This document discusses building online credibility through establishing an online presence and reputation. It defines online credibility as the perception of expertise and trustworthiness that others form based on online profiles and content. The document recommends researching one's existing online footprint, creating authoritative profiles, contributing useful high-quality content to demonstrate knowledge, regularly interacting and engaging with others, and maintaining a positive online presence to develop credibility over time.
Use of social media and repuation enhancing web tools for professionals v2Martin Brossman
This document discusses how social media and online reputation management tools can help businesses grow. It recommends that businesses claim listings on sites like Google Places, Facebook, LinkedIn, and Twitter to engage with customers and build trust. It also suggests businesses create content like blogs, videos, and comments to stay involved in online conversations and enhance their online reputation. Regularly posting positive mentions and endorsements of others can further help businesses connect with new potential clients and referral sources online.
15 Tips For Using LinkedIn to Build Your Online PortfolioErica Starr
If you are job hunting, thinking about a career change, or are about to graduate high school or college, you can use LinkedIn to your advantage to grow your personal network, showcase your accomplishments, and even figure out what really interests you. Best of all, it's free, aside from taking some of your time to build.
This document discusses the importance of monitoring your online reputation as a business and provides tools and strategies for doing so. It notes that guests can post reviews and share content about businesses on many websites and social media platforms. It recommends setting up Google Alerts or Yahoo Alerts to get automated notifications when the business is mentioned online. When addressing negative comments, it advises responding calmly and professionally, admitting mistakes, and promising to improve where legitimate criticism exists. The overall goal is to appear transparent, honest, responsive and fair online.
The document discusses managing social media for business purposes. It addresses who should be responsible for social media activities, what the strategy should be, and provides tips to avoid pitfalls. Productivity tips are given for how editors can leverage social media tools like LinkedIn, Google Docs, and Twitter in their work. Common questions about editorial social media policies and practices are answered.
Developing an online identity - some tipsBryony Taylor
This presentation provides some ideas to get you started in developing an online identity. It includes some tips on how to get the most out of the professional networking site 'LinkedIn'.
Personal Branding Through Social Media 06 18 2009Susby Digital
A Workshop on Personal Branding Through Social Media with Classes for Causes to benefit We Can Solve It. For other classes, please visit http://www.classesforcauses.org
First of two-part presentation on online marketing to arts and science organizations in Charlotte, NC. Focuses specifically on websites and e-newsletters. Presented September 25, 2008.
The document discusses personal branding and how to establish and promote your personal brand using social media. It defines personal branding as how you project yourself to the world through your career and personal life. It then provides tips on establishing your brand identity, using platforms like Twitter, LinkedIn and Facebook to increase brand awareness, and how to integrate your brand across online presences for consistency.
Getting a job in 2016: using the internet to your advantage.Kenny Soto
This document provides advice for job seekers on using the internet to their advantage when job hunting after college. It recommends building a personal brand online through blogging and social media to showcase knowledge and skills. It also stresses the importance of networking through sites like Meetup, Twitter, and Quora to build relationships and find opportunities at companies before formally applying. Researching companies online and tailoring applications is also advised. The overall message is that a degree alone is not enough and job hunters must proactively promote themselves.
Posterous: A Cool New Tool for Developing Your Personal BrandDeb Nystrom
Posterous in 2010, blogging NOTE that the POSTEROUS platform ceased operation on April 30, 2013. Posthaven has taken over. Cost is $5 / month (as of Aprl 30th...)
This document provides tips and advice for using LinkedIn effectively. It discusses creating a complete profile with the right name and photo, joining groups, building connections, giving and getting recommendations, common mistakes to avoid, and ways to boost your profile's appeal to hiring managers such as keeping your profile updated. The document also includes links to the author's LinkedIn profile and other online profiles.
The document discusses how to manage your online presence. It recommends finding out what information is already online about you, picking consistent usernames, syncing your profile images, setting up Google alerts, completing profiles on social networks like LinkedIn, connecting your online and offline networks, building your personal brand, getting involved in blogs and forums, and following industry experts on Twitter to network and sell yourself and your skills online. It also advises how to handle potential online critics by not engaging in flame wars and relying on facts.
The document discusses personal branding and building a virtual network through social media. It emphasizes that an individual's online presence and digital reputation are important to cultivate. It provides tips on self-evaluation and using platforms like Facebook, Twitter, LinkedIn, and blogs to develop expertise, build connections, and promote oneself as a professional brand. Specific profiles and examples are referenced to illustrate best practices.
When employers search for you online, do they see the best of you, or do they stumble into your digital dirt?
See how to polish up your profiles and remove any stuff that may be tarnishing your online image.
Mark Swartz - CareerActivist.com
Monster.ca's National Career Coach
How to Optimize Your Online Presence for Receiving Job OffersCachinko
According to a study commissioned by Microsoft, 79 percent of employers now conduct an online search of applicants. Seventy percent say they have turned down applicants by what they found online. However, only 7 percent of job applicants were concerned about their online reputations. So, is your online presence helping or hurting your chances of landing a job?
The document provides an introduction to social networking and how it has fundamentally changed communication and relationship building. It discusses how social media is participatory, open, conversational, and communal. It emphasizes that social networking tools are for connecting with others and learning about friends through increased transparency and knowledge sharing.
For Soon-to-Be Grads: Online Identity & Your CareerJulie Harrison
This is a presentation deck used during a session at Algonquin College where I was a guest speaker. Students in this class are soon to be graduating and this was a time to discuss: Would your identity help or hinder your job search?
Using Linkedin Effectively Presentation At Pinkcow May17Arun Vemuri
A presentation I have done using my experience, observations and profiling of people who have signed up to attend the talk on using linkedin effectively and leveraging it to build their professional brand.
Matrix on Recommendations, connections; 3 steps to get started and get going were the key take outs.
The document provides guidance on using online profiles to benefit one's career. It emphasizes that employers now use online profiles to screen candidates and verify resume claims. It recommends building an online presence, managing profiles to highlight skills and achievements, and promoting one's personal brand online. Specific platforms like LinkedIn and tips on monitoring profiles, privacy settings, engagement, and establishing expertise are discussed to help readers optimize their online profile.
The document provides guidance on using online profiles to benefit one's career. It emphasizes that employers now use online profiles to screen candidates and verify resume claims. It recommends building an online presence, managing profiles to showcase skills and contributions, and promoting one's personal brand online. Specific social media sites are identified where professionals can establish expertise and visibility to potential employers.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Lead Generation from Online NetworkingPeter Caputa
This document provides 10 steps for generating leads via online networking:
1) Have the right attitude of helping others to establish yourself as a resource and connector.
2) Set up profiles on professional networking sites and include details about your background.
3) Build your network by connecting with acquaintances and contacts from previous jobs.
4) Engage your connections by paying attention to their updates and looking for ways to help them.
5) Endorse other people on networking sites in order to gain endorsements in return.
How to build a strong network on LinkedIn efficiently?Akhila Ashraf
The document provides strategies for using LinkedIn to generate leads and grow a professional network for a B2B company. The key recommendations are:
1) LinkedIn is better than other social media for B2B lead generation due to its large professional user base.
2) Post valuable industry content regularly to position yourself as an expert, drive traffic to your profile, and engage with connections.
3) Develop relationships on LinkedIn by commenting on and engaging with others' posts in addition to growing your connection count.
4) Use groups in your industry to easily connect with professionals and start conversations that can lead to new connections and leads.
5) Connect with influencers in your field who can
Introduction To Business Networking And Social Media V2 0Marcus Vannini
The document introduces social media and online networking. It discusses various social media platforms like online communities, blogs, wikis and podcasts/webcasts. It provides guidelines for professionals on setting goals and using social media appropriately. Best practices include contributing valuable content, following the golden rule of giving value, and embracing social media as an important communication tool.
The document provides guidance on using social media for business purposes. It discusses that social media is about making connections with people and having conversations rather than just selling. It then gives examples of how to set up and use blogs, Facebook, and Twitter to engage customers and build your brand. The key is to engage with and help people rather than just sell to them. It also stresses the importance of having a clear social media strategy and measuring the results of your efforts over time.
The document provides guidance on using social media for career management and online personal branding, including developing profiles on LinkedIn, Facebook, Twitter, YouTube, and a personal website. It emphasizes managing your online reputation and image, participating in professional networking, and using social media to support qualifications and highlight skills and experience. Metrics like search engine results, profile views, and network growth can help evaluate your online presence. Security and appropriate content are important across all platforms.
This document provides tips for salespeople to leverage LinkedIn for lead generation and relationship management. It outlines three main steps:
1. Optimize your LinkedIn profile to make the best first impression on prospects by including a professional photo, summary, work experience, education, recommendations, and interests.
2. Build your professional network by connecting with colleagues, customers, prospects and industry contacts. Search for new prospects and use groups to expand your reach.
3. Check LinkedIn daily to stay up-to-date on your network and prospects by reviewing feeds, groups, profile visitors, and prospect profiles to find opportunities and break the ice.
This document provides an overview and introduction to a guide on leveraging LinkedIn. It contains chapters written by different LinkedIn experts on getting started and building your profile, growing your network, using LinkedIn to market your business and yourself, and measuring ROI. The introduction discusses LinkedIn's large user base and opportunities it provides for business growth. It then previews the topics that will be covered in each chapter.
The document outlines a 5-step system for repairing a personal online reputation that has been damaged. The steps include: 1) See what information about you is already public online, 2) Assess any wrongdoings and make amends, 3) Push aside or remove negative content, 4) Create positive online content to drown out the negative, and 5) Promote your positive qualities online through social media and reviews. It emphasizes that an online reputation, for better or worse, is easily searchable and can impact opportunities. Maintaining a positive online presence requires ongoing effort to manage one's image on the internet.
This document discusses search engine optimization (SEO) and social media optimization (SMO) as important components of an effective web marketing strategy. It recommends establishing a presence on key social media platforms like LinkedIn, Facebook, Google+, About.me, YouTube, and creating a blog. The concept of a "hub and spoke" approach is introduced, where content is created and distributed across various "spokes" like social media channels, while driving traffic back to the main website or "hub". It emphasizes focusing on building relationships and demonstrating expertise over time rather than expecting immediate results.
The document provides tips for getting the most out of LinkedIn, including completing your profile with current and past work experience and education, connecting with colleagues in your network, and leveraging your network by posting questions, looking up profiles of contacts, and finding service providers through trusted recommendations. It also discusses using LinkedIn to improve search engine rankings, research competitors and check references, and shares some statistics about LinkedIn users.
This document provides an overview of how real estate agents can use online tools like social media to expand their sphere of influence. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn, YouTube and blogging to share content, network and brand oneself as an industry expert. Specific guidance is given around goals, research, content creation and cross-promotion across channels.
Creating a personal brand is no longer an option in today's career market. Learn why it matters, how to do it, and why LinkedIn is the best starting place.
The document provides 5 steps for generating B2B leads using LinkedIn: 1) Build a compelling profile, 2) Get connected by adding 500+ contacts, 3) Join relevant groups to raise your profile as an expert, 4) Post news items and engage in discussions regularly, 5) Send InMail messages to prospects in your connections. Following these steps can help users research prospects, find networking opportunities, and identify and contact new leads on LinkedIn.
LinkedIn: Networking, generating leads and building authorityRoy Harryman
LinkedIn is the only social network exclusively dedicated to professionals and has 400 million users. Of those, 60% earn $75,000 or more per year, with 40% earning $100,000. However, it's still a well-kept secret with many professionals content to use it only as a resume repository. Unlock your potential for networking, generating leads and building your professional authority and reputation.
A brief introduction in Social Media in general for the Spouses Network group in Bucharest.
This presentation has as goal to tackle main issues and goals.
Hopefully it will lead to more awareness of the possibilities with platforms such as Twitter, Facebook and Linkedin
Back in 2006 when Twitter launched people didn't know what hash tags were, or in 2004 when Facebook launched, fan pages didn't exist!.
Since then technology has moved on. Learn the latest trends in social media, from Like gating on Facebook to Market research.
The document discusses several case studies of companies that have used social media successfully:
- For Etisalat UAE, social media was used to improve customer service and reputation, and engage customers to help roll out new internet technology.
- APMG International used social media including a blog and LinkedIn to connect exam candidates and drive more training.
- Tabitha Bags engaged celebrity fans on social media to promote the brand and drive sales.
- On Landscape grew their landscape photography magazine and community to over 5,000 subscribers internationally using social media.
NuxUK: Social Media & the Impact on People's BehaviourOptimum Exposure
The overall presence is more fragmented and customer engagement is more crucial than ever before.
Find out what this means for your overall customer experience of your brand and how it impacts the customer journey and usability.
The Yorkshire Social Media Survey ran from 1st to 30th November 2010 and was answered by companies within the Yorkshire Region. The aim of the survey was to understand how different sized companies in Yorkshire are using social media in their business and what return on investment they see from the campaigns.
With an increasing number of people joining Linkedin, it is becoming an important tool in managing and developing your online credibility. Most people understand the basics to setting up the profile, but beyond that they do not understand the potential of how they can use this online networking to:
- Increase traffic to their website
- Become an online expert within your niche
- Build trust with existing & potential customers
- Build rapport with your existing network
3. Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online reputation. As more people engage with the social web differentiating yourself become imperative. What is Online Credibility
4. Anyone can start a blog or start participating in forums. We live in a world where we expect people to be qualified on what they write about – but you don't need qualifications in the social web. Your online credibility is the evidence of your expertise What is Online Credibility
5. Online credibility is a perception your customers, potential customers, business / collaboration partners get when they visit your blog, read your comments online, read your profile, etc. which is why it takes time to build. What is Online Credibility
6. If a person thinks your business or you as an individual, lacks credibility, then they lack the trust in your business and you as an individual to deliver the project / service This credibility goes beyond your website, it is your footprint on the Internet. What is Online Credibility
7. What is Online Credibility People are using the Internet as a resource to find out about everything, including you and your business Your online credibility is either The opinion people would have of you if they read about you through the Internet. How the internet supports or denies what people already know of you in the 'real world'
8. Why Do I Need Online Credibility? http://econsultancy.com/reports/online-measurement-and-strategy-report
9. What's the benefit? Increase visitors to you website Boost conversion / hit rate on sales Become an online expert within your niche Build trust with existing & potential customers Build rapport with your existing network
10. Why Do I Need Online Credibility People use the Internet to find out whether they should trust somebody that they are about to meet or have just met. This isn't new - the main way people work out whether to trade with people on Ebay is through their personal recommendations and reputation score. When people want to do business with you, they will check the web to search for 'red flags' or for information to help them understand you better.
11. How do you research people you've met? How do you use Linkedin?
12. Phase One : Research The first phase is to work out what information is already out there about you. Find out what is already out there Role play the sort of searches people will make about you .. e.g. Google 'John Smith IBM Consulting' or 'John Smith Leeds'.
13. Phase One : Research You also need to know if new information appears Set up alerts on the following sites on your brand term, personal name, competitors etc. Google alerts Trackur Twitter searches (Twitbeep,Hootsuite)
14. Phase Two : Create your Profile Add your own authoritative information You have the opportunity to create the authoritative version of information about you. Use your own personal website and other websites to create online profiles Your own website Linkedin Slideshare Twitter Relevant forums Although the main websites are the most important, you should also try get mentioned on as many other sites as possible.
15. Phase Two : Create your Profile Ensure the information matches peoples searches People often only have a small amount of information to find you by, your name and location or your name and business for instance. Make sure your profiles contain all of these items of business. e.g. Name (as it is used Steve/Steven or maiden name) Location (City, County) Photograph Business name and category Hobbies
16. Phase Two : Create your Profile Solicit recommendations / feedback People trust other people's opinions, especially people they know
17. Phase Two : Create your Profile Appear human People have an innate filter that can decipher through advertising and fluff. They trust people who appear human, not people who try to appear perfect. Complete your profiles on the sites you're involved in Write in a natural style Don't be too over the top Include your hobbies Don't forget that your profile has to be appropriate for people who know you well also!
18. Phase Two : Create your Profile Include a photograph or two Photographs tell people a lot about you, including a photograph will not only confirm that they have found the right person but will also portray your personality in ways that you can't do in text Think about getting a photographer to help Don't be too 'Dallas' Include photographs from events you have taken part in
19. Phase Three : Create Content Say something useful People judge you by what you say so say something useful. Search engines will find this content useful too.. Demonstrate your expertise The best way to show your knowledge is to write about what you know. Contribute answers on forums or blogs, write articles or blog posts about topics related to your area of expertise Offer your opinion Don't be afraid to offer your opinion on things, don't just copy what everyone else says. Be prepared to be wrong occasionally, people will forgive you.
20. Phase Four : Interact The Internet is not a broadcast medium Don't forget that the Internet isn't a broadcast medium. This is the single biggest mistake that companies and individuals make. The Internet is enabling one of the biggest conversations the world has ever seen. Becoming part of this conversation is critical to developing a strong online reputation
21. Phase Four : Interact Consistency rules Creating content online is very easy. Creating the time to do so on a regular basis is very hard. People will only check back on you on a regular basis if you say something on a regular basis. Search engines also like 'fresh' content
22. Phase Four : Interact Engage with every interaction It creates a very positive reaction if you respond to people who start to comment on your articles, website, blog or linkedin profile Even if you only manage a virtual 'nod of the head' (i.e. just a 'thanks!' will do)
23. Phase Four : Interact Keep the High Ground Always keep in mind that :- The internet remembers everything Your personality is judged by it's extremes Always keep the high ground. If you find yourself annoyed, type a response and then delete it - normally this gets it out of your system. You will inevitably end up encountering 'trolls' at some point. There goal in life is to provoke a reaction, the more negative the better. An important phrase on the Internet is "Don't feed the trolls"
24. Take 5 minutes Working in Pairs Talk about the opportunities you have got to grow your online credibility Think about the timescales and level of commitment / resources to do this
25. Thanks for you time.. Any further questions? Email: [email_address] Web: www.optimumexposure.co.uk Blog: www.charlottebritton.co.uk LinkedIn: http://www.linkedin.com/in/charlottebritton Twitter: http://twitter.com/charlottebritto
Editor's Notes
The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell