The document discusses the funding gap that app and game developers face when trying to acquire users through paid user acquisition (UA) campaigns. Developers need funding to reinvest in UA in order to acquire more users, but they often cannot access funding from traditional sources like venture capital, credit cards, or publishers. This funding gap means that many great apps and games are never able to reach their full potential. The document proposes that developers could use funding based on their daily app revenue to directly reinvest in UA campaigns and acquire more users in a self-funding cycle. It emphasizes the importance of testing UA strategies to understand user metrics before launching large campaigns.
Over the past few decades, buyer power shifted from the executive to the end user. OV's Kyle Poyar explains how this shift occurred and how product led growth is how you adapt.
Increase Customer Engagement With Salesforce Marketing CloudCloud Analogy
Salesforce Marketing Cloud provides a secure and scalable platform to track and report every step of the journey of your customers, manage marketing campaigns, and interact with the customers.
Watch this guide to know more details about Salesforce Marketing Cloud.
Choosing the Right Solution: When to Use Pardot, Marketing Cloud, or BothDreamforce
Whether you're marketing a B2B or B2C business--and regardless of your company's size or industry--Salesforce has several solutions to help you achieve your goals. Join us to discover the ideal fit for your needs. In this session, we'll guide you through the questions you should ask yourself so that you can determine if you should use Pardot, Marketing Cloud, or both.
VWO’s eCommerce Consumer Survey Report for 2017 dives deep into the challenges associated with eCommerce. The report also covers how enterprises can address these challenges, and understand what makes a customer tick and stick with an eCommerce venture.
Here’s a brief of what the report entails:
- Challenges faced by eCommerce enterprises at various stages of a customer lifecycle
- Business expansion challenges
- Low conversion rate
- Importance of mobile optimization
- Omnichannel approach in the eCommerce industry
Order and inventory fulfilment
Productledgrowthconference.com
Make the transition
Product-Led Growth is the future of SaaS. Learn how to deliver stellar product experiences, that will make your users keep coming back for more.
The Product Led Growth Conference, featuring both local and international speakers, will share global best practices, case studies and goal-oriented approaches to help your organization make the Product-Led transition.
The Conference
What drives Customer Experience? How is possible for product teams to build and deliver products customers love? How can internal teams make the product their main growth lever that will help them anticipate customers’ needs?
The Product-Led Growth Conference is one of the first European conferences, addressing a competing set of strategies organizations can adopt when making the transition to a Product-Led GTM (go-to-market) model.
Its agenda will explore all the aspects affecting customer experience and how the product itself can become the main growth lever. The event is a unique opportunity to engage with remarkable product-driven practitioners across Europe and learn firsthand the best practices around Product-Led Growth.
Key Themes
Product-Led Transformation
What changes Product-Led Growth brings on the table? How those changes affect customer experience? Which internal practices and deliverables need to be reconsidered? This section analyzes how the Product-Led era affects internal and GTM practices.
Customer Feedback
When adopting a customer-centric approach the ongoing collection of customer feedback is imperative. This section dives into what feedback organizations should collect and the KPIs that should be monitored.
Product Strategy
Overarching practices and frameworks Product Management should employ when delivering a Product-Led GTM strategy.
Data transformation in the sales environment - cat herding in sales prezBarry Magee
This document discusses challenges with data transformation in sales and marketing and provides recommendations. It notes that currently data is not used effectively across the sales funnel due to siloed activities without integration. It recommends taking a design thinking approach to capture the right data and ask the right questions to gain insights, then implement agile marketing and sales sprints using data to continuously observe, adjust and improve conversion rates.
This document provides tips and best practices for using data-driven product development. It outlines a 4-step process: 1) understand business objectives and define key performance indicators, 2) build mock reports and define analytics events, 3) launch experiences and continuously improve through A/B testing and reports, 4) rethink the entire product to achieve global maxima. It also provides 7 tips for effective A/B testing including looking at leading indicators, managing expectations, adding common sense, getting clean samples, using "ghost links" to understand demand, using analytics for debugging, and identifying targeted audiences.
Developer-focused tools can greatly improve organic discovery and conversion by ensuring that their documentation acts as a side-door to the product.
Often, developer documentation is so product and feature focused that it doesn’t answer the question ”What’s in it for me with this product?”
We researched 20+ developer-focused products’ documentation using the internet archive to understand trends and best practices used by top companies in the space.
It’s important to note that this is a follow on to our Developer Buyer Journey, and we recommend reviewing that first.
This document appears to be a program for the Salesforce Basecamp event in Stockholm. It includes information about keynote speakers such as Baman Motivala, Daljit Bamford, and Kjell A. Nordström. There is a schedule of breakout sessions on topics like sales cloud, service cloud, and marketing cloud. The event is thanking sponsors and promoting the use of the hashtag #SalesforceBasecamp on social media.
(1) The document proposes a Software as a Service model called "3Steps" to provide business automation applications to small and medium enterprises (SMEs) via the web at a lower monthly cost compared to traditional software licensing. (2) It analyzes the Egyptian SME market and finds a need for affordable IT solutions. (3) 3Steps aims to help SMEs increase revenues, reduce costs and build customer relationships by offering integrated applications hosted remotely.
The document discusses how the Salesforce Marketing Cloud can help companies better utilize social media for marketing purposes. It notes that nearly 70% of car buyers are influenced by online reviews and social media. It then outlines how the Marketing Cloud provides a unified platform for listening to social conversations, creating engaging content, amplifying the best performing content through paid social ads, and integrating social profiles with CRM systems to turn connections into long-term customers. Customer case studies show improved metrics like increased social sales, lower customer acquisition costs, and higher campaign effectiveness.
This document discusses lean product management approaches for independent software vendors (ISVs) building apps on the Salesforce AppExchange. It recommends validating customer needs through discovery interviews and minimum viable product (MVP) testing before building full apps. Metrics should focus on user actions like trials and purchases rather than vanity metrics. The document outlines a four step process from customer discovery to scaling: discovery, validation, creation, and execution/scaling. It provides resources for ISVs to design, build, market and sell apps on AppExchange.
Digital marketing ROI - An introduction to attribution modellingDifferent Spin
To help you get started in the potentially daunting realm of attribution modelling, we’ve crafted this whitepaper to explore what it is and how you can implement it for your business. We go through some of the most common attribution models and help define which of these is likely to be the best starting point for you.
The document provides an overview of Salesforce's intelligent marketing platform and capabilities. It discusses how the platform can help companies:
1) Know everything about their customers through a centralized customer data platform that aggregates data from all sources.
2) Engage customers across every touchpoint through personalized journeys built using marketing automation and AI tools.
3) Personalize every interaction using artificial intelligence, like Einstein, to tailor messages and content in real-time.
How does a mobile app fuel up business growthShelly Megan
Mobile apps fuel business growth in several key ways:
- They promote brand recognition and provide a competitive edge by attracting customer attention.
- They create a direct marketing channel by consolidating information and allowing direct sales.
- They expedite sales and drive conversions by simplifying the customer experience and checkout process.
- They also enhance operational efficiency, minimize costs, and can establish on-demand marketplaces.
Marketing automation platforms like Marketo Engage offer marketers huge advantages in efficiency and performance. Yet, many companies struggle to manage and operate these platforms at the speed and scale their businesses demand.
In this session, we’ll unpack some of the main challenges holding MOps professionals back, and share tips and tricks that can help you avoid common stumbling blocks. You’ll come away with fresh insights and an action plan for managing your marketing operations with greater efficiency and agility.
Top Tips include:
- Keys to aligning one of the biggest gaps: people and process
- How to gain efficiencies and streamline your MOPs process
- When to consider adopting a Center of Excellence (COE)
- Tips to assess your company’s demand generation maturity
The document summarizes an executive panel discussion on sales forecasting issues in high-tech industries. The panelists were from Intelleflex, SHARP Microelectronics, and Deloitte. They discussed the essentials of high-tech sales forecasting, including making forecasts collaborative, comprehensive, managed by exception, and accountable. Outdated forecasting can result in ugly surprises, while right90 and Salesforce tools can help reduce surprises through insights from CRM data. The document concluded with an invitation for audience Q&A on forecasting challenges.
Continual user experience optimisation: A guide to excellenceCRMT Digital
Aiming for continual improvement of marketing performance with data aggregation techniques.
Marketing operations brings together two or more departments to unlock business value. Done right, it works brilliantly. But there’s another idea that goes even further… uniting ALL departments for the benefit of the customer.
The basic ideas behind customer experience management (CEM or CXM) go back to old masters like Caples and Kotler. But it’s only in the last decade or so that technology has made them quantifiable. Modern data aggregation techniques, informing campaign creativity with data-driven customer insights, means CI for CX isn’t an end-of-project tickbox any more. It’s now a continual process.
This Slideshare shows you how it works.
This presentation provides an overview of Salesforce and its focus on customer success through a new technology model, business model, and philanthropic model. It discusses how Salesforce is connecting the world through cloud computing and the internet of things. Examples are given of large customers like American Express, Intuit, and Mattel that are transforming their business using Salesforce's customer success platform. The presentation concludes by outlining the breakout sessions at the event which will provide more details on topics like service cloud, marketing cloud, and the customer success platform.
What Happened After SaaS Companies Introduced Free Offerings Last YearOpenView
2020 was the year of free. And 2021 is the year of reaping the rewards. Let's dig into what happened when SaaS companies started to give away their products.
Playcrafting - Mastering The Art Of Scaling Your Mobile GamePollen VC
At Pollen, we work with a lot of studios when they’re launching or scaling their game. Often times, we come across studios that make amazing games but just don’t know how to capitalize on the business side. We hope that by the end of this class, you’ll be well equipped to maximize your game’s potential
The document discusses alternative funding options for game developers to support user acquisition during game launches. It notes that while some games go viral with no promotion, most require spending on user acquisition. Traditional options like venture capital, publishers, or credit cards have limitations. The document introduces PollenVC as an alternative that provides daily funding based on sales, allowing developers to reinvest money directly into promotion while their game is performing well in order to acquire more users and lower their customer acquisition costs.
This Powerpoint slide show was created for the course OT 431 Leadership I for Master's level occupational therapy students at the University of Tennessee Health Science Center.
Este documento proporciona información biográfica sobre el pintor español Diego Velázquez y describe brevemente su famosa pintura Las Meninas. Velázquez nació en Sevilla en 1599, se casó con la hija de su profesora de arte y viajó dos veces a Roma. Su pintura Las Meninas de 1656 representa una habitación en el palacio de Felipe IV y es una representación de la realidad.
COSA SONO E COME FUNZIONANO I CSS
Rielaborazione delle slide utilizzate nei miei vecchi seminari sui CSS.
Licenza Creative Commons < http://creativecommons.org/licenses/by-nc-nd/3.0/ >
Introduzione ai CSS by Gianluca Troiani is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported License.
Based on a work at www.constile.org.
Permissions beyond the scope of this license may be available at http://www.constile.org/res/introcss.html.
The document discusses using Twitter to market "corporate all-stars", or influential employees, to help build brands. It recommends that companies find or cultivate influential employees, connect them with customers on social media, give them independence but also focus their online presence, and provide support and training on active listening. Marketing corporate all-stars can help companies engage with digital elites who often trust employees over executives.
Mobile World Congress 2015 Highlights by ModiratesTuncay Tuncer
The important Highlights From Mobile World Congress 2015 by Modirates.com. We focus on new technologies, FinTech and Trends this year on mobile world congress.
The document discusses using data to improve events. It describes two mini case studies:
1) How a biotech organization used data on industry strength in cities to forecast attendance and revenue for its 2016 event, determining that San Francisco was the best location.
2) How the National Apartment Association analyzed data on its education conference's growth from 2009-2015 to identify drivers like high attendee loyalty and company retention rates. Real-time dashboards now track growth metrics.
The document concludes with questions about rewarding data projects and tips for getting started with event data analysis.
You keep saying mobile (I do not think it means what you think it means)Alberta Soranzo
In this session took a look at how real people use the internet, be it directly or through a connected device and how task performance and engagement levels are directly connected to the quality of the information made available. We explores ways to personalize content delivery and increase utilization and relevance of services provided, and how to engage and support users in their journey through an experience, while attending to the specific details of a business or service proposition.
We also went under the hood to understand how to structure content to make it adaptive, how to organize it to make it findable, what the specific challenges and opportunities of the mobile space are and how to create outstanding experiences that integrate seamlessly in a true cross-channel strategy.
How messaging apps are changing the way we communicate1000heads
Mobile messaging is big, but how are messaging apps changing the way we communicate? From Snapchat to Slingshot, Bolt and other up and comers, we're going from a static, text-first activity to a mobile, visual-first habit.
Role of CFO in the Economic Turnaround - Manufacturing Sector Growth Rate - P...Resurgent India
The document discusses growth in India's manufacturing sector and the rupee movement against the US dollar. It states that India's manufacturing output is projected to reach $1 trillion by 2025, generating 90 million jobs. However, manufacturing declined 0.2% in 2013-2014 due to high interest rates, regulatory practices, and limited raw materials. The government is taking steps to boost the sector through increased exports and companies setting up plants in India. The rupee hit a historic low against the dollar in August 2013 but recovered in the first quarter of 2014, with fluctuations attributed to factors like the current account deficit, forex reserves, and foreign investors.
- Teradata presented its third quarter 2015 results, highlighting its realigned structure into two divisions focused on data and analytics and marketing applications.
- It discussed its broad portfolio of workload-specific platforms that can scale across multiple dimensions to meet business needs rather than being limited by technology.
- Teradata has a strong balance sheet and cash flow position with over 40% of revenue coming from recurring sources and continued growth in cash from operations and free cash flow.
Atento reported its financial results for the second quarter of 2015. Revenue grew 11% year-over-year to $515.7 million, driven by strong growth in Brazil and the Americas. Adjusted EBITDA increased 15.8% to $62.1 million with margins expanding 40 basis points to 12%. The company reaffirmed its full year 2015 guidance and remains focused on profitable growth through new client wins and margin expansion initiatives.
Event Report - Informatica Informatica World 2016Holger Mueller
Learn about theTop 3 Takeaways Constellation Research analyst Holger Mueller has distilled from Informatica Informatica World 2016, happening in San Francisco, May 23rd till 26th 2016.
- The company reported results for the second quarter of 2015, with production increasing 8% year-over-year to 15.3 MBoe/d and cash operating costs decreasing 26% to $11.02/Boe.
- The company drilled 9 and completed 10 Wolfcamp wells in the quarter and continued reducing well costs, with an average of $4.5 million per well compared to $5.5 million in 2014.
- Financial highlights included $32.6 million in EBITDAX, capital expenditures of $56.9 million (mostly for drilling and completions), and liquidity of $193 million as of June 30th.
Prepare to join the App Millionaires ClubPollen VC
This document discusses how PollenVC, a FinTech company, offers app and game developers access to financing and services to accelerate growth. It provides early access to revenue earned from app stores so developers can reinvest in user acquisition and scaling. Using case studies, it shows how recycling revenue in this way allows developers to stay cash flow positive with smaller budgets and acquire users faster than relying solely on platform payout schedules. Developers benefit from more control over their business and the ability to do more promotional spending earlier in the lifecycle.
The document discusses strategies for mobile app engagement and retention. It emphasizes the importance of retaining users through targeted push notifications and in-app messages. Customizing communications based on user data and behavior can significantly increase response rates and app usage. The document recommends developing a retention strategy that focuses on push notifications, in-app messages, and personalizing the timing, format and content of messages for each user. This personalized, contextual approach to engagement is presented as key to driving higher user loyalty and monetization.
Alternative Funding For Game Devs - GDC2015 - Pollen VCMartin Macmillan
The document discusses alternative funding options for game developers to fund user acquisition for game launches. It notes that while some games go viral with no promotion, most require spending on user acquisition. Traditional options like venture capital, publishers, or credit cards have limitations. The document introduces PollenVC as an option that provides funding based on daily game sales, allowing developers to reinvest revenue from early users back into acquiring more users through continued promotion. This model aims to lower the cost of user acquisition by taking advantage of momentum from a successful early launch period.
This document discusses using television for user acquisition of mobile apps. It notes that television can provide large mainstream audiences as well as quality users and engagement. Case studies demonstrate that television can deliver installs, return on investment, and other benefits for mobile apps. The document provides tips for getting started with television advertising such as setting goals, defining key performance indicators, focusing testing on isolated markets, and considering burst versus traditional campaigns.
Official Facebook Mobile App Installs PlaybookAllFacebook.de
This document provides guidance on optimizing mobile app install and engagement campaigns on Facebook. It recommends a phased approach of first laying groundwork by setting up tracking and audiences, then setting up campaigns focused on acquiring, engaging and re-engaging users through testing and optimization, and finally continuing to learn and optimize efforts. Key tactics discussed include identifying high value audiences, using lookalike audiences and custom audiences, testing creative, and optimizing towards metrics like installs, purchases and long term value.
Pre-Con Education: How to Deliver a "5-Star" Mobile App Experience With CA ...CA Technologies
CA Mobile App Analytics combines app performance management, developer analytics and usage analytics in a single tool. In this session, you will see how to use CA Mobile App Analytics to understand the overall user experience of your mobile application. The analytics provided will enable you to continuously improve the user experience of your mobile app, a critical part of achieving the coveted 5-Star rating. Attendees will be provided a detailed overview of the solution, along with an instructor lead demo showing how easy it is to take an existing iOS mobile application and add the power of CA Mobile Analytics with CA Application Performance Management integration.
For more information, please visit http://cainc.to/Nv2VOe
This document discusses strategies for growing and engaging users on Facebook apps. It outlines 11 key distribution options on Facebook like feeds, notifications, requests, and ads. It emphasizes that Facebook products rely on viral distribution amplified by these channels. It also stresses the importance of measuring user behavior to identify hindrances and continually improve growth and engagement over time through testing and creativity.
This document discusses an alternative funding model for game developers offered by PollenVC. It notes that platforms only pay developers revenue 60+ days after it is earned, leaving developers without access to funds when they need it most. Traditional options like venture capital, publishers, or credit cards are expensive and dilutive.
PollenVC offers developers access to early revenues through flexible, non-dilutive financing so they can reinvest in user acquisition and growth. Using data from app stores, PollenVC prices risk to provide funding that developers can access daily or allocate to ad networks. This allows developers to acquire users more quickly, draw down earnings daily, and scale their business with more control and less risk than traditional options.
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need.
Which of the problem funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that
Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
It's Time to Fix Your Conversion FunnelJames Nichols
Everyone's familiar with the simple concept of a buying funnel. But unfortunately, not everyone's funnel is shaped like it should be. Especially in the mcommerce app business. Apsalar has analyzed dozens of leading apps to uncover the key bottlenecks that stand between an install and a purchase.
Which of the buying funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python Funnel" - you've found a responsive core audience, but haven't expanded beyond that
For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
This document provides tips for optimizing an app retargeting strategy, including setting up and sharing post-install events, customizing audience segmentation using a custom sales funnel, implementing proper deep linking, optimizing creative assets, and syncing retargeting with other marketing channels. The key recommendations are to track post-install events using an attribution partner, slice audiences into customized funnel stages aligned to the app's user journey, enable deep linking to boost engagement by 10x, and continuously test and optimize creative assets.
Best Practices for Channel Incentive ProgramsChannelinsight
This document discusses best practices for channel incentive programs. It covers types of incentive programs, what channel partners want from programs, obstacles to success, and how to lay a proper foundation. Key recommendations include having accurate sales data to measure performance, designing simple programs with attainable goals, regular communication, and paying incentives promptly. Modeling programs before launch and managing them automatically can help ensure success.
Scaling Your Software Sales: A Guide to the AppDirect Monetization SuiteAppDirect
AppDirect is a company that provides a platform for software vendors to monetize and distribute their cloud services. It enables vendors to utilize various distribution channels from startup to IPO, including self-service billing, sales teams, partner programs, marketplaces, and operating their own marketplace. The AppDirect Monetization Suite is a one-stop platform that powers all aspects of cloud service commerce through features like billing, distribution, and reseller management services. It connects over 1000 software vendors to their network of channel partners.
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Automated segmentation uses RFM (Recency, Frequency, Monetary Value) analysis to divide users into 10 segments based on their usage patterns. The document provides descriptions of each segment, challenges they pose, and recommendations for campaigns to engage each segment, such as offering discounts, surveys, or exclusive content. The goal is to increase retention, revenue, and ROI by sending personalized messages to users based on their segment.
Pickup and Delivery App Development in 2024: Steps, Cost, Tech StackZimbleCodeAustralia
Creating a pickup and delivery app necessitates an efficient and clean coding strategy, along with optimal resource utilization. Often, business owners encounter pitfalls in the initial development stages.
Therefore, you must hire a reliable on-demand pickup & delivery app development company like ZimbleCode. They prioritize understanding your business requirements and delivering tailored digital solutions that are customizable, robust, scalable, and cost-effective. To learn more, schedule a call with professional experts today!
The document summarizes the inaugural App Promotion Summit event held in London in July 2013. Over 170 delegates attended presentations from leading mobile app marketing experts on topics like app distribution, appstore optimization, mobile advertising, and user engagement. Key themes included the importance of acquiring engaged users over downloads, the need for developers to better educate themselves on marketing channels, and testing different traffic sources to analyze which generate the best return. Attendees also discussed keeping users engaged through push notifications and the potential for alternative discovery solutions beyond app stores.
Pollen VC Slides - Hyper Games Conference 2021Pollen VC
1) Pollen VC provides flexible lines of credit to game developers to fund user acquisition spending and help grow their business without giving up equity.
2) For hyper casual game studios, working with a publisher may be better if they need expertise in user acquisition or monetization and don't have capital to spend on user acquisition themselves. Self-publishing works better for experienced hyper casual studios with expertise and some capital.
3) It's important to focus on return on ad spend (ROAS) and model the lifetime value (LTV) of players over time to understand when user acquisition spending reaches the optimal point for profitability.
PollenVC Pocket Gamer Connects London 2020 Pollen VC
The document discusses three key things to focus on before significantly scaling user acquisition (UA) spending.
1) Understand customer acquisition cost (CAC) and lifetime value (LTV) - the "north star" metric.
2) Determine how to fund increased spending on UA, exhausting least expensive options first.
3) Continually monitor how CAC and LTV change as spending increases so ROI remains high and the "machine" is running at full capacity. The goal is profitable growth through efficient use of capital.
The Most Important Metrics for Scaling Your User AcquisitionPollen VC
As app marketing gets more sophisticated, there’s an increasing focus on metrics of every sort. Having a clear understanding of your unit economics is extremely important specifically customer acquisition cost (CAC) and user lifetime value (LTV) – how much a customer costs to acquire and the expected value of that customer over time from your app or game.
Marketers are rightly highly focused on these metrics, but sometimes fail to see the bigger picture of what that data is telling them in terms of how to visualize growth potential.
How to Finance Your Growth A Metrics Based Approach - Martin MacmillanPollen VC
This document discusses how app developers can finance growth through a metrics-based approach using revenue recycling. It introduces Pollen VC, which unlocks the value of accrued app store earnings to fund advertising spend and fuel faster user acquisition and growth, without the need for venture capital. The document covers key metrics like LTV, CPI, and cash flow modeling to illustrate how revenue recycling can achieve the same user acquisition spend with a smaller initial budget or enable spending 4x more on paid user acquisition with the same budget. Developers are encouraged to contact Pollen VC to have their LTV and cash flows modeled.
Pollen VC Building A Digital Lending BusinessPollen VC
Pollen VC builds a digital lending business to help app developers access their app store earnings early. Their tech platform connects directly to app stores to price risk in real time. This allows developers to reinvest earnings daily into user acquisition instead of waiting 60+ days for platforms to pay out. Typically, developers fail to get early credit and can't acquire more users, but Pollen VC's new model provides funding using real-time app data to validate risk. They aim to fund more opportunities for long tail developers by improving access to working capital.
Pollen VC: How To Successfully Launch Your Mobile GamePollen VC
The document provides tips on how to successfully launch a mobile game, including building a great game, testing it through alpha/beta and soft launches, launching marketing campaigns, and measuring key metrics like downloads, retention, and revenue to determine if the full launch is successful. The soft launch phase involves testing the game in select countries to work out bugs and evaluate performance before a full global launch.
Martin Macmillan introduces the Pollen VC proposition at App Promotion Summit London 2014.
Pollen VC gives app developers faster access to revenues they’ve already earned from the app stores. Revenue can be channelled back into user acquisition immediately, meaning that the app or game is funding its own user growth, and developers are less reliant on self-funding or venture capital to grow user numbers.
How to successfully launch your mobile gamePollen VC
Ryan Lessard of Pollen VC and Adam Flanders of Mobile Game Partners present "How to successfully launch your mobile game" first presented at PlayCrafting NYC on 27th July 2015.
when the distance between the sender and receiver is short (e.g. TV box and a remote control) infrared waves are used
for long range distances between sender and receiver (e.g. TV broadcasting and cellular service) both microwaves and radio waves are used
radio waves are ideal when large areas need to be coverd and obstacles exist in the transmission path
microwaves are good when large areas need to be covered and no obstacles exist in the transmission path.
advantages:
mobility
a wireless communication network is a solution in areas where cables are impossible to install (e.g. hazardous areas, long distances etc.)
easier to maintain
disadvantages:
has security vulnerabilities
high costs for setting the infrastructure
unlike wired comm., wireless comm. is influenced by physical obstructions, climatic conditions, interference from other wireless devices .
The information from sender to receiver is carrier over a well defined frequency band.
This is called a channel
Each channel has a fixed frequency bandwidth (in KHz) and Capacity (bit-rate)
Different frequency bands (channels) can be used to transmit information in parallel and independently.
radio waves are generated by an antenna and they propagate in all directions as a straight line
radio waves travel at a velocity of 186.000 miles per second
radio waves become weaker as they travel a long distance.
there are 3 modes of propagation:
surface mode – for low frequency waves
direct mode – for high frequency waves
ionospheric mode – long distance high frequency waves.
Guglielmo Marconi invented the wireless telegraph in 1896
Communication by encoding alphanumeric characters in analog signal
Sent telegraphic signals across the Atlantic Ocean
1914 – first voice communication over radio waves
Communications satellites launched in 1960s
Advances in wireless technology
Radio, television, mobile telephone, communication satellites
More recently
Satellite communications, wireless networking, cellular technology.
Transmitting voice and data using electromagnetic waves in open space (atmosphere).
Higher frequency means higher energy photons
The higher the energy photon the more penetrating is the radiation.
The information from sender to receiver is carrier over a well defined frequency band.
This is called a channel
Each channel has a fixed frequency bandwidth (in KHz) and Capacity (bit-rate)
Different frequency bands (channels) can be used to transmit information in parallel and independently.
Assume a spectrum of 90KHz is allocated over a base frequency b for communication between stations A and B
Assume each channel occupies 30KHz.
There are 3 channels
Each channel is simplex (Transmission occurs in one way)
For full duplex communication:
Use two different channels (front and reverse channels)
Use time division in a channel.
when a high-frequency alternating current (AC) passes through a copper conductor it generates radio waves which are propagated into the air using an antenna.
radio waves
2. 2
Everyone knows the stories about a few apps that just go viral with
no promotion. For the 99.9% of all other apps launched, it’s necessary
to spend to acquire users…
DEVELOPERS NEED TO
SUPPORT APP AND
GAME LAUNCHES WITH
PAID UA
PollenVC - Interface 2015
3. 3
THE FUNDING GAP…
LAUNCH
You’re earning money from day 1
This is your money
trapped in the payment system
Apple Releases
your cash
PollenVC - Interface 2015
4. 4
TYPICAL LAUNCH SCENARIO
LAUNCH
Fail to get
credit with
ad networks
Can’t
reinvest to
acq more
users
You get
paid by
Apple
DOWNLOADS REVENUE
Revenue/Downloads
PollenVC - Interface 2015
6. 6
HOW DEVS FUND USER ACQUISITION
Venture Capital
Using equity financing
from yourVC is
expensive and dilutive
(and they don’t like
it…)
Publisher
The developer can’t
afford to fund UA on
their own so they
look for a publisher
and give up a rev
share.
Credit Card
High growth or long tail
developers don’t meet
the credit parameters
for ad networks, so
relegated to pre-paying.
Doesn’t work in high
growth scenarios.
Err… Not at all…
So many times, the
funding gap means that
great apps and games
never see the limelight
as devs cannot afford
to promote effectively.
PollenVC - Interface 2015
7. 7
It’s not just the cash,
it’s what you can
do with it.
7
REINVEST DIRECTLY
INTO PROMOTION
ACQUIRE MORE USERS
ACCESS FUNDING BASED
ON DAILY SALES
PollenVC - Interface 2015
8. 8
TYPICAL LAUNCH SCENARIO
LAUNCH
Fail to get
credit with
ad networks
Can’t
reinvest to
acq more
users
You get
paid by
Apple
DOWNLOADS REVENUE
Revenue/Downloads
PollenVC - Interface 2015
9. 9
LOWER YOUR EFFECTIVE CPI
BY REINVESTING WHEN
YOU ARE RIDING HIGH…
PollenVC - Interface 2015
12. 12
STEPS TO SUCCESS
Do a small scale test campaign
and measure EVERYTHING
Understand your key metrics -
LTV, D1/7/14/28 Retention,
ARPDAU etc.
Once you understand your
metrics, progress to stage 2
1 2 3Trial several networks to test
acquisition costs
Understand attribution mechanism
and underlying virality
If you can acquire users profitably,
progress to stage 3
Plan how you’ll finance your UA
campaign early
Don’t get caught short if you find
the formula that works
Hit it hard, and double down…
$$$
$
PollenVC - Interface 2015
14. 14
TAKEAWAYS
Test & Develop relentlessly before you begin to ramp up
your User Acquisition campaign. Don’t launch until you
know you can acquire users profitably!
Plan how you will fund User Acquisition growth
campaigns. Keep your equity funding in the bank!
PollenVC - Interface 2015