Mobile Day - How mobile influences the customer journey

Family Finances is a hungarian fintech startup offers easy-to-implement mobile solutions that are all  design-driven and research-based. We also offer end-to-end research, design and implementation services.

Adelphi Digital's Executive Creative Director, Kris Croucher presented at one of Adelphi Digital's Thought Leadership events on Digital Disruption Trends held at the British Embassy Bangkok, 1st September 2016.

Listening for opportunities, feedback and intent across social channels can create the biggest opportunities for your business. Originally presented at Seamless 2018.

Have you ever had a social media customer service experience? According to one recent poll on customer service online, 83% of business respondents said they answer customer complaints via social channels in less than six hours. What’s your response time? If you’re reading this and think “hey, I don’t really monitor social media that closely, let alone respond” you’re not alone. In fact, only about 40% of retailers actually monitor what their customers say online. It’s no longer enough to sit on the sidelines. When your target customer spends five hours a day on Facebook; sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock; “checks in” regularly using Foursquare at favorite retail locations to become “mayor”; relies on a plethora of mobile apps like Google Maps to get from one place to another, you can bet that they expect you to be there in social media when they want service! This one-hour webinar covers the fundamentals of social media customer service, the best practices to employ and shares cases and examples the good, the bad and the ugly of social media customer service.

12Mass helps brands talk on social networks with large audiences significantly faster (by 100X) than any other method on the market. Using 12Mass, a brand creates dialog decision trees and optimizes its content using A/B testing.

The document summarizes the results of a study on the effectiveness of promotional products as advertising. The study surveyed over 600 businesspeople and found that promotional items have significant brand recall and influence purchasing decisions. Products are kept for an average of 7 months and have a very low cost-per-impression, making them more cost effective than most other forms of traditional advertising media. The document then addresses 12 common objections to using promotional products and provides data from the study to overcome each objection.

The document summarizes the findings of a study on the effectiveness of promotional products as advertising. The study surveyed over 600 businesspeople about their experiences receiving and using promotional items. It found that promotional products have a significant impact on brand awareness and purchasing decisions. Products are kept and used for an average of 7 months, and their cost per impression is a fraction of a cent, making them more cost effective than most other forms of traditional advertising media. The document then addresses 12 common objections to using promotional products and provides data-backed solutions from the study to overcome each objection.

The document summarizes the findings of a study on the effectiveness of promotional products as advertising. Some key findings include: - 42% of users have a more favorable impression of advertisers after receiving a promotional product - Nearly 25% of users are more likely to do business with advertisers whose products they receive - Writing instruments are the most recalled promotional item and products are typically kept for 7 months - The cost per impression of promotional products is a fraction of a cent, cheaper than most other forms of traditional media advertising.

If you have any doubts about using promotional products to meet your business goals, this will convince you that YOUR BUSINESS SHOULD BE USING PROMOTIONAL PRODUCTS

The document discusses how companies can better engage customers and turn them into brand advocates through digital experiences. It notes that the traditional marketing funnel is outdated as customers now influence each other more quickly. It suggests that companies should join online conversations, understand customer feedback, and provide experiences that customers will want to share with others in order to maximize positive word of mouth marketing.

The document discusses creating an excellent customer experience. It emphasizes the importance of understanding the customer experience from the customer's perspective. It recommends using empathy, listening, and accountability when engaging with customers. Metrics for measuring customer experience are described, including descriptive, perception, and outcome metrics. The document also discusses different types of thinking that can help design customer experiences, such as constraint-based and "AND" thinking. Creating a culture of service excellence within the organization is also highlighted.

The document discusses the importance of managing perception during a crisis through shared language and transparency. It emphasizes that establishing trust with stakeholders is key, which can be done by (1) ensuring everyone uses the same language to communicate, (2) providing transparent metrics and dashboards, and (3) being prepared, acting with urgency, focusing on known facts, careful communication, and consistency across all channels during a crisis.

User growth and feature enhancements are the building blocks towards the early success of a startup, but as a startup becomes a company, it needs to be able to stand on its own. Monetizing a startup can be a harrowing and heart wrenching experience, since many companies put off these integrations until a product is established, leaving them with little choice but to resort to traditional monetization methodologies like advertising, since any model doesn't fit their current product state, but it doesn't have to be that way. Through working with thousands of startups within PayPal innovation programs and beyond, we have seen how early adoption of proper monetization methodologies can provide you with creative solutions for building a financial backing into your startup, without ever having to resort to hard selling your users to help keep you profitable; the same users who built your product to begin with. Exploring these principles, we'll see how essential creative monetization principles are towards building a strong backbone into a startup, helping it survive the trials of feature and user growth.

This presentation was written by Adam Brown with Salesforce.com. Adam was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.

Salesforce Marketing Cloud presentation given at the Energy Digital Summit in Houston, TX on January 22, 2015

The document discusses the efforts of VDAB, the public employment service of Flanders, to transition their website and digital services to be mobile-friendly. It outlines how VDAB analyzed usage data showing a large increase in smartphone usage and developed a responsive website in an iterative process, starting with key job search functions before rolling out to more site sections. The presentation provides recommendations for other organizations to initiate change by starting small, involving stakeholders, and scaling solutions without breaking existing services.

Understand key elements of the mobile customer journey when building new or improving mobile applications for your business.

This document discusses consumer behavior and the consumer decision-making process. It identifies 5 roles in the purchase process: initiator, influencer, decider, buyer, and user. It outlines the consumer decision process as need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Key influencers on consumer behavior are discussed as the buying situation (extended problem solving, limited problem solving, habitual problem solving), personal influencers like motivation and personality, and social influencers like culture, social class, and reference groups.

Creating a seamless end-to-end customer experience has never been more important. Consumers expect information how they want it, when they want it, and on whatever device they’re currently using. Join us to learn how ExactTarget Marketing Cloud customers have incorporated mobile into the customer lifecycle to drive engagement, provide real-time customer support, and create the ultimate connected experience.

Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.

With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.

Today, native and 3rd party applications, SMS, geolocation, and social media transform an attendee's smartphone into a platform that breaks past ordinary exhibit space boundaries. We explore key trends, case studies, and latest tech, tools, and apps. Checkout our session site for more info and resources: mobileexhibitor.wordpress.com

Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.

Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content. What else would you like to know or see?

Presentatie door Tom De Ruyck van InSites Consulting op het innovatie-event van Wijs.

Floris Regouin discusses Samsung's approach to customer engagement and innovation. Samsung implemented a clear CRM strategy to get, keep, and grow customers through a centralized database and continuous enrichment. They engage customers across touchpoints like mobile, print, websites and more. Samsung also tests innovative campaigns using historic customer data to optimize relevance and stimulate purchases. Their efforts have led to over 300 million emails delivered with low opt-outs and engagement of over 240,000 people. Regouin advocates starting with a vision, breaking it down, and continuously testing and innovating engagement strategies.

This talk is all about what it takes to get to TED. This presentation is designed to tell you what to do once you get to that level. I hope you enjoy it.

The document discusses a study on consumer awareness of Nandini milk and milk products in Dharwad, Karnataka. It aims to study consumer awareness levels and how promotional activities impact awareness. Key findings include: 1) All respondents were aware of the Nandini brand, with highest awareness for standard milk and lower awareness for some products. 2) Television and banners were most effective at creating awareness while campaigns had little impact. 3) Most observed ads were informative, especially television, but few attended awareness campaigns. The study provides insights into improving promotional strategies to increase awareness and sales.

This document provides an overview of a study on consumer satisfaction with Nandini Shubham milk in Dharwad-Hubli City, India. The study aims to understand consumer awareness, preferences, perceptions and opinions of Nandini Shubham milk. It also aims to compare the pricing of Nandini Shubham milk to other brands. The document outlines the objectives, need and limitations of the study. It provides background on the dairy industry and cooperative in India. It also summarizes some of the key findings of the study, which found that most consumers are aware and satisfied with Nandini Shubham milk but some desire changes like lower pricing and availability throughout the day.

The document discusses the history and development of the telecom industry in India, from its beginnings in 1851 with landline services to the modern mobile phone industry. It describes how the industry was initially state-run but has since opened up to private operators. Major players in the current mobile market include Airtel, Vodafone, Idea, Reliance, and Tata, with the industry experiencing rapid growth in subscribers.

Updated and expanded version of my popular checklist. Grow your career. Attract new customers. Downloaded many thousands of times.

This document appears to be a project report on customer satisfaction with mobile service providers in India. It includes an introduction, theoretical background on topics like customer satisfaction and the telecom industry, research objectives and limitations. It also outlines the research methodology, data analysis and interpretation, and conclusion. The report was submitted in partial fulfillment of requirements for a postgraduate diploma in business management.