Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment's Marketing Leaders

Your company might not be growing at the rate you want not because of your vision or team, but because of your go-to-market strategy. You fix that, you are back on track and transform your business.

Mark Roberge is a Senior Lecturer with Harvard Business School, former CRO of Hubspot and author of bestseller "The Sales Acceleration Formula". Join him as he takes you through his step by step guide to revenue growth.

Scott Heimes - CMO / SendGrid at SaaStr Annual 2018 5 Keys for Driving Growth & Engagement via Email

SalesLoft uses a robust technology stack to streamline the entire customer journey from prospecting to renewals. The sales operations team manages over a dozen marketing, sales, and customer success tools that are integrated to automate processes like lead routing and sales cadences. By combining tools like SalesLoft and LeanData, the stack enables sales reps to efficiently engage prospects with relevant information based on their CRM and account matching data. The sales operations team's ownership of the entire technology ecosystem allows them to optimize workflows across the organization and continuously improve processes.

The document discusses research from four waves of surveys of small and medium businesses regarding their adoption of cloud-based services. Three key findings are discussed: 1) SMBs are steadily increasing their use of cloud-based services and cloud software is becoming the default, 2) SMBs see real benefits from moving to the cloud including increased productivity and ability to focus on growth, and 3) despite SMB demand, software developers are failing to fully capitalize on the opportunity to serve SMBs moving to cloud-based solutions.

Roni Green Head of Growth Rightbound Desmond Tsai Global Business Development Sales Leader Axonius

The document discusses common mistakes that SaaS companies make in sales and provides recommendations to avoid them. Mistake #1 is focusing on growth too early before establishing product-market fit. Mistake #2 is hiring a very experienced salesperson too early when feedback is more important than revenue. Mistake #3 is ignoring how the sales compensation plan can impact customer success and churn. Mistake #4 is organizing teams by function rather than by buyer persona. The document recommends organizing teams and metrics around buyer personas to better focus on customer success.

The document discusses key levers for accelerating revenue growth from $100 million to $1 billion, signs of successful growth, and lessons learned. It identifies 5 growth levers: pursuing diverse revenue models, diving deeper or going broader, extending reach through efficient channels, leveraging reseller channels, and exploring international expansion. It also outlines 5 signs of being on track: evidence of crossing the chasm, seismic shifts changing the game, accelerating revenue growth, increased revenue retention, and organic and inorganic fuel for growth. Finally, it provides lessons on getting the playbook right and scaling fast, hiring for tomorrow, rallying around top-line growth, not needing big advertising spending, and doing right by customers.

Featuring speakers from 99Designs, Demandbase, Hipmunk, Optimizely Pam Webber, CMO, 99Designs Philip Hollrah, VP, Product Marketing, Demandbase Roxy Young, VP Marketing, Hipmunk Jessie Becker, CMO, Optimizely Looking through the executive lens, we will discuss the 21st century marketing landscape, and how marketing leaders evaluate their tool stack and team. What are the most important pieces to have in place? Which teams are indispensable and what data needs to be collected? How does experience optimization fit into your digital marketing landscape, and what does the future hold?