Luke’s talk is about building a GA rig revolving around best practices and how to figure out common eCommerce problems - like error messages in transactions or capturing lost basket value by using custom dimensions & custom definitions.
Author: Luke Carthy, eCommerce Consultant
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How to Smash Google Analytics for eCommerce | Luke Carthy | DRINK :// Digital
96. Links n stuff:
Lukecarthy.com @MrLukeCarthy
Step-by-step guide to setting up custom dimensions:
https://online-metrics.com/custom-dimensions/
GTM basics – rules in a nutshell by Simo Ahava:
https://www.simoahava.com/gtm-tips/gtmtips-rules-nutshell/
The official GA docs for custom dimensions:
https://support.google.com/tagmanager/answer/6164990?hl=en
How does eCommerce tracking work? (Colouring In Department)
https://thecoloringindepartment.com/google-analytics/how-does-ecommerce-tracking-work/