Being successful in social media can hinge on the detail, your ethics and personality online. Here are 12 social media tips to take you from zero to hero.
Is your LinkedIn presence what you need it to be? For most people, both their personal & business profiles are lacking in...well, everything.
View our crash course webinar slides on how to make sure your LinkedIn page leaves the right impression & how to use it as an effective tool for making business connections.
Linkedin & networking in the digital ageBryan Daly
LinkedIn is a professional networking platform with over 100 million members that can be used as a tool to build business referrals through relationship building. The document provides tips for using LinkedIn such as growing your network through helpfulness and quality over quantity, moving relationships offline, following up well, promoting others, expressing gratitude, and having the right mindset of not prejudging others. The overall message is that LinkedIn alone is just a tool and people must make the effort to use it effectively through relationship development.
Social Media & Your Career: Realities?MattYoungquist
Are social media websites now essential for job hunters to master? What\’s the balance between "sizzle" and "substance" in terms of what these new tools offer from a career advancement and job hunting perspective?
Everything you do on social media leaves a trail of electronic breadcrumbs that employers follow back to a less-than-flattering night out picture or an immature tweet. This is what makes it so important to closely monitor your online presence both during your job search and once you have secured a position. You may not be able to pick up all of those crumbs you’ve left around the internet but today we’re sharing with you our 10 top tips for the online world to make sure you’re helped and not hindered by the online technology of today.
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
Wondering how the heck to get started in Social Media Marketing? What are the basics you need to know before diving in with the sharks that swim in these social media waters? View this presentation!
This was a solo presentation given at Search Engine Strategies in New York in March 2010. This session covered the basics of social media, things too look out for, things to do and not to do, what goes into a strategy and how different types of social media communities relate to the types of people that are present in social media.
Check out http://www.socialconversations.com for more!
This document provides an overview of social media and tips for businesses to utilize social media effectively. It discusses the large user bases of major social media platforms like Facebook, Twitter, and Linkedin. It then gives guidelines for setting up business pages on each platform, emphasizing listening to customers, engaging with followers, and using social media to build relationships rather than just for advertising. The document concludes by offering tips for creating a regular social media content schedule and things businesses should avoid when using social media.
As new social media venues and tools are introduced almost daily, it becomes very easy to lose site of your purpose and your image. Search tools allow your potential clients, customers and partners to find practically everything you've ever said online, anywhere.
When you continually think of your name as a brand, you become more than a person online, you become a celebrity/guru/expert/friend. Your Tweets, status updates, blog posts and community contributions take on a larger meaning and theme. People begin to recognize you and pay more attention to your words. Only then can you truly take advantage of social media.
The document outlines 11 steps and 7 vital tips for creating an effective LinkedIn profile presented by Teddy Burriss. The steps include adding a profile photo, writing a headline and summary, including experience descriptions with keywords, adding skills and certifications. The tips stress the importance of having a public profile, removing fluffy words, and connecting widely. The presentation concludes with an offer of one-on-one LinkedIn coaching and suggestions for additional learning resources.
This document discusses developing a social media strategy by asking key questions. It recommends determining: [1] goals like sales, awareness or thought leadership; [2] metrics to measure success like blog posts, comments or followers; [3] who will be responsible for reaching goals by including social media in job descriptions. It also suggests providing value for customers and using successes to justify expanding social media efforts over time.
Practical tips for managing your facebook pageDavid Clayton
Why they should visit my page? (profit)
What is my page aim?
How can I reach my aims and objectives?
What content do I already have?
What content will I have to create?
1) The document discusses social media strategies for an organization called AIESEC, including defining missions and goals for each channel, creating a content calendar, and delivering and promoting content.
2) It provides an overview of their current social media presence and makes recommendations to focus on 3 key channels, develop a mission and measurement plan for each, and engage members and other groups in creating and sharing content.
3) Tips are given for each channel, especially Facebook, LinkedIn, and Twitter, focusing on engagement, branding, and linking channels together to maximize reach and success.
For Soon-to-Be Grads: Online Identity & Your CareerJulie Harrison
This is a presentation deck used during a session at Algonquin College where I was a guest speaker. Students in this class are soon to be graduating and this was a time to discuss: Would your identity help or hinder your job search?
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
Blog writing portfolio : Social media articlesKen Bradford
Many content marketers consider an effective business blog to be an important social media marketing tool. A blog is an easy to use platform to create sharable, linkable content that addresses specific questions or solves unique problems.
Every single post in your business blog is a potential SEO booster. The optimization of social blog content can improve search visibility for those who are looking for what you have to offer.
An effective content marketing strategy combines SEO and social media marketing with high-quality blog and website content. Social media networks are key distribution tools for all of your blog content.
Social media marketing is the modern version of word-of-mouth advertising. The social sharing of blog content helps establish credibility, drive new leads, and build that very important lasting first impression.
Topic 12-8 LinkedIn Page and Posting Tips.pptJaySears2
The document provides tips for optimizing a LinkedIn page and profile. It recommends adding a professional photo and customizing the LinkedIn URL. The most important part of the profile is the headline. Other tips include writing a succinct summary, detailing experience, adding skills, education, projects, and media to profiles. Connecting with coworkers and completing profiles are important. Fully completed profiles are more likely to receive opportunities. Creating targeted posts and engaging with groups can help maximize reach on LinkedIn.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
The document provides 13 ways to make selling easy using LinkedIn. The first way is to show up prepared for meetings with prospects by researching them on LinkedIn in advance. This includes finding connections, previous employment, education, interests and other details to ask engaging questions and find common ground. The second way is to allow your own reputation to precede you by optimizing your LinkedIn profile with a complete profile, good photo, recommendations and applications that provide more information about yourself to prospects.
10 Advanced Things Marketers Can Do In Linked InDavid C Aaronson
This document outlines 10 advanced things that marketers can do on LinkedIn to promote their brand and connect with potential customers. These include creating polls to engage connections, starting groups related to their industry, regularly posting in other groups, updating their status, giving recommendations to build relationships, adding presentations to their profile, browsing connections' networks to find new prospects, answering questions to gain visibility, searching company pages to find contact information, and responding to all communications with a branded signature. The strategies are meant to subtly promote the marketer's offerings without being intrusive or spammy.
How to build a strong network on LinkedIn efficiently?Akhila Ashraf
The document provides strategies for using LinkedIn to generate leads and grow a professional network for a B2B company. The key recommendations are:
1) LinkedIn is better than other social media for B2B lead generation due to its large professional user base.
2) Post valuable industry content regularly to position yourself as an expert, drive traffic to your profile, and engage with connections.
3) Develop relationships on LinkedIn by commenting on and engaging with others' posts in addition to growing your connection count.
4) Use groups in your industry to easily connect with professionals and start conversations that can lead to new connections and leads.
5) Connect with influencers in your field who can
This document provides 14 steps to improve your LinkedIn profile and stand out. It recommends including a professional profile photo, customizing your public profile URL, filling out your experience and education sections with concrete accomplishments and results, gaining recommendations from past colleagues and clients, following interesting people and companies in your industry, and regularly interacting with your connections on LinkedIn to build your professional network. The overall message is that an optimized LinkedIn profile can help showcase your unique talents and expertise to prospective employers or business partners.
The document provides 7 tips for maximizing success on LinkedIn: 1) Create a compelling headline, 2) Complete your profile, 3) Connect with others, 4) Respect LinkedIn etiquette, 5) Recommend others, 6) Join relevant groups, and 7) Follow thought leaders. It emphasizes that LinkedIn is a powerful platform for furthering careers or building businesses, but users must take action to utilize its full potential, such as improving their profile over time.
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
Marketing through social media can be tricky, but at Suncoast Social, we’ve got your back. This series of guides will keep you from toppling down the hole into social media purgatory.
Danni Johnson presented on how to overcome fears when using LinkedIn and provided tips to stand out. Some key points included:
1. Create a persona of your target audience and understand the content they engage with.
2. Freshen up your profile regularly and focus on an impactful summary that showcases your value.
3. Consistency is important when posting on LinkedIn - experiment to find the best times and frequencies.
4. Carefully consider connection requests and whether the requester will provide value to your network.
This document outlines several common mistakes companies make with social media. Some key mistakes include: leaving social media profiles incomplete; not posting fresh, engaging content regularly; spamming followers with unwanted messages; not separating personal and business accounts; and having unrealistic expectations of what social media can achieve. The document provides advice from various social media experts on how to avoid these pitfalls and use social media effectively for business purposes.
Nine mistakes businesses make with linkedin by Diane ShaweDiane Shawe
Linkedin is easily one of the most overlooked of the social networking sites until now by businesses.
This social networking platform isn’t about accruing lots of friends or fans or ‘likes’ anymore.
It’s about demonstrating your level of expertise in the field that you specialise in and getting in front of prospective clients.
This report looks at The Biggest Social Media Trap of All and How You Can Avoid it and Develop collaborative relations.
The document discusses 9 common rules of social media that experts recommend following, but argues these rules should sometimes be broken to achieve outstanding results. It provides examples of how to thoughtfully break each rule, such as repeating posts to reach new audiences, using more hashtags on Instagram than recommended, and focusing on adding value over strictly following a sharing ratio. The overall message is that while best practices can help, the key is testing, adapting to what works best for your audiences, and being willing to take creative risks.
This document provides 10 tips for building a strong LinkedIn profile that promotes your personal brand and connects you to others in a professional network. The tips include writing engaging content in short blocks rather than copying your resume; using an authentic professional voice; including an eye-catching personal tagline; highlighting your skills, experience, and distinguishing attributes; asking and answering questions to build expertise; and improving your profile and connections to reflect the quality of your professional brand. The overall goal is to engage others and start useful conversations that are beneficial for both parties.
1. The document provides a 10 step guide to building a personal brand on social media. It discusses deciding which social media accounts to focus on, identifying areas of expertise, using apps to schedule posts, regularly sharing content, importing contacts, keeping posts positive and engaging, finding and joining relevant groups, maintaining a consistent brand voice and image, studying other influencers, and taking social media courses.
"Leveraging Linkedin 101" is the first of three presentations in the series, providing tips for maximizing Linkedin for business networking and success. This is the beginner's - the place to start with Linkedin - ten top tips for the Linkedin novice.
Erik Steiner has been on Linkedin almost from the get-go, joining several days after the site went live in 2003.
#linkedin
Here are 20 key focus areas you can do to build your personal brand. Some are specific actions, others ideas you can apply across your social media participation, but collectively, this will help establish you as a social leader in your field
Similar to 12 Social Media Tips for your 2014 Strategies (20)
A solution for the camera shy (like me!) when it comes to being current and showcasing your brand and attracting your ideal audience using video marketing and animation.
View the video version here: https://youtu.be/nCxNbv1jfuM
How to Achieve Your Goals Using the SMART Goal SystemJustine Parsons
Would you hop on a flight without knowing your destination? The same applies to your business, a goal ensures the right destination is reached.
This guide will help you set clear, measurable SMART goals and put a plan in place to ensure you achieve them.
Setting the right goals and being accountable for the actions needed to achieve these has helped me to scale my business through each growth phase. I'm sharing this plan with you so you in turn can scale your business (because when you do, you'll need us on your team!).
Take the 20 day business challenge with us and improve how you manage your business with a smile. These tips look at your wellbeing, your productivity and your business development.
This document provides summaries of two articles on building targeted lists and creating effective landing pages. The first article recommends identifying target markets, creating tailored offers, building landing pages, promoting them online, measuring campaigns, integrating landing pages with CRMs, and following up with subscribers. The second article outlines things to avoid when designing landing pages such as making it all about you, including multiple calls to action, forgetting about mobile, trying to tell a story, misrepresenting the page, forgetting the call to action, using stock images, and asking for too much information. It also recommends using templates from tools that have proven designs and can integrate with payment and mailing list systems.
How to Keep a Customer Complaint Log - and Why!Justine Parsons
No business is perfect and errors are a learning experience – believe me, I’m learning. By documenting your customer complaints you will turn negative into positive, resulting in a more profitable business.
Rather than be positive and tell you what you should do in Social Media, I’m going to give you a bit of a reality hit and tell you my top social media mistakes - so that you can learn from these too.
How to keep a customer complaint log – and why!Justine Parsons
This document discusses the benefits of keeping a customer complaint log. It notes that while complaints can negatively impact businesses through costs, lost sales, and stress, they also provide valuable insights. Documenting complaints allows businesses to identify trends, improve procedures to reduce repeat errors, and turn unhappy customers into satisfied ones through effective resolution. The document provides guidance on what information a complaint log should contain and recommends regularly reviewing logs to identify patterns and prevent future complaints.
All Tasks Are Not Created Equal (How to Prioritise Your Task List)Justine Parsons
Do you effectively prioritise your workload? Have you ever implemented a strategy, but perhaps it's not working successfully? Take a look at a strategy we used here.
15 Ways To Find Content To Write About For Your Blog PostsJustine Parsons
Writers block? There is nothing worse than staring at a new post screen in your blog than drawing a complete blank about what to write about. A content calendar goes a long way towards making sure you are blogging strategically but you still need to know what to put in the calendar.
Let’s look at how to share your blog posts, faster. Because when you click on that publish button … you’re not finished yet!
Writing posts are only half the task as you well know and to not share would be like slaving to get dinner ready, only to not tell anyone when it’s ready. A select few family members might front up for dinner but the other’s won’t know it’s there!
In writing your post, the creative part is largely finished. This process below is one my team uses when we post client blogs, it’s evolved over the years (and will continue to evolve thanks to an ever changing landscape) and varies depending on the client but should help you to share posts in the best possible way in the least possible time.
Branding mistakes have been made by the very biggest companies. When the No. 2 burger chain debuted its "King" mascot, executives undoubtedly thought the quirky campaign would increase sales. Apparently it never occurred to anybody that creeping people out probably won't make them hungry for fast food. Net effect: Burger King slipped to No. 3. Lesson: Any idiot can get attention; the trick is to drive buying behaviour.
The document provides a checklist for a successful website, outlining key elements such as solving the reader's problems, having a clear unique selling proposition, highlighting compelling benefits, using calls to action, optimizing design, using relevant images over text, incorporating newsletters and social media, utilizing video, and maintaining a blog. The checklist notes the importance of understanding the reader, clearly communicating value and benefits, and using various features and content to engage visitors and move them through the sales funnel.
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Mila Sobolov’s Journey into the Digital Realm.pdfBlog Eternal
In the huge world of online personalities, where there’s tons of stuff to watch and follow, there’s someone who really catches attention — Mila Sobolov. She’s into modeling, and her online world is super interesting because she’s really creative, and funny, and she always keeps you guessing.
The Marietemara Leak – Inside the Scandal Rocking the Internet.pdfBlog Eternal
In the annals of the digital era, scandals often serve as watershed moments that redefine public discourse and shape regulatory landscapes. The Marietemara Leak, a seismic event in the realm of technology and ethics, has emerged as a potent symbol of corporate accountability, data privacy concerns, and the intricate relationship between digital platforms and their users.
Explore the impact of partnering with a Social Media Expert like Reves Digital. Our tailored strategies and in-depth expertise enhance engagement and drive results across platforms. Discover how we can elevate your brand's visibility and foster meaningful connections with your audience through effective social media management.
Francine Sinatra Anderson_ Untold Story of Frank Sinatra Jr.pdfJanice Moton
Francine Sinatra Anderson, the eldest daughter of Frank Sinatra Jr., remains a captivating figure in the shadow of her famous family. Often overlooked in the narratives of the Sinatra legacy, her life and experiences offer a unique perspective on fame, family dynamics, and personal identity. This essay delves into the untold story of Francine Sinatra Anderson, exploring her early life, her relationship with her iconic father, her personal journey, and the impact of her family's legacy on her life.
2. #1 Be consistent
Engage, share and create content on a daily basis. It is
better to be present a little and
your news feeds once a week.
often than to blast
3. #2 Be helpful and sincere
If your only goal in social media is to sell, you will fail.
Treat your connections with respect, go out of your way to be
helpful and be sincere … it
your updates.
will shine through in
4. #3 Solve problems
By knowing
your audience and the
challenges they face you can solve their problems.
Set up alerts and searches for questions you can provide
answers to.
Share content that will educate,
your audience.
interest and assist
5. #4 The 80/20 rule
Adhere to the 80/20 rule in your updates. Of the content and
updates you post, 80% should be sourced within your
industry.
Share and comment on content which is not your own.
Promote industry leaders (thus elevating your own profile)
and credit the content to them.
Only two of every 10 updates should
link back to your own site.
6. #5 Complete your profiles
There is nothing as unprofessional as a profile not showing
information about you or your company.
An incomplete profile shows a lack of attention to detail.
7. #6 Think before you post
If unsure about how I’ve worded something, comment on or
replied to someone I will
delete and start again.
Never post something you don’t want your co-workers or clients
to read.
Never post something online you wouldn’t say offline.
Scheduling your updates gives you a chance to look
at
your posts with fresh eyes before they go live.
often edit scheduled posts!
I
8. #7 Proof read, always
Typoe and grammer erors look as bad social media as they
do on you’re websight.
A pourly spealt update is not something you wan’t your
audiance to judg you on (or notice you four).
9. #8 Personal vs Company
Keep your professional and personal profiles separate.
Bear in mind that many professionals will Google you, search
on LinkedIn or better yet … find you on Facebook before they
meet you face to face.
Be aware of what you want to portray both personally and
professionally.
10. #9 No badmouthing
“If you have nothing nice to say, say nothing”.
No badmouthing colleagues, competitors, clients or
connections … ever. You will only look unprofessional.
11. #10 Complaint resolution
Respond to criticism or complaints quickly and positively.
Move the conversation offline in order to deal with the issue
in detail and to the satisfaction (if possible) of the person or
people involved.
12. #11 Blocking comments
How you deal with negative or unprofessional comments will
only strengthen your position and online
image.
Often unfair, unrealistic or unprofessional comments will bring
others to your
defence.
Social media is just that … social. If you take away the ability to
engage, you are taking away the most powerful aspect of social
media.
13. #12 Be appropriate
Be relevant to the network you are engaging in
and don’t post the same updates across all channels.
Your audience will not be the same so neither should your
message be.
For example, you may have written this post about social media
guidelines for professionals and want to share across LinkedIn,
Google +, Twitter and Facebook. The posts could be tailored for
the relevant networks as show on the next slide.
14. Different ways to share your link online
Facebook “Have you ever had something nasty posted
about you on social media?” YES or NO
LinkedIn “How important are social media
guidelines? Do you or your company have a list of
documented guidelines available to all staff?
Twitter “Be consistent, be sincere [link] Social Media
Guidelines … for professionals”
Google + [note: due to the SEO value of G+ I will often
post more of the content than I would on any other
channel. Rather than a catchy title or summary you can go
into details and use your key phrases on this network]