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Barbosa_Marielly_EB_PB1_2023_JANUARY.pptx

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The document outlines Marielly Barbosa's personal brand exploration project. It includes sections on her identity, desired profession as an event coordinator, target companies, goals, skills, competition, and plan to develop experience through education and networking. Her goal is to coordinate international events and help people experience what they love through connecting them.

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PERSONAL BRAND EXPLORATION Marielly Barbosa Project & Portfolio I: Week 1 January 8, 2023
IDENTITY Picture of You Goes Here Throughout my life, I saw the world through a more simple lens than everyone else, but I knew that lens would one day change as I grew older. I have always been a fond of seeking fulfillment, because tomorrow is not promised. Though I was not raised in what I firmly believe now, it gave me a clear understanding of what I envision doing for the rest of my life. Traveling around the world, creating memories for all who wish to experience what they truly love, and connecting everyone through this process is what I want to achieve.
PROFESSION Coordinator for Live Events Picture Relevant to Your Industry Goes Here Potential Job Titles: • Event Planner • Event Coordinator • Event Production Manager BRAND ARCHETYPE -We all want to be apart of having the freedom to express ourselves, feel alive. I want to be apart of this process with you, helping you by being resourceful and open minded to all ideas that arise to create an experience everyone will enjoy and leave a
Entertainment Providers For Live Events (Such as Insomniac) TARGET AUDIENCE INSOMNIAC EVENTS Outreach Plan: • LinkedIn is their social platform where many internships and current employee’s are posted, so connecting with an individual who works for Insomniac is going to be my first task. • Communicating effectively through LinkedIn direct messages and see if it could escalate to in person communication. • Making week follow ups would be ideal to keeping my presence. PROFILE PICTURE Event Providers LIVE NATION ENTERTAINMENT Outreach Plan: • There is a Full Sail instructor that works for this company, reaching out to discuss about potential opportunities working for this company. • In person contact with this instructor would be more feasible. • When having classes, taking the moment to talk with him about this opportunity. PROFILE PICTURE Event Providers AEG Outreach Plan: • Connecting with individuals who are part of this company can provide me more insights of how to be recognized. (Such as LinkedIn.) • Messaging through different social media platforms and providing my pitch. • Following up once a week. PROFILE PICTURE Event Providers
GOALS Short Term: (2024) ‣Volunteer in coordinating a festival. ‣Mid year (June-October) Mid Term: (2024) • Coordinate my first event with a reputable company. ‣3-5 years to gain experience and build a portfolio. Long Term: (2024) • Coordinate an international event. ‣5+ years. I want it to become part of my lifestyle.
SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Electronic Mail Software (Microsoft Outlook) SOFT HARD Novice / Adept / Expert Web page creation & editing (FB, LinkedIn.) Novice / Adept / Expert Bilingual (SPANISH, ENGLISH) Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Financial Analysis Software SOFT HARD Novice / Adept / Expert CRM Software Proficiency Novice / Adept / Expert Coordination Novice / Adept / Expert System Analysis Novice / Adept / Expert
I want to provide my ability to those who want to adventure into creating experiences that will last a lifetime by coordinating events that connects everyone to their passions for music. PROMISE
CREDENTIALS Work Experience: • Laurie’s Jewelry, Marketing & Vendor Manager • StaySky Suites, Front Desk Supervisor Education: • A.A Business Administration, Keiser University. • Entertainment Business, B.S., Full Sail University (Exp. 2024) Volunteer Work: • SEC (Student Event Crew) in various college events. • Photographic sessions with a developing band. Picture Relevant to Your Industry Goes Here
COMPETITION Nick Jourdan Industry Experience: • Event Coordinator & Production Manager Education: • Recent graduate at Savannah College of Art and Design Leadership Experience: • SCAD Atlanta Radio - General Manager • SCAD Atlanta Radio - Music Director Skills and Proficiencies: • Teamwork - 1 endorsement • Time Management - No endorsement • Leadership - No endorsement Mimii Overall Online Presence: • 500+ connections, his profile picture comes along with an animated background picture, not much information is given other than the places he worked and the skills he has. • Grade: Average, 60 out of 100 HEADSHOT Industry Experience: • Current student at Full Sail University Education: • A.A Business Administration, Keiser University. • Current student majoring in Entertainment Business at Full Sail University. Leadership Experience: • Laurie’s Jewelry - Marketing Manager • StaySky Suites - Front Desk Supervisor Skills and Proficiencies: • Bilingual (Spanish & English) • Teamwork - 2+ endorsements • Time Management- No endorsements Overall Online Presence: • 19 connections, profile picture (no headshot), background picture supporting latin culture, work experiences, few skills. • Grade: Average, 50 out of 100
COMPETITION Madelyn Doyle Noteworthy Experience: • Security and Event Staff at Live Nation Entertainment • Hospitality/ BOH Manager at Levitt Pavilion Mimii Industry Experience: • Back of house/Hospitality Manager Education: • University Of Colorado Denver, Psychology. Skills and Proficiencies: • Leadership - 1 endorsement • Creativity Skills - 0 endorsements • Organization Skills - 0 endorsements Overall Online Presence: • 140 connections, image in support of LGBTQ+, professional picture taken for headshot, enough details about her volunteer work throughout her time in college, active on all social media platforms . • Grade: Average, 80 out of 100 Industry Experience: • Current student at Full Sail University Education: • A.A Business Administration, Keiser University. • Current student majoring in Entertainment Business at Full Sail University. Leadership Experience: • Laurie’s Jewelry - Marketing Manager • StaySky Suites - Front Desk Supervisor Skills and Proficiencies: • Bilingual (Spanish & English) • Teamwork - 2+ endorsements • Time Management- No endorsements Overall Online Presence: • 19 connections, profile picture (no headshot), background picture supporting latin culture, work experiences, few skills. • Grade: Average, 50 out of 100
BRAND POSITION For event providers, who need personnel to coordinate events, I provide an emotional connection to our main targeted audience because I seek freedom, a sense of being alive and reaching a more fulfilling life. “MIMII”
NETWORKING & MARKETING Industry Events & Organizations • EDC (Electronic Daisy Carnival) • NOVEMBER 13,14,15 | Orlando, FL • Ultra Music Festival ‣ MARCH 24, 25,26 | Miami, FL • Okeechobee Music Festival ‣ MARCH 2,3,4,5 | Okeechobee, FL Digital Marketing • Primary Content: I want to demonstrate my skills when it comes to coordinating events. Showing all of the events I participated in, demonstrating the sense of freedom when pursuing what I enjoy doing. • Primary Tools: I will show myself on LinkedIn so I could network with others, Instagram would be my friend keeping up with reels and showing my support. Create my website to build a portfolio so others could see my work. • Website: I first have to purchase a domain with my signature brand name, and start publishing relevant work experiences as well as blogs that other could benefit when looking me up. Picture of You Goes Here
PROFESSIONAL DEVELOPMENT Mentor • The type of mentor I am seeking is someone involved in coordinating events and are employed with companies that are providers for events, having an average of 2+ years of experience. I estimate to find one close to graduation, 2024. Formal Education • Entertainment Business Bachelors, ‘2024. • A.A Business Administration, ‘2018. Technical Skills • Financial Analysis Software, August 2023 • Photo Imaging Software,May 2023 • CRM Software, October 2023 Soft Skills • Proficiency in Portuguese, December, 2023. • Internet Communication Software, Feb 2023 • Spreadsheet Software , November 2022
MIMII You know the lack of safety in events? Well, what I do is I provide detailed coordination in all events, making sure everything is running as smoothly as possible and everyone is having a good time without a sense of insecurity. In fact, I have assisted numerous events and the majority of my time is spent overseeing all staff members are where they are supposed to be as well as handling every problem that could arise quickly.
REFERENCES https://www.linkedin.com/in/marielly-barbosa-2a709b254/ https://www.linkedin.com/search/results/all/?heroEntityKey=urn :li:organization:678221&keywords=insomniac events&origin=RICH_QUERY_TYPEAHEAD_HISTORY&positi on=0&searchId=f3e83970-48c6-43be-b85c- 943206050987&sid=SrN https://www.linkedin.com/company/live-nation/ https://www.kayeputnam.com/brand-archetype-explorer/ https://www.onetonline.org/link/summary/13-1121.00 https://www.linkedin.com/in/nickjourdan/ Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager https://www.linkedin.com/in/madelyn-doyle-783997214/

More Related Content

Barbosa_Marielly_EB_PB1_2023_JANUARY.pptx

  • 1. PERSONAL BRAND EXPLORATION Marielly Barbosa Project & Portfolio I: Week 1 January 8, 2023
  • 2. IDENTITY Picture of You Goes Here Throughout my life, I saw the world through a more simple lens than everyone else, but I knew that lens would one day change as I grew older. I have always been a fond of seeking fulfillment, because tomorrow is not promised. Though I was not raised in what I firmly believe now, it gave me a clear understanding of what I envision doing for the rest of my life. Traveling around the world, creating memories for all who wish to experience what they truly love, and connecting everyone through this process is what I want to achieve.
  • 3. PROFESSION Coordinator for Live Events Picture Relevant to Your Industry Goes Here Potential Job Titles: • Event Planner • Event Coordinator • Event Production Manager BRAND ARCHETYPE -We all want to be apart of having the freedom to express ourselves, feel alive. I want to be apart of this process with you, helping you by being resourceful and open minded to all ideas that arise to create an experience everyone will enjoy and leave a
  • 4. Entertainment Providers For Live Events (Such as Insomniac) TARGET AUDIENCE INSOMNIAC EVENTS Outreach Plan: • LinkedIn is their social platform where many internships and current employee’s are posted, so connecting with an individual who works for Insomniac is going to be my first task. • Communicating effectively through LinkedIn direct messages and see if it could escalate to in person communication. • Making week follow ups would be ideal to keeping my presence. PROFILE PICTURE Event Providers LIVE NATION ENTERTAINMENT Outreach Plan: • There is a Full Sail instructor that works for this company, reaching out to discuss about potential opportunities working for this company. • In person contact with this instructor would be more feasible. • When having classes, taking the moment to talk with him about this opportunity. PROFILE PICTURE Event Providers AEG Outreach Plan: • Connecting with individuals who are part of this company can provide me more insights of how to be recognized. (Such as LinkedIn.) • Messaging through different social media platforms and providing my pitch. • Following up once a week. PROFILE PICTURE Event Providers
  • 5. GOALS Short Term: (2024) ‣Volunteer in coordinating a festival. ‣Mid year (June-October) Mid Term: (2024) • Coordinate my first event with a reputable company. ‣3-5 years to gain experience and build a portfolio. Long Term: (2024) • Coordinate an international event. ‣5+ years. I want it to become part of my lifestyle.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Electronic Mail Software (Microsoft Outlook) SOFT HARD Novice / Adept / Expert Web page creation & editing (FB, LinkedIn.) Novice / Adept / Expert Bilingual (SPANISH, ENGLISH) Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Financial Analysis Software SOFT HARD Novice / Adept / Expert CRM Software Proficiency Novice / Adept / Expert Coordination Novice / Adept / Expert System Analysis Novice / Adept / Expert
  • 7. I want to provide my ability to those who want to adventure into creating experiences that will last a lifetime by coordinating events that connects everyone to their passions for music. PROMISE
  • 8. CREDENTIALS Work Experience: • Laurie’s Jewelry, Marketing & Vendor Manager • StaySky Suites, Front Desk Supervisor Education: • A.A Business Administration, Keiser University. • Entertainment Business, B.S., Full Sail University (Exp. 2024) Volunteer Work: • SEC (Student Event Crew) in various college events. • Photographic sessions with a developing band. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Nick Jourdan Industry Experience: • Event Coordinator & Production Manager Education: • Recent graduate at Savannah College of Art and Design Leadership Experience: • SCAD Atlanta Radio - General Manager • SCAD Atlanta Radio - Music Director Skills and Proficiencies: • Teamwork - 1 endorsement • Time Management - No endorsement • Leadership - No endorsement Mimii Overall Online Presence: • 500+ connections, his profile picture comes along with an animated background picture, not much information is given other than the places he worked and the skills he has. • Grade: Average, 60 out of 100 HEADSHOT Industry Experience: • Current student at Full Sail University Education: • A.A Business Administration, Keiser University. • Current student majoring in Entertainment Business at Full Sail University. Leadership Experience: • Laurie’s Jewelry - Marketing Manager • StaySky Suites - Front Desk Supervisor Skills and Proficiencies: • Bilingual (Spanish & English) • Teamwork - 2+ endorsements • Time Management- No endorsements Overall Online Presence: • 19 connections, profile picture (no headshot), background picture supporting latin culture, work experiences, few skills. • Grade: Average, 50 out of 100
  • 10. COMPETITION Madelyn Doyle Noteworthy Experience: • Security and Event Staff at Live Nation Entertainment • Hospitality/ BOH Manager at Levitt Pavilion Mimii Industry Experience: • Back of house/Hospitality Manager Education: • University Of Colorado Denver, Psychology. Skills and Proficiencies: • Leadership - 1 endorsement • Creativity Skills - 0 endorsements • Organization Skills - 0 endorsements Overall Online Presence: • 140 connections, image in support of LGBTQ+, professional picture taken for headshot, enough details about her volunteer work throughout her time in college, active on all social media platforms . • Grade: Average, 80 out of 100 Industry Experience: • Current student at Full Sail University Education: • A.A Business Administration, Keiser University. • Current student majoring in Entertainment Business at Full Sail University. Leadership Experience: • Laurie’s Jewelry - Marketing Manager • StaySky Suites - Front Desk Supervisor Skills and Proficiencies: • Bilingual (Spanish & English) • Teamwork - 2+ endorsements • Time Management- No endorsements Overall Online Presence: • 19 connections, profile picture (no headshot), background picture supporting latin culture, work experiences, few skills. • Grade: Average, 50 out of 100
  • 11. BRAND POSITION For event providers, who need personnel to coordinate events, I provide an emotional connection to our main targeted audience because I seek freedom, a sense of being alive and reaching a more fulfilling life. “MIMII”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • EDC (Electronic Daisy Carnival) • NOVEMBER 13,14,15 | Orlando, FL • Ultra Music Festival ‣ MARCH 24, 25,26 | Miami, FL • Okeechobee Music Festival ‣ MARCH 2,3,4,5 | Okeechobee, FL Digital Marketing • Primary Content: I want to demonstrate my skills when it comes to coordinating events. Showing all of the events I participated in, demonstrating the sense of freedom when pursuing what I enjoy doing. • Primary Tools: I will show myself on LinkedIn so I could network with others, Instagram would be my friend keeping up with reels and showing my support. Create my website to build a portfolio so others could see my work. • Website: I first have to purchase a domain with my signature brand name, and start publishing relevant work experiences as well as blogs that other could benefit when looking me up. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The type of mentor I am seeking is someone involved in coordinating events and are employed with companies that are providers for events, having an average of 2+ years of experience. I estimate to find one close to graduation, 2024. Formal Education • Entertainment Business Bachelors, ‘2024. • A.A Business Administration, ‘2018. Technical Skills • Financial Analysis Software, August 2023 • Photo Imaging Software,May 2023 • CRM Software, October 2023 Soft Skills • Proficiency in Portuguese, December, 2023. • Internet Communication Software, Feb 2023 • Spreadsheet Software , November 2022
  • 14. MIMII You know the lack of safety in events? Well, what I do is I provide detailed coordination in all events, making sure everything is running as smoothly as possible and everyone is having a good time without a sense of insecurity. In fact, I have assisted numerous events and the majority of my time is spent overseeing all staff members are where they are supposed to be as well as handling every problem that could arise quickly.

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.