuse of APIs • Social features encourage participation • Evangelism to encourage application development and usage of APIs • Evangelism to encourage API design and development • API composition • Promote participation via incentives • Governance and standards • Cross division usage • Monetization
- 10. 10 Define API Strategy Define Technology Strategy Engage and empower Producer s Facilitate Consumers Evangelize Incentives Monetize and Analyze Govern and Manage Building an enterprise API Marketplace with WSO2
- 11. OPEN TECHNOLOGY FOR AGILE DIGITAL BUSINESS 11 Platform enable your digital business with microservices and micro integrations Manage identity, security, and privacy across your digital business Make mobile and IoT devices integral to your digital business Create real-time, intelligent, actionable business insights and data products Build internal and external developer ecosystems with an API marketplace
- 12. 12 Cloud First or Start On-Prem ● Multi-tenanted, shared everything ● WSO2 Hosted and managed ● Pay as you go ● Multi-region availability ● VPN tunnel to private DC ● Guaranteed uptime ● Limited options in customizing ● Privately hosted ● WSO2 managed ● Upgrades, patches installation ● Guaranteed uptime ● Full flexibility in customization ● Better control ● Self hosted ● Self managed ● Full flexibility ● Dev-ops learning curve ● Self managed upgrades http://wso2.com/api-management/cloud/ http://wso2.com/cloud/managed/
- 13. 13 ● Searchable (with context) - by name, tag, description, author etc. ● Social features: tagging, commenting, rating ● Minimalistic forum ● Themeable: change color, logo, view ● Configure alerts for application developers ● Application based API analytics ● OAuth2 application management ● API Monetization The Developer Portal
- 14. 14 API Marketplace ● An API Marketplace goes above and beyond the API Developer Portal and connects API Producers and API Consumers via Activities and Technology ● Activities and Evangelism such as Hackathons (Hackathon-in-a- box) promote creation and reuse of APIs Source: http://wso2.com/landing/api-marketplaces/
- 15. 15 ● Promote reuse through incentives • Financial incentives and gimmifications • Leader boards showcasing top consumers, most consumed APIs, highest throughput APIs, highlighted developer.. ● Hackathons, workshops, tutorials and user guides • Encourage publishing of APIs • Provide guidance on creating apps to consume APIs • Lunch and learn sessions, Webinars Evangelism and incentives WSO2 Hackathon-in-a-box will help design a hackathon based on your API platform with our expertise in organizing and executing technical events large and small. Inspire new ideas and concepts and find creative ways to identify problems, craft solutions, and build practical plans to execute these ideas!
- 16. 16 ● Handle various monetization models ● Analytics ● Leverages real-time analytics streaming engine ● Used for various alerting use-cases • Fraudulent access token usage • Keeping API developers alerted on backend performance issues • Alerting on SLA violations • Alerting on tier crossing for subscriptions ● Detect trends ● Detect API call sequences that needs to be blocked ● Detect non-usage scenarios API Analytics and Monetization
- 17. Enterprise API Marketplaces and Platforms