The document provides tips on how to successfully launch a mobile game, including building a great game, testing it through alpha/beta and soft launches, launching marketing campaigns, and measuring key metrics like downloads, retention, and revenue to determine if the full launch is successful. The soft launch phase involves testing the game in select countries to work out bugs and evaluate performance before a full global launch.
Chinajoy 2019 - Tenjin's take on hyper-casual marketTenjin
At the 2019 ChinaJoy Seminar: Hyper-casual games in East meets West, Tenjin's CEO shared the most recent hyper-casual market analysis data and insights.
The document discusses the evolution of Facebook Platform from 2011 to 2014, noting its growth in mobile users and revenue, as well as the expansion of tools offered to developers including Parse, Payments, Identity solutions, and the Audience Network to help developers build, grow, and monetize their apps. Key metrics highlighted include reaching 9 million daily active users for a French startup and over 260,000 apps powered by the Parse mobile platform.
The document discusses various mobile app features including social sharing, gamification, augmented reality, QR codes, and app integration. It mentions several example apps like Tiffany's Ring Finder, Nike+, and an app described as "Foursquare meets shopping". The purpose is to explore interactive touch interfaces and how different features can engage users.
Vietnam Mobile Day 2013: App Monetization 4 Secrets to SuccessGameLandVN
This document discusses 4 secrets to app monetization success. The secrets are: 1) Create a "hybrid" monetization model that combines paid and free apps supported by ads. 2) Use powerful ad formats like launch and exit ads. 3) Take control of ad mediation to maximize revenue. 4) Maximize distribution by listing apps on multiple app stores and partnering with OEMs. The company discussed is a global mobile advertising network that processes over 31 billion ad requests per month across various regions and devices.
[Vietnam Mobile Day 2013] - App monetization - 4 Secrets to successAiTi Education
This document discusses 4 secrets to app monetization success. The secrets are: 1) Create a "hybrid" monetization model that combines paid and free apps supported by ads. 2) Use powerful ad formats like launch and exit ads. 3) Take control of ad mediation to maximize revenue. 4) Maximize distribution by listing apps on multiple app stores and partnering with OEMs. The company discussed is a global mobile advertising network that processes over 31 billion ad requests per month across many regions and devices.
Enhanced Campaigns Case Study From SMX AdvancedJeff Allen
Google announced Enhanced Campaigns and Hanapin Marketing migrated many accounts to determine the early impacts and create new, best practices around this mandatory feature. This slideshow is both a case study of those results, on a macro and micro level, and some new PPC best practices that have evolved as a result.
How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...GameCamp
Session about experience of Creative Mobile in A/B testing game creatives on Google Play with their mobile title ZooCraft: Animal Family. Optimization Tips and Tricks for Early 2020 and ASO loop as they see in their company. Presentation delivered by Denis Larionov and Serg Kharchenko at 8th edition of GameCamp (www.gamecamp.io).
The document discusses security and privacy considerations for implementing SharePoint 2010 in healthcare organizations. It outlines regulations like HIPAA and HITECH that govern privacy and security of personal health information. It recommends planning permissions, access controls, encryption and other technical, physical and administrative safeguards. The document also recommends using SharePoint as part of a connected health framework and involving privacy experts when implementing SharePoint solutions that handle protected health information.
The Global Goals for Sustainable Development: The world's most important bran...Brandwatch
Let's think on a bigger scale. The United Nations Foundation solves global problems. Problems that challenge humanity and - once solved - will advance and improve life for millions. We are joined by three executives from the United Nations Foundation and their partner agency The Glover Park Group for a discussion about how to measure - and engage in - the world's most important brand conversation.
This document provides guidance for businesses on using Twitter to engage customers and promote their brand. It outlines key Twitter functions like posting updates, starting conversations, and answering questions to share information and raise awareness of the brand. It also recommends using tools to schedule tweets, track comments, and engage with followers by participating in discussions, offering rewards and giveaways, and hosting local events. The overall message is that brands should use Twitter to both share their own messages and listen to what others are saying by being engaged fans first in order to build happy followers.
Este documento fornece uma receita para suco de clorofila e explica seus benefícios para a saúde. A receita envolve processar maçãs e folhas verdes como alface e couve em um liquidificador, e acrescentar sementes germinadas. O suco extrai a clorofila das folhas para melhor absorção e pode ser preparado com ingredientes encontrados em casa.
On parle beaucoup de la transformation de nos produits. Pour qu'ils soient plus respectueux de l'environnement, les déchets sont désormais pensés dès la phase de fabrication. Mais qu'en est-il pour les logiciels? En effet ils ne consomment que par le matériel, ne génèrent pas de déchets, pourtant les principes d'éco-conception du produit s'appliquent de la même façon.
Les premiers retours d'expérience montrent que cette démarche donne des gains environnementaux et économiques très intéressants.
L'objectif de cette présentation est de présenter les 10 bonnes raisons de mettre en œuvre l'éco-conception dans le domaine des logiciels, que ce soit dans le web, le mobile, les objets connectés ou l'informatique de gestion.
Kaliterre a développé une solution unique : Greenspector(r) pour mettre en œuvre l'éco-conception logicielle de manière facile et intégrée.
El Municipio de Santa Fe de Antioquia, Departamento de Antioquia, Republica de Colombia: EMPLAZA a los ciudadanos que a continuación se relacionan e identifican con los números de cedulas de ciudadanías correspondientes a su nombre, para que en el término de fijación del presente Edicto, comparezca por sí o por medio de apoderado a recibir notificación de las Resoluciones, expedidas por el Secretario de tránsito, en uso de sus facultades legales y estatutarias, en especial las consagradas en el código Contencioso Administrativo, toda vez que a la fecha no ha sido posible la notificación de los señores(as) y con el fin de cumplir con lo preceptuado en el artículo 69 de Código de procedimiento y de lo contencioso administrativo se inserta la parte resolutiva.
Joe Slavens, Doctoral student from Azusa Pacific University and guest of the National Centre for Student Equity in Higher Education, presented "American Tales of Social Justice Engagement" at Curtin University in November 2015. Joe discussed his team's research on White professional staff in faith-based higher education institutions in the United States.
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4Neil Horowitz
In episode 4 of the Digital and Social Media Sports Podcast, well-known reporter for Mashable Sam Laird (specializing in Mashable's sports beat) discusses the evolution of social media, its ever growing presence and importance in sports, and what makes for success in the social media sports spectrum.
5 Charitable Gifts You Can Buy for the Price of an iPhone 5SMashable
Are you debating whether to get the new Apple iPhone 5S? For $299, you can purchase a 32GB iPhone 5S with a two-year contract, or you could use that money in a very charitable way.
Let us show you five ways to do just that: http://on.mash.to/1b4cSxt
Sundance Vacations and Travel Advantage Network Case Studysoapbox
Sundance Vacations and Travel Advantage Network sell vacation packages. This is a case study of their marketing practices, side by side with FTC Truth in Advertising standards.
- The web development community needs to focus more on quality, accessibility, and standards compliance rather than constant innovation and new techniques. Browsers have come a long way but still struggle to balance implementing new features while maintaining compatibility.
- Web pages have gotten slower and larger over time due to an emphasis on appearance over performance and a reluctance to drop legacy techniques. Many modern solutions make the web more complex without real benefits.
- Developers should provide better feedback to browsers, demand stronger support for baseline functionality, and stop catering to outdated browsers to encourage continued progress toward an interoperable web. Simpler, more sustainable approaches would benefit all.
Testing/Manufacture/Izod Impact Tester For Metal Testingfec2020
This document provides information about a metal Izod impact tester from FEC, an ISO 9001 certified company. The impact tester works on the pendulum principle to measure the impact energy absorbed when a specimen ruptures. It has safety guards and a two-hand operation for releasing the pendulum. Test results are directly indicated on the calibrated dial. The document lists the specifications for Charpy and Izod impact tests conducted on the machine, including pendulum weight, speed, drop angle, and tolerances.
Der Anspruch der Kunden beim Automobilkauf wächst kontinuierlich; individuelle Beratung beginnt nicht erst beim Händler vor Ort, sondern bereits online. Für die Hersteller und Händler bedeutet das einen Paradigmenwechsel: Weg von reiner Produktpräsentation, hin zu einer bedürfnisorientierten Online-Beratung!
Nachdem wir im September 2015 in unserer Studie „Online Leadmanagement im Automobilhandel 2015“ die Automobil Hersteller- und Händlerseite beleuchtet haben, beleuchten wir in der zweiten Studie aus unserer Automotive Reihe die Kundenbedürfnisse im Online Lead Prozess genauer. Mit „Generation Digital – Was der digitale Automobilkunde heute von Herstellern und Händler verlangt“ untersuchen wir insbesondere folgende Fragestellungen:
- Was sind die entscheidenden Faktoren für Kunden bei Online Anfragen und bei Probefahrten im Allgemeinen?
- Welche Kontaktkanäle bevorzugen sie und welche Art von Endgeräten verwenden sie dafür?
- Auf welche Parameter müssen Händler und Hersteller besonders achten?
Unser Fazit: Es konnten vier Kundengruppen identifiziert werden die unterschiedliche Ansprüche und Erwartungen an Probefahrten haben. Die Herausforderungen für die Hersteller und Händler bestehen darin, auf diese Gruppen bereits online bedürfnisorientiert einzugehen. Wie das funktionieren kann, lesen Sie in unserer Studie.
The document discusses flat design and its increasing popularity in interfaces like iOS7. It defines flat design as having thin fonts, bright colors, and optional shadows and gradients. The author argues that while flat design is a current trend, designers must still consider how users will interact with interfaces across different contexts and devices by incorporating affordances, gestures, and supporting various postures and locations of use.
A avaliação deve orientar a aprendizagemRoberto Costa
O documento discute a importância da avaliação formativa na educação, que deve orientar a aprendizagem dos estudantes ao invés de apenas classificá-los. A avaliação deve utilizar diversos instrumentos de forma adaptada a cada situação e turma, para medir o aprendizado e oferecer alternativas de evolução.
Playcrafting - Mastering The Art Of Scaling Your Mobile GamePollen VC
At Pollen, we work with a lot of studios when they’re launching or scaling their game. Often times, we come across studios that make amazing games but just don’t know how to capitalize on the business side. We hope that by the end of this class, you’ll be well equipped to maximize your game’s potential
Insider Strategies for Creating Successful Mobile GamesStephan Smith
This document provides an overview of strategies for successfully developing mobile games. It discusses focusing on compelling gameplay through addiction loops and monetizing through free-to-play models. Social sharing is also important to achieve virality. Data-driven development is key, using analytics to optimize retention, monetization, and user acquisition. Other tips include iterating on the game design, optimizing the app store listing, soft launching to test, and utilizing user acquisition and public relations. With the right formula of gameplay, monetization, and social features, along with polish and testing, developers can create hit mobile games.
How to Monetize Emotions in Free-to-Play Games? - Yulia Palatovska - G5Sociality Rocks!
This document discusses how to monetize emotions in free-to-play mobile games. It suggests allowing players to pay to satisfy desires like impatience, curiosity, comfort, and ambition. Specific examples are given such as letting players boost progress, expand session time, skip grinding to satisfy impatience or get sneak peeks of new content to satisfy curiosity. The document also discusses partnering with G5 Entertainment for publishing support across platforms.
With the explosive growth of mobile games, many developers have shifted focus almost exclusively to mobile projects. Where does this leave social games? Is it still possible for developers to succeed on Facebook or other social networks? This session will offer insights for developers from the publisher’s perspective, as well as highlight key considerations in making your game into a global hit.
Increasing the chance of a commercial hitPaweł Weder
Social casino games are one of the fastest growing markets ever. This market evolves so fast that changes, new trends and new products can be found on a daily basis. It is very hard to stand out in the crowd and, more importantly, make money with your product. This talk is about actual trends and opportunities (ideas) on how to raise your revenue, retain your customers, and increase your chances to have a hit.
Explain your marketing plan or business proposal with this amazing slidedeck available for PowerPoint & Keynote. Slides include market summary, product definition, competition, positioning, pricing, success metrics, project milestones, schedule and many more.
LINK -> https://www.improvepresentation.com/presentation-templates/marketing-presentation-template
State of The App Store & Role of Mobile Gaming, 2015 PRIORI DATA
Presentation on the State of the App Store from Pocket Gamer Connect, 2015.
- The relative size of the market
- Role of Games
- Growth in the App Store
- Some observations on what makes Publishers succeed
www.prioridata.com
This document summarizes information about a digital game agency called GameBau. It provides details about the company's locations, team members, services, and games. GameBau offers full game publishing services in Latin America and China, including localization, marketing, operations, and intellectual property protection. The company has over 20 employees from various backgrounds united by their love of games. Key people introduced are the co-founders Pedro Aguiar and Sean Xiong, as well as Marketing Director Michelle Jakobs. GameBau has developed a service solution called F.E.S.O. to provide fast, easy, secure, and operational support for digital games.
20 Things Successful Game Developers Do Beyond Making GamesVlad Micu
This presentation with outline a collection of stories, examples and tricks that will offer the audience the solutions to some of the most recurring challenges game developers are confronted with in the areas of business and PR & Marketing.
Quick to Market – 1 Game Every 8 Weeks | Jesse DivnichJessica Tams
Delivered at Casual Connect USA 2017. How three AAA Developers Plan To Disrupt the F2P Mobile Market For Indie Devs: We aim to disrupt the mobile market by creating games that look and feel like they had a much longer development cycle than our self-imposed 8 weeks. To achieve these goals, we need to compact everything in a much shorter period. Discover our milestones, creative, monetization, QA and localization strategies, each necessary to achieve these results.
Publishers, investors and partners: do you need them? This is a question every independent developer faces when deciding whether or not to self-publish. What do you give up and what do you get in return in each scenario? In the past the publisher was the gateway to the marketplace, but today anyone can publish a game by themselves. This talk will explore the financing and publishing options available to independent developers today, covering traditional publishers, investors, strategic partners and self-funding options such as Kickstarter. Each one offers different benefits and resources, from capital, to marketing and analytics, to strategic relationships with platform owners. This session will give you a better understanding of the modern publishing landscape and arm you with the tools to evaluate your options, ask the right questions and come to the decision that's best for your company
Osmo is a mobile game development company that develops and publishes games for mobile phones. They target four main customer segments - those using Facebook, iOS, Android, and Windows platforms. Their solution is to focus on simple arcade-style games that are easy to play and have proven successful monetization models. Osmo's unique value is in their experienced team that knows how to develop games that earn revenue. They are seeking $450k in funding to develop 12 games over 18 months.
20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...Vlad Micu
The document provides 20 questions that game developers should ask themselves and their team if they want to be successful. Some of the key questions addressed include: spending time ensuring the first 15 minutes of the game are engaging; understanding where potential players are and how to reach them; constantly testing the game with new players; preparing marketing materials and pitches; understanding the market and competitors; focusing on retention, virality, and revenue strategies; and getting feedback from influencers like YouTubers and streamers. The document emphasizes the importance of research, preparation, and continual improvement for game studios.
How to prepare a succesful game launch? [Game Industry Conference 2016]Natalia Dołżycka
It is said that there is only one chance to make a good first impression. As for games, launch day is one of the strongest marketing points in the lifetime of the title. So how should you prepare yourself, your title and your team for the premiere? What should you do to increase your chances on the market and minimize the risk of a failure? Learn how to prepare effective strategies to build your audience, gain publicity and nail your next product launch. And yes, there will be real-life examples.
This presentation summarizes opportunities and challenges in the mobile gaming market. While the market is growing rapidly as smartphones become popular gaming devices, competition is extremely high with over 1,600 new games released per month. To succeed, the presentation recommends developing casual games with simple mechanics and social/interactive elements, following a roadmap of continuous updates and new games, and mitigating risks from competition, technology changes, and the app approval process. Market research and efficient use of resources are keys to competing effectively.
Smartcoding for Marketing: UA Hacking | Elena VinokurovaJessica Tams
Delivered at Casual Connect Asia 2017. After completing game development, marketing has been the most difficult task faced by new game companies. With the success that Mytona has achieved from their first self-published title, they will share their advertising experience of a new game launch and some “hacking” tips to acquire high quality users while maneuvering through this challenging phase.
1. The company provides a one-stop solution for developers to publish, market, and monetize their games in China through partnerships, proven processes, and technology platforms.
2. Key offerings include full publishing services, an open publishing platform (OPP) allowing self-publishing, and tools like RevenueX and KTplay to optimize existing games and drive community engagement.
3. The company has successfully transformed indie games into long-term franchises with hundreds of millions of downloads and years of sustainable revenue through their expertise in live operations, localization, and marketing.
Similar to Pollen VC: How To Successfully Launch Your Mobile Game (20)
Pollen VC Slides - Hyper Games Conference 2021Pollen VC
1) Pollen VC provides flexible lines of credit to game developers to fund user acquisition spending and help grow their business without giving up equity.
2) For hyper casual game studios, working with a publisher may be better if they need expertise in user acquisition or monetization and don't have capital to spend on user acquisition themselves. Self-publishing works better for experienced hyper casual studios with expertise and some capital.
3) It's important to focus on return on ad spend (ROAS) and model the lifetime value (LTV) of players over time to understand when user acquisition spending reaches the optimal point for profitability.
PollenVC Pocket Gamer Connects London 2020 Pollen VC
The document discusses three key things to focus on before significantly scaling user acquisition (UA) spending.
1) Understand customer acquisition cost (CAC) and lifetime value (LTV) - the "north star" metric.
2) Determine how to fund increased spending on UA, exhausting least expensive options first.
3) Continually monitor how CAC and LTV change as spending increases so ROI remains high and the "machine" is running at full capacity. The goal is profitable growth through efficient use of capital.
The Most Important Metrics for Scaling Your User AcquisitionPollen VC
As app marketing gets more sophisticated, there’s an increasing focus on metrics of every sort. Having a clear understanding of your unit economics is extremely important specifically customer acquisition cost (CAC) and user lifetime value (LTV) – how much a customer costs to acquire and the expected value of that customer over time from your app or game.
Marketers are rightly highly focused on these metrics, but sometimes fail to see the bigger picture of what that data is telling them in terms of how to visualize growth potential.
How to Finance Your Growth A Metrics Based Approach - Martin MacmillanPollen VC
This document discusses how app developers can finance growth through a metrics-based approach using revenue recycling. It introduces Pollen VC, which unlocks the value of accrued app store earnings to fund advertising spend and fuel faster user acquisition and growth, without the need for venture capital. The document covers key metrics like LTV, CPI, and cash flow modeling to illustrate how revenue recycling can achieve the same user acquisition spend with a smaller initial budget or enable spending 4x more on paid user acquisition with the same budget. Developers are encouraged to contact Pollen VC to have their LTV and cash flows modeled.
Pollen VC Building A Digital Lending BusinessPollen VC
Pollen VC builds a digital lending business to help app developers access their app store earnings early. Their tech platform connects directly to app stores to price risk in real time. This allows developers to reinvest earnings daily into user acquisition instead of waiting 60+ days for platforms to pay out. Typically, developers fail to get early credit and can't acquire more users, but Pollen VC's new model provides funding using real-time app data to validate risk. They aim to fund more opportunities for long tail developers by improving access to working capital.
Martin Macmillan introduces the Pollen VC proposition at App Promotion Summit London 2014.
Pollen VC gives app developers faster access to revenues they’ve already earned from the app stores. Revenue can be channelled back into user acquisition immediately, meaning that the app or game is funding its own user growth, and developers are less reliant on self-funding or venture capital to grow user numbers.
The document discusses alternative funding options for game developers to support user acquisition during game launches. It notes that while some games go viral with no promotion, most require spending on user acquisition. Traditional options like venture capital, publishers, or credit cards have limitations. The document introduces PollenVC as an alternative that provides daily funding based on sales, allowing developers to reinvest money directly into promotion while their game is performing well in order to acquire more users and lower their customer acquisition costs.
The document discusses the funding gap that app and game developers face when trying to acquire users through paid user acquisition (UA) campaigns. Developers need funding to reinvest in UA in order to acquire more users, but they often cannot access funding from traditional sources like venture capital, credit cards, or publishers. This funding gap means that many great apps and games are never able to reach their full potential. The document proposes that developers could use funding based on their daily app revenue to directly reinvest in UA campaigns and acquire more users in a self-funding cycle. It emphasizes the importance of testing UA strategies to understand user metrics before launching large campaigns.
How to successfully launch your mobile gamePollen VC
Ryan Lessard of Pollen VC and Adam Flanders of Mobile Game Partners present "How to successfully launch your mobile game" first presented at PlayCrafting NYC on 27th July 2015.
Research to Results: A Behavioral Economist's Guide to CROVWO
Are your A/B tests yielding lackluster results, despite your best efforts? It’s time to rethink your approach.
Join Florent in this power-packed session as he connects the dots to the science behind successful Conversion Rate Optimization (CRO). Gain exclusive access to Florent’s groundbreaking insights into user behavior, distilled from years of research and practical application.
Discover how these insights translate into profound improvements in conversion rates, with strategies that consistently deliver double and triple-digit uplifts.
Kutility Digital marketing Agency service PPTabhil40256
Kutility Digital Marketing Agency in Mira Road is your go-to partner for comprehensive digital marketing solutions. We offer a wide range of services to help your business thrive in the digital landscape:
SMS: Reach your audience instantly with our reliable bulk SMS services.
WhatBulk sApp API: Enhance your customer communication with our seamless WhatsApp API integration.
Bulk Call Service: Deliver your message directly to your customers with our efficient bulk call services.
Social Media Management: Boost your online presence and engage with your audience through our expert social media management.
Performance Marketing: Maximize your ROI with our data-driven performance marketing strategies.
Branding Service: Build a strong brand identity that resonates with your target audience.
Web Development: Create a stunning and functional website with our professional web development services.
SEO Service: Improve your search engine rankings and drive organic traffic to your site with our SEO expertise.
Content Writing: Communicate your message effectively with our high-quality content writing services.
Want to connect with us? Click the link below: https://kutility.com/
Call us on: +91 99200 51113
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsVbout.com
The presentation"How to Build AI Chatbots in Minutes" covers the following key points:
1. Introduction to AI Chatbots: Overview of what AI chatbots are and their benefits for businesses.
2. Getting Started: Steps to begin building an AI chatbot, including selecting a platform and setting up necessary accounts.
3. Training the Bot: Guidance on inputting data sources to train the chatbot effectively.
Integration: Instructions on deploying the chatbot on various channels like websites, Facebook Messenger, and SMS.
4. Customization: Tips on customizing chatbot responses and behavior to align with specific business needs.
#aichatbot #ai #marketingautomation
Online Digital Marketing course inteluguthotadivya582
Digital marketing is a multifaceted approach to promoting products or services using various online channels. At its core, digital marketing encompasses strategies like Search Engine Optimization (SEO), which involves optimizing web content to rank higher on search engines, thereby increasing visibility and attracting organic traffic. Content marketing plays a crucial role as well, focusing on creating and distributing valuable content, such as blogs, videos, and infographics, to engage and retain an audience.
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL
SMM Owl provides all social media services to get quick results. Our panel offers a one-stop solution for businesses looking to boost their online presence through effective social media management. We provide all social media services like YouTube, Facebook, Instagram & other platforms. They’ve been the go-to source and trusted provider of cheapest SMM Panel not just for YouTube, but for other media channels as well, so you may reap the benefits of a well-balanced and robust expansion of your online presence across all social platforms. They provide youtube subscribers, watchtime, likes & views at very affordable price.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The three stories all A/E/C marketers must master are: About Me, About My Firm, and Whom We've Helped. Presented by David Lecours at the SMPS Amplify Conference 2024 in Salt Lake City, UT
How ActiveCampaign Can Grow Your Business.pptxRakesh Jalan
Slide 1: Title Slide
Title: How ActiveCampaign Can Grow Your Business?
Subtitle: Boost Your Marketing Efforts with Powerful Automation
Slide 2: Introduction
Heading: Introduction
- Email marketing is a powerful tool for business growth.
- ActiveCampaign is a leading platform for email marketing and automation.
- Trusted by over 150,000 users.
Slide 3: Heading: What is ActiveCampaign?
- A comprehensive marketing platform.
- Features: Email marketing, automation, CRM tools.
- Ideal for small to medium-sized businesses.
Slide 4: Key Features
Heading: Key Features of ActiveCampaign
- Email Marketing
- Marketing Automation
- CRM and Sales Automation
- Machine Learning
- Services and Migration
- Inbox Extensions
Slide 5: Email Marketing
Heading: Email Marketing
- Create newsletters and campaigns.
- Drag & drop tool for easy design.
- A/B testing for optimization.
- Access to 125 pre-designed templates.
Slide 6: Marketing Automation
Heading: Marketing Automation
- Automate emails, texts, and ads.
- Personalized follow-ups.
- Comprehensive reporting.
- Features: Site tracking, lead scoring, goal tracking.
Slide 7: CRM and Sales Automation
Heading: CRM and Sales Automation
- Automate sales processes.
- Manage leads and contacts.
- Lead scoring and win probability.
- Integrate with existing sales tools.
Slide 8: Machine Learning
Heading: Machine Learning
- Filter and manage customer data.
- Make informed business decisions.
- Focus on essential data.
Slide 9: Services and Migration
Heading: Services and Migration
- Free migration service.
- Import subscriber lists, CRM data, and email templates.
- Easy transition to ActiveCampaign.
Slide 10: Inbox Extensions
Heading: Inbox Extensions
- Extensions for Chrome and Outlook.
- Manage CRM info from your inbox.
- Add new contacts and create tasks.
Slide 11: Pros and Cons
Heading: Pros and Cons
Pros:
- Numerous free templates.
- Powerful marketing automation.
- Machine learning for data management.
Cons:
- Email segmentation needs improvement.
- Pricing based on subscriber count.
- Overwhelming for new users.
Slide 12: Setting Up an Account
Heading: Setting Up an Account
- 5-step process: Email, business details, goals, tools, password.
- 14-day free trial
Slide 13: Business Growth
Heading: How ActiveCampaign Helps Business Growth
- Saves time with automation.
- Manages contacts with CRM.
- Integrates with over 850 sales tools.
- Prebuilt recipes for business growth.
Slide 14: Pricing Plans
Heading: Pricing Plans
- Four plans: Lite, Plus, Professional, Enterprise.
- Custom plans for over 100,000 contacts.
Slide 15: Affiliate Program
Heading: Join ActiveCampaign - Affiliate Program
- 20% to 30% commission on referrals.
- No need to be a customer.
- Access to resources and community.
Slide 16: Conclusion
Heading: Conclusion
- Email marketing is essential for business growth.
- ActiveCampaign offers tools to enhance marketing efforts
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfdf2608021
"Discover the key features of social marketing strategies that lead to success. This detailed guide explores various techniques and approaches used to enhance social media presence, engage audiences, and achieve marketing goals. Learn about the importance of content creation, audience targeting, analytics, and platform-specific strategies to develop effective social marketing campaigns."
Integrated Marketing: A Strategic Approach for Modern Marketersdmprachigupta
Integrated Marketing is a strategic approach that ensures all communication and messaging across various channels are cohesive and consistent, aiming to unify promotional efforts across traditional and digital platforms. This approach is pivotal in today's marketing landscape, fostering brand trust and loyalty through a seamless customer experience.
Ralph DiPiero's Tested Methods for Mastering Marketing ConsultingRalphDiPiero
With the help of this comprehensive guide, learn Ralph DiPiero's tried-and-true methods for succeeding in marketing consulting. DiPiero provides tried-and-true strategies for overcoming obstacles, enhancing client interactions, and producing significant outcomes. His experience provides priceless insights on how to succeed in marketing consulting by utilizing creativity, data-driven decision-making, and effective communication, regardless of your level of experience as a consultant or lack thereof.
Ormax Media - Streaming Originals Mid-Year Report.pdfSocial Samosa
Ormax Media has released its ‘Streaming Originals Mid-Year Report’. It covers the top original shows and films in Hindi, Telugu, Tamil, and International languages.
The Marketing Vunerabilities in Tech and IP-Led CompaniesBethan Vincent
We talked to 117 senior business leaders in organisations where technology or proprietary IP is a key source of competitive advantage, the types of business we support with our consultancy services on a day-to-day basis. We assessed current confidence levels, marketing approaches and capabilities to understand whether marketing good practice is helping drive business success.
In this dynamic 30-minute presentation, we’ll delve into the powerful trio of content, community, and conversions. Discover how to use context of social media platforms to create content that resonates with your audience, build engaged community, and ultimately drive conversions that grow your brand.
Key Takeaways:
Spend less money on production and strategy, and more money on testing quality content that's contextual to the platform we're trying to create on.
Content Atomization with LLMs unveils the transformative approach of breaking down existing content into smaller, highly targeted pieces, amplified through the power of Large Language Models (LLMs). This strategy enables marketers to maximize their content's reach and relevance across diverse channels and audience segments. In this presentation, we dive deep into leveraging LLMs to dissect comprehensive content into digestible, engaging elements that cater to specific interests and needs. Attendees will learn practical techniques for storytelling, content atomization, strategies for seamless integration across platforms, and insights on measuring the impact of atomized content. Emphasizing efficiency and effectiveness, this session is designed for marketers aiming to enhance their content strategy with AI-driven precision and scalability. Join us to explore the synergy of content atomization and LLMs in revolutionizing content marketing, ensuring your message resonates with precision across the digital landscape.
Key Takeaways:
1. Efficient Content Utilization: Discover how to transform singular content pieces into a multitude of targeted, micro-content across various platforms, ensuring maximum utilization of every created piece.
2. Enhanced Audience Engagement: Learn strategies to tailor atomized content that resonates with different audience segments, significantly improving engagement rates by meeting diverse preferences and needs.
3. Streamlined Content Production: Understand how LLMs generate unique, high-quality micro-content at scale, significantly reducing production time and costs while maintaining consistency and quality.
E3 ACP Shade Catalogues - Comprehensive Range of Colors and FinishesE3 Group ACP
Browse the extensive E3 ACP Shade Catalogues to find a comprehensive range of colors and finishes for your architectural and interior design projects. E3 offers a diverse selection of high-quality ACP shades that cater to various aesthetic and functional requirements. Discover the perfect ACP shades to enhance your designs and ensure lasting durability. Access detailed catalogues to view all available options and make an informed choice for your next project.
Visit us:- https://e3acp.com/
Cut Through the Noise to Drive More ConversionsVWO
Join Steve from Develo for an in-depth exploration of the HiPPO effect and its impact on CRO initiatives. Learn practical tips for launching your testing program, prioritizing tests effectively, and navigating stakeholder dynamics. Gain valuable insights from Develo's experiences in driving conversion rate optimization for a prominent fashion retailer.
Pollen VC: How To Successfully Launch Your Mobile Game
1. HOW TO SUCCESSFULLY LAUNCH YOUR MOBILE GAME
For More Information About Launching Your Mobile Game Follow @pollenvc on Twitter
2. 2
MGPADAM FLANDERS
• Co-Founder of Mobile Game Partners
• 16 years of video game industry experience with 12
years in mobile games
• Launched more than 100 games at Glu and Z2 Live
How To Launch Your Mobile Game
3. How To Launch Your Mobile Game 3
RYAN LESSARD
SPECIAL THANKS TO:
DAN CHAO DAVE BISCEGLIA REMCO SMIT
• VP of Business Development
• Help Clients Launch Their GamesWeekly
KEN SETO
8. How To Launch Your Mobile Game
MEASUREMENT
• Bug Tracking
• Analytics
• Chart Tracking
• Attribution/Campaign Performance
WHAT ARE OTHER STUDIOS USING?
9. How To Launch Your Mobile Game 9
Apple Releases
your cash
• Average Revenue Per Daily
Active User
• 1, 3 & 30 Day Retention
• Benchmarks
ARPDAU AND RETENTION
15. How To Launch Your Mobile Game 15
• ~ 3-4 months
• ~ $15-20k USD
• ~ 2,000 DAU
DURATION, BUDGET & SAMPLE
16. How To Launch Your Mobile Game 16
Apple Releases
your cash
• Bugs/Events
• Downloads - by channel
• Monetization ARPDAU - over $.20
• 30 day Retention - >5-6%
• Sample Size ~2,000 DAU
• $10-15k soft launch budget
WHAT TO MEASURE
Source: Fiksu
17. How To Launch Your Mobile Game 17
Apple Releases
your cash
Overspend Even Underspend
Large English Speaking Population
COUNTRIES
18. 18How To Launch Your Mobile Game
Examples of Great Icons:
ASO AND APP ICON
*Tune study 2015
21. How To Launch Your Mobile Game 21
UA CAMPAIGN MEASUREMENT
22. How To Launch Your Mobile Game 22
Apple Releases
your cash
GAME EVALUATIONS
23. How To Launch Your Mobile Game 23
IS THERE A PERFECT TIME?
24. How To Launch Your Mobile Game
YOUR PLATFORM RELATIONSHIPS
24
• No substitute for making a quality game that’s fun.
• Pitching platforms early on
• Meet reps at events
• Ask someone if they’ll share your game
• Submit through App Support
25. How to Launch Your Mobile Game 25
• English, French, Italian, German,
Spanish
• 14 countries from Apple
• Google Translate
LOCALIZATION
26. How To Launch Your Mobile Game 26
TRACKING APP STORE POSITION
33. 33
LOWER YOUR EFFECTIVE CPI
BY REINVESTING WHEN
YOU ARE RIDING HIGH…
How To Launch Your Mobile Game
34. 34How To Launch Your Mobile Game
• Spending $1 profitably is better than not at all
• Venture-backed targeting $250-300k in first 2 months
• Agency Min = $20k
• Free Users?
POST LAUNCH UA BUDGET
35. 35
TYPICAL LAUNCH SCENARIO
LAUNCH
Fail to get
credit with
ad networks
Can’t
reinvest to
acq more
users
You get
paid by
Apple
DOWNLOADS REVENUE
Revenue/Downloads
How to Launch Your Mobile Game
36. How To Launch Your Mobile Game 36
Apple Releases
your cash
• Top games are spending millions monthly to acquire users
• Need to be spend to make money
• Spend intelligently/profitably
WHAT HAPPENS WHEN YOU DON’T