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UNDERSTANDING
THE NATURE OF
MOBILE



Creuna Digital Briefing 2010
Mobile Business Innovation
            #DigitalBriefing
THE SPEAKERS
                Fredrik:      Martin:
            +46 733 137 077   +46 733 113 172
fredrik.hornsten@creuna.se    martin.deinoff@creuna.se
       twitter.com/hornsten   twitter.com/martindeinoff
RETROSPECTION
WE ARE AT A
BREAKING POINT

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Five
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Simplicity
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Think about:
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Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
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ADANI WILMAR PREDICTS GROWTH IN ITS SALES VOLUME THIS FISCAL YEAr.pptx
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Adani Group will surpass these figures and experience a more significant increase in the price value. This will give the conglomerate’s business excellent exposure. It will also be able to recover from the struggle that the company was suffering after the Hindenburg Report Adani.

hindenburg report adani
2
Context is
president!
The Context influence
    Needs & Behaviors


 Desktop
Smartphone
  Laptop
  Slate
   TV
  Kiosk
Think about:
 Think user-goal not platform
 Be focused, tie closely to a specific
 context
 Physical conditions like light, noise
 and temperature
 Open API’s can do the work for you
3App or
  web?
  Don´t
choose!

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It´s all
                     about usage
     50

    37,5

%    25

    12,5

      0
           Symbian   Blackberry      Apple       Microsoft      Android   Other

                          Market share       App download and usage               Gartner Q1 2010: Market Share

                                                                                  AdMob Operating System Share, May 2010
...and web as
a long term
solution!
Think about:
Define Your Audience
Look at the downloading and usage pattern
Look at the ecosystem around the app
Always build web for the long-run!!!
4
Users have
advanced
technology
- use it!

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pitch deckpresentationbusiness strategy
Multitouch
              Camera                  WIFI
                          Interface
    GPS
                                             Accelerometer

  RFID                                          Gyro


                                              Local
  Sound                                      storage
recording


         Bluetooth     Background      Video
                       notifications
Think about:
The different terminal sensors are your
connection to the physical world
Only do what can not be done with
usual means, remember the flaws
Use the technology to extend your
product
The development can be costly, try to
use mashups and do careful ROI
5Use users
   existing
    digital
ecosystem
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Think about:
Use the fact that the mobile is personalized
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Att förstå mobilens natur
THE SPEAKERS
                Fredrik:      Martin:
            +46 733 137 077   +46 733 113 172
fredrik.hornsten@creuna.se    martin.deinoff@creuna.se
       twitter.com/hornsten   twitter.com/martindeinoff
UNDERSTANDING
THE NATURE OF
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Mobile Business Innovation
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