Ryan Lessard of Pollen VC and Adam Flanders of Mobile Game Partners present "How to successfully launch your mobile game" first presented at PlayCrafting NYC on 27th July 2015.
Chinajoy 2019 - Tenjin's take on hyper-casual marketTenjin
At the 2019 ChinaJoy Seminar: Hyper-casual games in East meets West, Tenjin's CEO shared the most recent hyper-casual market analysis data and insights.
The document discusses the evolution of Facebook Platform from 2011 to 2014, noting its growth in mobile users and revenue, as well as the expansion of tools offered to developers including Parse, Payments, Identity solutions, and the Audience Network to help developers build, grow, and monetize their apps. Key metrics highlighted include reaching 9 million daily active users for a French startup and over 260,000 apps powered by the Parse mobile platform.
The document discusses various mobile app features including social sharing, gamification, augmented reality, QR codes, and app integration. It mentions several example apps like Tiffany's Ring Finder, Nike+, and an app described as "Foursquare meets shopping". The purpose is to explore interactive touch interfaces and how different features can engage users.
Vietnam Mobile Day 2013: App Monetization 4 Secrets to SuccessGameLandVN
This document discusses 4 secrets to app monetization success. The secrets are: 1) Create a "hybrid" monetization model that combines paid and free apps supported by ads. 2) Use powerful ad formats like launch and exit ads. 3) Take control of ad mediation to maximize revenue. 4) Maximize distribution by listing apps on multiple app stores and partnering with OEMs. The company discussed is a global mobile advertising network that processes over 31 billion ad requests per month across various regions and devices.
[Vietnam Mobile Day 2013] - App monetization - 4 Secrets to successAiTi Education
This document discusses 4 secrets to app monetization success. The secrets are: 1) Create a "hybrid" monetization model that combines paid and free apps supported by ads. 2) Use powerful ad formats like launch and exit ads. 3) Take control of ad mediation to maximize revenue. 4) Maximize distribution by listing apps on multiple app stores and partnering with OEMs. The company discussed is a global mobile advertising network that processes over 31 billion ad requests per month across many regions and devices.
Enhanced Campaigns Case Study From SMX AdvancedJeff Allen
Google announced Enhanced Campaigns and Hanapin Marketing migrated many accounts to determine the early impacts and create new, best practices around this mandatory feature. This slideshow is both a case study of those results, on a macro and micro level, and some new PPC best practices that have evolved as a result.
How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...GameCamp
Session about experience of Creative Mobile in A/B testing game creatives on Google Play with their mobile title ZooCraft: Animal Family. Optimization Tips and Tricks for Early 2020 and ASO loop as they see in their company. Presentation delivered by Denis Larionov and Serg Kharchenko at 8th edition of GameCamp (www.gamecamp.io).
Playcrafting - Mastering The Art Of Scaling Your Mobile GamePollen VC
At Pollen, we work with a lot of studios when they’re launching or scaling their game. Often times, we come across studios that make amazing games but just don’t know how to capitalize on the business side. We hope that by the end of this class, you’ll be well equipped to maximize your game’s potential
How to Finish a Video Game in One Month - the MVPSteven Lambert
The document provides tips for developing a first game, including brainstorming many ideas without judgment, focusing on one feature at a time, releasing early and often for playtesting, and continually improving the game based on playtesting feedback. It emphasizes starting with a minimum viable product and solving simpler problems to accomplish goals.
Mobile game design trends from east and west mgf - simon newsteadSimon Newstead
10 mobile game design trends from East & West, as presented at the Mobile Game Forum event in 2015. Topics covered include:
Touch-first interface
RPG mechanics cross genres
Evolved mechanics
Sacha keeps growing
Auto-play
IP useincreasing
Better word of mouth
Deeper cross promo
Production quality rising
Added depth to social
The document discusses alternative funding options for game developers to support user acquisition during game launches. It notes that while some games go viral with no promotion, most require spending on user acquisition. Traditional options like venture capital, publishers, or credit cards have limitations. The document introduces PollenVC as an alternative that provides daily funding based on sales, allowing developers to reinvest money directly into promotion while their game is performing well in order to acquire more users and lower their customer acquisition costs.
“Searching for the Labours of Hercules” is a KA2 Mixed Strategic Partnership for School Education Project funded by Erasmus+ Programme of The European Union.The aim of this booklet is to introduce the mobile game in technical terms, which was developed as one of the intellectual outputs of our EU project "Searching for the Labours of Hercules - 2014-1-TR01-KA201-012990" with the leadership of Hacettepe University by Pixega Game Studio.
This document discusses various techniques and logics used in games to engage and attract users. It describes different elements used in popular games such as epic worlds to enhance the experience, customizable avatars for self-expression, skills/traits to provide a sense of control and mastery, currency for collecting and trading, quests to fulfill motivations like control and autonomy, tutorials to teach gameplay, and achievements to provide status and acceptance. The document argues that these game design elements can be applied in non-game environments to similarly engage and motivate users.
Top Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan EinhornJessica Tams
Delivered at Casual Connect USA 2016. The mobile market is tough. Early entrants are entrenched, UA costs are exploding. How will your game fare in a red ocean of competition? Two veterans share their thoughts and suggestions on what to consider as you go to market.
Elements of Play - Ingredients for a Video GameSteven Lambert
The document discusses the key elements of game design: core mechanics, secondary mechanics, progression elements, and narrative. It defines core mechanics as the fundamental interaction that drives the game, such as running/jumping in platformers or shooting in FPS games. Secondary mechanics add variety to the core mechanic, while progression elements like levels and power-ups encourage continued play. Finally, narrative provides the context for why the player progresses through the game. The document stresses that the most effective games have these elements working together in a complementary way.
The document discusses metagame design and reward systems that drive engagement. It defines a metagame as layering a rewards system onto an existing activity to motivate certain behaviors. Examples of metagames include collecting items, earning ranks in karate or scouting, and frequent flyer programs. The document provides a framework for metagame design including assigning points to actions, adding feedback and rewards systems using levels, leaderboards, and achievements, and facilitating viral outreach through social sharing. It concludes with tips for compelling metagame design such as creating a coherent experience, defining appropriate point systems, motivating different player types, designing shareable rewards, and using game pacing.
Martin Macmillan introduces the Pollen VC proposition at App Promotion Summit London 2014.
Pollen VC gives app developers faster access to revenues they’ve already earned from the app stores. Revenue can be channelled back into user acquisition immediately, meaning that the app or game is funding its own user growth, and developers are less reliant on self-funding or venture capital to grow user numbers.
This document summarizes key aspects of healthcare reform in the United States, including changes taking effect in 2014. It outlines elements like the individual mandate requiring health insurance, subsidies for low-income individuals and families, coverage of pre-existing conditions, open enrollment periods, and the roles of licensed insurance agents versus navigators in assisting with plan selection and enrollment. The reform will lead to major rate increases for individual plans, so the document advises working with a licensed agent to find an affordable plan on or off the new insurance exchanges.
Daljeet Singh Kukreja has over 5 years of experience in mechanical engineering roles. He currently works as an Assistant Manager at Hindalco Industries, where he is responsible for maintenance, operation, and projects for their alumina handling system and gas treatment centre. Previously, he worked as an Engineer at Powermech and as a site Engineer at AIFEL. He holds a B.E. in Mechanical Engineering and has received technical training in materials handling and storage systems.
Jane Hart gave a presentation on how learning and development is changing in a social world. She discussed how individuals are using social tools like Twitter and Google Drive to build personal learning networks for sharing knowledge and learning from colleagues. New enterprise social networks are also emerging that allow teams to collaborate more effectively. Learning and development professionals need to rethink their practices and support workplace learning in more modern ways using social media, online communities and other new approaches.
La préfecture interdit toute manifestation aux abords du bar identitaire, samediJean-michel Neugate
Une manifestation contre l’ouverture de La Citadelle, le controversé bar identitaire situé rue des Arts, est prévue samedi à Lille. Mais le préfet Michel Lalande a décidé, ce jeudi, d’interdire les rassemblements près de cet établissement. Les riverains s’inquiètent.
Este documento trata sobre las fosas clandestinas y el crimen organizado en México. Explica que desde pequeños los niños en algunas áreas de México están expuestos al narcotráfico y cultivos ilegales, y crecen aspirando a unirse a los carteles por la vida que estos les ofrecen. A pesar de los esfuerzos del gobierno por combatir el crimen organizado, en realidad hacen acuerdos con los carteles más poderosos, y las ejecuciones y desapariciones continúan destruyendo familias
Insider Strategies for Creating Successful Mobile GamesStephan Smith
This document provides an overview of strategies for successfully developing mobile games. It discusses focusing on compelling gameplay through addiction loops and monetizing through free-to-play models. Social sharing is also important to achieve virality. Data-driven development is key, using analytics to optimize retention, monetization, and user acquisition. Other tips include iterating on the game design, optimizing the app store listing, soft launching to test, and utilizing user acquisition and public relations. With the right formula of gameplay, monetization, and social features, along with polish and testing, developers can create hit mobile games.
How to Monetize Emotions in Free-to-Play Games? - Yulia Palatovska - G5Sociality Rocks!
This document discusses how to monetize emotions in free-to-play mobile games. It suggests allowing players to pay to satisfy desires like impatience, curiosity, comfort, and ambition. Specific examples are given such as letting players boost progress, expand session time, skip grinding to satisfy impatience or get sneak peeks of new content to satisfy curiosity. The document also discusses partnering with G5 Entertainment for publishing support across platforms.
With the explosive growth of mobile games, many developers have shifted focus almost exclusively to mobile projects. Where does this leave social games? Is it still possible for developers to succeed on Facebook or other social networks? This session will offer insights for developers from the publisher’s perspective, as well as highlight key considerations in making your game into a global hit.
Increasing the chance of a commercial hitPaweł Weder
Social casino games are one of the fastest growing markets ever. This market evolves so fast that changes, new trends and new products can be found on a daily basis. It is very hard to stand out in the crowd and, more importantly, make money with your product. This talk is about actual trends and opportunities (ideas) on how to raise your revenue, retain your customers, and increase your chances to have a hit.
Explain your marketing plan or business proposal with this amazing slidedeck available for PowerPoint & Keynote. Slides include market summary, product definition, competition, positioning, pricing, success metrics, project milestones, schedule and many more.
LINK -> https://www.improvepresentation.com/presentation-templates/marketing-presentation-template
State of The App Store & Role of Mobile Gaming, 2015 PRIORI DATA
Presentation on the State of the App Store from Pocket Gamer Connect, 2015.
- The relative size of the market
- Role of Games
- Growth in the App Store
- Some observations on what makes Publishers succeed
www.prioridata.com
This document summarizes information about a digital game agency called GameBau. It provides details about the company's locations, team members, services, and games. GameBau offers full game publishing services in Latin America and China, including localization, marketing, operations, and intellectual property protection. The company has over 20 employees from various backgrounds united by their love of games. Key people introduced are the co-founders Pedro Aguiar and Sean Xiong, as well as Marketing Director Michelle Jakobs. GameBau has developed a service solution called F.E.S.O. to provide fast, easy, secure, and operational support for digital games.
20 Things Successful Game Developers Do Beyond Making GamesVlad Micu
This presentation with outline a collection of stories, examples and tricks that will offer the audience the solutions to some of the most recurring challenges game developers are confronted with in the areas of business and PR & Marketing.
Quick to Market – 1 Game Every 8 Weeks | Jesse DivnichJessica Tams
Delivered at Casual Connect USA 2017. How three AAA Developers Plan To Disrupt the F2P Mobile Market For Indie Devs: We aim to disrupt the mobile market by creating games that look and feel like they had a much longer development cycle than our self-imposed 8 weeks. To achieve these goals, we need to compact everything in a much shorter period. Discover our milestones, creative, monetization, QA and localization strategies, each necessary to achieve these results.
Publishers, investors and partners: do you need them? This is a question every independent developer faces when deciding whether or not to self-publish. What do you give up and what do you get in return in each scenario? In the past the publisher was the gateway to the marketplace, but today anyone can publish a game by themselves. This talk will explore the financing and publishing options available to independent developers today, covering traditional publishers, investors, strategic partners and self-funding options such as Kickstarter. Each one offers different benefits and resources, from capital, to marketing and analytics, to strategic relationships with platform owners. This session will give you a better understanding of the modern publishing landscape and arm you with the tools to evaluate your options, ask the right questions and come to the decision that's best for your company
Osmo is a mobile game development company that develops and publishes games for mobile phones. They target four main customer segments - those using Facebook, iOS, Android, and Windows platforms. Their solution is to focus on simple arcade-style games that are easy to play and have proven successful monetization models. Osmo's unique value is in their experienced team that knows how to develop games that earn revenue. They are seeking $450k in funding to develop 12 games over 18 months.
20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...Vlad Micu
The document provides 20 questions that game developers should ask themselves and their team if they want to be successful. Some of the key questions addressed include: spending time ensuring the first 15 minutes of the game are engaging; understanding where potential players are and how to reach them; constantly testing the game with new players; preparing marketing materials and pitches; understanding the market and competitors; focusing on retention, virality, and revenue strategies; and getting feedback from influencers like YouTubers and streamers. The document emphasizes the importance of research, preparation, and continual improvement for game studios.
How to prepare a succesful game launch? [Game Industry Conference 2016]Natalia Dołżycka
It is said that there is only one chance to make a good first impression. As for games, launch day is one of the strongest marketing points in the lifetime of the title. So how should you prepare yourself, your title and your team for the premiere? What should you do to increase your chances on the market and minimize the risk of a failure? Learn how to prepare effective strategies to build your audience, gain publicity and nail your next product launch. And yes, there will be real-life examples.
This presentation summarizes opportunities and challenges in the mobile gaming market. While the market is growing rapidly as smartphones become popular gaming devices, competition is extremely high with over 1,600 new games released per month. To succeed, the presentation recommends developing casual games with simple mechanics and social/interactive elements, following a roadmap of continuous updates and new games, and mitigating risks from competition, technology changes, and the app approval process. Market research and efficient use of resources are keys to competing effectively.
Smartcoding for Marketing: UA Hacking | Elena VinokurovaJessica Tams
Delivered at Casual Connect Asia 2017. After completing game development, marketing has been the most difficult task faced by new game companies. With the success that Mytona has achieved from their first self-published title, they will share their advertising experience of a new game launch and some “hacking” tips to acquire high quality users while maneuvering through this challenging phase.
1. The company provides a one-stop solution for developers to publish, market, and monetize their games in China through partnerships, proven processes, and technology platforms.
2. Key offerings include full publishing services, an open publishing platform (OPP) allowing self-publishing, and tools like RevenueX and KTplay to optimize existing games and drive community engagement.
3. The company has successfully transformed indie games into long-term franchises with hundreds of millions of downloads and years of sustainable revenue through their expertise in live operations, localization, and marketing.
GROWtalks - Level Up your Engagement - Insider tips from a mobile games leade...Dealmaker Media
This document provides tips from a mobile games leader on how to increase user engagement. It discusses how the company A Thinking Ape incentivizes social connections and interactions between players in their games to drive long-term engagement. Specifically, it recommends incentivizing user-to-user interaction, community actions, and competition to create a positive feedback loop where users are driven to return to interact with each other. The key to engagement success and having an advantage over competitors is focusing on incentivizing social connections rather than just product design, according to the document.
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Pollen VC Slides - Hyper Games Conference 2021Pollen VC
1) Pollen VC provides flexible lines of credit to game developers to fund user acquisition spending and help grow their business without giving up equity.
2) For hyper casual game studios, working with a publisher may be better if they need expertise in user acquisition or monetization and don't have capital to spend on user acquisition themselves. Self-publishing works better for experienced hyper casual studios with expertise and some capital.
3) It's important to focus on return on ad spend (ROAS) and model the lifetime value (LTV) of players over time to understand when user acquisition spending reaches the optimal point for profitability.
PollenVC Pocket Gamer Connects London 2020 Pollen VC
The document discusses three key things to focus on before significantly scaling user acquisition (UA) spending.
1) Understand customer acquisition cost (CAC) and lifetime value (LTV) - the "north star" metric.
2) Determine how to fund increased spending on UA, exhausting least expensive options first.
3) Continually monitor how CAC and LTV change as spending increases so ROI remains high and the "machine" is running at full capacity. The goal is profitable growth through efficient use of capital.
The Most Important Metrics for Scaling Your User AcquisitionPollen VC
As app marketing gets more sophisticated, there’s an increasing focus on metrics of every sort. Having a clear understanding of your unit economics is extremely important specifically customer acquisition cost (CAC) and user lifetime value (LTV) – how much a customer costs to acquire and the expected value of that customer over time from your app or game.
Marketers are rightly highly focused on these metrics, but sometimes fail to see the bigger picture of what that data is telling them in terms of how to visualize growth potential.
How to Finance Your Growth A Metrics Based Approach - Martin MacmillanPollen VC
This document discusses how app developers can finance growth through a metrics-based approach using revenue recycling. It introduces Pollen VC, which unlocks the value of accrued app store earnings to fund advertising spend and fuel faster user acquisition and growth, without the need for venture capital. The document covers key metrics like LTV, CPI, and cash flow modeling to illustrate how revenue recycling can achieve the same user acquisition spend with a smaller initial budget or enable spending 4x more on paid user acquisition with the same budget. Developers are encouraged to contact Pollen VC to have their LTV and cash flows modeled.
Pollen VC Building A Digital Lending BusinessPollen VC
Pollen VC builds a digital lending business to help app developers access their app store earnings early. Their tech platform connects directly to app stores to price risk in real time. This allows developers to reinvest earnings daily into user acquisition instead of waiting 60+ days for platforms to pay out. Typically, developers fail to get early credit and can't acquire more users, but Pollen VC's new model provides funding using real-time app data to validate risk. They aim to fund more opportunities for long tail developers by improving access to working capital.
Pollen VC: How To Successfully Launch Your Mobile GamePollen VC
The document provides tips on how to successfully launch a mobile game, including building a great game, testing it through alpha/beta and soft launches, launching marketing campaigns, and measuring key metrics like downloads, retention, and revenue to determine if the full launch is successful. The soft launch phase involves testing the game in select countries to work out bugs and evaluate performance before a full global launch.
The document discusses the funding gap that app and game developers face when trying to acquire users through paid user acquisition (UA) campaigns. Developers need funding to reinvest in UA in order to acquire more users, but they often cannot access funding from traditional sources like venture capital, credit cards, or publishers. This funding gap means that many great apps and games are never able to reach their full potential. The document proposes that developers could use funding based on their daily app revenue to directly reinvest in UA campaigns and acquire more users in a self-funding cycle. It emphasizes the importance of testing UA strategies to understand user metrics before launching large campaigns.
As the world spins on its axis, the constant ebb and flow of current events, technological advancements, and social trends shape our daily lives. Here are the top five predictions for today that are set to influence various facets of our global society:
1. AI Integration in Daily Life
Artificial Intelligence (AI) continues to embed itself deeper into our everyday routines. Today, expect to see more AI-driven solutions in sectors like healthcare, finance, and education. Personalized learning experiences powered by AI algorithms are becoming mainstream, while in healthcare, AI is aiding in early diagnosis and personalized treatment plans. Financial institutions are increasingly relying on AI for fraud detection and customer service automation.
2. Stock Market Fluctuations Amid Economic Uncertainty
The stock market remains a rollercoaster, reflecting global economic uncertainties. Inflation concerns, geopolitical tensions, and shifting monetary policies are likely to cause significant fluctuations. Investors should brace for a volatile day as markets react to new economic data and policy announcements. Keep an eye on tech stocks, which are particularly sensitive to changes in interest rates and investor sentiment.
3. Climate Action and Environmental Policies
With climate change becoming an ever-pressing issue, today's headlines will likely feature significant climate action. Governments and organizations are set to announce new policies and initiatives aimed at reducing carbon footprints and promoting sustainable practices. From renewable energy investments to stricter emission regulations, these efforts are critical in the global fight against climate change.
4. Breakthroughs in Medical Research
The field of medical research is on the cusp of several groundbreaking discoveries. Today, we anticipate announcements of advancements in treatments for chronic diseases such as cancer, diabetes, and neurodegenerative disorders. Innovative therapies, including gene editing and personalized medicine, are set to offer new hope for patients worldwide. These breakthroughs not only promise to improve health outcomes but also to revolutionize medical practices.
5. Social Media Trends and Digital Influences
Social media platforms continue to shape public opinion and cultural trends. Today, expect new viral challenges, influencer endorsements, and social justice movements gaining traction online. With platforms like TikTok and Instagram driving much of the digital conversation, brands and public figures will leverage these channels to connect with audiences and promote their messages. Be prepared for a flood of new content that could spark debates and inspire collective action.
As these predictions unfold, they will undoubtedly impact various aspects of our lives. Staying informed and adaptable is key to navigating the rapid changes in today's dynamic world.
Organisational success today hinges on effectively understanding and responding to customer needs across diverse segments with varying expectations and preferences. Indeed, with consumers becoming increasingly demanding, it is more important than ever to prioritise customer experience excellence at every touchpoint.
Ensuring exceptional customer experiences at every level of your organisation is crucial. While customer needs might be different, you must build deep customer experience skills and knowledge to accurately identify, address, and enhance the various grey areas in your customer value journey.
Failing to do this can lead to customer attrition and lost opportunities. A few key considerations can ensure your organisation is on the right track to deliver outstanding experiences.
In this deck, you'll learn the secrets to improving your organisation's customer experience.
You'll also learn:
• How you can measure Customer Experience
• What is means to manage your Customer Experience (CX) and the key components for effective implementation
• Tested strategies to elevate your Customer Experience
• And lastly, the difference between Customer Experience and Customer Service.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢2024 GROUNDBREAKING CEREMONY OF SK LEAVEO PLANT
➢2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢2024 CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
➢ Daewon Pharm Year End Party
➢ Giant Lantern Festival in Ha Noi with Gamuda Land
➢ Light Festival 2019 in HCMC with Phu My Hung Corp
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The Matatag Curriculum of the Philippines for the School Year 2024-2025 focuses on strengthening and enhancing the educational system with the following key features:
Holistic Development: Addresses intellectual, emotional, social, and physical growth.
Learner-Centered Approach: Promotes active learning, critical thinking, and problem-solving skills.
Revised Content and Competencies: Updates subject matter to align with global standards.
Technology Integration: Incorporates digital literacy and technology in education.
Sustainability and Global Citizenship: Introduces environmental sustainability and responsible citizenship concepts.
Indigenous Knowledge and Culture: Integrates and respects indigenous practices.
Teacher Training and Development: Provides continuous professional development for educators.
Assessment and Evaluation: Utilizes various assessment methods to measure student progress.
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How to successfully launch your mobile game
1. HOW TO SUCCESSFULLY LAUNCH YOUR MOBILE GAME
For More Information About Launching Your Mobile Game Follow @pollenvc on Twitter
2. 2
MGPADAM FLANDERS
• Co-Founder of Mobile Game Partners
• 16 years of video game industry experience with 12
years in mobile games
• Launched more than 100 games at Glu and Z2 Live
How To Launch Your Mobile Game
3. How To Launch Your Mobile Game 3
RYAN LESSARD
SPECIAL THANKS TO:
DAN CHAO DAVE BISCEGLIA REMCO SMIT
• VP of Business Development
• Help Clients Launch Their GamesWeekly
KEN SETO
8. How To Launch Your Mobile Game
MEASUREMENT
• Bug Tracking
• Analytics
• Chart Tracking
• Attribution/Campaign Performance
WHAT ARE OTHER STUDIOS USING?
9. How To Launch Your Mobile Game 9
Apple Releases
your cash
• Average Revenue Per Daily
Active User
• 1, 3 & 30 Day Retention
• Benchmarks
ARPDAU AND RETENTION
15. How To Launch Your Mobile Game 15
• ~ 3-4 months
• ~ $15-20k USD
• ~ 2,000 DAU
DURATION, BUDGET & SAMPLE
16. How To Launch Your Mobile Game 16
Apple Releases
your cash
• Bugs/Events
• Downloads - by channel
• Monetization ARPDAU - over $.20
• 30 day Retention - >5-6%
• Sample Size ~2,000 DAU
• $10-15k soft launch budget
WHAT TO MEASURE
Source: Fiksu
17. How To Launch Your Mobile Game 17
Apple Releases
your cash
Overspend Even Underspend
Large English Speaking Population
COUNTRIES
18. 18How To Launch Your Mobile Game
Examples of Great Icons:
ASO AND APP ICON
*Tune study 2015
21. How To Launch Your Mobile Game 21
UA CAMPAIGN MEASUREMENT
22. How To Launch Your Mobile Game 22
Apple Releases
your cash
GAME EVALUATIONS
23. How To Launch Your Mobile Game 23
IS THERE A PERFECT TIME?
24. How To Launch Your Mobile Game
YOUR PLATFORM RELATIONSHIPS
24
• No substitute for making a quality game that’s fun.
• Pitching platforms early on
• Meet reps at events
• Ask someone if they’ll share your game
• Submit through App Support
25. How to Launch Your Mobile Game 25
• English, French, Italian, German,
Spanish
• 14 countries from Apple
• Google Translate
LOCALIZATION
26. How To Launch Your Mobile Game 26
TRACKING APP STORE POSITION
33. 33
LOWER YOUR EFFECTIVE CPI
BY REINVESTING WHEN
YOU ARE RIDING HIGH…
How To Launch Your Mobile Game
34. 34How To Launch Your Mobile Game
• Spending $1 profitably is better than not at all
• Venture-backed targeting $250-300k in first 2 months
• Agency Min = $20k
• Free Users?
POST LAUNCH UA BUDGET
35. 35
TYPICAL LAUNCH SCENARIO
LAUNCH
Fail to get
credit with
ad networks
Can’t
reinvest to
acq more
users
You get
paid by
Apple
DOWNLOADS REVENUE
Revenue/Downloads
How to Launch Your Mobile Game
36. How To Launch Your Mobile Game 36
Apple Releases
your cash
• Top games are spending millions monthly to acquire users
• Need to be spend to make money
• Spend intelligently/profitably
WHAT HAPPENS WHEN YOU DON’T