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The Untold Benefits of
Ethical Design
The Untold Benefits of Ethical Design - Web Directions Summit 2018, Sydney
Holger Bartel
Designer/Developer
Hong Kong
h@foobartel.com

Twitter: @foobartel
The Untold Benefits of Ethical Design - Web Directions Summit 2018, Sydney

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Ethical Design
1
ethics plural in form but singular or plural in construction : the discipline dealing with
what is good and bad and with moral duty and obligation
2
a : a set of moral principles : a theory or system of moral values the present-day
materialistic ethic an old-fashioned work ethic —often used in plural but singular or
plural in construction an elaborate ethicsChristian ethics

b ethics plural in form but singular or plural in construction : the principles of
conduct governing an individual or a group professional ethics

c : a guiding philosophy

d : a consciousness of moral importance forge a conservation ethic
3 

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The discipline of dealing with
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Ethical Design:



Design created with the
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Design with good intent
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for that CSS thing!”
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The Untold Benefits of Ethical Design - Web Directions Summit 2018, Sydney

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Great! But…


Great! But…
—Mike Monteiro
“Don’t ask how you’re going to pay
your rent working ethically.

Ask why you’re open to behaving
unethically in the first place.”
We need to get our values right.
@foobartel

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By thinking about the user, how to treat
and what to serve them, it’s possible to
achieve better performance, offer
improved privacy and security and
become better at our craft.
@foobartel
A moral compass.
We can start with the small things and
make the web and our experiences more
pleasant. And then go from there.
Design with the intent to
do good.

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Design with the intent to
do good better.
@foobartel
Do better every day.
@foobartel
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Find me on Twitter: @foobartel

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