STKI 10th Annual 2010 CIO Bootcamp
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This document discusses emerging trends in technology that will shape the digital world over the next decade, including business event processing, cloud computing, and crowdsourcing. It also examines how abundance of technology like bandwidth and storage is disrupting traditional business models and the transition from scarcity to an abundance economy. Finally, it explores how tools that empower users to generate content and businesses will change how people use the internet.
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STKI 10th Annual 2010 CIO Bootcamp
- 1. 2010 CIO BOOTCAMPWHAT A YEAR IT WILL BE: CAN WE FIND THE RIGHT BALANCEDr. Jimmy SchwarzkopfResearch Fellowjimmy@stki.info
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- 5. Digital Disruption: Mother of all DisruptionsInternet RevolutionComputer RevolutionIndustrial Revolution1 – 2010 AD“Industrial Information Economy”Source: http://upload.wikimedia.org/wikipedia/commons/3/31/World_GDP_Capita_1-2003_A.D.png5
- 6. Globalization and Technology“Globalization and technology together are creating the potential for startling changes in how we do our jobs and the offices we do them in. …the rapid growth of broader, richer channels of communication – including virtual worlds – is transforming what it means to be at work.”Business Week “The Future of Work”“Wealth in the new economy flows directly from innovation, not optimization”Kevin Kelly Wired Magazine6
- 7. Is this innovation ????7
- 8. 8
- 9. -"The fact of the matter is, this is not a downturn, this is a bit of a reset”-9Microsoft CEO Steve Ballmer : CES keynote speech 6/1/2010
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- 11. Virtually free and unlimited:bandwidth and storageStorage and bandwidth, already fairly substantial, are improving performance and cost efficiency even faster than processor speed is . The marginal cost is falling to practically zero.Abundance Economy11
- 13. “Waste Storage”“Over 2775.261837 megabytes (and counting) of free storage so you'll never need to delete another message”(Remember “Your mailbox is full”? What was that about?)13
- 16. The Abundance of Choice16
- 17. The Market Has ChangedWe Haveeverything weNEEDSo now, we buy only whatwe WANT17
- 21. The way we market and our products and servicesBiggest change of all21
- 22. “Businesses can no longer rely on traditional forms of "interruption marketing" in magazines, mailings, telemarketing, radio or television”.“Permission Marketing”22
- 23. “Permission Marketing” is the opposite of “Interruption” MarketingIt doesn’t interrupt people’s time, space or peace of mind 23
- 24. What is our first question?New relationship marketing24
- 25. So only the people who are genuinely interested in what you’re selling, hear from you... ...you're on your way to establishing a long-term relationship with them and making a sale 25
- 26. 26What is happening today?
- 28. We may be at one of those moments now:Industrial Information TechnologiesrSPEEDInfinite bandwidth and going for real-time dataSCALEUnprecedented processing power and storage sizesSENSORSNew kinds of data and data analysis28
- 29. When will have Industrial Revolution Machines ?The Austin 7 was produced from 1922 through to 1939 by the Austin Motor Company. 33 yearsThe Karl Benz Patent Motorwagen (or motorcar), built in 1885, is widely regarded as the first automobile, that is, a vehicle designed to be propelled by a motor.29
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- 32. Winners and losers: who now?32
- 33. Innovation: Forgetting AssumptionsTrends that will Shape the Digital World over the Next Decade
- 34. CIO Agenda?34
- 35. Technology adoption life cycleIndustrial Information Technologies:Business Event ProcessingData Center ManagementCloud ComputingIndustry in a BoxMobileWeb 3 MassMarketAdoptionLateAdoptersEarly AdoptersThe ChasmTechnology EnthusiastsPragmatistsConservativesScepticsVisionariesAdapted from Geoffrey Moore’s “Crossing the Chasm”
- 36. Business Event ProcessingEvery 20 years a new disruptive innovation changes the way we do IT2010s1990s1970s
- 38. Business Event Processing 38
- 39. Business Event Processing:when and what
- 42. Balancing Act42
- 43. Risk related to “cost cutting”43
- 45. 2009: one of the worst years in history 45100s different Software productsEnergy waste25% utilization x86 servers30% max inStorage UtilizationAla-cartetelecomm servicesHundreds of Enterprise Processes24X7complexityunstable
- 46. Standardized Equipment Economies Of Scale 46* From SYMANTEC
- 47. What do we expect by 2011Service DeliveryOperationalService MgmtFinancial MgmtService SupportGovernance andRisk MgmtResource MgmtIT Prjct & Prtf MgmtIT Asset MgmtService AutomationCMBDGovernanceIT alignment
- 49. Cost mgmt
- 50. Risk mgmt
- 51. Supplier mgmt
- 52. Contract mgmt
- 53. HR mgmtComputing Platform Lifecycle
- 54. 1980 -2010 Platform Lifecycle2010s ?
- 55. Industry in a Box Companies 50
- 56. Virtual Connectvirtualized LAN and SANconnectionsInsight SoftwareCapacity PlanningOrchestrationDisaster RecoveryStorageWorks EVA SAN(Note: Matrix supports any c-Class certified FC SAN target)Integrity andProLiant blade serversAll-in-One Services, plus ProLiant iCAP and pay as you grow financingWhat’s under the hood51
- 57. 52What’s under the hood 2
- 58. A huge paradigm shift is underway53
- 59. 54
- 60. Cloud Service LayersServiceProvidersService UsersCloud End-User Services (SaaS)Cloud Platform Services (PaaS)Cloud ProvidersCloud Infrastructure Services (IaaS)Physical Infrastructure
- 61. Example: Desktop Cloud56
- 62. Cloud Computing: Application ModelsOn DemandCPUsPrintingServiceCRMServiceUserOfficeAppsDataStorageServiceCloud Provider #1EnterpriseCloud Provider #2BackupService ServiceEmployeeServiceILMServiceServiceService 3BusinessApps/ServiceInternal Cloud…The Internet……
- 63. Delegating the Power to the Cloud58
- 64. 59
- 65. 60
- 66. If looks could kill Examples of “new decade”innovation61
- 67. What is Amazon ? “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” 62
- 68. 63
- 69. Downloads works in Israel and alsoHebrew pdf s64
- 70. “Wealth in the new economy flows directly from innovation, not optimization”Kevin Kelly Wired Magazine3 trends that will Shape the Digital World over the Next Decade65
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- 72. Platform vs. Open vs. ReliableObama staffers could not work: a "generation" gap in technologyLooks like the Bush administration, like many organizations worldwide, used old reliable Microsoft67
- 73. WiMax64-128 GB68
- 74. iSlate: 69
- 75. 70
- 76. 71
- 77. iPhone Israeli Ecosystem: 1+ million devices and 100,000 applications2 billion downloads
- 78. 73
- 82. Other ecosystems: blackberry 77
- 83. 78
- 84. 79
- 85. 80
- 86. Google Wave81
- 87. Google into other things?Crome OSNexus 1 Android82
- 88. 83
- 89. 84
- 90. Three models for mass behavior1841 2004 1984Mass folly: Real opportunity
- 91. Excitement
- 92. Greed
- 93. Speculation
- 94. Corruption
- 95. Fear/panic
- 96. Collapse
- 97. Restoration Emergent: Complex systems
- 98. Maths, physics
- 100. Biology, evolution
- 102. Social systems
- 103. Network dynamics
- 104. Adaptation, robustnessCollective judgment: Cooperative space
- 105. Diverse participants
- 106. Honest participation
- 107. Opinion independence
- 108. Equality of opinion
- 109. Clear tasks
- 110. Accepted rules
- 111. System confidence85
- 112. Croudsourcing: Markets 2.0Traditional market 1.0 model: central organization serving many individuals
- 115. Market 2.0 model: flexible dynamic capital allocation systems that provide democratic, more immediate, low-cost, affinity-directed capital
- 116. Benefits to individuals: freedom, convenience, preferences articulation
- 117. Benefits to groups: virtual aggregation of group power to conduct transactionsTraditional Market 1.0 ModelMarket 2.0 ModelsMany: OnePeer financeOne: ManyAffinity purchasingMany: ManyPrediction marketsPeer philanthropy86
- 118. WEB 1.0: Media companies put content in the web and push it to users. Low content varietyContent production is slow and expensiveProfessional authorsCreate content based on what they think people wantManagersHand-manage publishing businessesPush!Push!Users = consumersUsers consume professionally produced content87
- 119. WEB 2.0: New platforms allow users to generate content themselvesHigh content varietydramatically increases, while technical quality goes down. User generated contentBlogs, videos, photos, music etc. Authoring platformsenable everyone to publish!Web2.0 managersare hand-managing the platformsProfessional authors can still publish, but are competing with – everyone!Users = authorsusers generate content88
- 120. METAweb (web 3): Business platforms empower everyone to become a (media) entrepreneurBusiness toolsFull scale media management tools for everyoneUser generated contentBlogs, videos, photos, music etc. User generated businessPremium content, advertising, e-commerceBusiness platforms Everyone can manage Authoring platformsenable everyone to publish!Build businessPublishUsers = entrepreneursusers generate business!89
- 121. web1.0web2.0METAwebManagementDeliveryCreationSo what are the differences ?90
- 122. 91
- 123. Tribes: a group of people connected to one another, connected to a leader, and connected to an idea. Discussion:What builds tribes?What kills tribes?What sustains tribes?92
- 124. Study by Prof. Granovetter shows that weak links are better than strongStrong Links: More motivation to help you, since they know you better
- 125. Weak Links : Likely less overlap with leads you can easily get elsewhereMost job referrals come through those who we see rarely: old school friends, former co-workers, etc.93
- 126. 94
- 127. Enterprise social software is growing…95blogsforumsmicrobloggingwikisvideosocial bookmarkingphotospodcasts
- 128. …but we’re creating a new set of silos.96Book-marksMicroblogsBlogsPhotosPodcastsWikisVideoForums
- 129. VideoWikisForumsMicroblogsPodcastsBlogsBookmarksPhotosNew “family” of productsTying together enterprise social software 97
- 130. What do I use ????Blogs:
- 131. IT related
- 132. Economics
- 133. Musical taste:
- 134. ITunes
- 135. Books and others:
- 136. Amazon
- 137. Social Capital
- 138. LinkedIn
- 139. groups
- 140. Xing
- 141. Facebook
- 142. No longer need a memory
- 143. Google
- 144. Yahoo
- 145. Wikipedia
- 146. Twitter
- 147. Personal Information
- 148. Smartphone tells me about birthdays, phones, addresses9898
- 149. 99
- 150. What do you use ?Social Technographics™ Josh Bernoff, co-author of Groundswell100
- 151. 101
- 152. 010Thank youDr. Jimmy Schwarzkopf102
Editor's Notes
- The U.S. and the global economies are coming to a crossroads that no one could have anticipated just a few years ago. Globalization and technology together are creating the potential for startling changes in how we do our jobs and the offices we do them in. Offshoring, for one, means work can be broken into smaller tasks and redistributed around the world. And the rapid growth of broader, richer channels of communication—including virtual worlds—is transforming what it means to be "at work." the impact of technology on the workplace, ranging from improved telecommuting to new techniques that help sleep-deprived workers, a serious problem in many occupations. In the future, advances in communication could enable new forms of workplace organization and mass collaboration of an unprecedented sort.