Syed ifraajamal final-deck-live
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Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking. Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business. In this webinar we will cover: How to do keyword research so you can find the low hanging fruits (using SEMrush) Linkreator Research (finding the right people to send your emails to) Email outreach (how to construct your email using psychology principles for maximum impact) Precautions (you can't miss this if you want to ensure your outreach is a success)
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Syed ifraajamal final-deck-live
- 1. The Guest Blogging Process I used to Achieve $200k in Monthly Revenue with Syed Irfan Ajamal
- 2. Syed Irfan AjamalAward-Winning Serial Entrepreneur, Huff Post Columnist, Speaker, SEO Expert and Content Marketer. Paul KlebanovInbound Marketing Strategist & Webinar Host at SEMrush.com #SEMrushLive
- 3. Slideshare.net/SEMrush_webinars @paulklebanov | @syedirfanajmal | @SEMrush youtube.com/SEMrushHQ Webinar Recording #SEMrushLive
- 4. #SEMrushLive About Me • Co-founder of Digital Marketing ROI • Columnist at HuffPo, Business.com and several other publications • Specialized in inbound marketing, SEO, and content marketing
- 5. #SEMrushLive Why Guest Blogging? • Effective • Economical • Enriching
- 6. #SEMrushLive But… • “Isn’t guest posting dead? I heard Matt Cutts say so!”
- 7. #SEMrushLive Guest posting is dead… • …but ONLY IF you don’t do it SMARTLY • So said Matt Cutts • And that’s what we’ve proven with this case study
- 8. #SEMrushLive The Case Study • SEO for a British auto-care e-commerce company
- 9. #SEMrushLive • Revenue from organic traffic in October 2014: $162,580.73 • Revenue from organic traffic in October 2015: $200,928.19 The Case Study
- 10. #SEMrushLive That’s a 23.85% increase by logging only 74 hours of SEO each month for 6 months (May-Oct 2015)
- 11. #SEMrushLive
- 12. #SEMrushLive The Only Strategy Used • Guest posting
- 13. #SEMrushLive Time Logged • Logged Hours: 444.24 hours in 6 months (or 74 hours per month)
- 14. #SEMrushLive The Team • 1 senior SEO expert (strategy) • 2 junior SEO experts (outreach) • 4 writers • 1 VA (linkreators research)
- 15. #SEMrushLive The Process • Keyword Research • Linkreator Research
- 16. #SEMrushLive Keyword Research • The Biggest Metric: ROI • ROI is directly correlated with the choice of your keywords
- 17. #SEMrushLive Keyword Research • The most important step if one’s end goal isn’t just keyword rankings but an increase in ROI • Using SEMrush to find the ‘low hanging fruits’
- 18. #SEMrushLive Keyword Research • In our case the site was old • So we downloaded all keywords ranked from SEMrush and organized them in a way that keywords which have better positions as well as large search volume were at the top of the table
- 19. #SEMrushLive Keyword Research • So we found low hanging fruits (keywords with good searches for which we were at position 7- 20) • These keywords would be easier to rank than a keyword which the site has no ranking for or which has no searches
- 20. #SEMrushLive Keyword Research • More info in: Nick Eubank’s SEMrush article on keyword research published on 6th Feb 2015
- 21. #SEMrushLive This included keywords like
- 23. #SEMrushLive Content Creation • Website Content (informational) • Guest posts (linked to relevant blog posts of our site)
- 24. #SEMrushLive Linkreator Research • Relevant to the niches of auto, car safety, travel etc • DA of 25 or above (we didn’t care much about the PA at that time)
- 25. #SEMrushLive Linkreator Research • Good UI/UX; great content. No SEO/PBN sites • Not a competitor but shares the same audience that our client needs (i.e. car lovers, travelers, car owners)
- 26. #SEMrushLive Email Outreach Template “Dear [First name of the site’s owner/editor], While looking for articles on travel, I came across your beautifully designed site. The recent article on 10 things to consider before embarking on a long journey was pretty informative. I am passionate about travel and writing, and hence I wonder if you would be interested in me sending you a guest post on “10 steps to prepare your car for a long road trip”? I would also be open to writing on a topic of your choice. Would you like to see some of my previous articles published at some good sites? Regards, Syed Irfan Ajmal”
- 27. #SEMrushLive Key Features of An Ideal Outreach Email • Use the right person’s first name (rather than Dear Sir/Madam) • Share a specific compliment
- 28. #SEMrushLive • Connect that compliment to your pitch • End with a question Key Features of An Ideal Outreach Email
- 29. #SEMrushLive Precautions • No links • No attachments • Preferably short email (so no copy-paste of your article samples in the article’s body) - [Brian Dean’s 2-step approach]
- 30. #SEMrushLive Precautions • Suggest a couple of topics • No emails to generic email IDs like info@traveltips.com
- 31. #SEMrushLive Precautions • No vague compliments; nothing that gives the wrong impression that you are mass-mailing
- 32. #SEMrushLive Precautions • Mention a recent content piece (which is relevant to you); mention in your own words and explain how you have a better and more awesome content piece on the same or a related topic
- 33. #SEMrushLive Precautions • Never ask for a link!
- 34. #SEMrushLive More Outreach Tips • Make them feel like you KNOW them well • Your compliment plus you ending with a question serves a definite purpose (psychology at play)
- 35. #SEMrushLive • Always do followups (without disrespecting their time) • 70-80% anchor texts to branded terms More Outreach Tips
- 36. #SEMrushLive Results Obtained • Rankings gained or improved for 5000+ keywords
- 37. #SEMrushLive Results Obtained • Rankings for keywords with 5-6 figure search volume (in UK alone) improved with many keywords on 1-3 positions and many more on the first page
- 38. #SEMrushLive Results Obtained • $200K in Monthly Revenue
- 39. #SEMrushLive How We Are Making This Better • Improved benchmarking • Investing in social outreach rather than email outreach only • More EPIC content (quality, more content types like infographics, videos etc)
- 40. #SEMrushLive How We Are Making This Better • Offering incentives to linkreators (“I will share your content piece with our community to 10,000 fans.”) • Link diversity (investing in other backlinking strategies)
- 41. #SEMrushLive How We Are Making This Better • Investing in Bing SEO (as Bing is now used by around 30% searchers) to diversify organic traffic inflow. • More about it at my blog www.SyedIrfanAjmal.com
- 42. #SEMrushLive Through these improvements we have generate even more revenue for our clients!
- 43. #SEMrushLive How You Can Do The Same • DIY (cheaper but may take more time if you have less experience) • Outsource (more expensive, but can be good if you hire the right company)
- 44. #SEMrushLive My Free Offer • Say Hi/Boo via mail/web • The best email I get will get a free 30 minutes SEO consultation • Email: sia[at]SyedIrfanAjmal[dot]com • Web: www.SyedIrfanAjmal.com
- 45. #SEMrushLive
- 46. #SEMrushLive
- 47. #SEMrushLive
- 48. GET A FREE TRIAL OF SEMRUSH TODAY! SIAWEBINAR-PWPI5GAI #SEMrushLive
- 49. #SEMrushLive