Peak at NRF 2020: Retail's Big Show

Pranešimas, Janio skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/ Mes gyvename pasaulyje, kuriame klientų demografiniai ir elgsenos duomenys yra prieinami, bet kuriam verslui siekiančiam aukštų rezultatų yra svarbu kuo tikslingiau ir efektyviau panaudoti šią informaciją. Vienas iš svarbiausių panaudojimų – duomenų taikymas skaitmeninės rinkodaros strategijoms. Rinkodaros automatizavimas leidžia Jums pritaikyti pranešimą kiekvienam unikaliam klientų gyvavimo ciklo etapui ir visa tai Jūs galite lengvai pritaikyti savo versle. Savo pranešime Janis pasakos ir pateiks pavyzdžius apie naujausias komunikacijos su klientais el. paštu pritaikymo technologijas, kurios padeda didinti pardavimus ir klientų lojalumą.

Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company; however, the world of B2B marketing is changing rapidly! Here are the top 5 myths revealed in recent findings which every B2B marketer should know.

Those cutting-edge, early adopting programmatic cats have developed some pretty confusing lingo for buying and selling ads automatically. Have no fear: we’ve decoded the jive talk so it’s easy to make smart, strategic decisions about programmatic.

This is my presentation from April 15, 2015 to the Marketo Marketing Nation Summit. The topic covers the six drivers of eCommerce for B2B, the use cases (with examples) of B2B eCommerce, and some of the applications of marketing automation in an eCommerce application

The world of marketing and advertising is bound for some major changes in the next few years due to the introduction of AI technology into the field. Heba Sayed makes the case for the use of AI in marketing as a powerful tool to help marketers and agencies understand their customers better, optimize their marketing spend and improve customer satisfaction.

Google Shopping has launched in Ireland, bringing new opportunities for Irish e-commerce retailers. To take advantage, retailers must register on the Google Merchant Center and provide accurate product data feeds that meet Google's requirements. Properly structuring Google Shopping campaigns and optimizing product feeds and bids can help retailers promote their products and drive sales.

The document discusses e-commerce business models, outlining seven unique features that define an e-business model including value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, and organizational development. It then describes the multistage model for e-commerce consisting of search and identification, selection and negotiation, purchasing electronically, product delivery, and after-sales service. Finally, it lists some major business-to-consumer and business-to-business e-commerce business models.

The document discusses key challenges in B2B marketing including having many decision makers, different mindsets to consider, and buyers researching online from various sources. It notes that while the goal is to reach, nurture, convert, and measure audiences, most traffic is lost since only a small percentage of known customers or email subscribers actually return or convert. However, it suggests that automating personalized experiences for prospective buyers based on their needs and intent could help engage the vast majority of opportunities, improve performance metrics like lead volume and quality, provide a better customer experience, and ultimately grow businesses more effectively.

Its that time of the year again. When we see a great amount of predictions of what we will se more of in the new year. Beyond Retail is an ecommerce consultancy firm based in Stockholm, Sweden and this is our view of the ecommerce trends for 2015.

Read about the disruptions to influence and identity that impact our industry. Meabh Quoirin from Foresight Factory, lecturer on the MSc Digital Marketing & Analytics, discussed the digital marketing trends that will impact 2019 at an open lecture in Dublin Institute of Technology.

There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders? With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes. What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt? Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce

This document discusses online shopping trends and audience insights for the holiday season. It provides data on top shopping days in 2015 and key dates to focus on in 2016. Mobile search themes for retail are covered, including trending gift items. The document advocates taking an audience-centric approach to marketing by creating targeted gift guides. Top tips are given, such as starting campaigns earlier and taking a mobile-first strategy.

Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.

This document summarizes a webinar about reducing shopping cart abandonment through paid search. The webinar discusses five tricks for fighting shopping cart abandonment: 1) using cross-platform messaging to retarget customers, 2) prioritizing mobile experiences, 3) using promotions, 4) remarketing with lists and customer matching, and 5) localizing e-commerce. Attendees learn how consistent messaging, mobile optimization, promotions, retargeting, and integrating local and online shopping can decrease abandonment. The presentation provides examples and tactics for implementing these strategies, and concludes that low-effort, high-impact on-site campaigns can significantly improve conversion rates.

This document discusses the importance of online reviews and customer feedback in today's marketplace. It makes three key points: 1. Customers now rely on each other rather than brands and marketing for recommendations and reviews of products and services. What customers say about a brand is more important than what a brand says about itself. 2. Online retail has grown tremendously, increasing pressure on companies to provide positive customer experiences and build trust to succeed. Customer reviews and feedback have taken on outsized importance in purchase decisions. 3. To succeed in the future, companies need to focus on transparency over just ratings, see customers as humans to embrace inclusion, and integrate customer feedback into all aspects of their business and brand to build

This document discusses the trends driving the need for all-in-one payment platforms that can accelerate commerce globally. Key trends include the rapid growth of mobile and cross-border commerce, more businesses selling through marketplaces, and increasing credit card not present fraud. Data shows mobile transactions and eWallet usage are growing significantly. All-in-one platforms with built-in products and pre-integrations can optimize checkout and increase sales by 10-15% by facilitating frictionless payments across channels and borders. Future trends discussed include more B2B digital payments and businesses operating marketplaces.

The document discusses how AI/ML can help deliver business outcomes by moving past hype. It provides examples of how Footasylum used AI to increase digital revenues by 28% and return on ad spend by 10x through personalized marketing, recommendations, and social media targeting. The document also outlines Peak's full-stack AI system and how it supports connected retail through optimizing demand planning, inventory, logistics and more to improve profitability and efficiency. Real customer stories demonstrate how AI can be applied across marketing, supply chain, and operations.

AI-Link is an Artificial Intelligence(AI)-powered technology company. It acts as your personal business operations advisor. With a proven history of managing multi-million pound projects we technologically enhance the growth of your business, increasing profit and liquidity. Revolutionise your brand; we engage with communities and inspire customer delight, turning customers into brand advocates. We create smart businesses that people trust.

Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress. But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.

It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR

The document discusses how marketing is changing and converging digital and traditional approaches. It notes that marketing is becoming more data-driven, personalized, and focused on customer experience across multiple channels. New technologies allow for more comprehensive customer insights and integrated marketing operations. The document advocates that companies adopt a more customer-centric approach and integrated marketing suite to navigate these changes and better generate demand.

The explosion of consumer data brings a lot of opportunity to the table, however with increased understanding of it's value, consumers want a lot more for it: individualised conversations, predictive personalisation, hyper convenience - and they want this across their preferred channels, on days and at times that suit them. They want a ‘customer-first’ value exchange, and if that’s not received they will find it somewhere else.

This document discusses how B2B sales are evolving and the need for reinvention. It notes that B2B buyers now do more research independently before engaging with sales. It also outlines Accenture's approach to transforming B2B sales through an integrated solution combining customer relationship management, intelligent sales experiences, data and analytics, and intelligent operations. The solution aims to drive outcomes like improved win rates, lead qualification productivity, and revenue growth for clients.