Playing the Marketing Long Game

Katrina Wong / VP Marketing and Demand Generation / Segment Asawari Samant / Head of Marketing / Anyscale Jeffrey Yoshimura / CMO and Customer Experience Officer / Snyk

Scott Heimes - CMO / SendGrid at SaaStr Annual 2018 5 Keys for Driving Growth & Engagement via Email

The document outlines strategies for designing and optimizing omni-channel digital marketing campaigns. It discusses setting up campaigns by determining geo-targets and structuring data to meet business objectives. It also covers optimization strategies like aligning platforms and channels to different stages of the customer journey or having all channels compete on the same metric. The goal is to improve conversion rates, revenue and ROI by taking a strategic, omni-channel approach that accounts for how today's consumers cross-shop, research on multiple devices and are influenced by video.

Here's what you can leverage today's content trends to improve the customer experience for your small business — just like the big brands do!

This document is from the website www.productschool.com and discusses their course offerings. Productschool offers part-time courses in Product Management, Coding for Managers, Data Analytics for Managers, Digital Marketing for Managers, UX Design for Managers, Product Leadership, and Corporate Training. The courses aim to teach practical skills for product roles.

The rise of new technologies has created an opportunity for enterprises to innovate, improve efficiency and provide differentiated customer experiences. For faster technology adoption and better service and support, enterprises often partner with startup companies to maintain competitive advantage. However, the path to a successful partnership involves several learning lessons.    At Greyscale, our annual conference that connects CXO leaders with enterprise founders, Greylock's Sarah Guo discusses how enterprise and startup leaders can effectively work together.

This document discusses how to develop products with a growth approach rather than being feature-driven. It recommends focusing on goals and key results rather than features by using an OKR framework. Ideas should be prioritized and tested using a score based on metrics like impact, ease of implementation, and ability to reach users. Regular testing and analysis of results should inform reprioritization of the backlog to focus on improving key metrics like activation, retention and revenue. The process emphasizes continuous learning and improving based on feedback from users.

In the accounting profession, the post-COVID business model is surely on everyone's minds. Unmistakably, the way to forge ahead will look different than in years past. The biggest mistake that a majority of companies are making in regard to growth is holding onto old conventions, paradigms, and practices. Whether re-integrating back to in-office life or staying digitally connected through remote work, the first step in determining how to spur growth comes with reevaluating your company's willingness to change mindset. Join David Bergstein, Chief Innovation Officer at Bergstein CPA, as he shares insight on the accounting landscape, new trends, and practical tips for reevaluating your company's positionality. This session will cover: • What it means to challenge tradition and change your company mindset • How to make sure you are set up to be as productive and efficient as possible • Best practices for choosing the tools you will utilize • Methods to measure and track your success so you can watch yourself improve! ...and more! Everyone who attends will walk away with the knowledge of what to do to be successful in the "New Normal."

Getting people to your site is easy but keeping them coming back is the challenge. Join Clayton Wood as he talks about how to increase client retention.

Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be? Can we easily manage campaigns and collaborate from kickoff to launch? Can we quickly access the data we need to inform our decisions? Do we have the right tools to be agile, pivot as needed, and maximize success?

In July 2015, we hosted a lively evening event to tackle an increasingly pressing issue: how should businesses be building and maintaining successful digital product capability? The evening brought together digital leaders from across various sectors who discussed some of the key issues. Here's Founder Mark Wilson and Lead Service Designer Katie Buchanan's presentation where they shared their experiences of making digital teams better. Thank you to everyone who joined us for a thought-provoking and enjoyable evening. For details of our upcoming events, visit our blog http://www.thehumanlayer.com

This document discusses how digital brand templates can help creative teams by speeding up the content creation process and ensuring brand consistency. It summarizes: 1) Creative teams are overwhelmed with requests and spend too much time on routine tasks, while the content lifecycle moves too slowly. 2) Brand templates allow for reusable content without additional costs, make content editable while maintaining brand guidelines, and help localize and distribute content faster and more efficiently. 3) Bynder customers see a 42% increase in asset reuse and 94% can create assets faster using digital brand templates.

A great way to manage employee performance is to use a standardized method of defining competencies or a competency model. Talent Snapshot includes a model that has been validated by research done over 40 years.

Growth and software luminaries have preached for decades that "your competition doesn't matter...focus on your customers." While true in theory, Hiten Shah in his presentation at Price Intelligently's SaaSFest 2016, shows us that in the second wave of SaaS, your competition now matters. The shift took place because software is relatively easy to build now with infrastructure and marketing advances. You need to think about your customer first, but if you're not aware of your competition or doing things to circumvent them, you'll get left behind.

From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Rolling Your Own Customer Experience Platform. PRESENTATION: Rolling Your Own Customer Experience Platform - Given by Cleve Gibbon - @cognifide - Chief Marketing Technology Officer - Cognifide. #MarTech DAY1

PrintShop.ng is an online print shop in Nigeria that offers design templates, print services, and delivery. It aims to make printing more accessible and affordable for businesses and individuals. The founders saw a need due to the high costs and difficulties of accessing printing services in Nigeria currently. PrintShop.ng offers over 100 free templates, customization tools, online ordering and proofing, affordable prices, and delivery across Nigeria. It generates revenue through print product and service sales as well as premium template sales. After launching its website and growing its team and marketing, the founders aim to reach 150 customers per month and $150,000 in revenue within a year to achieve profitability and further growth.

Saul Lopes of Virgin Holidays delivered this session at the MarTech Festival, 16th November 2017, London. #MarTechFest

This document provides templates and best practices for sourcing and interviewing candidates at startups. It includes templates for job descriptions, outreach emails, and interview communications. The document aims to help startup founders and recruiters build effective recruiting processes as their companies scale from 5 to 50 to 500 employees. Templates are provided for job descriptions, posting jobs, sourcing on LinkedIn, outreach emails, recruiter phone screens, phone interviews, on-site interviews, and rejection emails. Tactics focus on effective communication, setting expectations, and providing resources to help candidates prepare.