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Marketing Cloud, SalesforceSaturday

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Atul Gupta(8X)
Atul Gupta(8X)

Marketing Cloud session by Saransh Gard. Conducted as part of #SalesforceSaturday, New Delhi Salesforce Developer Group #newdelhisfdcdug

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1 of 26
New Delhi Salesforce Developer User Group 1
What is Salesforce Saturday? • First started by Stephanie Herrera in Austin, Texas. • Every Saturday we will meet either online or offline to discuss, learn about Salesforce, prepare for Salesforce Certifications. • Helping each other learning new stuff. • Volunteer based program where anyone can share any kind of expertise, they might have in Salesforce. 2
Who the hell am I? Saransh Garg • Marketing Automation Consultant • Experienced with Eloqua, Pardot, Salesforce Marketing Cloud and Hubspot • Blogging at www.bloggingsoul.com • Find me on Twitter @SaranshGarg26 3
Salesforce Marketing Cloud 4
What is Salesforce Marketing Cloud? • Best 1-to-1 digital marketing tool • Get a 360° view of customer • Deliver right message to right audience through right channel • Make the most of every customer interaction by creating Personalized, cross-channel Customer Journeys • Get detailed Analysis and Reporting for Website, Emails and other communications 5
What is Salesforce Marketing Cloud? • Best 1-to-1 digital marketing tool • Get a 360° view of customer • Deliver right message to right audience through right channel • Make the most of every customer interaction by creating Personalized, cross-channel Customer Journeys • Get detailed Analysis and Reporting for Website, Emails and other communications 6
Tools within Marketing Cloud  Email Studio  Social Studio  Web Studio  Journey Builder 7
Email Studio • Design Emails in a Drag-&-Drop editor. • Create Template based as well as coded designs • Manage Subscribers, their attributes and Data Extensions • Create and schedule reports for your marketing assets 8
Email Studio • More than 50% of emails are now opened on Mobile devices • Statistics show that 97% of all email interactions happen on the device in which the email was first opened. • The Rule: 20/40/80 o Sender Detail: 20 Characters o Subject Line: 40 Characters o Intro-Text: 80 Characters Why use Device Friendly Designs? 9
Email Studio • Improves Email Deliverability • Increases users’ engagement and Conversions • Prevents Unsubscribes Use Dynamic Content, Predictive content 10
Email Studio • Use Shared items for re-usable content: Helps in achieving effective designing standards • Use Forward-to-friend to allow recipient to forward the email: Helps tracking forwards and hence can generate new leads. • Create a Plain Text version of your email as well: Helps in email deliverability where HTML emails are blocked. Emails designing Best Practices 11
Subscriber Engagement Best Practices • Deliver Relevant content, use Dynamic content • Email according to customer's Journey - Use Journey Builder • If Online retailer – Can plan cart abandonment email campaign • Re-engagement campaign • Opt-down options to weekly/monthly digest • Birthday Emails 12
Social Studio • Connects Marketing Service and Sales Teams with customers through the social channel • Discover what customers/prospects are saying about our brand and competitors o Analyze the sentiments o Take immediate actions on conversations • Analyze your best performing content and pass it to other teams • Directly send prospects to Sales, support requests to Service clouds Social Media Marketing with Marketing cloud 13
Social Media Engagement Dos Create awareness Be as transparent as your business allows Determine your tone Help your customers become experts in your field Be proactive Respond to negative AND positive feedback Treat each social network as its own entity Always provide an option to share Set up publishing and approval permissions and processes Build for mobile Don’ts  Be mindful of oversharing  Don’t always feel compelled to jump in  Don’t make it long 14
Web Studio • Single place to create & publish web & mobile content • Landing Pages • Facebook Tabs • MobilePush pages Cloud Pages 15
Web Studio • Use Predictive Intelligence • Websites that use Predictive Intelligence show an increase in revenue by 10% and a rise in click-through rates by 35%. • For SFDC captures, use SF Web-to-Lead forms • Use Mobile friendly designs Cloud Pages 16
Web Studio • Create Personalised URL for LP: Makes URL shorter and more readable. • Use Expiration date for pages, especially forms: Disables the page, prevent skewing of tracking and analysis • Avoid 404 errors: • Use SEO properties for pages • Test Microsites/Landing Pages on un-cookied browser Landing Pages (Microsites) 17
Journey Builder • Plan, Personalize and Optimize customer journeys to reach every customer at the right moment on the right channel • Plan every interaction in the entire customer lifecycle • Choose Audience for targeted campaign • Choose Channel from messages, emails and push notifications to web & social advertising placements • Journeys based on Activities on Sales/Service Clouds like creating task, converting lead, opening service cases • Select goals and follow the real-time progress What are Journey Builder & Automation Studio?` 18
Journey Builder • Create shared Events instead of simple Event • Use the two in parallel to achieve the best in 1-to-1 customer engagements Journey Builder & Automation Studio 19
Integration with Salesforce • Personalized Experiences with Dynamic content based on any attribute or activity • Create seamless journeys across departments and channels by listening changes in sales and service clouds • Create task for the sales/service owner to alert them on a issue, to followup the customer • Can send out bulk emails directly from sales/service clouds to a report or campaign • Track the entire campaign success across clouds • Enhance the contact profile by creating a full interaction history for every individual including opens clicks and bounces Journey Builder & Automation Studio 20
Salesforce Integration Native Email Sending Experience 21
Salesforce Integration View Email Analytics directly from Sales or Service 22
Salesforce Integration Create Journeys Across Marketing, Sales & Service 23
Thank You Thank you for attending the session. 24
Follow New Delhi SFDC DUG Twitter @newdelhisfdcdug Hashtag #newdelhisfdcdug Meetup.com http://www.meetup.com/New-Delhi-Salesforce-Platform-Developer-User- Group Success Community http://sforce.co/1oc0lQA 25
Reach out to me !! Email Saranshgarg12b@gmail.com Twitter http://twitter.com/SaranshGarg26 Skype Saransh.garg26 LinkedIn https://www.linkedin.com/in/gargsaransh Facebook Page https://www.facebook.com/saranshgarg26 26

More Related Content

Marketing Cloud, SalesforceSaturday

  • 1. New Delhi Salesforce Developer User Group 1
  • 2. What is Salesforce Saturday? • First started by Stephanie Herrera in Austin, Texas. • Every Saturday we will meet either online or offline to discuss, learn about Salesforce, prepare for Salesforce Certifications. • Helping each other learning new stuff. • Volunteer based program where anyone can share any kind of expertise, they might have in Salesforce. 2
  • 3. Who the hell am I? Saransh Garg • Marketing Automation Consultant • Experienced with Eloqua, Pardot, Salesforce Marketing Cloud and Hubspot • Blogging at www.bloggingsoul.com • Find me on Twitter @SaranshGarg26 3
  • 5. What is Salesforce Marketing Cloud? • Best 1-to-1 digital marketing tool • Get a 360° view of customer • Deliver right message to right audience through right channel • Make the most of every customer interaction by creating Personalized, cross-channel Customer Journeys • Get detailed Analysis and Reporting for Website, Emails and other communications 5
  • 6. What is Salesforce Marketing Cloud? • Best 1-to-1 digital marketing tool • Get a 360° view of customer • Deliver right message to right audience through right channel • Make the most of every customer interaction by creating Personalized, cross-channel Customer Journeys • Get detailed Analysis and Reporting for Website, Emails and other communications 6
  • 7. Tools within Marketing Cloud  Email Studio  Social Studio  Web Studio  Journey Builder 7
  • 8. Email Studio • Design Emails in a Drag-&-Drop editor. • Create Template based as well as coded designs • Manage Subscribers, their attributes and Data Extensions • Create and schedule reports for your marketing assets 8
  • 9. Email Studio • More than 50% of emails are now opened on Mobile devices • Statistics show that 97% of all email interactions happen on the device in which the email was first opened. • The Rule: 20/40/80 o Sender Detail: 20 Characters o Subject Line: 40 Characters o Intro-Text: 80 Characters Why use Device Friendly Designs? 9
  • 10. Email Studio • Improves Email Deliverability • Increases users’ engagement and Conversions • Prevents Unsubscribes Use Dynamic Content, Predictive content 10
  • 11. Email Studio • Use Shared items for re-usable content: Helps in achieving effective designing standards • Use Forward-to-friend to allow recipient to forward the email: Helps tracking forwards and hence can generate new leads. • Create a Plain Text version of your email as well: Helps in email deliverability where HTML emails are blocked. Emails designing Best Practices 11
  • 12. Subscriber Engagement Best Practices • Deliver Relevant content, use Dynamic content • Email according to customer's Journey - Use Journey Builder • If Online retailer – Can plan cart abandonment email campaign • Re-engagement campaign • Opt-down options to weekly/monthly digest • Birthday Emails 12
  • 13. Social Studio • Connects Marketing Service and Sales Teams with customers through the social channel • Discover what customers/prospects are saying about our brand and competitors o Analyze the sentiments o Take immediate actions on conversations • Analyze your best performing content and pass it to other teams • Directly send prospects to Sales, support requests to Service clouds Social Media Marketing with Marketing cloud 13
  • 14. Social Media Engagement Dos Create awareness Be as transparent as your business allows Determine your tone Help your customers become experts in your field Be proactive Respond to negative AND positive feedback Treat each social network as its own entity Always provide an option to share Set up publishing and approval permissions and processes Build for mobile Don’ts  Be mindful of oversharing  Don’t always feel compelled to jump in  Don’t make it long 14
  • 15. Web Studio • Single place to create & publish web & mobile content • Landing Pages • Facebook Tabs • MobilePush pages Cloud Pages 15
  • 16. Web Studio • Use Predictive Intelligence • Websites that use Predictive Intelligence show an increase in revenue by 10% and a rise in click-through rates by 35%. • For SFDC captures, use SF Web-to-Lead forms • Use Mobile friendly designs Cloud Pages 16
  • 17. Web Studio • Create Personalised URL for LP: Makes URL shorter and more readable. • Use Expiration date for pages, especially forms: Disables the page, prevent skewing of tracking and analysis • Avoid 404 errors: • Use SEO properties for pages • Test Microsites/Landing Pages on un-cookied browser Landing Pages (Microsites) 17
  • 18. Journey Builder • Plan, Personalize and Optimize customer journeys to reach every customer at the right moment on the right channel • Plan every interaction in the entire customer lifecycle • Choose Audience for targeted campaign • Choose Channel from messages, emails and push notifications to web & social advertising placements • Journeys based on Activities on Sales/Service Clouds like creating task, converting lead, opening service cases • Select goals and follow the real-time progress What are Journey Builder & Automation Studio?` 18
  • 19. Journey Builder • Create shared Events instead of simple Event • Use the two in parallel to achieve the best in 1-to-1 customer engagements Journey Builder & Automation Studio 19
  • 20. Integration with Salesforce • Personalized Experiences with Dynamic content based on any attribute or activity • Create seamless journeys across departments and channels by listening changes in sales and service clouds • Create task for the sales/service owner to alert them on a issue, to followup the customer • Can send out bulk emails directly from sales/service clouds to a report or campaign • Track the entire campaign success across clouds • Enhance the contact profile by creating a full interaction history for every individual including opens clicks and bounces Journey Builder & Automation Studio 20
  • 21. Salesforce Integration Native Email Sending Experience 21
  • 22. Salesforce Integration View Email Analytics directly from Sales or Service 22
  • 23. Salesforce Integration Create Journeys Across Marketing, Sales & Service 23
  • 24. Thank You Thank you for attending the session. 24
  • 25. Follow New Delhi SFDC DUG Twitter @newdelhisfdcdug Hashtag #newdelhisfdcdug Meetup.com http://www.meetup.com/New-Delhi-Salesforce-Platform-Developer-User- Group Success Community http://sforce.co/1oc0lQA 25
  • 26. Reach out to me !! Email Saranshgarg12b@gmail.com Twitter http://twitter.com/SaranshGarg26 Skype Saransh.garg26 LinkedIn https://www.linkedin.com/in/gargsaransh Facebook Page https://www.facebook.com/saranshgarg26 26