This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts throughout expanding on topics like the benefits of social media for businesses and ways to monitor social engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses using Twitter for business and sharing useful content to build an audience.
Learning Linkedin for growing your business by Pathway2Grow.co.ukThe Pathway Group
The document provides tips for leveraging LinkedIn for business and career purposes. It discusses how to build a complete LinkedIn profile, optimize it for discoverability, and get connected through building a strong professional network on LinkedIn. Tips include fully completing your profile, adding relevant keywords, linking to your website and blog, and using applications to enhance your presence. The document also reviews how to effectively build your LinkedIn network by connecting with colleagues and tapping into second and third degree connections to find new opportunities.
This document provides tips and strategies for using LinkedIn to grow a business. It discusses setting up a complete LinkedIn profile with a photo, getting recommendations from connections, joining relevant groups to build connections, participating in discussions, and using LinkedIn to drive traffic to a website and find new customers. LinkedIn is positioned as a powerful professional networking tool that can be leveraged for lead generation, hiring, finding partners and more when used strategically over time through active engagement and relationship building.
A brief introduction in Social Media in general for the Spouses Network group in Bucharest.
This presentation has as goal to tackle main issues and goals.
Hopefully it will lead to more awareness of the possibilities with platforms such as Twitter, Facebook and Linkedin
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
The document provides information about social media and LinkedIn. It discusses the growth of major social media sites like Facebook, LinkedIn, and Twitter. It then explains what social media is and how it differs from traditional media by allowing two-way communication. The document also provides tips on creating an effective LinkedIn profile, including having a professional headline, photo, and summary. It warns against incomplete profiles and profiles that are kept private.
The document provides tips for creating and improving a LinkedIn profile. It recommends including a professional headline and descriptive summary that focuses on the types of clients helped and how, as well as experience, education, and skills. The tips suggest connecting with colleagues, previous coworkers, and classmates, and giving recommendations to build credibility and connections on the platform. LinkedIn can be used to research contacts' connections, join relevant industry groups, and develop expertise and reputation by answering questions helpfully.
Defense contractors can grow their business by raising their company’s profile, participating in “virtual trade show breakout rooms,” positioning themselves as experts, generating quality leads and making direct contact with key decision makers.
This document provides tips for using social media platforms like Facebook, LinkedIn, and Twitter for business purposes. It discusses setting up business pages and profiles, customizing them, engaging with connections and followers, and promoting content consistently across platforms. The key recommendations are to maintain a consistent brand presence, engage with your audience, and use various social media suited to your business goals and target markets.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Using LinkedIn to Build Your Online Resume, Reputation & ConnectionsRick Galan
Slide deck for a presentation I gave at a Salt Lake City Social Media Club.
Covers some best practices for setting up and maintaining your LinkedIn profile.
Premierehire Career Guide - Jumpstart Your CareerSusan Lawes
The document provides guidance on utilizing your professional network, social media, resumes, cover letters, and interviews to effectively job search. It recommends making a list of contacts and keeping in touch with them, using LinkedIn and other social media appropriately, tailoring your resume and cover letter for each application, and following up after interviews. The overall message is to leverage your network and online presence, customize all applications, and be proactive throughout the job seeking process.
The document provides guidance on utilizing your professional network and social media to aid in your job search. It recommends making a list of all contacts, keeping in regular contact with them, using social media to engage with potential employers and experts, attending industry events to meet new contacts, following up on any assistance offered, and maintaining professional online profiles. The document also stresses being genuine and maintaining connections, as people are more likely to help those they feel care about them.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
Welcome Talent
För svenska:
http://www.slideshare.net/LinkedInNordic/bygg-ditt-professionella-ntverk
For Arabic:
http://www.slideshare.net/LinkedInNordic/build-your-network-arabic-58285091/1
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
The document provides 5 steps for generating B2B leads using LinkedIn: 1) Build a compelling profile, 2) Get connected by adding 500+ contacts, 3) Join relevant groups to raise your profile as an expert, 4) Post news items and engage in discussions regularly, 5) Send InMail messages to prospects in your connections. Following these steps can help users research prospects, find networking opportunities, and identify and contact new leads on LinkedIn.
The document provides tips for small businesses and nonprofits on getting started and making the most of their LinkedIn profile and presence. It outlines the basic steps to set up a LinkedIn profile, including adding personal and professional details, connections, groups, and recommendations. It also discusses using LinkedIn Today to stay up to date on industry news and provides some tips for ongoing engagement through regular posting, group participation, and answering questions.
Target Marketing to Grow your Business sales by K Patrice Williams of 123 Target Marketing. www.123targetmarketing.com
123 Target Marketing is a Marketing Consulting, Logo & Website Development and Social Media Marketing Company.
A quick snapshot into how leveraging LinkedIn can change the way you do business!
From standing out to Lead Generation, find out these quick and easy steps to getting the most out of your social media presence.
For more tailored solutions follow ConnectIn on LinkedIn or reach out to our team and find out how we can help you win business in 2019!
The document provides 5 tips for using LinkedIn effectively: 1) Professionalize your profile by adding a photo, personal statement, status updates, and customizing experience and summary sections. 2) Build connections by searching for contacts and accepting connection requests from people you know. 3) Ask connections for recommendations about past work. 4) Join and engage with industry groups to expand your network and knowledge. 5) Install applications like SlideShare and WordPress to showcase your work and expertise. Following these tips can help maximize business opportunities and build professional connections on LinkedIn.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
The document provides tips and strategies for using LinkedIn effectively for business purposes. It notes that LinkedIn has over 100 million members, including executives from all Fortune 500 companies. It encourages having a clear purpose and branding for using LinkedIn, including writing an elevator pitch and adding recommendations, URLs, and keywords to optimize searchability. It also recommends using LinkedIn features like Groups, Company Pages, and Advanced Search to expand one's network and discover opportunities.
The document provides tips and strategies for using LinkedIn effectively for business purposes. It notes that LinkedIn has over 100 million members, including executives from all Fortune 500 companies. It encourages having a clear purpose and branding for using LinkedIn, including writing an elevator pitch and adding recommendations, URLs, and keywords to optimize searchability. It also recommends using LinkedIn features like Groups, Company Pages, and Advanced Search to expand one's network and discover opportunities.
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to LinkedIn will show you how to set up an account and use it to your advantage.
LinkedIn is an emerging and highly promising social media platform being used to promote businesses today.
To boost your business growth, you need to have the LinkedIn profile which makes you the center of all attention.
Therefore, in this article, we are going to have a discussion on how you can build a killer LinkedIn profile to get more targeted customers, services or products you require.
For more detail please click below mentioned link:
www.bdigimarketer.com
The document provides tips for using LinkedIn effectively for business purposes. It recommends completing your LinkedIn profile 100%, using the company page to engage followers, conducting market and target research on LinkedIn, blogging on LinkedIn to generate traffic, and maintaining 100 connections to fully utilize the professional network. The key is to devote focused time each day to optimize your LinkedIn presence and engage with others on the platform.
The document provides tips for using LinkedIn effectively for business purposes. It recommends completing your LinkedIn profile 100%, using the company page to engage followers, conducting market and target research on LinkedIn, blogging on LinkedIn to generate traffic, and maintaining 100 connections to fully utilize the professional network. The key is to devote focused time each day to optimize your LinkedIn presence and engage with others on the platform.
This document provides guidance on optimizing profiles on the professional networking platform LinkedIn. It discusses why LinkedIn is a useful business tool, how to create a complete profile including sections like experience, education and skills. It also covers how to build connections, engage with your profile over time through updates, and common mistakes to avoid. The document recommends setting up a company page to represent your organization. It distinguishes LinkedIn profiles from resumes or CVs and provides etiquette tips. Finally it briefly introduces the LinkedIn Recruiter tool for recruiting passive candidates.
LinkedIn is a professional social media platform with over 65 million members from around the world. It focuses on professional networking and career development. The document provides tips on using LinkedIn for business purposes such as increasing visibility, connecting with potential clients and partners, tracking startups and competitors, and promoting your business as an industry expert through features like posting updates, answering questions, and participating in groups. Regular engagement includes creating a comprehensive profile, connecting with colleagues and contacts, and checking LinkedIn at least weekly to maintain your online presence.
Build your business with Linkedin for Fraser Valley ExecutiveAnyssa Jane
This document provides tips for using LinkedIn effectively for business purposes. It discusses setting up an optimized profile on LinkedIn, including choosing a relevant job title and headline, writing an impactful summary, and selecting a professional photo. The document also provides seven key tasks that LinkedIn can help CEOs with, such as managing demands on their time, hiring smarter, and gaining market insights. Overall, the document outlines best practices for crafting a LinkedIn profile and leveraging the professional networking platform to benefit one's business goals.
Danni Johnson presented on how to overcome fears when using LinkedIn and provided tips to stand out. Some key points included:
1. Create a persona of your target audience and understand the content they engage with.
2. Freshen up your profile regularly and focus on an impactful summary that showcases your value.
3. Consistency is important when posting on LinkedIn - experiment to find the best times and frequencies.
4. Carefully consider connection requests and whether the requester will provide value to your network.
The document provides guidance on using social media for career management and online personal branding, including developing profiles on LinkedIn, Facebook, Twitter, YouTube, and a personal website. It emphasizes managing your online reputation and image, participating in professional networking, and using social media to support qualifications and highlight skills and experience. Metrics like search engine results, profile views, and network growth can help evaluate your online presence. Security and appropriate content are important across all platforms.
In this hands-on workshop, I identify why LinkedIn is essential for building your online reputation; go through each of the profile sections so you have the knowledge to complete yours 100%; and talk about ways to professionally engage with others in your network and arm yourself with information when making sales calls.
If you're interested in having a workshop done for your organization, contact me at lisa@lisakhorn.com.
Thanks for viewing the presentation. Let me know what you think...leave a comment below!
The document discusses the importance of optimizing one's LinkedIn profile. It notes that 65% of social media sales come from LinkedIn, which should be professionals' primary social media focus. LinkedIn is considered the most appropriate platform for business executives and people are twice as likely to trust information on LinkedIn over other platforms. The document provides tips on how to optimize different parts of one's profile, such as using a professional photo, filling out sections with relevant details, and incorporating keywords that clients may search for. It also recommends joining relevant groups and companies to boost visibility and engagement on LinkedIn.
Personal branding is marketing oneself and one's career as a brand. With more freelance and contract work, personal branding is important to differentiate oneself. Building a personal brand starts with optimizing one's LinkedIn profile and leveraging one's network. Companies also need LinkedIn pages to build communities and brand visibility. Key ways to increase LinkedIn page followers include having employees follow the page, promoting the page on other social networks, ensuring a complete profile, adding the page link to emails, and regularly sharing engaging and useful content.
LinkedIn is a professional networking site that can help college students market themselves, find jobs, and connect with professionals in their field. Students should focus on the field they are studying, brainstorm potential career goals, and develop a target audience of potential employers when setting up their profile. They should optimize their profile by including a professional photo and summary, listing experiences and education, and asking for recommendations to showcase their qualifications and character. Developing a professional online presence and network through meaningful participation in LinkedIn groups and connections can help students transition successfully from college to their career.
This document provides an overview of several specialist social media platforms, including YouTube, Vine, and Vimeo. It discusses their main features and how they can be used both personally and professionally. Specifically, it notes that YouTube allows uploading of longer videos for sharing, Vine focuses on 6 second videos shared through a smartphone app, and Vimeo has a smaller community focused on higher quality uploads. The document encourages exploring these platforms to find content to share and provides tasks for engaging with the channels.
The document discusses using social media platforms like Facebook and Google+ for business purposes. It provides tips on setting up business pages on Facebook and engaging audiences. It also recommends using Google+ communities to find new content ideas, establish expertise, and understand potential customers. The document suggests businesses can build communities for customers on Google+ and shares examples of how some companies like Cadbury's utilize both pages and communities.
This document provides guidance on using social media for job hunting. It discusses maintaining a professional online presence and profile, using platforms like Facebook, Twitter, and LinkedIn to search for jobs and network, and tips for cleaning up profiles to remove unprofessional content. Employers are advised to have a clear headshot, avoid inappropriate photos and posts, and ensure their social media content highlights relevant skills and interests for prospective roles.
This document discusses the risks of using social media for both personal and business use. For personal use, some key risks discussed are disclosure of private information, bullying, cyber-stalking, and access to inappropriate content. Strategies provided to mitigate these risks include using privacy settings, avoiding sharing sensitive details, and monitoring children's online activities. For business use, risks include damage to brand reputation, disclosure of confidential information, corporate identity theft, and legal/compliance issues. The document recommends that businesses establish social media guidelines for employees and appoint a trained professional to handle company social media accounts.
This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts exploring topics like the benefits of social media for businesses and how to monitor social media engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses both passive and active uses of LinkedIn and Twitter for businesses.
This document provides guidance on using social media for personal use. It discusses using platforms like Facebook and Twitter to connect with friends and family, engage with others by posting content and comments, and find people with shared interests. It focuses on using Twitter for personal connections, including how to set up an account, find people to follow using search and hashtags, engage in conversations, and organize followers into lists. The document encourages using social media to make genuine connections and share interests rather than just self-promote.
This document provides guidance on various aspects of blogging, including using widgets and categories to organize blog content, participating in online communities, finding blogs to follow, self-promotion strategies, and the blogging process. It discusses adding widgets and categories in WordPress, the benefits of online communities, finding blogs to read, writing blog posts, and promoting blogs on social media and other platforms. Tasks outlined include creating a blog post about social media, following other blogs, and writing a new blog post on a chosen topic.
This document provides an overview of using social media platforms Facebook and Google+ for personal use. It discusses setting up profiles, privacy settings, finding contacts, and engaging with others. The key takeaways are that Facebook allows filtering of contacts and extensive profile customization, while Google+ emphasizes user control over data and integrates well with other Google products. Both are good for connecting with others based on shared interests or location.
More from Oxford University - learning technologist (8)
Open Source and AI - ByWater Closing Keynote Presentation.pdfJessica Zairo
ByWater Solutions, a leader in open-source library software, will discuss the future of open-source AI Models and Retrieval-Augmented Generation (RAGs). Discover how these cutting-edge technologies can transform information access and management in special libraries. Dive into the open-source world, where transparency and collaboration drive innovation, and learn how these can enhance the precision and efficiency of information retrieval.
This session will highlight practical applications and showcase how open-source solutions can empower your library's growth.
APM event held on 9 July in Bristol.
Speaker: Roy Millard
The SWWE Regional Network were very pleased to welcome back to Bristol Roy Millard, of APM’s Assurance Interest Group on 9 July 2024, to talk about project reviews and hopefully answer all your questions.
Roy outlined his extensive career and his experience in setting up the APM’s Assurance Specific Interest Group, as they were known then.
Using Mentimeter, he asked a number of questions of the audience about their experience of project reviews and what they wanted to know.
Roy discussed what a project review was and examined a number of definitions, including APM’s Bok: “Project reviews take place throughout the project life cycle to check the likely or actual achievement of the objectives specified in the project management plan”
Why do we do project reviews? Different stakeholders will have different views about this, but usually it is about providing confidence that the project will deliver the expected outputs and benefits, that it is under control.
There are many types of project reviews, including peer reviews, internal audit, National Audit Office, IPA, etc.
Roy discussed the principles behind the Three Lines of Defence Model:, First line looks at management controls, policies, procedures, Second line at compliance, such as Gate reviews, QA, to check that controls are being followed, and third Line is independent external reviews for the organisations Board, such as Internal Audit or NAO audit.
Factors which affect project reviews include the scope, level of independence, customer of the review, team composition and time.
Project Audits are a special type of project review. They are generally more independent, formal with clear processes and audit trails, with a greater emphasis on compliance. Project reviews are generally more flexible and informal, but should be evidence based and have some level of independence.
Roy looked at 2 examples of where reviews went wrong, London Underground Sub-Surface Upgrade signalling contract, and London’s Garden Bridge. The former had poor 3 lines of defence, no internal audit and weak procurement skills, the latter was a Boris Johnson vanity project with no proper governance due to Johnson’s pressure and interference.
Roy discussed the principles of assurance reviews from APM’s Guide to Integrated Assurance (Free to Members), which include: independence, accountability, risk based, and impact, etc
Human factors are important in project reviews. The skills and knowledge of the review team, building trust with the project team to avoid defensiveness, body language, and team dynamics, which can only be assessed face to face, active listening, flexibility and objectively.
Click here for further content: https://www.apm.org.uk/news/a-beginner-s-guide-to-project-reviews-everything-you-wanted-to-know-but-were-too-afraid-to-ask/
This is an introduction to Google Productivity Tools for office and personal use in a Your Skill Boost Masterclass by the Excellence Foundation for South Sudan on Saturday 13 and Sunday 14 July 2024. The PDF talks about various Google services like Google search, Google maps, Android OS, YouTube, and desktop applications.
How to Manage Line Discount in Odoo 17 POSCeline George
This slide will cover the management of line discounts in Odoo 17 POS. Using the Line discount approach, we can apply discount for individual product lines.
Odoo 17 Events - Attendees List ScanningCeline George
Use the attendee list QR codes to register attendees quickly. Each attendee will have a QR code, which we can easily scan to register for an event. You will get the attendee list from the “Attendees” menu under “Reporting” menu.
How To Sell Hamster Kombat Coin In Pre-marketSikandar Ali
How To Sell Hamster Kombat Coin In Pre Market
When you need to promote a cryptocurrency like Hamster Kombat Coin earlier than it officially hits the market, you want to connect to ability shoppers in locations wherein early trading occurs. Here’s how you can do it:
Make a message that explains why Hamster Kombat Coin is extremely good and why people have to spend money on it. Talk approximately its cool functions, the network in the back of it, or its destiny plans.
Search for cryptocurrency boards, social media groups (like Discord or Telegram), or special pre-market buying and selling structures wherein new crypto cash are traded. You can search for forums or companies that focus on new or lesser-acknowledged coins.
Join the Right Communities: If you are no longer already a member, be a part of those groups. Be active, share helpful statistics, and display which you recognize your stuff.
Post Your Offer: Once you experience comfortable and feature come to be a acquainted face, put up your offer to sell Hamster Kombat Coin. Be honest about how plenty you have got and the price you need.
Be short to reply to any questions capability customers may have. They may need to realize how the coin works, its destiny capability, or technical details. Make positive you have got the answers equipped.
Talk without delay with involved customers to agree on a charge and finalize the sale. Make sure both facets apprehend how the coins and money could be exchanged.
How To Sell Hamster Kombat Coin In Pre Market
Once everything is settled, move beforehand with the transaction as deliberate. You might switch the cash immediately or use a provider to assist.
Stay in Touch: After the sale, check in with the customer to ensure they were given the coins. If viable, leave feedback in the network to expose you’re truthful.
How To Sell Hamster Kombat Coin In Pre Market
When you need to promote a cryptocurrency like Hamster Kombat Coin earlier than it officially hits the market, you want to connect to ability shoppers in locations wherein early trading occurs. Here’s how you can do it:
Make a message that explains why Hamster Kombat Coin is extremely good and why people have to spend money on it. Talk approximately its cool functions, the network in the back of it, or its destiny plans.
Search for cryptocurrency boards, social media groups (like Discord or Telegram), or special pre-market buying and selling structures wherein new crypto cash are traded. You can search for forums or companies that focus on new or lesser-acknowledged coins.
Join the Right Communities: If you are no longer already a member, be a part of those groups. Be active, share helpful statistics, and display which you recognize your stuff.
Post Your Offer: Once you experience comfortable and feature come to be a acquainted face, put up your offer to sell Hamster Kombat Coin. Be honest about how plenty you have got and the price you need.
Hamster kombat free money Withdraw Easy free $500 mo
View Inheritance in Odoo 17 - Odoo 17 SlidesCeline George
Odoo is a customizable ERP software. In odoo we can do different customizations on functionalities or appearance. There are different view types in odoo like form, tree, kanban and search. It is also possible to change an existing view in odoo; it is called view inheritance. This slide will show how to inherit an existing view in Odoo 17.
2. +
This Session
Introduction to Social Media for Business Use
Introduction to LinkedIn
Break
Revisiting Twitter
A little more writing today than other sessions, to record your
knowledge .
3. +
Social Media for Business Use
Social media is a good way for companies or freelancers to
market themselves directly to their customer base or clients.
It can be cheaper than traditional methods of marketing.
Businesses or professionals can use it to swap skills, keep up
on the latest trends, find out what it is that customers really
want, and get their products and services in front of a wider
range of people.
LinkedIn, Google +,Twitter and Facebook are all useful
forms of social media for business use.
They all allow businesses and freelancers to go where
internet users already spend a lot of time.
4. +
TASK
Create a new blog post.
Write ‘Why a business might use social media’ as a title.
Write a list of bullet points to expand upon this.
Don’t publish just yet, as we’ll be adding to this post later!
5. +
Social Media for Business Use
As already stated, one of the main benefits of social media is
that it can be cheaper than traditional methods of marketing.
Due to the pace of social media, businesses can better keep
up with what their customers or potential clients might want
or need, and posts/statuses can reflect up-to-the-moment
trends.
Social media allows businesses to interact differently – they
can befriend their customers or clients, and treat them as
people, and not just consumers.
Many people already use social media so it’s an inbuilt
advertising space.
6. +
TASK
Go back to your blog post.
Write ‘The benefits of a business using social media’ as a
title.
Write a list of bullet points to expand upon this.
Don’t publish just yet, as we’ll be adding to this post later!
7. +
Social Media for Business Use
In week 1 we talked about online communities, and
businesses can certainly use these to their advantage,
utilising them to;
Find customers, and listen to what they want or need.That way
businesses or freelancers can develop products or services that
have a ready market.
Spread the word on the behalf of the business or freelancer.
Word-of-mouth is still a vitally useful part of any marketing
strategy.
Support each other; businesses and freelancers might be able to
do a ‘skills swap’ where necessary, and promote each other as
part of this sort of deal.
Ensure brand loyalty, through giveaways or perks to regular
customers, or discounts for regular clients.
8. +
TASK
Go back to your blog post.
Write
‘The advantages of a business building an online
community’
as a title.
Write a list of bullet points to expand and explain upon this.
9. +
Social Media for Business Use
Yet social media is not always necessarily positive.
Businesses or freelancers should be aware of their online
reputation.
It’s a good idea to monitor social media for mentions to
ensure that complaints aren’t being made in public before
you can address them.
You also want to ensure that you aren’t being mentioned in
connection with anything negative that might deter a
potential customer or client.
It’s also useful if people ARE posting positive comments – if
so, you know what you’re doing right, and you can continue
to do that!
10. +
TASK
Go back to your blog post.
Write ‘Why a business should be aware when they are
mentioned in social media’ as a title.
Write a short list of bullet points to expand upon this.
11. +
Social Media for Business Use
There are different ways to monitor social media
engagement.
If you have a Facebook page, respond to any posts that
appear in which you have been tagged by someone else.
This also applies to Google +.
Likewise, if someone @ replies you on Twitter, make sure you
reply, whether their comment was good or bad.
In addition, you can set up a Google Alert that will email you
whenever your name, or business name, is mentioned on a
website or in a blog post.
12. +
TASK
Go back to your blog post.
Write ‘Identify ways of monitoring social media
engagement’ as a title.
Write a short list of bullet points to expand upon this.
Leave the blog post open for use later.
13. +
What is LinkedIn?
LinkedIn is sometimes described as Facebook for
professionals.You can use it to:
Post your CV online.
Find freelance work opportunities.
Build your network through making new connections.
People join LinkedIn to build their business networks so;
Be professional.
Ensure what you post has been proofread and properly checked
for spelling, grammar etc.
14. +
How should I use LinkedIn?
Start by building your online CV.
Make sure it is up-to-date and best reflects your skills, and any
services you might like to provide.
Keep it current by adding notes to your profile about your current
projects.
Use your profile as an extension of your ‘self branding’.
Connect to other users.
A good network is key to using LinkedIn to its full potential.
Many users report receiving offers of work once they have a solid
network, and have established themselves as a reliable or
creative ‘name’ within their field.
15. +
How should I use LinkedIn?
Complete your profile.
Profiles that are 100% complete are 40 times more likely to show
up in search results.
There is a progress bar on the ‘edit profile’ page which tells you
what else you need to complete.
Be Internet-savvy.
Use good keywords for your specialities etc., such as ‘web
design’,‘copywriting’,‘academic research’ etc.
Claim a personalised URL for your profile – this will be easier for
you to circulate among potential clients, and it also adds an air of
professionalism to your page.
16. +
How do I find people to connect
with?
Start off connecting with people you know.
If your friends and family have accounts, add them.
Check through their connections – maybe they know people
you’d like to know too. Many people find their connections by
adding people that their network know.
Join Special Interest groups.
LinkedIn has thousands of groups, and by interacting with other
professionals you can expand your network, while also hopefully
making friends. It’s a good way to share best practice and ideas.
You can become more visible as someone people want to work
with by establishing you have valid opinions.
17. +
What else can LinkedIn do?
Ask for recommendations.
If you’ve done any freelance work, ask your client if they would
write a short recommendation for your page.
Even employers for non-related jobs can testify that you’re
reliable, responsible, etc.
If you have a company, set up a Company Page.
Company pages allow you to engage followers with company
news, updates, events and relevant content.
Your search engine rankings will improve as LinkedIn pages often
perform well in company searches.
Research shows that 50% of LinkedIn members are more likely to
purchase from companies when they engage with them on
LinkedIn.
18. +
I’m set up…now what?
Look at the available applications.
LinkedIn works with various applications, so you can link your
Wordpress blog and Twitter account to your profile.
Take advantage of LinkedIn’s features to make your profile stand
out and ‘sell’ you and your work.
Check out the work opportunities.
LinkedIn has a dedicated Job area, and you can either browse, or
enter specific search terms.
LinkedIn also has an area specifically for students and recent
graduates, so make sure you check out what they have to offer.
19. +
Passive LinkedIn Techniques
Create a LinkedIn profile.
Build your connections.
Keep your account up to date.
The passive approach can pay off by:
Giving you exposure to people hunting for products or services.
LinkedIn's search features allow others to find you.
Getting you introductions from your business connections.
Displaying your recommendations from others.These are word-
of-mouth testimonials to you and your business.They provide
credibility that encourages people to do business with you.
20. +
Active User LinkedIn Techniques
Post regular status updates.Talk about what you're working
on and who you're working for. Include updates that would
be of interest to your target customers and clients.
Participate in groups. Discussion participation can help
establish you as an expert in your field.
Send messages and invitations to those in your network and
to other group members. Don't be a spammer or a pest.
Link your LinkedIn to your commercial Twitter, Facebook etc.
Solicit recommendations and endorsements from your
network to build your credibility.
21. +
Getting Started
Go to http://www.linkedin.com.
Enter your full name, your email address and a password,
and click ‘Sign Me Up.
Creating your account is relatively straightforward and
LinkedIn will guide you through the process.You can skip
steps at any stage.
22. +
Edit your profile
Click on the ‘Profile’ tab in
the main menu bar.
Scroll down the list and
click ‘Edit Profile’.
You can now edit individual sections, adding more content
to your summary, or including skills.
You can add a user photo, which makes your profile look
more ‘human’.
You can add publications, work experience, education, and
specific skills that you have which you can offer to other
people.
23. +
TASK
Spend some time familiarising yourself with LinkedIn.
You can edit your profile, join groups, and find connections.
If you’ve had any work published, add these.
Make sure you have a summary of what you can do to entice
future clients!
Take a screenshot and post it to your
blog.
24. +
Twitter for Business Use
LinkedIn is often viewed as the main business platform, but
Twitter can certainly have its place.
We’ve already set up Twitter accounts for personal use; if
you’re promoting yourself as a freelancer or creative
professional then you can use the same account for business
use.
Twitter will let you get to know other contacts in your field as
well as people with similar interests.
However Twitter can also be useful in a more commercial
sense.
25. +
Twitter for Business Use
Some Twitter users utilize the social media site to build their
company brand or generate leads.
There are bloggers who use the platform to share ideas and
articles and to see what others are writing about.
As we discussed at the beginning, using Twitter allows
businesses or freelancers to go directly to their
customers and clients, to find out what they can do to offer
useful products or services.
Twitter allows marketing to become more of a conversation
between clients and freelancers, and less of a sales pitch.
26. +
Twitter for Business Use
Businesses or freelancers can benefit by tweeting useful
information about their industry or area of expertise;
tweeting links to good content, tutorials, or freebies are a
good way to build up a following.
Bear in mind that most users either tweet to communicate, or
to listen.
If your goal is to influence, promote or sell, your usage should be
communication based.You’ll need to tweet, direct message,
engage with other users and focus on getting information out.
If your goal is to listen, then you need to keep up on news, learn,
provide customer service or perform market analysis.You’ll need
to decide who will provide the content you’re interested in and
follow them.
27. +
Twitter for Business Use
Edit your profile with keywords for search and fun facts for
people. This will help you to show up in searches. Include
keywords in your Twitter profile.
Reply to messages from clients or potential customers. If
people see that you’re approachable and easy to contact,
they will feel more positive about you than someone elusive.
As an example, search for a well-known brand on Twitter. It
could be your mobile provider, a favourite food brand, or a
TV channel.
What kind of tweets appear on their profile?
28. +
Twitter for Business Use
In general, you want to find the halfway point between what
your target audience wants to hear and things that promote
your business.
For many businesses or freelancers, the answer is to focus on
how your products and services benefit your customers.
Make them feel like you’re offering something that will be
useful, rather than trying to sell something.
Give people useful information and answer their questions.
Use Twitter to share your content, either from a website or
your blog.
29. +
Twitter for Business Use
Remember that a successful use of social media for business
doesn’t just rely on one platform. A mix of platforms for
differing media audio, visual and written word.
Some users will be active on all platforms, some will only be
active on a handful.The best way to reach everyone is to use
them all.
The central part of a good strategy is to provide useful
content on your blog, which you then share through other
social media channels.
Add a Twitter widget to your blog, which embeds your
tweets in the blog sidebar, and add Twitter sharing buttons
so visitors can share your posts easily.
30. +
TASK
Research business use & Blog results
Spend some time looking for businesses that you might want
to use yourself, or businesses that you already use.
Look at their profiles, consider following them, and interact
with them – it’s the best way to gauge how their social media
presence works.
Once you have tweeted three businesses, take a screenshot
of your profile (showing these tweets) and upload the picture
it to your blog and add a few paragraphs of descriptive text.
Publish the post!