SlideShare a Scribd company logo

Personl Brand Exploration-Keynote- Tony Arc

•
•
A
AresvpNy

Anthony "Tony Tone" Smith is exploring his personal brand and career path. He has diverse skills in entertainment management, photography, and event planning cultivated over many years. His vision is to have a positive impact and foster understanding globally by leveraging his experiences. He aims to act as a bridge-builder across cultures through collaboration and innovation.

Related slideshows

Eriq Collins Portfolio
Eriq Collins Portfolio Eriq Collins Portfolio
Eriq Collins Portfolio
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
 
PROJECT & PORTFOLIO 1
PROJECT & PORTFOLIO 1PROJECT & PORTFOLIO 1
PROJECT & PORTFOLIO 1
 
1 of 15
Download to read offline
PERSONAL BRAND EXPLORATION Anthony “TONY TONE” Smith Project & Portfolio I: Week 1 August 30, 2023
Growing up, I've cultivated a diverse set of skills that spans across various sectors in entertainment. My expertise includes management photography, event planning, consulting This diverse background has shaped my perspective, enabling me to appreciate different viewpoints; fostering empathy within me. My vision centers on creating a substantial impact in the world, fostering understanding, and driving progress. The values that I hold dear, such as integrity, kindness, and an unwavering commitment to lifelong learning, serve as guiding principles that help me with my choices and actions. Ultimately is aspire to act as a bridge-builder between cultures, leveraging my multifaceted skills and experiences to promote collaboration and innovation. I am deeply committed to the idea of leaving a lasting, positive change in the world, and I am dedicated to realizing this dream. . IDENTITY
PROFESSION Potential Job Titles: • Planning Manager • Special Event Coordinator • Convention Service Manager BRAND ARCHETYPE – I would prioritize building authentic connections with clients and vendors. I would also bring in the community by engagement them to leave a lasting positive impact. Meeting Convention and Event Planners for Event or Groups
Local Artist in New York TARGET AUDIENCE Outreach Plan: • I will search on social media and visit local open mics. • Social media or direct contact • After 1 week R&B artist in new York Outreach Plan: • I will search on social media and visit local open mics. • Social media or direct contact • After 1 week Producer In New York Outreach Plan: • I will search on social media and visit local open mics. • Social media or direct contact • After 1 week Publicist
GOALS Short Term: 6-12 months • Launch the "Set Tha Tone" website and establish a strong online presence. ‣ Publish 24 diverse and socially conscious articles, with a goal of 2 per month. ‣ Achieve a website traffic target of 10,000 monthly visitors. Mid Term: 1-3 years • Expand "Set Tha Tone" into a recognized platform for diverse and socially conscious entertainment. ‣ Host and curate a minimum of 10 successful events, with an average attendance of 500 people. ‣ Collaborate with at least three prominent organizations or influencers who share our values. Long Term: 5 years+ • Turn "Set Tha Tone" into a leading influencer in the entertainment industry, ‣ Expand events to national and international stages, with an average attendance of 2,000 people. ‣ Serve as a hub for 1,000 entertainment professionals, artists, and activists passionate about positive change.
SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Graphic or Photo Imaging (Graphic Designer SOFT HARD Novice / Adept / Expert Presentation Software Novice / Adept / Expert Active Listener Novice / Adept / Expert Social Perception Novice / Adept / Expert Desktop Publishing Software SOFT HARD Novice / Adept / Expert Web Page Creation and Editing Software Novice / Adept / Expert System Analysis Novice / Adept / Expert Judgement & Decision Making Novice / Adept / Expert
I help individuals and entertainers make a difference in the world by fostering inclusion and social consciousness through engaging events, content and collaboration. PROMISE
CREDENTIALS Work Experience: • We Up Music Group, Prix (EP), Manager 2019-2023 • ARESVP, Michael From the East Manager 2016-present Education: • B.S., Full Sail University 2025 Awards: • 3 Independent Music Streaming Award 1million+ streams 2023
COMPETITION Jenifer Valentine Industry Experience: • Afropunk event planner • Coolhaus assistant event coordinator Education: • Empire Beauty School Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Special event coordinator - 1 endorsements • Management- 3 endorsements • Lay out - 1 endorsements Tony Tone Smith Overall Online Presence: • 156 connections, lacking a banner image, missing a professional headshot, no comprehensive list of details, zero published articles, and seems inactive on LinkedIn. • Grade: Poor, Average, or Superior?, 0 out of 100 Industry Experience: • We Up Music Group Education: • BS of Science Business Entertainment Leadership Experience: • Event Curator • Executive Producer Skills and Proficiencies: • Special Event Coordinator- 0 endorsements • Manager - 0 endorsements • Graphic Designer - 0 endorsements Overall Online Presence: • 0, no, no, not detailed, no published articles, active on social media, no customizable LinkedIn URL • Grade: Poor, Average, or Superior?, 0 out of 100
COMPETITION Catalina Cuartas Noteworthy Experience: • LATAM Content Marketing Manager HBO Max Tony Tone Smith Industry Experience: • Warner Bros. Discovery Education: • Full Sail University Skills and Proficiencies: • Business Strategy: 39 endorsements • Marketing: 39 endorsements • Social Media Marketing: 9 endorsements Overall Online Presence: • 500+ Connections, banner isn’t customized, headshot is professional, profile is detailed, yes published in an article, active on other social media, LinkedIn URL isn’t customized. • Grade: Poor, Average, or Superior, 70 out of 100 Industry Experience: • We Up Music Group Education: • BS of Science Business Entertainment Leadership Experience: • Event Curator • Executive Producer Skills and Proficiencies: • Special Event Coordinator- 0 endorsements • Manager - 0 endorsements • Graphic Designer - 0 endorsements Overall Online Presence: • 0, no, no, not detailed, no published articles, active on social media, no customizable LinkedIn URL • Grade: Poor, Average, or Superior?, 0 out of 100
BRAND POSITION For up-and-coming artist whose eager to showcase their artistry, I provide guidance and mentorship because of my extensive knowledge and proven track record. “TONY TONE”
NETWORKING & MARKETING Industry Events & Organizations • Art Basel Miami ‣ December 8-10-2023, | Miami Beach • Something In The Water ‣ April 2024 | Virginia Beach • SXSW ‣ March 8-16-2024, | Austin Texas • Revolt World ‣ September17-20-2025 l Miami Florida Digital Marketing • Primary Content: I'll create short, informative videos and podcast reels about inclusion and culture that aligning with "Set Tha Tone". • Primary Tools: I'll share them on LinkedIn, Twitter, and Instagram. • Website: I'll use it as a central hub where visitors can access all my content. It will showcase my work credential testimonies and crowd reaction. I will use social media, advertisement and direct marketing to increase my viewership.
PROFESSIONAL DEVELOPMENT Mentor • Winston Majette Executive Director, GHCC- He would need leadership skills partner with the ability to build relationships, network effectively and fundraising. They would also need to be able to strategically planning. I would think that they would be adaptable and dedication to maintaining ethical standards. Formal Education • Full Sail B.S. Entertainment Business Management Technical Skills • Photography Foundations: Composition 5-24 • Premiere Pro 2022 Essential Training 6-24 • Photoshop One-on-One: Fundamentals 6-24 • Building a Portfolio with Adobe Portfolio 6-24 Soft Skills • The Three Pillars of Effective Communication 7-24 • Content Creation: Strategy and Tools, 7-24 • Building an Integrated Online Marketing Plan 7-24
TONY TONE SMITH The failure of adequately address social consciousness often leaves audiences wanting. Wanting Inclusivity. Wanting meaningfulness. "That's How We Set Tha Tone." Takes a unique approach by surpassing conventional norms. Redefining excellence! This approach offers a fresh style of entertainment that caters to a diverse audiences. “
REFERENCES 1. Art Basel Miami Beach URL: https://www.artbasel.com/ miami-beach/at-the-show 2. Building a Portfolio with Adobe Portfolio - LinkedIn Learning URL: https://www.linkedin.com/learning/building- a-portfolio-with-adobe-portfolio-9903517 3. Building an Integrated Online Marketing Plan - LinkedIn Learning URL: https://www.linkedin.com/learning/building- an-integrated-online-marketing-plan 4. Content Creation Strategy and Tools - LinkedIn Learning URL: https://www.linkedin.com/learning/content-creation- strategy-and-tools 5. Kaye Putnam - Brand Archetype "Everyman" URL: https:// www.kayeputnam.com/brand-archetype-everyman/ 6. LinkedIn Learning - Photography Foundations: Composition URL: https://www.linkedin.com/learning/ photography-foundations-composition 7. LinkedIn Learning - Photoshop One-on-One: Fundamentals URL: https://www.linkedin.com/learning/ photoshop-one-on-one-fundamentals 8. LinkedIn Learning - Premiere Pro 2022 Essential Training URL: https://www.linkedin.com/learning/premiere- pro-2022-essential-training 9. Music Festival Wizard - Something in the Water Festival 2024 URL: https://www.musicfestivalwizard.com/festivals/ something-in-the-water-festival-2024/ #:~:text=Organized%20by%20Pharrell%20Williams%20So mething,to%20back%20to%20Virginia%20Beach. 10. O*NET Online - Summary for Occupation Code 13-1121.00 URL: https://www.onetonline.org/link/summary/ 13-1121.00 11. SXSW (South by Southwest) - Attend URL: https:// www.sxsw.com/attend/ 12. The Greater Harlem Chamber of Commerce https:// www.facebook.com/CommunityWorksNYC/posts/ 3186790638212061 13. The MK Select URL: https://www.themkselect.com

More Related Content

Personl Brand Exploration-Keynote- Tony Arc

  • 1. PERSONAL BRAND EXPLORATION Anthony “TONY TONE” Smith Project & Portfolio I: Week 1 August 30, 2023
  • 2. Growing up, I've cultivated a diverse set of skills that spans across various sectors in entertainment. My expertise includes management photography, event planning, consulting This diverse background has shaped my perspective, enabling me to appreciate different viewpoints; fostering empathy within me. My vision centers on creating a substantial impact in the world, fostering understanding, and driving progress. The values that I hold dear, such as integrity, kindness, and an unwavering commitment to lifelong learning, serve as guiding principles that help me with my choices and actions. Ultimately is aspire to act as a bridge-builder between cultures, leveraging my multifaceted skills and experiences to promote collaboration and innovation. I am deeply committed to the idea of leaving a lasting, positive change in the world, and I am dedicated to realizing this dream. . IDENTITY
  • 3. PROFESSION Potential Job Titles: • Planning Manager • Special Event Coordinator • Convention Service Manager BRAND ARCHETYPE – I would prioritize building authentic connections with clients and vendors. I would also bring in the community by engagement them to leave a lasting positive impact. Meeting Convention and Event Planners for Event or Groups
  • 4. Local Artist in New York TARGET AUDIENCE Outreach Plan: • I will search on social media and visit local open mics. • Social media or direct contact • After 1 week R&B artist in new York Outreach Plan: • I will search on social media and visit local open mics. • Social media or direct contact • After 1 week Producer In New York Outreach Plan: • I will search on social media and visit local open mics. • Social media or direct contact • After 1 week Publicist
  • 5. GOALS Short Term: 6-12 months • Launch the "Set Tha Tone" website and establish a strong online presence. ‣ Publish 24 diverse and socially conscious articles, with a goal of 2 per month. ‣ Achieve a website traffic target of 10,000 monthly visitors. Mid Term: 1-3 years • Expand "Set Tha Tone" into a recognized platform for diverse and socially conscious entertainment. ‣ Host and curate a minimum of 10 successful events, with an average attendance of 500 people. ‣ Collaborate with at least three prominent organizations or influencers who share our values. Long Term: 5 years+ • Turn "Set Tha Tone" into a leading influencer in the entertainment industry, ‣ Expand events to national and international stages, with an average attendance of 2,000 people. ‣ Serve as a hub for 1,000 entertainment professionals, artists, and activists passionate about positive change.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Graphic or Photo Imaging (Graphic Designer SOFT HARD Novice / Adept / Expert Presentation Software Novice / Adept / Expert Active Listener Novice / Adept / Expert Social Perception Novice / Adept / Expert Desktop Publishing Software SOFT HARD Novice / Adept / Expert Web Page Creation and Editing Software Novice / Adept / Expert System Analysis Novice / Adept / Expert Judgement & Decision Making Novice / Adept / Expert
  • 7. I help individuals and entertainers make a difference in the world by fostering inclusion and social consciousness through engaging events, content and collaboration. PROMISE
  • 8. CREDENTIALS Work Experience: • We Up Music Group, Prix (EP), Manager 2019-2023 • ARESVP, Michael From the East Manager 2016-present Education: • B.S., Full Sail University 2025 Awards: • 3 Independent Music Streaming Award 1million+ streams 2023
  • 9. COMPETITION Jenifer Valentine Industry Experience: • Afropunk event planner • Coolhaus assistant event coordinator Education: • Empire Beauty School Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Special event coordinator - 1 endorsements • Management- 3 endorsements • Lay out - 1 endorsements Tony Tone Smith Overall Online Presence: • 156 connections, lacking a banner image, missing a professional headshot, no comprehensive list of details, zero published articles, and seems inactive on LinkedIn. • Grade: Poor, Average, or Superior?, 0 out of 100 Industry Experience: • We Up Music Group Education: • BS of Science Business Entertainment Leadership Experience: • Event Curator • Executive Producer Skills and Proficiencies: • Special Event Coordinator- 0 endorsements • Manager - 0 endorsements • Graphic Designer - 0 endorsements Overall Online Presence: • 0, no, no, not detailed, no published articles, active on social media, no customizable LinkedIn URL • Grade: Poor, Average, or Superior?, 0 out of 100
  • 10. COMPETITION Catalina Cuartas Noteworthy Experience: • LATAM Content Marketing Manager HBO Max Tony Tone Smith Industry Experience: • Warner Bros. Discovery Education: • Full Sail University Skills and Proficiencies: • Business Strategy: 39 endorsements • Marketing: 39 endorsements • Social Media Marketing: 9 endorsements Overall Online Presence: • 500+ Connections, banner isn’t customized, headshot is professional, profile is detailed, yes published in an article, active on other social media, LinkedIn URL isn’t customized. • Grade: Poor, Average, or Superior, 70 out of 100 Industry Experience: • We Up Music Group Education: • BS of Science Business Entertainment Leadership Experience: • Event Curator • Executive Producer Skills and Proficiencies: • Special Event Coordinator- 0 endorsements • Manager - 0 endorsements • Graphic Designer - 0 endorsements Overall Online Presence: • 0, no, no, not detailed, no published articles, active on social media, no customizable LinkedIn URL • Grade: Poor, Average, or Superior?, 0 out of 100
  • 11. BRAND POSITION For up-and-coming artist whose eager to showcase their artistry, I provide guidance and mentorship because of my extensive knowledge and proven track record. “TONY TONE”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Art Basel Miami ‣ December 8-10-2023, | Miami Beach • Something In The Water ‣ April 2024 | Virginia Beach • SXSW ‣ March 8-16-2024, | Austin Texas • Revolt World ‣ September17-20-2025 l Miami Florida Digital Marketing • Primary Content: I'll create short, informative videos and podcast reels about inclusion and culture that aligning with "Set Tha Tone". • Primary Tools: I'll share them on LinkedIn, Twitter, and Instagram. • Website: I'll use it as a central hub where visitors can access all my content. It will showcase my work credential testimonies and crowd reaction. I will use social media, advertisement and direct marketing to increase my viewership.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Winston Majette Executive Director, GHCC- He would need leadership skills partner with the ability to build relationships, network effectively and fundraising. They would also need to be able to strategically planning. I would think that they would be adaptable and dedication to maintaining ethical standards. Formal Education • Full Sail B.S. Entertainment Business Management Technical Skills • Photography Foundations: Composition 5-24 • Premiere Pro 2022 Essential Training 6-24 • Photoshop One-on-One: Fundamentals 6-24 • Building a Portfolio with Adobe Portfolio 6-24 Soft Skills • The Three Pillars of Effective Communication 7-24 • Content Creation: Strategy and Tools, 7-24 • Building an Integrated Online Marketing Plan 7-24
  • 14. TONY TONE SMITH The failure of adequately address social consciousness often leaves audiences wanting. Wanting Inclusivity. Wanting meaningfulness. "That's How We Set Tha Tone." Takes a unique approach by surpassing conventional norms. Redefining excellence! This approach offers a fresh style of entertainment that caters to a diverse audiences. “
  • 15. REFERENCES 1. Art Basel Miami Beach URL: https://www.artbasel.com/ miami-beach/at-the-show 2. Building a Portfolio with Adobe Portfolio - LinkedIn Learning URL: https://www.linkedin.com/learning/building- a-portfolio-with-adobe-portfolio-9903517 3. Building an Integrated Online Marketing Plan - LinkedIn Learning URL: https://www.linkedin.com/learning/building- an-integrated-online-marketing-plan 4. Content Creation Strategy and Tools - LinkedIn Learning URL: https://www.linkedin.com/learning/content-creation- strategy-and-tools 5. Kaye Putnam - Brand Archetype "Everyman" URL: https:// www.kayeputnam.com/brand-archetype-everyman/ 6. LinkedIn Learning - Photography Foundations: Composition URL: https://www.linkedin.com/learning/ photography-foundations-composition 7. LinkedIn Learning - Photoshop One-on-One: Fundamentals URL: https://www.linkedin.com/learning/ photoshop-one-on-one-fundamentals 8. LinkedIn Learning - Premiere Pro 2022 Essential Training URL: https://www.linkedin.com/learning/premiere- pro-2022-essential-training 9. Music Festival Wizard - Something in the Water Festival 2024 URL: https://www.musicfestivalwizard.com/festivals/ something-in-the-water-festival-2024/ #:~:text=Organized%20by%20Pharrell%20Williams%20So mething,to%20back%20to%20Virginia%20Beach. 10. O*NET Online - Summary for Occupation Code 13-1121.00 URL: https://www.onetonline.org/link/summary/ 13-1121.00 11. SXSW (South by Southwest) - Attend URL: https:// www.sxsw.com/attend/ 12. The Greater Harlem Chamber of Commerce https:// www.facebook.com/CommunityWorksNYC/posts/ 3186790638212061 13. The MK Select URL: https://www.themkselect.com