Data-Driven Product Development

Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack? Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task. This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue. What you’ll learn: - What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy - What tag management is and why how it controls and manages your customer data - Whether or not you should be using a customer data platform for integration - How to build a taxonomy and schema sheet - The proper way to name the actions your users take - How to store important demographic, technographic, and firmographic data - How to maintain data governance in your marketing stack If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar. View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw

Recently I went to Quantcast’s Big Data Summit to hear from the media and adtech industry about the latest trends in big data. These 5 ideas resonated with me.

Qubit's webinar with Econsultancy and Brooks Bell gave an honest insight into A/B testing challenges faced by Topshop, Shop Direct , Gatwick Airport and more!

Comcast is focused on delivering an exceptional customer experience by understanding the customer lifecycle, creating ownership over customer journeys, and measuring what is important through customer feedback. Digital journeys can drive significant business results like 5-15% increases in revenue and 50% reductions in acquisition costs. However, average human attention spans have declined to only 8-12 seconds, so customer journeys must be optimized, tested on key segments, and informed by customer data and feedback systems.

Personalization technologies have ushered in the importance of real time data collection and profile enrichment, and other technologies are starting to adapt to these real time signals to produce new and exciting customer experiences. Join Tealium and Quantum Metric to see an example of how their technologies work with Optimizely in a "Rage Clicking" scenario.

This document summarizes a case study where a weather app wanted to increase app installs without increasing budget. They leveraged audience analytics from multiple platforms to identify top performing user cohorts interested in reality TV and video games. They created targeted Facebook and Instagram campaigns with aligned creative for these interests, optimizing for app install events. Expanding these campaigns across networks and objectives led to an 18% decrease in cost per install and a 10% increase in monthly active users. The key learnings were to utilize various analytics, trust the data insights, align internal teams, and think in terms of multi-channel campaigns rather than single channels.

Developer-focused tools can greatly improve organic discovery and conversion by ensuring that their documentation acts as a side-door to the product. Often, developer documentation is so product and feature focused that it doesn’t answer the question ”What’s in it for me with this product?” We researched 20+ developer-focused products’ documentation using the internet archive to understand trends and best practices used by top companies in the space. It’s important to note that this is a follow on to our Developer Buyer Journey, and we recommend reviewing that first.

How do you know your software project is doing the right thing? Lean metrics for keeping the course, based on a lean software vision canvas. Presented in Agile Day Riga, May 25 2016.

The document discusses different programmatic advertising operating models and trends in their use. It shows that while agency trading desks dominated in 2013, alternative models like independent trading desks and in-house 'brand trading desks' have proliferated. Most companies are currently making changes to their programmatic models to improve transparency and control. On average, 40% of ad spend in a typical programmatic technology stack goes towards 'working media' like viewable impressions, with the rest going to other parts of the stack.

If you are a marketer with a clutter of tools and data - take a look. This solution integrates your analytics into one planning platform for faster, more accurate, and comprehensive decisions.

The document discusses key customer experience trends that will define 2016, including the connected digital world, social media, mobile, analytics, and the Internet of Things. It highlights that only 23% of customer data is analyzed and 77% of customers are not engaged with companies, showing a customer experience gap. The document emphasizes that journeys, not just moments, strongly correlate to business outcomes like satisfaction, growth, and retention. It then summarizes findings from a survey of nearly 4,000 marketing leaders worldwide on challenges for 2016 and differences between high and underperforming marketers. The key findings are that top teams own the customer experience, have a customer journey strategy, are smart with tech adoption, and align with business leadership.

In this presentation, we’ll share exclusive highlights from Widen’s 2019 martech survey. You'll learn what martech investments and integrations are trending most among Widen customers and stay on top of the hottest martech trends.

Ken Rudin, a director of user growth and analysis, presented on data-driven tactics to drive growth for businesses. The presentation focused on growth being an iterative, repeatable and data-driven process of building great products with real user value. Growth was described as a "game of inches" achieved through multiple small wins rather than one big win. The growth process begins and ends with data, using data to understand users, identify experiments, and turn insights into marketing actions and product changes. Retention should be considered before acquisition by finding users likely to engage long-term.

From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: The Martech Blueprint Imperative. PRESENTATION: The Martech Blueprint Imperative - Given by Cynthia Gumbert, @Cyngumbert - CA Technologies, VP of Digital & New Accounts Marketing

This presentation will reveal exclusive new findings from a survey of leading marketers, including: The data challenges marketers are confronting today The business impact of a complex (and oft-misunderstood) data culture The role of marketing intelligence software in a modern organization How to define and use metrics like customer lifetime value The features marketers wish their current technologies had How to assess your own company’s data maturity A new approach to agile, accessible marketing measurement from Fospha

Realeyes measures emotions using computer vision and machine learning to guide better business decisions. Traditional marketing research is slow, expensive, and not scalable, while 65% of marketing ROI depends on creative testing that is rarely performed. Realeyes provides fast, affordable, and scalable emotion measurement that is clearly linked to business outcomes. It helped Heineken achieve 12 times more social media engagement by intelligently targeting videos based on emotion scores, without increasing spend. Realeyes offers various subscription tiers for emotion analysis and has the largest emotion database linked to real outcomes.

10 Tips for Product Prioritization Moshe Mikanovsky, co-host of the Product for Product Podcast Presented at the ProductCamp On>Line 2021 unconference

Presented at ETECH Entrepreneurship Elective for the MBAs this Easter term on Monday 22nd April and Wednesday 1st May 2013. Centre for Entrepreneurial Learning Judge Business School – University of Cambridge

This document discusses how linked data will impact marketing. It notes that marketing currently dominates the visible web through $1 billion spent on social media marketing annually. However, linked data represents the "invisible web" of interconnected data. The document outlines how marketing has evolved over time from print-based tactics in 1900 to more technical approaches today like search engine optimization (SEO) and web APIs. Linked data marketing targets data applications and search engines rather than humans. Various approaches to linked data marketing are presented, including SEO enhanced with embedded data objects and different business models for monetizing linked data.

Data and experimentation is becoming core of product development in todays world. In this talk I will talk about what I learned from building various products, why data and experimentation matter when building products used by millions of users. The talk will also touch on how we at Customator plan to make it easy for any one to follow a data driven product development approach. Venue : NUS School of Computing Seminar

This document discusses functional reactive programming (FRP). It begins by defining FRP as combining functional programming with reactive programming, where signals emit values over time in a declarative rather than imperative style. It provides examples of how FRP can be used to search APIs reactively based on user input and start/stop timers based on user gestures. The document notes advantages of FRP like conciseness, readability, ease of asynchronous programming, and maintainability. It outlines some FRP concepts like observables, transformations, composition, and filtering. It acknowledges criticisms of FRP's complexity but argues that FRP is actually simple and that simplicity should be the goal. It predicts FRP will become increasingly important.

- UX analytics can help companies turn their user data into real products by discovering user interests in real-time. - Mobile analytics is important because mobile devices are becoming the dominant way users access the web, and big data and analytics are major trends. - Core KPIs for mobile analytics include users, sessions, events, and other metrics to understand user behavior and how to engage app users.

What does it mean for an organization to be data-driven? It is not about having lots of reports and dashboards or big data but having the right data culture. Learn more about that culture in this executive summary of the key findings in Carl Anderson's new book "Creating a Data-Driven Organization" (2015) from O'Reilly Media.

Metriken-getriebene Produktentwicklung im Startup Umfeld. Wie etabliert man Mindset und Prozess in Product und Engineering Teams.

More organizations are aspiring to become ‘data driven businesses’. But all too often this aim fails, as business goals and IT & data realities are misaligned, with IT lagging behind rapidly changing business needs. So how do you get the perfect fit where data strategy is driven by and underpins business strategy? This webinar will show you how by de-mystifying the building blocks of a global data strategy and highlighting a number of real world success stories. Topics include: •How to align data strategy with business motivation and drivers •Why business & data strategies often become misaligned & the impact •Defining the core building blocks of a successful data strategy •The role of business and IT •Success stories in implementing global data strategies

Presented at Tokyo iOS Meetup https://www.meetup.com/TokyoiOSMeetup/events/234405194/ Video here: https://www.youtube.com/watch?v=lJlyR8chDwo

As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs, and bar charts. The problem is that we are losing the necessary insight and experimentation to understand human behavior across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioral impact on the bottom line, we need to start asking WHY. In this webinar, hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided, and RBS to uncover: - What data and insights can uncover about customers’ digital behavior - How to align metrics that look at measuring the experience, not just conversion - How brands are scaling an approach to data, insights, and analytics across their organizations - Best practices in ideation, A/B testing, and experimentation

As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs and bar charts. The problem is that we are losing the necessary insight and experimentation to understand human behaviour across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioural impact on the bottom line, we need to start asking WHY. Hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided and RBS to uncover: - What data and insights can uncover about customers’ digital behaviour - How to align metrics that look at measuring the experience, not just conversion - How brands are scaling an approach to data, insights and analytics across their organisations - Best practices in ideation, A/B testing and experimentation

This document discusses the importance of market validation for startups. It provides an overview of market validation and its outcomes. Some key points include: - Market validation is the process of validating a product or service with the target audience before launch to determine if they like it and are willing to pay for it. This helps avoid failures and identify the business model. - Various techniques for market validation are discussed, including primary/secondary research, prototypes, MVPs, A/B testing, surveys, and interviews. - The document also covers experiment administration, analysis, and ensuring scalability through growth strategies and understanding customer needs and market trends.

This document discusses the importance of metrics for businesses and provides examples of different types of metrics. It covers: - Why businesses need metrics to monitor health, make decisions, and set focus. - Examples of business, product, and marketing metrics like revenue, daily/monthly active users, click-through rate, cost-per-click. - How to establish success formulas using metrics at the business, product, and marketing levels. - The concept of a metric framework to define key events, tactics to drive those events, and metrics to measure performance for an AARRR strategy. - Important early stage metrics like retention rates and cohort analysis, as well as the idea of a "North

If you are confused about where to start regarding your KPIs, this a speed summary and collection of data from sessions from YC, 500 Startups and Product School

Digital analytics lecture at Aalto University, ITP program (DIE3 Web and mobile analytics). Summer 2015, Dr. Joni Salminen Contact: joolsa@utu.fi

This document summarizes the key points from the book "If You Build It Will They Come?" by Dr. Rob Adams. The book advocates for a "Ready, Aim, Fire" approach to product development, consisting of three steps: 1) Ready - a quick market assessment, 2) Aim - in-depth customer research to design a compelling product, and 3) Fire - rapidly launching the product. It notes that most companies fail due to lack of market validation, with 90% of startups and 65% of new products failing. The book recommends allocating 10% of development costs and 60 days to thoroughly validate the market before building a product.