The document discusses managing social media for business purposes. It addresses who should be responsible for social media activities, what the strategy should be, and provides tips to avoid pitfalls. Productivity tips are given for how editors can leverage social media tools like LinkedIn, Google Docs, and Twitter in their work. Common questions about editorial social media policies and practices are answered.
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssSue-Ann Bubacz
Do you ever feel like you're walking a social media tightrope? Just about to tumble? Yep, then it's time to take a closer look at Social Media Marketing for your small business.
This document provides guidance on getting started with social media for business purposes. It recommends beginning by observing how others in your industry use social media to get ideas. Then it outlines preparing content like photos and bios for profiles on Facebook, LinkedIn and Twitter. Regular participation is key to building connections on these platforms and engaging with others in your industry or location. The document stresses representing your business professionally and avoiding overly political or religious discussions.
15 Tips For Using LinkedIn to Build Your Online PortfolioErica Starr
If you are job hunting, thinking about a career change, or are about to graduate high school or college, you can use LinkedIn to your advantage to grow your personal network, showcase your accomplishments, and even figure out what really interests you. Best of all, it's free, aside from taking some of your time to build.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
VARI - Job Hunting 101 for Postdoctoral Fellows Eric Miller
This presentation provides an introduction for Postdoctoral Fellows/Researchers on the art of a job search. It provides an overview from using social media, appropriate CV/Resume, to actually applying to jobs.
Social Media Basics I & II - Arkansas Society of CPAs PresentationAbbi Siler
This presentation was offered at the Arkansas Society of CPAs State Meeting on May 28, 2014. This information is tailored to the CPA professional looking to use social media to market their business.
Create a positive impact for your real estate business through proper use of ...Brian Aldous Datu
Let’s talk about six of the most common mistakes real estate agents make when it comes to social media. When you know what the mistakes are, then you can avoid them and put an effective social media strategy into place.
12 Social Media Tips for your 2014 StrategiesJustine Parsons
Being successful in social media can hinge on the detail, your ethics and personality online. Here are 12 social media tips to take you from zero to hero.
Twitter has come a long way since it first launched in 2006. Now business are using it as a powerful in-house marketing tools that is showing results. In the webinar we will talk about some tips for using Twitter better - hashtags, optimizing your profile, finding good people to follow, cleaning up your Twitter account and popular Twitter applications to make better use of your time. Learn how other businesses are using the microblog to connect with current and potential customers.
Link Building Techniques For Off Page Optimizationwtainstitute
This document provides a comprehensive list of link building tactics organized into categories. It includes over 70 tactics ranging from basic strategies that require little effort like asking friends for links, to more advanced tactics like building relationships over time and leveraging existing opportunities. The tactics cover a wide scope of approaches including submission-based tactics to various directories, creating useful content and assets to attract links naturally, and focusing on community engagement and local opportunities. Maintaining relevance is emphasized as important for the effectiveness of the tactics.
This document discusses building online credibility through establishing an online presence and reputation. It defines online credibility as the perception of expertise and trustworthiness that others form based on online profiles and content. The document recommends researching one's existing online footprint, creating authoritative profiles, contributing useful high-quality content to demonstrate knowledge, regularly interacting and engaging with others, and maintaining a positive online presence to develop credibility over time.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Everything You Need To Know About Google PlusSocialMotus
Discover everything important you need to know about getting started with Google Plus, as well as advanced tips and tricks to make you look like a pro. We've created this simple presentation to help you unlock the potential of Google + for your business.
More specifically, you’ll discover:
• Everything you need to know about creating and managing a Google + account
• How to use Google + to market your business and effectively engage with customers
• How to optimize your Google + account for the search engines
• Advanced tips & tricks to make sure your profile stands out and maximize the SEO rewards from using Google +.
Now if you want to Manage, Publish, Monitor, Engage and Measure all your social media channels from one platform..
Visit http://www.SocialMotus.com today to start maximizing your social media efforts
Social Media 202, goals, structure, state governmentRobin J Phillips
Robin J Phillips prepared this presentation for the Arizona Game & Fish Department on Social Media for State Government.
This is the third of four social media sessions. This one focuses on setting goals, tracking progress, a case study about social media use during the Wallow Fire in eastern Arizona, and balancing your personal and professional selves online.
1) The document discusses social media strategies for an organization called AIESEC, including defining missions and goals for each channel, creating a content calendar, and delivering and promoting content.
2) It provides an overview of their current social media presence and makes recommendations to focus on 3 key channels, develop a mission and measurement plan for each, and engage members and other groups in creating and sharing content.
3) Tips are given for each channel, especially Facebook, LinkedIn, and Twitter, focusing on engagement, branding, and linking channels together to maximize reach and success.
This document provides guidance on using electronic networking and LinkedIn for career development and job searching. It discusses what eNetworking is, why it is important, how to create an effective LinkedIn profile, how to identify contacts and companies of interest, tips for effective outreach, and maintaining an ongoing eNetworking strategy. The key aspects of eNetworking highlighted are using the internet to build your professional network, crafting online profiles and communications to showcase your skills and qualifications, and integrating eNetworking into a comprehensive job searching approach.
How To Set Up Your Google+ Profile and Business PageJean Lanoue
This document discusses using Google+ for business purposes. It provides goals for setting up a Google+ profile and business page and joining communities. Benefits include building trust, meeting influential people, and growing one's network for free. The document outlines how to set up a Google+ profile and business page and participate in communities. It emphasizes regular posting, interaction, and inviting contacts to follow the business page.
How Media Companies Can Develop an Internship ProgramErin Hallstrom
This document provides guidance on creating and managing a successful internship program. It recommends finding interns through university postings, clearly outlining expectations and responsibilities, selecting candidates based on cover letters, interviews and writing samples, training interns, and evaluating the program to improve future internships. Key aspects include treating the process seriously, engaging editors in candidate selection, checking references, and making interns feel like valued team members.
This document provides information on internship and career opportunities at various organizations. It lists several research institutions, government agencies, and companies that are corporate/institutional members or partners of SIAM. For each one, it gives a brief description and links to their career and/or internship pages. The document acts as a comprehensive guide for students seeking research experiences in applied mathematics, science, and engineering fields.
This schedule outlines the tasks and deadlines for a student's final major project creating a graphic novel and animation on manga trends in the West. Over 15 weeks, the student will research manga trends, develop character designs, create a storyboard, produce pages for a graphic novel, and scan and digitally ink pages. Key deliverables include a pitch, pre-production materials, a completed graphic novel, and a final evaluation by the deadline at the end of week 15.
This document summarizes the development of a logo and branding for an HNC/HND Graphic Design course. It describes refining wordmark logos using different fonts and layouts. It then discusses experimenting with icon logos and receiving feedback to develop 8 refined options. The final logo uses orange to represent qualities like creativity and enthusiasm, and a circular shape to appear professional on various media like banners and business cards. Accompanying elements were also created, including the slogan "Start designing your future today" and applying the logo branding to a Facebook page, leaflet, and poster.
This document provides employers with guidance and resources for developing internship programs. It discusses key aspects of internships including what they are, their importance, legal issues, and how to structure an effective program. The main points covered are:
- Internships can be unpaid learning experiences for students or paid employment opportunities depending on the structure. They typically last 3-9 months.
- Developing an internship program is a 5-step process: setting goals and policies; writing position descriptions; recruiting qualified candidates; managing interns; and conducting evaluations and follow-up.
- Legal requirements for unpaid interns include educational training components and ensuring interns do not replace regular employees. Paid interns are subject to
Introduction to Adobe Illustrator Basics. Adobe Illustrator lessons (high school level). Explains the difference between bitmap and jpeg. Explains the uses of Adobe Illustrator in the Graphic Design market.
Digital East 2011 - LinkedIn & Twitter Marketing StrategyRachael King
Social media strategist Rachael King's presentation at Digital East 2011 (#DEast11) on advanced LinkedIn and Twitter marketing strategies for brands and companies.
This goes beyond "how to use a hashtag" - it delves into some serious strategy, and teaches you how to stand out from the crowd.
Twitter: @rachaelgk
Site: http://rachaelgking.com
Company: http://iostudio.com
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.
The document summarizes a social media bootcamp presentation. It covers various social media sites like LinkedIn, Facebook, and Twitter. It discusses how to create profiles and pages on these sites and provides tips for using them to promote a business. Strategies include creating engaging content, connecting with others, and automating tasks to save time managing multiple accounts.
Introduction to Social Media: Using Social Media in your Marketing Planguest20b3ff55
This document discusses how social media can be used effectively in marketing plans. It begins by drawing parallels between initial concerns about email and current concerns about social media. It then provides overviews of popular social networking sites like Facebook, Twitter, LinkedIn, YouTube and defines what social networks are. The document outlines action items for using each network and stresses the importance of setting clear goals, determining an engaging hook, and developing an effective distribution plan to achieve word-of-mouth results like the case study example of a cosmetology business.
Introduction to Social Media: Using Social Media in your Marketing PlanWebbed Marketing
This document discusses how social media can be used effectively in marketing plans. It begins by drawing parallels between initial concerns about email and current concerns about social media. It then provides overviews of popular social networking sites like Facebook, Twitter, LinkedIn, YouTube and defines what social networks are. The document outlines action items for using each network and stresses the importance of setting clear goals, determining an engaging hook, and developing an effective distribution plan to achieve word-of-mouth results like the case study example of a cosmetology business.
The document discusses stocking your social media toolbox. It defines social media as online interaction using internet tools. It explains that social media can be used for networking, research, feedback, and finding new customers. Common social media tools include blogs, microblogs, LinkedIn, Facebook, RSS feeds, YouTube, Flickr and podcasts. The document provides tips on enhancing content with photos, audio and video. It recommends tools like TweetDeck, Hootsuite and KickApps for managing social media efforts. Basic dos include participating and promoting your business, while don'ts include private conversations, spam and financial discussions.
The document provides guidance on using social media for career management and online personal branding, including developing profiles on LinkedIn, Facebook, Twitter, YouTube, and a personal website. It emphasizes managing your online reputation and image, participating in professional networking, and using social media to support qualifications and highlight skills and experience. Metrics like search engine results, profile views, and network growth can help evaluate your online presence. Security and appropriate content are important across all platforms.
This document provides an overview of Lisa Du Bois Low's background and services. She has over 25 years of marketing experience in various industries and is currently a full-time professor. As a professor, she teaches digital and PR strategy courses and advises the Outpost Social Media Lab. The lab gives students hands-on experience and helps graduates gain a competitive edge. The document outlines basics of digital strategy, including building a website, search engine optimization, social media strategy, and using analytics tools. It emphasizes the importance of online reputation management and publishing new content.
Social media for nonprofits, including on your GlobalGiving project page. This presentation has some background on social media, how it's used in daily life, some best practices, but also some strategic planning suggestions.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
The document provides tips for developing an effective social media strategy, including determining goals and target audiences, choosing relevant platforms, creating personas and tone, developing content plans, and monitoring results. Key steps include writing goals and missions, researching audiences, setting up business accounts across platforms like Facebook, Twitter and Instagram, creating policies, and regularly analyzing engagement and reassessing strategies.
This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts throughout expanding on topics like the benefits of social media for businesses and ways to monitor social engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses using Twitter for business and sharing useful content to build an audience.
This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts exploring topics like the benefits of social media for businesses and how to monitor social media engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses both passive and active uses of LinkedIn and Twitter for businesses.
Building your brand through social media ssEgle Karalyte
The document provides an agenda for a discussion on social media strategies. It begins by suggesting companies first determine their goals and target audiences before engaging in social media. It then outlines various social media frameworks and recommends taking a holistic approach through blogging, photo sharing, video sharing, podcasting and connecting on social networks like LinkedIn, Twitter and Facebook. The document also discusses managing and tracking return on investment from social media efforts and provides tips on creating an integrated social media scenario.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Here is a brief overview of social media and how it can be leveraged to grow your business. This presentation was developed specifically for my Social Media 101 class at the Nashville Business Incubation Center.
How UiPath Discovery Suite supports identification of Agentic Process Automat...DianaGray10
📚 Understand the basics of the newly persona-based LLM-powered Agentic Process Automation and discover how existing UiPath Discovery Suite products like Communication Mining, Process Mining, and Task Mining can be leveraged to identify APA candidates.
Topics Covered:
💡 Idea Behind APA: Explore the innovative concept of Agentic Process Automation and its significance in modern workflows.
🔄 How APA is Different from RPA: Learn the key differences between Agentic Process Automation and Robotic Process Automation.
🚀 Discover the Advantages of APA: Uncover the unique benefits of implementing APA in your organization.
🔍 Identifying APA Candidates with UiPath Discovery Products: See how UiPath's Communication Mining, Process Mining, and Task Mining tools can help pinpoint potential APA candidates.
🔮 Discussion on Expected Future Impacts: Engage in a discussion on the potential future impacts of APA on various industries and business processes.
Enhance your knowledge on the forefront of automation technology and stay ahead with Agentic Process Automation. 🧠💼✨
Speakers:
Arun Kumar Asokan, Delivery Director (US) @ qBotica and UiPath MVP
Naveen Chatlapalli, Solution Architect @ Ashling Partners and UiPath MVP
Tailored CRM Software Development for Enhanced Customer InsightsSynapseIndia
Gain deeper customer insights with our tailored CRM Software Development services. Our customized solutions help you understand customer behavior, preferences, and needs. Utilize our expertise to develop CRM systems that enhance customer engagement and support data-driven decision-making.
Integrating Kafka with MuleSoft 4 and usecaseshyamraj55
In this slides, the speaker shares their experiences in the IT industry, focusing on the integration of Apache Kafka with MuleSoft. They start by providing an overview of Kafka, detailing its pub-sub model, its ability to handle large volumes of data, and its role in real-time data pipelines and analytics. The speaker then explains Kafka's architecture, covering topics such as partitions, producers, consumers, brokers, and replication.
The discussion moves on to Kafka connector operations within MuleSoft, including publish, consume, commit, and seek, which are demonstrated in a practical demo. The speaker also emphasizes important design considerations like connector configuration, flow design, topic management, consumer group management, offset management, and logging. The session wraps up with a Q&A segment where various Kafka-related queries are addressed.
Finetuning GenAI For Hacking and DefendingPriyanka Aash
Generative AI, particularly through the lens of large language models (LLMs), represents a transformative leap in artificial intelligence. With advancements that have fundamentally altered our approach to AI, understanding and leveraging these technologies is crucial for innovators and practitioners alike. This comprehensive exploration delves into the intricacies of GenAI, from its foundational principles and historical evolution to its practical applications in security and beyond.
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptxjanagijoythi
In today's digital age, the internet offers unparalleled opportunities to
generate income and build financial independence from the comfort of
your home or anywhere with an internet connection. Whether you're a
student looking to earn extra cash, a stay-at-home parent seeking
flexible work options, or a professional aiming to diversify your income
streams, this book is your comprehensive guide to navigating the vast
landscape of online earning.
Retrieval Augmented Generation Evaluation with RagasZilliz
Retrieval Augmented Generation (RAG) enhances chatbots by incorporating custom data in the prompt. Using large language models (LLMs) as judge has gained prominence in modern RAG systems. This talk will demo Ragas, an open-source automation tool for RAG evaluations. Christy will talk about and demo evaluating a RAG pipeline using Milvus and RAG metrics like context F1-score and answer correctness.
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...alexjohnson7307
Generative AI stands apart from traditional AI systems by its ability to autonomously produce content such as images, text, music, and more. Unlike other AI approaches that rely on supervised learning from labeled datasets, generative AI employs techniques like neural networks and deep learning to generate entirely new data based on patterns and examples it has been trained on. This ability to create rather than just analyze data opens up a plethora of applications across industries, making it a cornerstone of innovation in today’s AI landscape.
kk vathada _digital transformation frameworks_2024.pdfKIRAN KV
I'm excited to share my latest presentation on digital transformation frameworks from industry leaders like PwC, Cognizant, Gartner, McKinsey, Capgemini, MIT, and DXO. These frameworks are crucial for driving innovation and success in today's digital age. Whether you're a consultant, director, or head of digital transformation, these insights are tailored to help you lead your organization to new heights.
🔍 Featured Frameworks:
PwC's Framework: Grounded in Industry 4.0 with a focus on data and analytics, and digitizing product and service offerings.
Cognizant's Framework: Enhancing customer experience, incorporating new pricing models, and leveraging customer insights.
Gartner's Framework: Emphasizing shared understanding, leadership, and support teams for digital excellence.
McKinsey's 4D Framework: Discover, Design, Deliver, and De-risk to navigate digital change effectively.
Capgemini's Framework: Focus on customer experience, operational excellence, and business model innovation.
MIT’s Framework: Customer experience, operational processes, business models, digital capabilities, and leadership culture.
DXO's Framework: Business model innovation, digital customer experience, and digital organization & process transformation.
It's your unstructured data: How to get your GenAI app to production (and spe...Zilliz
So you've successfully built a GenAI app POC for your company -- now comes the hard part: bringing it to production. Aparavi addresses the challenges of AI projects while addressing data privacy and PII. Our Service for RAG helps AI developers and data scientists to scale their app to 1000s to millions of users using corporate unstructured data. Aparavi’s AI Data Loader cleans, prepares and then loads only the relevant unstructured data for each AI project/app, enabling you to operationalize the creation of GenAI apps easily and accurately while giving you the time to focus on what you really want to do - building a great AI application with useful and relevant context. All within your environment and never having to share private corporate data with anyone - not even Aparavi.
Gen AI: Privacy Risks of Large Language Models (LLMs)Debmalya Biswas
In this presentation, we focus on the privacy risks of large language models (LLMs), with respect to their scaled deployment in enterprises.
We also see a growing (and worrisome) trend where enterprises are applying the privacy frameworks and controls that they had designed for their data science / predictive analytics pipelines — as-is to Gen AI / LLM use-cases.
This is clearly inefficient (and risky) and we need to adapt the enterprise privacy frameworks, checklists and tooling — to take into account the novel and differentiating privacy aspects of LLMs.
Mastering OnlyFans Clone App Development: Key Strategies for SuccessDavid Wilson
Dive into the critical elements of OnlyFans clone app development, from understanding user needs and designing engaging platforms to implementing robust monetization strategies and ensuring scalability. Discover how RichestSoft can guide you through the development process, offering expert insights and proven strategies to help you succeed in the competitive market of content monetization.
Sonkoloniya is a web-based realtime code editor with hosting functionality developed by Subham Mandal from ONEprojukti. Sonkoloniya enables users to write and run HTML, CSS, and JavaScript code in real-time. It features a user-friendly interface with separate code editing panes, live preview, console output, and file management capabilities.
The History of Embeddings & Multimodal EmbeddingsZilliz
Frank Liu will walk through the history of embeddings and how we got to the cool embedding models used today. He'll end with a demo on how multimodal RAG is used.
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdfSelfMade bd
Imagine being able to generate high-quality traffic and leads effortlessly. Sounds like a dream, right? Well, it’s not. It’s called LeadMagnet IQ, and it’s here to revolutionize your marketing efforts.
(Note: Download the paper about this software. After that, click on [Click for Instant Access] inside the paper, and it will take you to the sales page of the product.)
El análisis del Patch Tuesday de Ivanti va más allá de la aplicación de parches a sus aplicaciones y le ofrece la inteligencia y orientación necesarias para priorizar dónde debes enfocarte. Consulta los últimos análisis en nuestro blog Ivanti y únete a los expertos del sector en el webinar de Patch Tuesday. En él profundizaremos en cada uno de los informes y ofreceremos orientación sobre los riesgos asociados a las vulnerabilidades más recientes.
The Impact of the Internet of Things (IoT) on Smart Homes and CitiesArpan Buwa
The Internet of Things (IoT) has revolutionized both smart homes and cities by interconnecting devices and systems, enabling automation, efficiency, and enhanced quality of life. In smart homes, IoT devices like smart thermostats, lights, and appliances offer remote control and energy management, while sensors provide security and monitoring. In smart cities, IoT facilitates traffic management, waste management, and environmental monitoring, optimizing resource usage and urban planning. Overall, IoT transforms traditional living spaces and urban landscapes into interconnected, efficient, and sustainable environments.
Step-By-Step Process to Develop a Mobile App From Scratchsoftsuave
Learn the step-by-step process to develop a mobile app from scratch with our detailed guide. Discover essential steps, tools, and tips on how to build an app from scratch. Read more blogs at Soft Suave.
more: https://www.softsuave.com/blog/develop-a-mobile-app-from-scratch/
Step-By-Step Process to Develop a Mobile App From Scratch
Managing Social Media
1. Managing Social Media Taking advantage of social networks while making the best use of your time Erin Hallstrom Erickson Putman Media
2. About me... 10+ years in B2B journalism (magazines, books, websites) Worked for B2Bs and associations both large and small. 2005-2008: Served as (print) Group Managing Editor for Reed Business Information's Residential Construction Group for 3 years. Incredibly eager to learn digital media (posting articles, conducting webinars, developing interactive stories) Invitation to join ASBPE Became ASBPE Chicago web "geek" Taught myself HTML, social media best practices, analytics 2008: Moved to Putman Media as a Sr. Digital Editor 2008-2009: Created UBrandMedia.com as a result of numerous queries from collegues to teach them social media
3. Editor's Typical Daily To-Do List Up until a few years ago... Assign Article(s) Contact Freelancer(s) Research Article(s) Write article(s) Find Sources Stay relevant on industry topics Generate article ideas With the additional responsibilities of (now)... Post Tweets Write blog posts Comment on other blogs Check on LinkedIn Group Monitor Facebook Fan Page Generate Leads and Page Views = 8 hour work day
4. Social Media: Whose responsibility is it? Marketing experts will tell you the marketing department Circulation or Lead Generation will tell you circulation Editors who don't understand it will tell you the junior staffer or editorial intern The digital editor might tell you they're already on it and can explain it to you. The IT or Web Team might tell you to submit a request and they'll try to get to it. Depending on company resources, social media may be YOUR responsibility . It comes down to strategy: what is you're trying to do on social media that's going to help your website?
5. What is your site's Social Media strategy? (or why are you using social media?) To generate more traffic to your website? To generate more interest in your content? To grow your readership (or viewership)? To find more leads or sources? To find more advertisers? To put down roots for building an online community? To serve as a forum for industry (or association) members? To be cool or hip (a.k.a: everyone else is doin' it) To experiment with new online tools To give your staff a leg up over print-only competition? If you don't know, then you need to decide why and what your strategy is.
6. Social Media Responsibility: Editorial or Marketing? Editorial To generate more interest in your content To find more leads or sources To put down roots for building an online community To serve as a forum for industry (or association) members To be cool or hip To experiment with new online tools To give your staff a leg up over print-only competition Marketing To generate more traffic to your website To find more advertisers To grow your readership (or viewership) To put down roots for building an online community To be cool or hip To experiment with new online tools To give your staff a leg up over print-only competition Most of the goals are the same. Let each department take the lead for their SM strategy approach
7. Once you've figured out who is doing what... Pitfalls to avoid with your B2B Social Media Campaign Tips and Tricks for using social media to be more productive
8. Pitfalls: Things to Avoid with your B2B Social Media Campaign Lack of monitoring -- Do not set up and walk away Lack of authenticity or personality -- Do not discourage your staff from being themselves. Don't wait for formalized training. Most social media tools are free. Let your staff experiment. Don't forget to laugh at little faux pas -- Make sure to learn from your mistakes, but don't let fear keep you from trying something. Don't discourage your social media savvy staffers from taking the lead. Don't go into social media without some idea of what you want to do with it. Don't forget the rest of your site or magazine.
9. Be a more productive editor with Social Media Task Assign Article(s) >>>>>>>>>>>>>> Contact Freelancer(s) >>>>>>>>>>> Research Article(s) >>>>>>>>>>>>> Write article(s) >>>>>>>>>>>>>>> Find Sources >>>>>>>>>>>>>>> Stay relevant on industry topics >>>> Find images or video >>>>>>>>>>> Generate article ideas >>>>>>>>>> Social Media Tool(s) you can use: LinkedIn, Google Docs, e-mail LinkedIn, e-mail, Skype, IM Twitter, LinkedIn, Facebook Google Docs, Google Groups Twitter, LinkedIn, YouTube Twitter, LinkedIn, Facebook, RSS Flickr, YouTube Twitter, LinkedIn, Facebook, RSS, YouTube
14. Editorial Social Media FAQ's Should everyone on the editorial staff be required to participate in these networks? Again, review your reasons for being on social media. Using social media gives you a bigger voice and more opportunities to connect with potential sources or readers/visitors. Those who want the voice and opportunity should use social media channels at their disposal. A few notes about editors on social media: Be authentic and transparent about who you are. If you're one person Twittering for a site, be sure your profile notes that. Otherwise, go with your name. Decide who (or what) you want to be on what social networking platform. Are you the same self on LinkedIn, Twitter and Facebook?
15. Editorial Social Media FAQ's Who should be in charge of monitoring social networks? Best advice: Find the person or people who are eager to do it and put them in charge of it even if it's the intern. Those who are the most interested will do the best job. Don't rule out age. Not all 20 somethings know how to Twitter; Not all baby boomers are anti-technology. Teach yourself or staff using how-to websites. Conduct social media training during a lunch hour. Provide monthly reports to non-Social Media users to keep them updated on the progress. Have a plan in place for what and how you'll respond to criticism. What comments will you leave alone? What discussion questions should you keep or delete? At what point do you interfere?
16. Editorial Social Media FAQ's How do you not canibalize your site content? Twitter: 140 characters doesn't allow a lot of canibalization. Tease and entice people (even non-traditional site visitors) with what is in the works on your site. Post a link the results of a survey Ask people to participate in an interactive feature Conduct an informal Twitter poll Facebook Fan Page: Have an RSS feed streaming into your Fan page to keep people updated on what you're publishing. Update page with images, presentations, videos, etc. once they've been done. LinkedIn Group: Have an RSS feed streaming into your news page. Post discussion questions in your discussion forum which will link back to your site.
17. Editorial Social Media FAQ's How do you aggregate content to your site? Post "recent discussion" widgets on your site to show what your staff is talking about on Twitter. Build LinkedIn and/or Facebook widgets on your site to entice people to link to your Groups or Fan Pages. Again: focus on the why. Why are you using social media? It's good to bring traffic back to your site, but get into the conversation as well. Don't make everything about sending traffic back to your site.
18. Questions? Erin Hallstrom-Erickson [email_address] on LinkedIn http://www.linkedin.com/in/erinhallstromerickson on Twitter (@Ehal76) or (@FoodProcessing) www.UBrandMedia.com