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National Information Standards Organization (NISO)

This presentation was provided by Fred Reiss of the University of Oklahoma for the NISO webinar, Integrating Library Management Systems, held on June 8, 2016.

Maintaining Platform Integrations
While Performing Migrations
Fred Reiss
June 7, 2016

Agenda
• Review OU Libraries tech platforms before 2013
• Review existing integrations
• Discuss administration and platform changes from
2013 to present
• Revisit lessons learned
• Discuss upcoming integration project

OU Libraries platforms, pre-2013:
• ILMS: SirsiDynix Symphony
• OPAC: SirsiDynix iLink
• Discovery Platform: EBSCO Discovery Service
• Link Resolver: EBSCO LinkSource
• Libraries website: locally developed .NET site
Which were integrated with:
• Each other (cross‐platform integration)
• ILLiad
• Desire2Learn
• Other platforms

Integration list
• Single sign-on between libraries’ website, OPAC,
and EZproxy
• Local availability data within discovery platform
• ILL/Doc. Delivery/Paging requests using openURL
information from resolver
• Discovery layer search widgets in D2L, lib. website
• New titles RSS feed, web page
• ILMS, ILL account information in “my library”
portion of lib. website

Library Platform Migrations
• Moved from EDS to ExLibris Primo in 2013
• Moved from LinkSource to SFX in 2013
• Moved from Symphony, SFX to ExLibris Alma in
2015
• Moved from .NET to Drupal in 2015
• Pending move from D2L to Canvas in 2017

Migration Effect on Integrations
• Many “re-engineering opportunities”
• Target URL changes for various interfaces
• Single sign-on rebuilt
• EZproxy authentication adjusted
• Identified older integrations using now-invalid
URLs
• User information from campus Banner system
needed to be reformatted for Alma
• ILLiad integrations retooled to accommodate
altered user data, Z39.50 search, etc.

Migration Effect on Integrations (cont.)
• Improved eresource management capabilities for
acq/ser/cat personnel
• Tighter integration of “catalog” and discovery layer
• More uniform management of discovery layer and
resolver appearance
• More accessible API stack on which to develop
new integrations, custom interfaces
• Cloud solution should provide additional uptime for
integrated features

Lessons Learned
• Cooperation between techs and affected
personnel is critical
• Stable target URLs are useful
• Notify integration partners well in advance
of changes
• Ping said partners for progress reports
• Test, test, test….then test some more

Integration Under Construction: Leganto
• OU Libraries are a development partner with ExLibris on
their Leganto product
• Leganto allows instructors to conveniently build
resource/reading lists in Alma that integrate into D2L,
Canvas courses
• Instructors can readily add listings from discovery layer
searches, and trigger reserve activities when necessary
• Provides “cite it” browser plug-in to create resource list
entries while working in ScienceDirect, EBSCO, other
platforms
• Provides copyright, access statistics for instructors and
librarians

Fred Reiss
Head of Digital Metadata Services
University of Oklahoma Libraries
Email: freiss@ou.edu

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Slide 1 Is Email Marketing Really Effective in 2024? Yes, Email Marketing is still a great method for direct marketing. Slide 2 In this article we will cover: - What is Email Marketing? - Pros and cons of Email Marketing. - Tools available for Email Marketing. - Ways to make Email Marketing effective. Slide 3 What Is Email Marketing? Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant. Slide 4 Types of Email Marketing: 1. Welcome Emails 2. Information Emails 3. Transactional Emails 4. Newsletter Emails 5. Lead Nurturing Emails 6. Sponsorship Emails 7. Sales Letter Emails 8. Re-Engagement Emails 9. Brand Story Emails 10. Review Request Emails Slide 5 Advantages Of Email Marketing 1. Cost-Effective: Cheaper than other methods. 2. Easy: Simple to learn and use. 3. Targeted Audience: Reach your exact audience. 4. Detailed Messages: Convey clear, detailed messages. 5. Non-Disturbing: Less intrusive than social media. 6. Non-Irritating: Customers are less likely to get annoyed. 7. Long Format: Use detailed text, photos, and videos. 8. Easy to Unsubscribe: Customers can easily opt out. 9. Easy Tracking: Track delivery, open rates, and clicks. 10. Professional: Seen as more professional; customers read carefully. Slide 6 Disadvantages Of Email Marketing: 1. Irrelevant Emails: Costs can rise with irrelevant emails. 2. Poor Content: Boring emails can lead to disengagement. 3. Easy Unsubscribe: Customers can easily leave your list. Slide 7 Email Marketing Tools Choosing a good tool involves considering: 1. Deliverability: Email delivery rate. 2. Inbox Placement: Reaching inbox, not spam or promotions. 3. Ease of Use: Simplicity of use. 4. Cost: Affordability. 5. List Maintenance: Keeping the list clean. 6. Features: Regular features like Broadcast and Sequence. 7. Automation: Better with automation. Slide 8 Top 5 Email Marketing Tools: 1. ConvertKit 2. Get Response 3. Mailchimp 4. Active Campaign 5. Aweber Slide 9 Email Marketing Strategy To get good results, consider: 1. Build your own list. 2. Never buy leads. 3. Respect your customers. 4. Always provide value. 5. Don’t email just to sell. 6. Write heartfelt emails. 7. Stick to a schedule. 8. Use photos and videos. 9. Segment your list. 10. Personalize emails. 11. Ensure mobile-friendliness. 12. Optimize timing. 13. Keep designs clean. 14. Remove cold leads. Slide 10 Uses of Email Marketing: 1. Affiliate Marketing 2. Blogging 3. Customer Relationship Management (CRM) 4. Newsletter Circulation 5. Transaction Notifications 6. Information Dissemination 7. Gathering Feedback 8. Selling Courses 9. Selling Products/Services Read Full Article: https://digitalsamaaj.com/is-email-marketing-effective-in-2024/

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1. Maintaining Platform Integrations While Performing Migrations Fred Reiss June 7, 2016

2. Agenda • Review OU Libraries tech platforms before 2013 • Review existing integrations • Discuss administration and platform changes from 2013 to present • Revisit lessons learned • Discuss upcoming integration project

4. OU Libraries platforms, pre-2013: • ILMS: SirsiDynix Symphony • OPAC: SirsiDynix iLink • Discovery Platform: EBSCO Discovery Service • Link Resolver: EBSCO LinkSource • Libraries website: locally developed .NET site Which were integrated with: • Each other (cross‐platform integration) • ILLiad • Desire2Learn • Other platforms

5. Integration list • Single sign-on between libraries’ website, OPAC, and EZproxy • Local availability data within discovery platform • ILL/Doc. Delivery/Paging requests using openURL information from resolver • Discovery layer search widgets in D2L, lib. website • New titles RSS feed, web page • ILMS, ILL account information in “my library” portion of lib. website

7. Library Platform Migrations • Moved from EDS to ExLibris Primo in 2013 • Moved from LinkSource to SFX in 2013 • Moved from Symphony, SFX to ExLibris Alma in 2015 • Moved from .NET to Drupal in 2015 • Pending move from D2L to Canvas in 2017

8. Migration Effect on Integrations • Many “re-engineering opportunities” • Target URL changes for various interfaces • Single sign-on rebuilt • EZproxy authentication adjusted • Identified older integrations using now-invalid URLs • User information from campus Banner system needed to be reformatted for Alma • ILLiad integrations retooled to accommodate altered user data, Z39.50 search, etc.

9. Migration Effect on Integrations (cont.) • Improved eresource management capabilities for acq/ser/cat personnel • Tighter integration of “catalog” and discovery layer • More uniform management of discovery layer and resolver appearance • More accessible API stack on which to develop new integrations, custom interfaces • Cloud solution should provide additional uptime for integrated features

10. Lessons Learned • Cooperation between techs and affected personnel is critical • Stable target URLs are useful • Notify integration partners well in advance of changes • Ping said partners for progress reports • Test, test, test….then test some more

11. Integration Under Construction: Leganto • OU Libraries are a development partner with ExLibris on their Leganto product • Leganto allows instructors to conveniently build resource/reading lists in Alma that integrate into D2L, Canvas courses • Instructors can readily add listings from discovery layer searches, and trigger reserve activities when necessary • Provides “cite it” browser plug-in to create resource list entries while working in ScienceDirect, EBSCO, other platforms • Provides copyright, access statistics for instructors and librarians

12. Fred Reiss Head of Digital Metadata Services University of Oklahoma Libraries Email: freiss@ou.edu

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