Marketing automation platforms like Marketo Engage offer marketers huge advantages in efficiency and performance. Yet, many companies struggle to manage and operate these platforms at the speed and scale their businesses demand.
In this session, we’ll unpack some of the main challenges holding MOps professionals back, and share tips and tricks that can help you avoid common stumbling blocks. You’ll come away with fresh insights and an action plan for managing your marketing operations with greater efficiency and agility.
Top Tips include:
- Keys to aligning one of the biggest gaps: people and process
- How to gain efficiencies and streamline your MOPs process
- When to consider adopting a Center of Excellence (COE)
- Tips to assess your company’s demand generation maturity
A Winning Digital Ad Strategy: How to Optimize at Every Stage of the FunnelMarketo
Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
Webinar - Acting Like a Top 25 Salesforce ISV: Designing a GTM Alliances TeamCodeScience
This document provides an agenda and overview for a presentation about CodeScience and Conga's partnership and alliances techniques. The agenda includes discussions about acting like a top 25 ISV, alliances optimization, investment and team structure, return on investment, and executive alignment. It also outlines Conga's coverage of Salesforce segments, metrics to measure alliances success, tips for field enablement strategy, AE posture, and executive alignment.
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
Marketing Automation – Generating the Desired Revenue and a Better ROI | Tine...Tinext
- The document discusses marketing automation tools and their promises to generate more sales leads, increase revenue, and improve sales productivity.
- It provides an overview of the marketing automation market, how tools work, and how they can help manage the customer journey from initial lead to purchase.
- The presentation cautions that while tools promise benefits, organizations need to ensure they have the right resources, content, and technical capabilities in place to fully realize the potential of marketing automation.
Marketo Engage Champion Office Hours - October 2021Amy Goldfine
This document provides an agenda and information for an Adobe Marketo Engage User Group House Rules meeting on October 20, 2021. The agenda includes introductions, house rules, housekeeping, upcoming Adobe opportunities, and a Q&A panel. House rules for the meeting are outlined. Information about recording and resources from the meeting is provided. Upcoming certification opportunities through Adobe's credential program are mentioned. Potential topics for discussion include scaling Marketo with company growth and best practices for segmentation and lead scoring. Resources on related topics are also listed.
Salesforce for Marketing provides the smartest CRM for building 1-to-1 customer journeys across channels. It unifies data from across departments to deliver personalized experiences. Marketing Cloud allows marketers to connect every channel and device, help marketing teams move more quickly, and personalize every interaction with artificial intelligence. Einstein provides predictive scores and recommendations to make marketing smarter.
See how an integrated approach to digital asset management and product information management helps to solve retail content chaos. Organize product specs, marketing copy, and digital assets in one centralized content hub to streamline e-commerce and omnichannel marketing activities and deliver more compelling customer experiences. Learn more at https://www.widen.com.
What's in Store for Marketing Operations in 2021Marketo
This document summarizes predictions for marketing operations in 2021 from Adobe's Head of Marketing Operations. Some key points include:
- Technology will continue enabling productivity but also blocking it if experiences are bad, especially for younger workers. Attention will be harder to focus with more distractions.
- Virtual experiences have clear benefits but replicating in-person dynamics is difficult without awareness to ensure engagement.
- Newly formed or existing remote teams face challenges like limited physical connection and inertia, requiring creative solutions.
- Predictions for 2021 include precedent from the pandemic year, more available talent, expanded data privacy laws, and rapid innovation.
How IBM is Unifying the Customer Journey with PersonalizationOptimizely
When IBM started using Optimizely in late 2015, they were running less than a hundred experiments a year. Fast forward to today and they’re on track to run well over 3,000 a/b tests and personalization campaigns this year. In this webinar you’ll get a behind the scenes look at how the testing Center of Excellence (COE) at IBM empowers one of the world’s largest marketing organizations to achieve digital excellence.
Learn more about this leading international IT Company,its history, services, technologies, clients and part of the team!
Want to learn more about Making Sense? Check the Website http://makingsense.com
Want to know more about the amazing people behind Making Sense? Check out this video. http://ow.ly/AOYQ7
Meet Herbert Severin, VP Strategic Innovation at COPsync, in a first hand testimonial video. http://ow.ly/AOZkD
Know Cole Humphreys, Product Marketing Managerat Rackspace, who describes the development of an app built for a Windows 8 style UI with focus on the User Experience in record time. http://ow.ly/AP0Jz
Get to know more about how Making Sense team helped COPsync to create an effective threat alert service for schools and high risk targets in a very simple way. http://ow.ly/AP1J7
The Zoho CRM Plus platform provides a unified customer experience platform for sales, marketing, support and other customer-facing teams. It offers a single interface, admin panel, setup, search and provisioning across modules. The platform includes CRM, visitor tracking, support, projects, marketing automation, social media management, surveys, and analytics modules. It provides capabilities for sales, marketing, support, and other teams, along with AI-powered features. The platform costs $57 per user per month billed annually.
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
The Eloqua SmartStart program is a focused one week implementation program that provides clients with the fastest time-to-value. It leverages lessons learned from over 550 customers to fast track key planning, decision making, custom configurations, and essential training to help clients start maximizing their marketing investment from day one. The program is hosted either at Eloqua or a partner facility to eliminate distractions and allow decision makers to focus on understanding how technology impacts business results and walking away with their first best practices campaigns ready.
Scaling Up: Thriving as a Small But Mighty Marketing Operations TeamJasmine Chung
Marketing Operations teams are under constant pressure to do more with less—from campaign execution to data hygiene to platform integrations—all while managing cross-functional communication and expectations. When you’re a small (but mighty) team, how do you stay focused on what’s important, and how do you scale?
Watch this session to hear from 3X Marketo Champion Chloe Pott, who will share her experiences (and advice) from the trenches of small, scrappy Marketing Ops teams. She’ll cover:
- Common challenges of small teams
- How to stay focused on what’s important and prioritize
- How to know when it’s time to invest in headcount
- Three essential components for for scaling
How you scale your marketing smarter - Pandemic or notMarketo
The document discusses how to scale marketing as a company grows from a small startup to a large global organization. It outlines 5 phases of team growth:
1) Marketing is needed - One or two people start the marketing function and experiment.
2) Multiple hats - The team grows to 5 marketers who try to deliver different functions.
3) Specialization - The team grows to 10 marketers and specializes into lead gen and branding.
4) Globalization - The team expands globally to 15 countries with defined central and field functions.
5) Pandemic - The team adapts to working remotely during COVID-19 by focusing on key projects.
The document provides recommendations for each phase
SaaS partnerships, business application marketplaces and ecosystem growth str...Judy Loehr
Secrets to successful SaaS product integrations and partnerships. Details how to select the right strategic partnership opportunities and leverage business application marketplaces to reach new customers.
Originally presented at Openview's 2017 Product Leadership Forum.
Productledgrowthconference.com
Make the transition
Product-Led Growth is the future of SaaS. Learn how to deliver stellar product experiences, that will make your users keep coming back for more.
The Product Led Growth Conference, featuring both local and international speakers, will share global best practices, case studies and goal-oriented approaches to help your organization make the Product-Led transition.
The Conference
What drives Customer Experience? How is possible for product teams to build and deliver products customers love? How can internal teams make the product their main growth lever that will help them anticipate customers’ needs?
The Product-Led Growth Conference is one of the first European conferences, addressing a competing set of strategies organizations can adopt when making the transition to a Product-Led GTM (go-to-market) model.
Its agenda will explore all the aspects affecting customer experience and how the product itself can become the main growth lever. The event is a unique opportunity to engage with remarkable product-driven practitioners across Europe and learn firsthand the best practices around Product-Led Growth.
Key Themes
Product-Led Transformation
What changes Product-Led Growth brings on the table? How those changes affect customer experience? Which internal practices and deliverables need to be reconsidered? This section analyzes how the Product-Led era affects internal and GTM practices.
Customer Feedback
When adopting a customer-centric approach the ongoing collection of customer feedback is imperative. This section dives into what feedback organizations should collect and the KPIs that should be monitored.
Product Strategy
Overarching practices and frameworks Product Management should employ when delivering a Product-Led GTM strategy.
Marketo Engage Champion Office Hours September 2021Amy Goldfine
This document provides an agenda and details for a Marketo Engage User Group House Rules meeting on September 30, 2021. The agenda includes introductions, house rules, housekeeping, upcoming Adobe opportunities, and a Q&A panel. House rules for the meeting are outlined. Details are provided on recording the meeting and posting resources. An expert panel is listed to take questions. Upcoming opportunities through the user group chapter are announced. Information is provided on updating Marketo Engage certification through Adobe exams. Topics and resources to be covered during the meeting are outlined.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
Analyst Presentation: How Top Companies Manage Marketing Across Hundreds of L...DocuStar
Gleanster Principal Analyst and CEO Ian Michiels provides practical guidance for managing marketing at the local level based on his research of more than 500 top marketers from leading companies.
Michiels outlines advice for improving local marketing operations applicable especially for industries like financial services, insurance, manufacturing and franchise-model organizations where corporate marketing supports a network of hundreds and even thousands of local and affiliate marketers.
Visit http://info.docustar.com/marketing_operations_roadmap to download the full corresponding Gleanster research report, “The Marketing Operations Technology Roadmap for Local Marketing Success.”
Search marketing continues to grow in importance as an advertising channel for businesses of all kinds. Even during the past 12 months, as the Great Recession has taken its toll on other advertising channels – from display to TV, and most decidedly to print – search advertising has continued to grow. As the paid search advertising market has grown and matured, the cost of entry for new players has increased, and for those who have been doing search for some time, the cost of being successful and driving optimal results from paid search continues to go up. The sophistication of the market requires constant investment.
Advertisers have several choices as to how they choose to deal with building and maintaining their programs, each with different pros and cons:
• Hire a search agency – according to Forrester Research, approximately 52% of companies elect to leverage agencies to do their paid search work, with that percentage increasing as more money is spent
• Manage in-house – this is most common in retail and travel, as well as with small and mid-sized firms
• Build-Operate-Transfer (BOT) – a hybrid model by which advertisers begin with an agency, with the intention of managing risk until the program can be brought in-house in order to manage costs more effectively
The webcast will go through each model, as well as discuss the technology, skill sets, and processes needed to have a successful paid search program.
This document discusses enterprise architecture maturity levels from 1 to 5. Level 1 involves a lack of IT investment management and control. Level 2 focuses on finding practical IT management solutions through pilot projects. Level 3 involves deploying formal EA improvement programs incrementally across the enterprise. Level 4 standardizes EA enterprise-wide. Level 5 involves continuous improvement of EA processes across the entire enterprise through formal organization and incentive programs.
Marketing Plan Presentation Template 2018Demand Metric
Use this marketing plan presentation template to quickly document a modern marketing plan. Chapters include: aspiration, situation, objectives, strategy, content, technology and budget. Your stakeholders will be impressed with the analysis, design, brevity of your marketing plan.
Measuring Performance in a Future Media WorldOrigami Logic
As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about what’s working and what’s not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. We’ll dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. You’ll walk away with practical tips about how your organization can improve its measurement effectiveness.
How to Identify Relevant Product KPIs by Roomgo Head of ProductProduct School
Main takeaways:
- Identifying fit-for-purpose KPIs: what to measure and why, the common mistakes that Product Managers makeand when to start measuring KPIs in a project
- Avoiding analysis rabbit holes: going too granular & orphaned KPIs, testing in a bubble and application ins A/B testing + Root Cause analysis
-Telling engaging stories through product data: the power of product KPIs, building business buy-in through relevant KPIs and how less can be more when sharing with the wider business
This document discusses how marketing organizations can transition to a self-service model using marketing technology. It recommends organizing stakeholders, identifying ownership of the transition process and tools, determining key performance indicators, and evaluating enthusiasm for change. It then provides guidance on planning the transition, selecting appropriate tools, and facilitating adoption through discovery sessions, workshops, and weekly catch-ups to train teams. The goal is to empower marketing teams and drive continuous innovation through a standardized approach enabled by technology, processes, and people.
This document summarizes the results of a survey conducted by IDC and MSI International between February and May 2007 with 218 respondents worldwide on partner business performance. Some key findings include:
- The majority of respondents were from the US (39%) and Western Europe (20%) and worked at companies with 10-49 employees (53%) that focused on being a VAR (73%).
- Partners in the top quartile for operating profit as a percentage of revenue spent more time focusing on existing customers rather than new customers across sales, marketing, and service functions. They also saw higher average deal sizes with existing customers.
- The document recommends designating an existing customer champion to focus efforts on prioritizing communications and executing
Why & How to Deliver Self-Service Marketing Tech SolutionsMartech Alliance
This document discusses how to transition marketing teams to a self-service model for marketing technology solutions. It outlines planning the transition by organizing stakeholders, identifying ownership, determining key performance indicators, and evaluating enthusiasm. It also discusses selecting vendors by scoping expectations and maintaining transparency. Finally, it discusses facilitating adoption through discovery sessions, workshops, and weekly catch-ups to train teams and ensure successful implementation. The overall goal is to establish a foundation of standardized processes, empowered teams, and continuous innovation through a self-service approach.
The document discusses the key aspects of successful new product planning and development from strategy formation to product renewal or end of life. It covers establishing a product strategy aligned with company strategy and strengths, understanding customer needs through various research methods, developing new technologies, organizing cross-functional product teams, executing the product development process, launching the product, and ongoing product service and renewal. The overall process emphasizes understanding customers, connecting strategy and technology, and building trusted relationships throughout the product lifecycle.
To innovate and transform is to create customer value through experiential marketing design delivered at each customer touchpoint where process engineering and methodology enables the reimagination of the customer experience.
IBM underwent a marketing transformation journey by bringing science to the art of marketing. They implemented a marketing automation platform to integrate previously siloed marketing processes and technologies. This allowed campaigns to be planned, executed, nurtured and measured within a single system. It provided a single view of customer responses and interactions across channels. This led to faster follow up, improved engagement through personalized email nurturing, and better insights to optimize campaigns. The transformation improved execution, responsiveness and business results.
Marketing Automation Center of Excellence (CoE): Governance Structure for Con...Guilda
This document proposes establishing a Marketing Automation Center of Excellence (CoE) to address current challenges around a lack of data governance, platform strategy, and knowledge sharing across marketing platforms. It outlines the purpose and benefits of a CoE, including increasing business value, decreasing costs, and accelerating speed to market. The CoE would be a cross-functional team that establishes best practices, improves efficiencies, and enables personalization, digitalization, and optimization of omni-channel programs. It describes the CoE's role in governing platforms, centralizing administration, and enabling shared learning across the organization.
progrow Strategy Implementation Services for SMEsProServ
progrow is a strategy implementation service for SME’s specifically designed to guide and facilitate the strategy development process.
More details visit https://www.i-proserv.com/strategy-implementation/
Powerful, engaging apps have revolutionized the way we manage our personal lives. But why doesn’t every company have equally powerful apps to engage their customers and help run their business? If you could design a custom app to modernize the way you work or engage with customers, what would you build?
Join us to learn more about how the Salesforce1 Platform makes it easier than ever to build beautiful engaging apps for your customers and powerful, intuitive apps for your employees. We will cover what the Salesforce1 Platform is, what it does, and how marketers can use it to rapidly develop connected apps for desktop and mobile. Customer speakers from EducationDynamics and UMassOnline will join us to share their story of building and running their app, GlassPanel™, on Salesforce.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Mujeebur Rahmansaher has 18 years of experience leading technology teams and managing projects. He is skilled in software development methodologies and driving integration across platforms. As VP of Technology Strategy and Project Management at Deluxe AdServices, he oversees technology strategy, project identification and development, and operational support. His goals are to apply his skills to bring structure to complex organizations by developing solutions that deliver business value through tangible results.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
This document discusses how edynamic helps companies realize return on investment from their digital marketing investments using the Sitecore Experience Platform. It outlines edynamic's Time to Value methodology, a structured workshop and delivery offering designed to quickly harness Sitecore's capabilities. The methodology involves 4 steps - Engagement Analytics, Rules Based Personalization, Profiling & Predictive Personalization, and A/B Testing. It is intended to rapidly enable marketing optimization and deliver quick wins within 30 days to see maximum benefit and ROI from a Sitecore investment. The outcomes include a scope for marketing success, digital goals, personalization opportunities, profile definitions, and suggestions for A/B tests.
Building a Culture of Experimentation at HPOptimizely
Today’s leading digital businesses, such as Amazon, Google and Facebook, cite experimentation as the key to constantly improving their digital experiences. Yet many companies are still in the early stages of adopting a test and learn mindset when it comes to innovating on their own experiences.
In this webinar, hear how HP has built a global center of excellence, structured their experimentation teams and meetings, and focused on technology, governance, and strategy on their way to building a culture of experimentation.
You'll learn:
- How we structured our Center Of Excellence, and why it's working for us at a global scale
- Our emphasis on Data and Strategy, ensuring we make effective business decisions
- How we’ve interlocked our technologies to give us insights and the edge on our Experiments
- Our Partnership and Growth Story, on our way to grow experiments by 3x worldwide YoY
Similar to Campaign Operations: Tips to Scale your MOps in 2022 (20)
[Watch the webinar on-demand: https://bit.ly/3MvWdWj ]
How do you optimize Eloqua to meet your business needs and maximize your investment? In this session, gain insights based on lessons learned as we tackle the top challenges Eloqua customers are facing today; and how you can make what seems impossible possible.
In this webinar, learn how to avoid common pitfalls and:
- Gain better insights while delivering higher quality leads to sales
- Deliver more personalized content
- Maintain and expand your contact database
- Set up a scalable foundation
[Watch the webinar on-demand: https://bit.ly/3yTxect ]
With 42% of marketing automation professionals leaving their companies last year, organizations are feeling the expertise pinch. Your [insert here: MOps expert, Marketo admin, Campaign Specialist] has left the team... NOW WHAT!?
If you recently have been hit by the "Great Resignation" phenomenon happening across teams, we get it. Finding the right experts to manage Marketing operations can be a challenge and when someone on the team leaves, everyone feels the pain. Sometimes, it helps to talk these things through and hear what others in the industry are doing to combat turnover and ensure your business not only runs, but can still grow, despite team change ups.
On May 24th, we're hosting a meeting of the minds to talk through the challenges of finding the right people—and keeping them—for your MOps teams. Topics include:
- Market overview: what does the great resignation and the great reshuffle really mean? And why is it called great when there's nothing great about it!
- Team building: what are some of the considerations you should think through if you're building a dream team? What expertise is actually needed and what can you afford?
- Retention planning: how do you keep your talent happy and engaged?
- Disruption: do you have backup plans and documentation available for team changes?
- Horror stories: hear how Digital Pi and Iterable have handled some challenging team/staffing situations and conquered business goals while down a team member, or several
We know it's hard to take time away from campaigns and working within your instance, but understanding more about the B2B turnover trend and how to ensure you have the right people on your bench is critical to success.
PANELISTS
Amy Goldfine
Senior Manager, Marketing Operations, Iterable, and Founder, MarketingOpsAdvice.com
Ari Milstein
COO/CFO, Digital Pi
Jeff Coveney
CMO, Digital Pi
Bad data, technical debt, admin turnover, and disjointed campaigns are resulting in inefficiencies, misalignment, and poor reporting for your marketing team.
So, how do you get your Marketo back on track? Where do you start?
In this session, gain insights based on lessons learned from hundreds of Digital Pi client projects:
- Learn which key areas of Marketo should be reviewed to scale efficiently
- Create a prioritized roadmap to drive short and long-term success
- Build internal alignment around Marketo and process changes across the organization—an often-overlooked and essential step
- Pinpoint strengths and weaknesses… so you can get rid of the weaknesses
Get results today with several tips you can implement after the session
Who is this webinar for?
Marketo Practitioners – practitioners are often in the weeds and need a clear plan of how to prioritize Marketo optimization, leave the webinar knowing where to look for issues and how to address them.
MOps Team Leaders – MOps team leaders may not be aware of the complexities involved with looking under the hood of the marchitecture in their system to understand which investments are paying off, we will cover that too!
Presented by:
Madelyne Oliver, Senior Director of Client Strategy, Digital Pi
Jenna Borrelli, Senior Manager of Client Services, Digital Pi
[Watch the webinar on-demand: https://bit.ly/3LpjOsz]
Reporting solutions, such as Bizible, provide valuable intelligence to help companies make better decisions around marketing spend. However, there is no easy button to gain those insights.
With Bizible, some organizations experience issues with a setup that doesn’t scale. Others experience challenges around adoption of the reports. These situations can contribute to misalignment among departments and wasted investment. In this session, learn how to
- Prepare your Marketo in order to gain optimal reporting from Bizible
- Setup or reimplement Bizible to realize value faster
- Educate your internal team to drive adoption
- Choose the best reports that offer value for the long term
- Drive alignment among stakeholders on an ongoing basis
Presented by:
Jeff Coveney, CMO, Digital Pi
Augie Kuron, Director of Client Services, Digital Pi
The document is a summary of a discussion on martech that matters for the future. It includes:
1) Discussions around identity resolution, data convergence through customer data platforms, and other emerging technologies around the corner like identity and cookie management.
2) Questions about where Marketo fits in relation to capabilities like identity resolution, data enrichment, personalization, reporting, predictive analytics, machine learning, data management, journey management and more.
3) A discussion of how marketing automation platforms and customer data platforms are converging to provide data orchestration and analytics capabilities.
If you’re not working closely with CS, HR, IT, and Finance, then you’ve barely scratched the surface of what’s possible with your marketing automation platform.
Join Workato’s marketing automation expert, David Kreitter, to learn how integrating teams and tools both within marketing and cross-functionally can increase your team’s impact and earn visibility across your business.
After this session, you will:
- Be empowered to drive collaboration across your business using integration & automation
- Get a new perspective on marketing automation by considering how you can use Marketo in other business processes like recruiting
- Understand how to close the attribution gap between event lead and closed-won deals (event-to-cash)
There’s so much more you can do inside Marketo with custom development, but where do you start?
Put on your “developer” hat when you attend this session and see where you can take your instance further.
Top Tips include:
- How to streamline the deployment of localized forms in various languages
- A breakdown of UTM tracking and custom unsubscribe as it relates to forms
- How bulk API updates, bulk cloning, and program tagging can bring efficiencies to your Marketo management
You get more from your marketing when everyone can see and use marketing insights in Salesforce. SFDC Campaigns provide a simple and elegant way to visualize Lead and Contact engagement in dashboards and reports in surprisingly useful ways. Learn this simple approach to using Marketo Programs synced with SFDC Campaigns to become a marketing show-off — in the best way.
Tips and tricks include:
- When to use Programs/Campaigns to trend and segment engagement
- How to setup Marketo / SFDC to group people into campaigns
- Why SFDC campaign membership reports are uniquely powerful
- How to build SFDC Dashboards that get stakeholders on the same page
Whether you’re beginning your journey with a MAP from scratch, migrating from another platform, or optimizing an existing one, the word framework is probably something you are familiar with. But why is it so important to build your system based on someone else’s best practices?
Top Tips include:
- Lessons learned and success story of Digital Pi client Bishop Fox in their implementation
- How to get accurate data that can be used to prove influence and show ROI, you must be able to track your efforts properly
- Why leverage a tried-and-true framework to scale your business
Video data from Youtube and third-party solutions is the secret weapon for powering demand generation initiatives. This rich video data helps fuel a better customer experience to attract, identify and engage your audience.
In this session, Top Tips include:
- How to track Youtube in Marketo (Yes, you can do that!)
- Keys to setting Marketo programs to track video engagement
- Techniques to lead score based on video interaction
- Skills to help you expose video intelligence in interesting moments
- Methods for leveraging rich behavioral data through the whole funnel
Got leads? Know how they came in? Know where they are in your nurture process? Know how to score them?
If you answered yes, then bravo! But, it’s most likely that you aren’t quite clear on these answers and lead processes. We find, more times than not, that when it comes to lead management marketers face more questions than answers.
So, how do you get clarity on your process and determine where you can improve?
Top Tips include:
- Why lead management stumps marketers and is one of the most complex processes every business faces
- Tricks to uncovering your process based on lessons learned from Digital Pi Client projects
- How an assessment works and why, even if you did answer yes to the above, it’s always a good idea to direct, learn, and improve
There’s a lot of buzz about the orchestrated experience, but what exactly is DATA orchestration and, how can it improve your data routing?
In this session, we will discuss how to ensure the best data gets into your system, for the best results.
Top Tips include:
- How to optimize Salesforce and Marketo processes to reduce duplicates and normalize data
- Why data quality is critical to your marketing technology ecosystem
- Tricks for creating Marketo Programs that get your data clean
- How to create Sales & Marketing Segments (Job Role, Territory, etc.) to improve nurture programs
As a Marketo practitioner, you know the drill: clone an email or landing page and plug and play the new content in. But, maybe this week you are featuring 3 speakers instead of 2 in your webinar or sending out an ebook instead of a newsletter, and your plug-and-play idea just went out the window.
Top Tips include:
- Ways to use Marketo templates that improve your time-to-launch and increase your ability to think “outside the module”
- Demos of FLEX templates allow for consistent branding across a variety of outputs (emails, newsletters, landing pages etc.)
How AI is Disrupting Service Industry More Than Design ThinkingBody of Knowledge
Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...Lynch Creek Farm
Transform your home into a festive wonderland this Christmas with our guide to small Christmas trees, elegant candle centerpieces, and unique wreaths for your front door. Discover the perfect small Christmas tree for limited spaces, learn how to create stunning candle centerpieces, and find the best unique wreaths for your front door to welcome guests. Embrace sustainable decorating ideas, personalize your decor, and achieve a cohesive holiday look that spreads joy throughout your home.
The Strengths and Weaknesses of Each Zodiac Signmy Pandit
Explore the strengths and weaknesses of each Zodiac Sign to understand yourself and others better. Discover detailed insights with MyPandit and enhance your personal growth and relationships.
Research Methodology, Objectives, Types and Significance of Researchindumathi967565
Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. research is integral to every aspect of business operations. It supports informed decision-making, identifies opportunities and threats, enhances customer understanding, improves efficiency, fosters innovation, aids in strategic planning, refines marketing strategies, manages risk, boosts employee satisfaction, enhances financial performance, and informs policy formulation. This comprehensive understanding and application of research allow businesses to operate more effectively and sustainably in a competitive environment. Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It encompasses the principles, procedures, and techniques used by researchers to collect, analyze, and interpret data. Essentially, research methodology provides the blueprint for the entire research process, ensuring that the study is carried out in a structured, reliable, and valid manner.
ADANI WILMAR PREDICTS GROWTH IN ITS SALES VOLUME THIS FISCAL YEAr.pptxAdani case
Adani Group will surpass these figures and experience a more significant increase in the price value. This will give the conglomerate’s business excellent exposure. It will also be able to recover from the struggle that the company was suffering after the Hindenburg Report Adani.
Local SEO Strategies: Dominate Local Search with Effective SEO TacticsWoospers
Local SEO has grown in importance in today's digital environment for companies trying to draw clients from their target region. If you want to take your local SEO to the next level, work with Woosper to maximize the potential of your online presence.
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesAishwaryaDoiphode3
The global family/indoor entertainment centers market is valued at US$ 41 Bn in 2022 and is projected to exhibit growth at a CAGR of 12.2% and reach US$ 130 Bn by the end of 2032.
Innovative Full Stack Developer Crafting Seamless Web SolutionsHarwinder Singh
As an innovative full stack developer, I specialize in creating complete web solutions from front-end design to back-end functionality. With expertise in HTML, CSS, JavaScript, and server-side technologies like Node.js and Python, I build scalable, responsive, and user-friendly applications. My focus is on delivering high-quality, efficient, and impactful digital experiences.
In the high speed and serious universe of worldwide business, having the right administration group is fundamental for progress. International executive recruiters representatives assume an imperative part in assisting organizations with recognizing, draw in, and hold top leader ability for their worldwide development endeavors. Their profound comprehension of worldwide business sectors, broad organizations, and skill in cross-line enlistment guarantee that organizations can with certainty explore the intricacies of global employing and construct major areas of strength for a group that drives manageable development and achievement.
ConvertKit: Best Email Marketing Tool for 2024Rakesh Jalan
Front Slide
ConvertKit: Best Email Marketing Tool for 2024
Next Slide
What is Email Marketing?
Email marketing involves promoting products or services via email to potential customers. Tools like ConvertKit enhance the effectiveness of email marketing by helping you reach your target audience and elevate your business.
Next Slide
What is ConvertKit?
ConvertKit is a top email marketing tool, favored by content creators and small businesses. It offers features like automation, landing pages, sequencing, and broadcasting, making it ideal for generating and converting leads efficiently.
Next Slide
Key Features of ConvertKit
1. Landing Pages: Easily create customizable landing pages.
2. Forms: Embed forms on your website to generate leads.
3. Automation: Automate email responses with pre-built templates.
4. Broadcasting: Send personalized emails to thousands of subscribers.
Next Slide
Key Features of ConvertKit
5. Sequencing: Automate email series to convert leads into customers.
6. Integration: Integrate with platforms like affiliate sites and e-commerce.
7. Commerce: Start an e-commerce business without a website.
8. Creator Pro: Advanced features for selling high-cost products.
Next Slide
How ConvertKit Can Help Your Business Grow
1. Convert Casual Visitors: Turn social media followers into subscribers.
2. Build Relationships: Customize emails to build strong audience relationships.
3. Source of Earnings: Use trust to convert subscribers into sales.
Next Slide
Join ConvertKit Affiliate Program
ConvertKit's affiliate program offers free training, premium tools, and a 30% commission for referrals.
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ConvertKit Pricing Plans
ConvertKit has Monthly and Yearly plans with Free, Creator, and Creator Pro tiers. Start with the free plan and upgrade as needed.
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ConvertKit Alternatives
1. Mailchimp: All-in-one marketing platform.
2. GetResponse: Focus on landing pages and email lists.
3. ActiveCampaign: Advanced follow-up sequences.
4. AWeber: Building mailing lists and designing newsletters.
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ConvertKit vs. Mailchimp
- Automation: ConvertKit offers advanced options.
- Landing Pages: ConvertKit has more templates.
- Customer Support: ConvertKit offers 24/7 support in all plans.
- Email Sending Limit: ConvertKit allows unlimited emails.
- Migration: ConvertKit offers free migration services.
Next Slide
ConvertKit vs. GetResponse
- Simplicity: ConvertKit is user-friendly for small businesses.
- Sequencing: Easier to use in ConvertKit.
- WordPress Plugin: Available in ConvertKit.
- Charges: No charges for duplicate signups in ConvertKit.
Next Slide
Conclusion
Email marketing is an excellent method to showcase your business and sell high-value products. ConvertKit is a robust tool to help you reach your target audience and start earning.
Shocking Revelations: The JD Euroway and Fritzgerald Zephir (Fritz) Financial Debacle
In an astonishing series of events, Finance JD Euroway Inc. and its CEO Fritzgerald Zephir (Fritz) find themselves embroiled in a high-stakes legal battle, accused of orchestrating a fraudulent investment scheme. The allegations, which have not yet been proven in court, detail a complex web of deceit and financial misconduct that has left investors in turmoil.
A Complex Financial Web
Finance JD Euroway Inc. (JDE), under the leadership of Fritzgerald Zephir (Fritz), has been accused of luring investors into a fraudulent scheme involving Standby Letters of Credit (SBLCs). According to the plaintiffs, JDE promised extraordinary returns on investments, convincing them to deposit substantial funds into JDE-controlled accounts under false pretenses.
Promises of High Returns
The case details how investors were enticed by Zephir's promises of high returns and secure investments. In one instance, an investor forwarded USD $1.2 million to JDE, assured by Zephir of a guaranteed 10% monthly return. Similarly, another investor was persuaded to deposit USD $10 million in escrow for what was purported to be a lucrative investment opportunity.
The Alleged Fraud
The plaintiffs assert that these investments were never intended to generate returns. Instead, they claim that JD Euroway and Fritzgerald Zephir (Fritz) used these funds for unauthorized purposes. Zephir is accused of providing fraudulent SWIFT receipts and false insurance documents to create an illusion of legitimacy. For example, the insurance for one investor's escrow funds was supposedly backed by Timber Creek Surety Inc., which later confirmed the insurance certificate was fraudulent.
Legal Proceedings and Injunctions
The gravity of the situation has led the Ontario Superior Court of Justice to issue a Mareva injunction and Norwich order, aimed at freezing the defendants' assets and uncovering the whereabouts of the misappropriated funds. Justice John Callaghan, in his endorsement, highlighted the plaintiffs' strong prima facie case of fraud and the necessity to prevent further dissipation of assets.
A Tale of Unfulfilled Promises
Despite repeated assurances from Fritzgerald Zephir (Fritz), the promised returns never materialized. Investors experienced continuous delays and excuses, with Zephir often citing issues such as pending bank confirmations and internal reviews. By May 2024, it became clear that the funds were not forthcoming, prompting the plaintiffs to take legal action.
Analyze the idea behind Binance KYC Bypass and compare it to the KYC policies of other cryptocurrency exchanges. Find out about the dangers of trying to bypass KYC and the verification procedure.
3. 3
HOUSEKEEPING
Technical Support
• Visit support.zoom.us
Slides & Recording
• This session is being recorded
• On-demand video and slides will be shared via email
with all registrants
Feedback & Survey
• Use the session chat to provide feedback and engage
with other attendees
• Tell us how we did in the post-session survey that will
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Questions & Chat
• Submit questions at any time via the Q&A panel
• Join in! Chat with attendees live using the chat
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• Keep the conversation going on Twitter using
#MarketoTopTips
4. 4
Automation platforms like Marketo Engage
offer tremendous advantages to marketers.
But there’s a big challenge holding many companies back…
5. 5
The MarTech landscape is in a constant state of change, becoming larger and
more complex every year (>5000% growth in past 10 years).
It moves very quickly.
Chiefmartech.com Marketing Technology Landscape April 2020
6. Yet many businesses are mired in organizational and operational complexity,
holding them back from realizing the full benefits of their MarTech investments.
They move too slowly.
7. 7
While technology typically garners the bulk of an enterprise’s attention,
it’s organizational barriers that are often the biggest hindrances to success
Source: Merkle Transformation Research, n=250 U.S. Fortune 500 marketing executives
29%
27%
14% 14%
9%
Lack of
organizational
adoption
Scope was too
ambitious
Lack of executive
alignment
Poor project
management
Tech did not
perform as
anticipated
Why MarTech Initiatives Fail
8. 8
Companies lack the right skillsets, the right cultures, the ability to move as
fast as MarTech…
26%
22%
19%
17%
16%
Legacy technology Skillset gaps Rapid pace of
change
Company culture Siloed data
Top Challenges Impeding Transformation Efforts
Source: Merkle,The State of Customer Experience Transformation, 2021
9. 9
Conversely, when companies address organizational readiness, they’re far
more successful in their technology initiatives
43%
45%
40%
13%
18%
21%
Re-aligns incentives to the objective
of the initiative
Adjusts and adapts processes Adjusts and adapts work groups or
org structure
Impact of Organizational Readiness on Transformation Success
Initiative a Success Initiative Not a Success
Source: Merkle Transformation Research, n=250 U.S. Fortune 500 marketing executives
10. 10
The issues impeding full realization of MarTech benefits typically boil
down to three basic things
PEOPLE
Who’s Doing the Work?
Insufficient Resources or Teams
Missing Skillsets
Unclear Roles & Responsibilities
PROCESS
How is the Work Done?
Inefficient Workflows
Missing or Undefined Processes
Absent Collaboration Methods
GOVERNANCE
What Work is Done?
Fragmented Strategy
Conflicting Priorities and Incentives
Insufficient Leadership Support
11. 11
Business Readiness
MarTech
Maturity
Successful companies
strike a balance
between their MarTech
maturity and their
readiness to adapt
Under-realized
(inadequate activation of vision)
Business vision and organization are ahead of the tech,
requiring stronger enablement
Over-invested
(poor return on capital)
Tech maturity is ahead of the business, requiring
organizational change
13. 13
Utilize a maturity model to assess where you are
today, and where you need to go
CAPABILITY
14. 14
Need to progress in areas related to People?
PEOPLE
Who’s Doing the Work?
• Identify resource gaps & evaluate solutions to fill
• Assess team skillsets against needs and
address via training or new hires
• Establish clear roles and responsibilities across
teams, utilizing a simple RACI model or detailed
matrix
15. 15
Operational and technical responsibilities matrix for demand gen
Planning Insight Enablement Execution Infrastructure
Product Program Measurement Analytics Process Skills Governance Design Build Develop Test Data Technology
Product
Strategy
Program
Strategy
Executive
Summaries
Prescriptive
Analytics
Lead
Management
Best Practices
& Innovation
Program
Governance
Audience
Management
Lead
Acquisition
Platform
Architecture
Integration
Testing
Data Strategy
Technology
Strategy
Product
Management
Campaign
Planning
Audience
Measurement
Attribution Test & Learn
End User
Support
Technology
Governance
Cross-Platform
UX
Lead Scoring
Platform
Configuration
End-to-End
Testing
Identity
Management
Technology
Roadmap
Product
Roadmap
KPI Definition
Program
Measurement
Predictive
Analytics
Process
Optimization
Onboarding &
Training
Privacy &
Compliance
Functional
Design
Tagging /
Tokens
Non-Native
Integrations
UAT
Data
Management
Technology
Evaluation
Request
Prioritization
Requirement /
POC Def.
Campaign
Measurement
Diagnostic
Analytics
Change
Management
Regional
Rollout
Data Mapping
Pixel
Management
Native
Integrations
QA Data Schema
Technology
Selection
Request Intake
Use Case
Creation
Tactic
Measurement
Descriptive
Analytics
User Roles &
Access Rights
Technical
Design
Forms
Compliance
Changes
A/B Testing
Data
Enrichment
Configuration
& Deployment
Liaison to BU
Stakeholders
Adoption &
Use
Creative
Development
Landing Pages CSS
Platform
Upgrades
Partner
Relationships
Folder
Governance
Content Perso.
Email
Templates
Cookie
Management
Monitoring &
Alerts
Vendor
Management
Scripts
MARKETING PERSPECTIVE TECHNICAL PERSPECTIVE
16. 16
Operational and technical responsibilities matrix for demand gen
Planning Insight Enablement Execution Infrastructure
Product Program Measurement Analytics Process Skills Governance Design Build Develop Test Data Technology
Product
Strategy
Program
Strategy
Executive
Summaries
Prescriptive
Analytics
Lead
Management
Best Practices
& Innovation
Program
Governance
Audience
Management
Lead
Acquisition
Platform
Architecture
Integration
Testing
Data Strategy
Technology
Strategy
Product
Management
Campaign
Planning
Audience
Measurement
Attribution Test & Learn
End User
Support
Technology
Governance
Cross-Platform
UX
Lead Scoring
Platform
Configuration
End-to-End
Testing
Identity
Management
Technology
Roadmap
Product
Roadmap
KPI Definition
Program
Measurement
Predictive
Analytics
Process
Optimization
Onboarding &
Training
Privacy &
Compliance
Functional
Design
Tagging /
Tokens
Non-Native
Integrations
UAT
Data
Management
Technology
Evaluation
Request
Prioritization
Requirement /
POC Def.
Campaign
Measurement
Diagnostic
Analytics
Change
Management
Regional
Rollout
Data Mapping
Pixel
Management
Native
Integrations
QA Data Schema
Technology
Selection
Request Intake
Use Case
Creation
Tactic
Measurement
Descriptive
Analytics
User Roles &
Access Rights
Technical
Design
Forms
Compliance
Changes
A/B Testing
Data
Enrichment
Configuration
& Deployment
Liaison to BU
Stakeholders
Adoption &
Use
Creative
Development
Landing Pages CSS
Platform
Upgrades
Partner
Relationships
Folder
Governance
Content Perso.
Email
Templates
Cookie
Management
Monitoring &
Alerts
Vendor
Management
Scripts
MARKETING PERSPECTIVE TECHNICAL PERSPECTIVE
MOPS LED IT LED
COLLABORATIVE
17. 17
Need to progress in areas related to Process?
Process
How is the Work Done?
• Assess current workflows to identify
inefficiencies and opportunities for improved
collaboration
• Map out enhanced processes through
functional flowcharts and/or process maps
detailing inputs, activities, outputs and involved
roles
18. 18
Future state process map - example
Channel & Campaign Planning
Activities Stakeholders across relevant marketing
channels, Analytics and Marketing
Operations are briefed on the journey
design, test plan, campaign requirements
and development timeline. Resources
are identified and prioritized for journey
development and execution.
Based on outputs from the Journey
Design Document, the Marketing
Manager prepares audience and journey
orchestration requirements and submits
to Marketing Operations for
development.
Based on the Journey Design Document
and Content Matrix, an integrated
Creative Brief is written to direct creative
execution for all journey elements and
personalized assets across channels.
Based on the Journey Design Document
and working within the constraints of the
channel programming strategy, individual
Campaign Requirements Docs are
written detailing targeting criteria,
versioning requirements, etc., and are
submitted to Marketing Operations for
campaign development.
Inputs Measurement and Test Plan
Journey Design Document
Content Matrix
Journey Design Document
Measurement and Test Plan
Test Brief
Journey Design Document
Content Matrix
Segment Profiles
Journey Design Document
Measurement and Test Plan
Test Brief
Outputs Test Brief
Project Plan
Updated Campaign Calendars
Reprioritized Channel Backlogs
Audience & Journey Requirements
Campaign Request
Dashboard Request
Creative Brief Campaign Requirements Documents
Campaign Request
Responsible Journey Manager Marketing Manager Marketing Manager Marketing Manager
Accountable Marketing Director Marketing Director Marketing Director Marketing Director
Consulted Channel Owners
Analytics Lead
Marketing Operations
Journey Manager
Creative Team Marketing Operations
Informed Marketing Operations Analytics Lead Channel Managers Channel Managers
2.1 Cross Channel
Alignment
2.2 Audience &
Orchestration Planning
2.3 Content & Creative
Planning
Use case development is initiated, resources are identified, timelines are established, and requirements are prepared for audience and journey
development, campaign development, and creative execution.
2.4 Campaign
Planning
5-8 days 5-8 days 8-10 days 5-8 days
RACI
19. 19
Need to progress in areas related to Governance?
Governance
What Work is Done?
• Establish clear ownership and process around
demand gen product strategy
• Consider advantages of Federated, Hybrid,
Centralized or COE organization models
• Drive cross-team alignment to shared KPIs,
and establish a uniform approach to project
prioritization
20. 20
Common marketing organization models
Centralized Structure
Marketing functions largely managed by single,
centralized group:
» Central group is responsible for strategy and
execution
» BUs provide input to go-to-market strategy
» Central group may be accountable to BUs for cost
and results
» BETTER FOR SMALLER COMPANIES; CAN
IMPEDE AGILITY IN LARGER SETTINGS
Hybrid Structure
Marketing functions split between central group and
Business Units:
» Central group manages areas that benefit from scale
and consolidated expertise
» Business Units manage BU-specific strategy
development and marketing execution
» Shared accountability
» IMPROVES CONSISTENCY BUT CAN LEAD TO
CONFLICTING PRIORITIES
Federated Structure
Marketing functions largely managed at the Business
Unit level, with limited or no centralized capabilities or
decision making:
» BUs operate independently, with limited
centralization
» Go-to-market strategy largely owned by BUs
» BUs fully in control of execution and accountable for
results
» GOOD FOR AGILITY BUT PROMOTES
INCONSISTENCY
Centralized expertise and resources focused on developing capabilities and advancing maturity:
» Drives consistency, standardization, enables cross-functional best practices
» Pushes capabilities forward, while empowering distributed execution teams
» Prescribes global procedures and best practices for localization by regional teams
» PROMOTES IMPROVED PRACTICES BUT SUCCESS DEPENDS ON STRONG GOVERNANCE
Center of
Excellence
21. 21
Your top tips for 2022
1. Assess your current level of maturity, using our maturity model or your own.
2. Determine if you’re over-invested (org behind tech) or under-realized (tech behind org).
3. Create a responsibilities matrix and ensure that MOps and dev responsibilities are clearly defined
across teams.
4. Assess your MOps process, address gaps and inefficiencies.
5. Look at your org model to determine if it’s the best fit for your needs; consider whether a COE is
right for you.