Mobile Customer Journey

The document discusses the power and opportunities of mobile commerce (m-commerce). It notes that mobile usage and e-commerce are growing rapidly, with customers expecting mobile shopping capabilities. However, conversion rates on mobile are still low due to challenges like websites not being optimized for mobile and long loading times. The document recommends that companies test their mobile presence, optimize sites for mobile, and consider mobile apps and features like location-based services to improve the customer experience and take advantage of opportunities in m-commerce.

This document discusses mobile platforms and why businesses should utilize them. It first provides a history of major mobile platforms from 1999 to present, showing Apple iOS and Google Android switching as the top platforms from 2011-2013. Second, it lists several reasons why businesses should engage with mobile platforms, such as access to billions of users, location-based services, and tailored advertising. Finally, it outlines an in-class activity where students will analyze details of mobile platforms in small groups and debate which platform is superior.

Your digital identity is your future opportunity. Therefore, these slides give you an opportunity to understand more about what that really means to you and your business.

Learn what are the most talked about drawbacks of Social Networks including privacy, security, fraud, credibility, trust, cyberstalking and social profiling.

The document discusses using niche social networks for business innovation and product development. It provides examples of niche social networks focused on specific interests or demographics. It also discusses engaging with and monitoring niche social networks to generate new ideas, and preparing thoroughly before launching a social media presence. Metrics and features of different social media monitoring tools are briefly compared.

In this last lecture for the module you will be able to learn more about mobile commerce, payments, opportunities and challenges facing the success of mCommerce today. In addition, this lecture covers the key components, customer journey, mobile business career and 2012 mobile trends.

This talk covers popular mobile enabled features including, accelerometer, multitouch, gps, QR codes and location based services. It also covers the benefits for the businesses who decide to embrace these intelligent features to promote or sell their products.

The power of the continuous new developments of Web and Mobile platforms are changing the way we interact with friends, community, the government and business community. This talk will present some of the latest developments in Social Media including Blogs, Twitter, Facebook, F-Commerce, Google +1 and discuss how their online popularity is affecting the way we interact with customers and deliver brand values. This will lead the talk to the Groundswell and Relevance Web - the latest social trends where people help each other using social tools rather then waiting for the support from the business community.

This lecture covers the most popular marketing channels for eCommerce sites including: SEO PPC Social Media Affiliate Marketing Shopping Channel Management ,Video, Email Display Advertising Online PR/blogs Google Adwords. Then the lecture focuses on PPC and Social Media.

This lecture covers ecommerce ideas and trends on eCommerce at the Business School, University of Hertfordshire.

This This lecture covers key components of an ecommerce site for delivering an excellent customer experience.

This document discusses eCommerce platforms Magento and Shopify. It provides an overview of why businesses use eCommerce content management systems (CMS) and highlights some key features of Magento and Shopify. The document outlines homework assignments for students to set up sample online stores using Shopify and answer questions about their experiences. It also suggests additional reading materials about Magento and Shopify for further research.