1) Technical SEO consists of various checks and settings to help search engines crawl and index a website properly.
2) These include optimizing page speed, URLs, XML sitemaps, mobile friendliness, and more.
3) Getting technical SEO right requires some technical knowledge but ensures the website can reach its full search potential.
The document discusses various on-page SEO tips and tricks for optimizing a website. It covers topics like domain names, page names, image optimization, titles, meta tags, heading tags, links, and content. Specifically, it recommends including keywords in domain names and page URLs, optimizing image alt text, using keywords in titles, including 4-6 keywords in meta tags, and ensuring unique high-quality content with proper keyword density. The document provides guidance on best practices for on-page SEO elements to improve search engine rankings.
SEO is the process of optimizing a website to appear higher in search engine results through techniques like keyword research and content optimization. This document provides contact information for SM Services, an SEO company, and defines SEO as affecting the visibility of websites in unpaid search results to drive more visitors from search engines. The document also notes that SEO can target different types of searches beyond web searches.
Basic SEO presentation for Futurelabs on 29th April 2022.
The slides contain mainly images for high level understanding.
Agenda:
1. What is SEO
2. Content
3. Backlinks
4. Technical SEO
5. Recommended SEO Tools
6. SEO Resources
This document provides an SEO proposal and services from a Delhi-based IT company. It outlines their expertise in SEO, web development, and advertising. The proposal describes performing on-page and off-page optimization activities like keyword research, link building, social media promotion, and audits. Prices for silver, gold, and platinum packages ranging from Rs. 7,500 to Rs. 20,000 are listed along with the included tasks and number of keywords targeted for each level. Website designing services are also proposed which include structure, optimization, and page creation.
This document discusses search engine optimization (SEO) strategies for ranking a website higher in search engines organically. It identifies that keywords need to be added to the site. It also recommends changing header tags and monitoring competitors. The goals are to rank for keywords, drive qualified traffic, create backlinks, build brand awareness, and generate organic social media traffic. It outlines an off-page SEO submission plan and emphasizes the importance of building backlinks by analyzing competitors. Daily and monthly reports will be provided on link building and recommendations for optimization.
On page SEO refers to optimization of individual web pages to improve rankings in search engines. Key on page factors include title tags, meta descriptions, keyword density in content, image alt text, internal linking, and XML sitemaps. Providing unique, high-quality content with the target keyword included 5-20% is important, as is using H1-H2 tags and descriptive URLs. On page optimization is complex but critical for search engine optimization.
This document provides a proposal for search engine optimization (SEO) services. The 6-month program aims to increase website traffic and visibility through on-page and off-page optimization across six stages: evaluation and planning, execution, implementation, completion, off-page optimization, and monitoring. The proposal details each stage's process and deliverables. It guarantees submission to major search engines and directories, inclusion of client keywords, and that no black hat SEO techniques will be used. The total cost is Rs. 5000 per month.
On-page SEO involves optimizing individual web pages to rank higher in search engines. Key on-page factors include page titles, meta descriptions, URLs, content, images, links, and site structure. The document provides guidelines for optimizing these elements, such as using keywords in titles, unique descriptions, relevant content with proper formatting, alt text for images, internal linking, and XML sitemaps. Regular optimization and monitoring over 6-12 months is recommended to improve search engine rankings. Common mistakes to avoid are hidden text, duplicate content, and off-site elements.
This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.
On-page SEO involves optimizing various parts of a website like keywords, content, title tags, meta descriptions, images, URLs, and code to improve search engine rankings. It includes activities like keyword research, writing optimized titles and descriptions, adding relevant images and links, and ensuring pages are mobile-friendly and load quickly. Regularly updating content and fixing issues helps websites perform better over time.
The document discusses strategies for optimizing a website and online presence for local SEO. It covers topics like optimizing title tags and meta descriptions to include location, adding address and phone number to all pages, creating location-specific pages, embedding maps, using local markup schemas, and building citations from locally relevant directories and business listings sites. The goal is to clearly signal to search engines that the business is local and target local customers by including location details throughout the online presence.
This document summarizes search engine optimization services provided by Creative Web Mall. They are a full-service internet marketing company focused on performance consulting for clients globally. Their SEO process involves keyword research, website analysis, optimization of title tags, meta descriptions and HTML, directory submissions, link building, and monthly maintenance to obtain and maintain search engine rankings. They have successfully helped many clients achieve top rankings on Google, Yahoo and Bing through their SEO services.
What is SEO? - Basic SEO Guide for Beginners.pptxGeromme Talampas
SEO is the practice of optimizing a website to increase organic search engine rankings and traffic. Key aspects of SEO include on-page optimization through keyword research, content writing and structural elements, as well as off-page optimization such as link building. When done effectively over time, SEO provides free traffic and exposure that can convert visitors into customers and sales.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgFAO
This document provides an introduction to search engine optimization (SEO) and web analytics. It outlines the objectives of optimizing web pages for visitors and search engines. The document explains how to apply basic SEO concepts like keywords, page titles, descriptions and links. It also discusses how to analyze user behavior and monitor key metrics using Google Analytics. Site visitors and search engine crawlers are able to find and index optimized pages. The document aims to teach the audience how to improve their website's visibility and understand user interactions.
Search engines are the primary source of traffic for most websites. Search engines work by using web crawlers or spiders to scan the internet, index website content, and display search results according to relevance. The top search engines are Google, Yahoo, MSN, AOL, and Myway. Search engine optimization (SEO) involves on-page techniques like optimizing content, keywords, descriptions and page layout, as well as off-page techniques like link building through blog and article submissions, social networking, and directory submissions to improve a website's visibility in search engine results.
This document provides a 10-chapter guide to search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search, page speed, content, social media, technical audits, and competitor research. The guide emphasizes optimizing sites for keywords, easy navigation, responsive design, improving load times, listing on directories like Google My Business, and monitoring competitors.
This document discusses different types of SEO, including on-page and off-page optimization. It describes key elements of on-page optimization like title tags, meta descriptions, H1/H2 tags, and keyword density. For off-page optimization, it outlines various techniques such as link building through directory submissions, article posting, social bookmarking, and more. The goal of both on-page and off-page optimization is to maximize a website's performance in search engines for target keywords.
On page optimization involves techniques done on a website's own pages like keywords, meta tags, headings and internal links to boost search rankings. Off page optimization uses external links from other sites through methods like link building, social bookmarking and article submissions. Key aspects of on page optimization include title tags, meta descriptions and headings to properly convey page content to search engines.
Students enrolled in the best digital marketing course in Coimbatore will learn about a variety of topics on a daily basis. Spectrum Digital Infocom is the only company that offers this type of training. Every student must learn both the practical and theoretical aspects of on-page SEO. Here are some on-page topics that are essential for every website. Alt Image If the image or posts cannot be displayed, it displays alternate text. Users can understand what your image is about by using related file names and descriptions. It improves the ranking of your product on Google and other image search engines. Image optimization is the process of optimize or reducing the file size of any image. Visit www.spectrumdigitalinfocom.com for more information.
On-page optimization involves optimizing elements on your own website like titles, meta tags, headings, content and keywords to improve search engine rankings. Off-page optimization focuses on activities off your own site like link building, social media sharing, article submissions and directory listings to drive relevant backlinks and traffic to your site. The document provides tips for both on-page and off-page optimization techniques to maximize a website's search engine performance.
Why is #digital #MARKETING so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. It is said and proven that SEO is the highest ROI generating digital marketing tool today and it will keep evolving. For businesses, it is no longer a question of whether to do SEO/PPC/SMO or not, but more so how much to spend on these services.
On-page and off-page SEO techniques are discussed. On-page techniques include optimizing elements like the domain name, title tags, meta descriptions, header tags, anchor text, images, and HTML code. Off-page techniques focus on getting high-quality backlinks, also known as inbound links, from other websites. Common off-page link building methods include directory submissions, article submissions, social bookmarking, blog commenting, forums, and press releases. The quality, relevance and number of backlinks a page receives impacts its search engine rankings.
SEO involves on-page and off-page optimization to improve a website's ranking in search engines. On-page optimization includes factors like titles, meta tags, and internal linking, while off-page optimization focuses on link building through activities like directory submissions, social bookmarking, blog comments, and more. Effective SEO requires ongoing effort across many techniques to generate backlinks and traffic over time.
Off page SEO often refers to a procedure that can be used to improve the position of a website in the search engine results page (SERPs).
Many people associate off-page SEO with link building and social media marketing.
Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases.
In Brief - SEO is the process of designing and developing a web site to attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
by Mahesh Gangurde
Visit : http://www.webdigital4u.in
share me : www.facebook.com/maheshgangurdedigitalmarketing
SEO Sessions - Search Engine OptimizationAbdul Wahab
The document summarizes an SEO session that covers various on-site and off-site optimization techniques. It discusses topics like keyword research, competitor analysis, on-site elements like titles, meta tags and content, off-site factors like link building, social media optimization, and the constant changes to search engine algorithms. The goal is to help websites rank higher in search results for targeted keywords.
Bobby singh - Digital Marketing ServiceBobby singh
Bobby singh - Digital Marketing Service in chandigarh Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
SEO (Search Engine Optimization) is the methodology of strategies, techniques and tactics used to improving the visibility of a website on organic search results page of a search engine (SERP) by incorporating search engine friendly elements into a website.
Digital Marketer Bobby - SEO some detailsBobby singh
Digital Marketer Bobby - SEO some details
Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
What is SEO - Bobby Singh digital marketerBobby singh
What is SEO - Bobby Singh digital marketer ,Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience .
SEO involves optimizing a website to speak to search engines in a way that provides information about the site and aims to improve rankings. On-page SEO refers to on-site elements like titles, URLs, and content that can be optimized. Off-page SEO involves outside activities like link building, social media marketing, and social bookmarking. While link building is the most popular off-page technique, the quality of links matters more than quantity, and natural links from trusted sources are most valuable. Both on-page and off-page optimization are important for a successful SEO strategy.
SEO involves optimizing websites for search engines through on-page and off-page techniques. On-page SEO focuses on internal elements like titles, descriptions and content while off-page SEO involves external links, social media and link building. Getting natural, relevant links from authoritative sources is important for rankings. While link building was exploited in black hat SEO, Google now focuses on quality over quantity and punishes manipulative practices.
Off Page SEO Tips and Strategies in 2015
Off page SEO is another key factor of search engine ranking. Find here top 10 off page SEO tips and latest off page strategies in 2015. Off-page SEO is the process of optimizing your website pages and posts outside your website.
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Off Page Optimization in Digital Marketing - SEONeeraj Reddy
Off-page optimization involves activities done outside of a website to improve its search engine rankings. This includes getting backlinks from other sites, which is important because search engines like Google rank pages based partly on the number and quality of inbound links. Common off-page optimization techniques include link building, social bookmarking, article submission, directory submission, social media, and more. The goal is to build a natural link profile while avoiding black hat tactics.
Principles of Roods Approach!!!!!!!.pptxibtesaam huma
Principles of Rood’s Approach
Treatment technique used in physiotherapy for neurological patients which aids them to recover and improve quality of life
Facilitatory techniques
Inhibitory techniques
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...Murugan Solaiyappan
Title: Relational Database Management System Concepts(RDBMS)
Description:
Welcome to the comprehensive guide on Relational Database Management System (RDBMS) concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in RDBMS, offering a structured approach to understanding databases in the context of modern computing. PDF content is prepared from the text book Learn Oracle 8I by JOSE A RAMALHO.
Key Topics Covered:
Main Topic : DATA INTEGRITY, CREATING AND MAINTAINING A TABLE AND INDEX
Sub-Topic :
Data Integrity,Types of Integrity, Integrity Constraints, Primary Key, Foreign key, unique key, self referential integrity,
creating and maintain a table, Modifying a table, alter a table, Deleting a table
Create an Index, Alter Index, Drop Index, Function based index, obtaining information about index, Difference between ROWID and ROWNUM
Target Audience:
Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in RDBMS principles for academic and practical applications.
About the Author:
Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in database management.
Disclaimer:
This document is intended for educational purposes only. The content presented here reflects the author’s understanding in the field of RDBMS as of 2024.
Feedback and Contact Information:
Your feedback is valuable! For any queries or suggestions, please contact muruganjit@agacollege.in
Split Shifts From Gantt View in the Odoo 17Celine George
Odoo allows users to split long shifts into multiple segments directly from the Gantt view.Each segment retains details of the original shift, such as employee assignment, start time, end time, and specific tasks or descriptions.
Front Desk Management in the Odoo 17 ERPCeline George
Front desk officers are responsible for taking care of guests and customers. Their work mainly involves interacting with customers and business partners, either in person or through phone calls.
How to Create Sequence Numbers in Odoo 17Celine George
Sequence numbers are mainly used to identify or differentiate each record in a module. Sequences are customizable and can be configured in a specific pattern such as suffix, prefix or a particular numbering scheme. This slide will show how to create sequence numbers in odoo 17.
How to Install Theme in the Odoo 17 ERPCeline George
With Odoo, we can select from a wide selection of attractive themes. Many excellent ones are free to use, while some require payment. Putting an Odoo theme in the Odoo module directory on our server, downloading the theme, and then installing it is a simple process.
No, it's not a robot: prompt writing for investigative journalismPaul Bradshaw
How to use generative AI tools like ChatGPT and Gemini to generate story ideas for investigations, identify potential sources, and help with coding and writing.
A talk from the Centre for Investigative Journalism Summer School, July 2024
2. SEO (Search Engine Optimization) The process of bringing the
website in to the top of the search result is called SEO.
It is a great way to increase the quality of a web site by making it
user-friendly, faster and easier to navigate.
How Search Engines Work
CRAWLING -Googlebot looks at all the content/code on the page and
analyzes it
INDEXING-Means that the page is eligible to show up in Google's search
results.
RANKING-Determining what each page is about, and how it should rank
for relevant queries
4. ON-PAGE SEO
• Keyword research
• URL
• Page title
• Headings
• Meta description
• Content
• Images
5. What is OFF PAGE-SEO
Refers to actions/ techniques taken outside of your
own website to improve your rankings within search
engine results pages i.e SERP
6. WHY OFF-PAGE SEO IS IMPORTANT?
Tells search engine how important your website to others
Help to Rank higher in SERP that means higher traffic to website
Every link that you receive acts as an approval from another source that your
website is quality
Website will have links from other website, social media & bookmarked and shared
in other similar communities
Gives indication on how world looks at your website
7. BENEFITS OF OFF-PAGE SEO
I
INCREASE IN
RANKING
INCREASE IN
PAGE RANK
MORE
EXPLOSURE
More Backlinks means
Website get more traffic
and your website will rank
higher position in SERP.
Increase in SERP will
increase your CTR
Page Rank indicates the
importance of a website in
the opinion of Google.
It means you get high Page
Rank (PR), Domain
Authority (DA), and Page
Authority (PA)
More exposure by high
page ranking means
more traffic to website.
Website gets more links,
more visits, more social
media mentions,
impressions.
It improves the chances
of getting more visitors
and more customers
8. Directory Submission
Social Bookmarking
Blog Commenting
Forum Commenting
Article Submission
Press Release Submissions
Classified Ads Submission
Video Submission
Photo Submission
Local Business Listing (Google, Local
Listing Sites)
Social Networking
OFF-PAGE SEO TECHNIQUES
9. Link Building
Link building is simply a process of getting other websites to link back to your website
It is important to drive referral traffic and increase their site's authority.
It is important as back links are a signal to Google that your site is a quality resource worthy of
citation and more back links tend to earn higher rankings.
More Good quality link are good for high ranking
Artificial link building through the buying and selling of links or the use of automatic
programs to create links to your site are considered ‘Black Hat’ by Google and will result in
penalization
10. Three Types of Link-Building
BACKLINKS or INBOUND LINK
OUTBOUND LINK
INTERNAL LINK
11. Backlink/Inbound Link
Backlinks—incoming hyperlinks from other websites to yours website
BACKLINKS
CREATE
VALUABLE
CONTENT &
PROMOTION
REVIEWS
AND
MENTIONS
LOOK FOR
HIGH
AUTHORITY
DOMAIN
AIM FOR
LINK
DIVERSITY
REMOVE OR
DISALLOW
BADLINK
12. Outbound Links
Links from your website to other sites
Link to a research source or a related or more in-depth piece of content related to
your content
It provides value to your visitors, it will boost the authority of your own site as well
13. Internal Links
Internal links—links that go to other pages within the same website
An internal link is a type of hyperlink on a webpage to another page or resource, such as an
image or document, on the same website or domain.
Internal links help Google find, index and understand all of the pages on your site.
Internal links can send page authority (also known as PageRank) to important pages
14. ANCHOR TEXT
Anchor Text is the visible, clickable text in a hyperlink and in modern browsers, it is often blue and
underlined.
Types of Anchor Text
Exact
Match
Partial
Match
Branded Naked Link Generic Image
Anchor
• Anchor texts should contain the most important
keywords for the linked page
• Anchor texts should provide a short but meaningful
description of the content of the linked page.
• Choose the ALT attribute and image title carefully
• Anchor texts should not be too long or repeated
too many times
• Avoid meaningless anchor texts that do not give
any information
• Avoid use of the same anchor texts for different
target pages
DON’TsDO’s
Majestic SEO ,Backlink tool and MOZ are the tools to check website anchor text
Anchor texts should provide a short but meaningful description of the content of the linked page
15. Off-site optimization includes the following major
components
• Directory Submission
• Social Bookmarking
• Article Submission
• Forum and Blog Posting
• Blog Creation
• Comment Posting
• Press Releases
• Social Networking
• Video Submission
• Social Networking
• Classified ads
16. Directory Submission
Directory submission is the process of submitting A
submission of a web site, its address, and description to
a directory that allows submission by site owners.
This is a way which helps you to improve your link building.
Submit your site under proper category in a searchable
online directory which will help you to get backlinks from
them
Why we
Submit In
Directories
To get your website indexed
One way links
The targeting of keywords and phrases
Increases Traffic
Most directories are free to submit
17. Benefits of Directory Submission
Some of the Directory Submission Sites:
Faster
Indexing
increase
back links
of website
permanent
listing in
another
websites.
uses Anchor texts
for hyperlinks to o
website link
reputation
Higher Page
Rank
Quality&
highly
targeted
traffic
Brand
Building
More
Customer
https://worldweb-directory.com/https://www.thewebdirectory.org/
18. BLOG SUBMISSION
Blog submission is an off-page activity where users and owners of the website actively post articles related
to the website. It is also a core off page activity where the website can convert one time visitors into repeat
visitors.
Choose some
topics and write a
high quality
content blog on
that.
Insert the related
keywords in your
blog.
After completion
of the blog, post
them in the top
most blog
submission sites.
Your blog will
reach to the
customers and it
leads to traffic
generation.
Blogging involves
writing an article
that is unique to
the platform
Some of the Blog Submission Sites:
•WordPress
•Tubmlr
•Blogger
•Weebly
•Wix
Improves
SEO
Helps
Build
authority
Free
marketing
Inbound
links
Improves
relationship
BENEFITS OF BLOG SUBMISSION
19. Free Article Submission Sites are:
ARTICLE SUBMISSION
Article submission generally refers to the writing of articles that are relevant to your online business
and then getting them added to the popular article submission directories
Make sure your content is unique and of high quality and relevant to your business.
Submit your articles in a high PR article submission directory.
https://www.thefreelibrary.com/
http://www.tumblr.com/
SOCIAL BOOKMARKING
Social bookmarking sites are one of the best platforms to promote your website. When you
bookmark your webpage or blog post on popular social bookmarking websites, you gain high
traffic to your webpage or blog.
Free Social bookmarking sites are
Digg.com
Stumbleupon.com
Reddit.com
Facebook
Pinterest
Twitter
20. Popular Press Release Submission websites
PRESS RELEASE
Press release submission refers to writing about new events, products or services of the company
and submitting it to PR sites.
It helps popularize your events, products or services on the web to improve SEO of your site.
http://www.betanews.com
http://www.24-7pressrelease.com24
VIDEO PROMOTION
If you want to make your videos popular, head to popular video submission sites, give a proper
title, description, tags and reference links.
It is one of the more popular ways to get quality back links because all video submission
websites have high PR.
https://www.youtube.com/
https://www.dailymotion.co/in
Popular Video Submission websites
21. Popular Q&A websites
FORUM POSTING
Participate in search forums which are related to your website and business and make a
connection with that community. Reply to threads, answer people’s questions and give your
suggestions and advice.
Forum posting creates discussions with other websites and shines the light on the efficiency
of your website.
Popular Forum posting websites
Yahoo Answer
http://forum.notebookreview.com
https://www.careerbuilder.com
One of the best ways you can get high traffic is from question and answer websites.
Join high PR question and answer sites and search for questions related to your business,
blog or website and give clear answers to these questions.
Give a link to your website which will help in bringing you more visibility.
QUESTION & ANSWER WEBSITE
https://www.quora.com/
https://www.ehow.com/
https://answers.yahoo.com/
22. INFOGRAPHIC SUBMISSION
PHOTO SHARING
https://instagram.com/
https://pinterest.com/
Popular Photo Sharing websites
Popular Info graphic Sharing websites
Reddit
Slideshare
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand
overview of a topic.
Photo Sharing is a off page SEO technique to increase brand visibility and increase traffic. They are
few websites which allow you to share a link with the image. By creating more links you can create
more backlinks and improve your site ranking.
LOCAL LISTING
Local business listing is an online profile that contains
your business Name, Address and phone number (NAP)
and some other details.
Local listing is one of the most important jobs to do the SEO
Google My Business is the best Platform for local SEO
23. White Hat SEO Technique Black Hat SEO TechniqueGrey Hat SEO Technique
. Keyword research
• Natural keyword
inclusion in page titles,
headings, anchor text,
content and alt tags
• Monitoring and adapting
to analytics
• Creating regular content
• Search engine optimized
coding structures
• Site maps
Unnatural high
keyword density
• Irrelevant link
building
• Three-way linking
Duplicated content
across several
websites (Google sees
this as spam and
punishes accordingly)
Keyword
Stuffing
• Invisible text
• “Doorways”
• Changing a
website entirely
after it’s been
ranked by search
engines
24. • Google detects website of link
spamming, link farming, keyword
stuffing, or any other illegal
activities,.
• Temporary high ranking switches
to low ranking.
• Quality of the website goes bad.
• Permanently banned from search
engines.
DISADVANTAGES
OF BLACK HAT
SEO