100 page no-nonsense guide on scaling CX. Straightforward content to help you cultivate your customer-centric advantage and continue to win.
To scale CX you have to keep customers at the heart of everything you do. It's time to step on the gas and scale the CX systems you have in place.
Check out our latest whitepaper below, which includes:
✅ How to scale customer research & insight analysis
✅ How to democratise CX insights and Research
✅ How to build a lasting customer-centric culture
Read here: https://hubs.ly/H0sZDVl0
Mapping the value of your customers journeyEthology
The game has changed with customer engagement! Go beyond just "journey-mapping" and understand the micro-moments of your customer's entire process of interaction with your brand. There are right and wrong moments of content implementation that could be costing you profit!
Get more insights on the following:
- Customers are in the driver seat with engagement points more often than the brand
- User Experience (UX) can illuminate the customer journey and find more meaningful ways to connect with them
- True strategy and planning are a process that must be ongoing versus just a "start-point"
SPEAKER:
Anthony Quiroz, UX Design Strategist at Ethology
Leveraging the StoryVesting Framework to Achieve Breakthrough Business Transf...RocketSource
The document discusses the StoryVesting framework for achieving business transformation. It describes how digital disruption has shortened the time between strategic inflection points, making transformation more crucial. The framework guides transformation with data insights and encourages "vested" employees with growth mindsets. It also considers the customer experience framework and how aligning the business and customer experiences can lead to benefits like strong brand association and loyalty. The document argues that without a guiding framework, transformation attempts are like guessing and less likely to succeed.
At the Next Gen Customer Experience (CX) in Financial Services conference, Centerline's Marketing Change Management team presents two hypotheses on the importance of organizational balance and elevating your CX using data and innovation. As a key takeaway, the presentation included a CX Maturity Program to gauge your organizational CX maturity as well as helps identify goals and where to focus your efforts moving forward.
Learn how to quantify the value of customer experience, proving value and ROI in terms like revenue, wallet share, and cost reduction that business leaders understand and can embrace.
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...Conductor
Surprising and delighting your customers is foundational to marketing, but focusing only on campaigns to achieve this can create disconnect with customers. Companies must make the most out of every customer interaction by transforming single moments into personalized journeys. The CMO is now the Customer Journey Officer, whose role is to define and optimize the customer journeys across ALL touch points – marketing, sales, service & product experience.
Ideas for Delivering Exceptional Customer Experiences. C-suite executives think four technologies will be
particularly important for marketing success in the near term: cloud computing and services, mobile solutions, the Internet of Things and cognitive computing.
Startups Serving The Enterprise: A map for navigating one another in the ques...Greylock Partners
The rise of new technologies has created an opportunity for enterprises to innovate, improve efficiency and provide differentiated customer experiences. For faster technology adoption and better service and support, enterprises often partner with startup companies to maintain competitive advantage. However, the path to a successful partnership involves several learning lessons.
At Greyscale, our annual conference that connects CXO leaders with enterprise founders, Greylock's Sarah Guo discusses how enterprise and startup leaders can effectively work together.
Data Strategy for Digital Sales : Case Study & Best PracticeBarry Magee
Citrix Peer Exchange : Indeed.com - Oct 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Transforming the Digital Experience Via Customer Journey MappingRocketSource
As the modern consumer's expectations of a sublime digital experience increase, so does the need for a new customer journey map. In this post, I unveil the Customer Insights Map, which makes the traditional exercise of customer journey mapping more intelligent by answering the nuances of today's buyers, leveraging machine learning, artificial intelligence, and path-to-purchase analytics to boost the lifetime value of customers.
State of the Cloud 2021: The Age of Cloud Unicorns with Bessemer Venture Part...saastr
Unicorn birth rate is at an all-time high and the cloud economy is officially entering the age of decacorns. Bessemer Venture Partners shares the industry trends that led to the creation of these massive private cloud companies. Releasing vital insights for founders with big ambitions, Byron Deeter, Elliott Robinson, and Mary D'Onofrio share the insights from benchmark data and key frameworks that power the fastest-growing businesses in technology.
Voice of the Customer: The Key to Winning In Tech Sales with N3, CallMiner an...n3marketing
Join CallMiner, N3, and special guest SiriusDecisions as we explore Voice-of-the-Customer technologies that help you understand and quickly adjust to the rapidly changing marketplace dynamics. Through this webinar, you will learn how to:
-Gain a scientific understanding of your customers to help drive and optimize future conversations
-Develop a dynamic, customer-centric approach to gathering, mining, analyzing and interpreting customer input and
-Use customer insights and sentiments to sell more technology and beat your competition
These are slides I used to keynote the inaugural MarTech Delhi event in India. It covers the topic of CX (Customer Experience) and provides practical advice to build a roadmap and strategy for your organization.
Adapting to a post-Covid world means recession-proofing your contact center with AI that reduces reliance on live agents with virtual agents that are always on, perfectly trained, and at a fraction of the cost. Most companies looking to ditch a "Press 1" experience struggle with where to start and how to infuse natural language into their existing technology stack. Join this webinar with TechStyle Fashion Group who recession-proofed their contact center with personalized and frictionless experiences to customers who prefer self-service. Also joining is SmartAction who manages the AI-powered CX for more than 100 brands.
Workshop ISPIM 2020 - Massive Collective Intelligence: how will the Covid19 c...bluenove
The presentation by Martin DUVAL (Co-Founder at Bluenove) about HOW MASSIVE COLLECTIVE INTELLIGENCE IS TRANSFORMING INNOVATION MANAGEMENT during a workshop at the ISPIM online conference on June 9th, 2020.
The agenda was:
1) Why massive collective intelligence mobilization is a key lever that innovation managers should activate and lead
2) What different timings and types of operational and strategic plans could be addressed
3) What methodologies and digital technologies should be used
4) What key success factors to consider
5) How this may change the new role of innovation management in the long term
The 4 Machine Learning Models Imperative for Business TransformationRocketSource
Machine learning is hot right now and for good reason. We're going to break down what you need to know about what goes into a model and give you four machine learning models your business should have in production right now.
4C Consulting provides services related to customer experience management, marketing excellence, sales excellence, and service excellence. They help clients ensure higher returns through smarter solutions in marketing, sales, and services. Their services include marketing maturity assessments, campaign management, sales process optimization, customer service automation, and customer insight management. Clients choose 4C Consulting because of their expertise in customer experience and customer interaction management, trusted advisory services, strategic partnerships, and focus on results.
The First Steps to Successful Account-Based MarketingSangram Vajre
From Dreamforce 2016, Terminus CMO & Co-Founder, Sangram Vajre, presents with Jim Hopkins, Sr. Product Marketing Manager at Salesforce Data.com, on how to get started with account-based marketing by taking the #FlipMyFunnel approach: Identify, Expand, Engage, Accelerate, then Measure.
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
The document provides information about Dreamforce 2015 for partners. Some key details include:
- Dreamforce 2015 had over 172,000 attendees and another 11.7 million joined online, with over 1,600 breakout sessions.
- The conference included keynotes from business and technology leaders as well as musical performances.
- Sessions for partners covered topics like the ISV and SI partner programs, app development, marketing, and industry-specific solutions.
- Partner meetups allowed networking by region and industry. AppExchange customer sessions recommended useful apps.
A Human Centered Design Approach to Strategic Salesforce ProjectsSumma
Users and customers alike expect consumer-grade experiences from enterprise software that is focused on achieving outcomes, not technical complexity. Summa’s Human Centered Design Practice works closely with Salesforce Delivery Teams to build implementations that focus on what users want to accomplish by using the system, in the spirit of the ��jobs to be done” approach. Learn how this approach changes perspective of both customers and technical teams, and raises Salesforce projects in the specter of truly strategic initiatives within organizations.
Design thinking a more insightful approach to problem-solvingrobgirvan
This document provides an overview of design thinking and its value as an approach to problem solving. It discusses what design thinking is, the key phases of the design thinking process which include exploring the problem space and solution space through divergence and convergence. The value of design thinking is that it helps create new user experiences for products, services, and policies by considering business viability, customer desirability, and technological feasibility. Sample design challenges and an agenda for a design thinking workshop are also presented.
The document discusses building a Salesforce Lightning app for a product manager named Astro within tight deadlines and with an inexperienced team. It recommends:
1) Dividing the app into reusable components through code collaboration and pair programming.
2) Crowdsourcing ideas through code sharing on GitHub to draw on diverse skills.
3) Using interactive code playgrounds for debugging Lightning apps.
Cloud Academy: Getting Started as a Consulting Partner (December 17, 2014)Salesforce Partners
The document discusses the enablement lifecycle for consulting partners of Salesforce. It outlines the 5 phases: Plan, Build, Manage Your Business, Plan Market & Sell, and Customer Success. It provides information on joining the Partner Community, defining a practice focus and goals, creating a certification plan, certification resources, and more. The goal is to help partners understand the process and tools to optimize their partnership and plan for customer success.
Cloud Academy: Planning for Success as a Consulting Partner (October 13, 2014)Salesforce Partners
This document provides tips for consulting partners to successfully work with Salesforce, including having a clear practice focus in industry expertise or product knowledge, obtaining certifications to scale their business, achieving tiers within the Salesforce Partner Cloud Alliance, maintaining a track record of successful implementations and high customer satisfaction, leveraging existing customer relationships, registering leads and projects, maintaining a local presence, staying up to date on technology releases, and developing a marketing strategy. It also provides information on key resources available through the Salesforce Partner Community.
Cloud Academy: Getting Started as an SI Partner (November 26, 2014)Salesforce Partners
This document provides an overview of the Cloud Academy webinar on getting started as a Cloud Alliance Partner. It begins with announcements about upcoming events and a safe harbor statement. The bulk of the document then focuses on explaining the five phases of the Consulting Partner Lifecycle: Plan, Build, Sell, Manage Business, and Market. For each phase, it provides details on the goals, tools, resources, and steps involved to help partners optimize their partnership with Salesforce.
Creating a killer product: where value meets user experience and product designMorgan McKeagney
Creating a great product is as much about psychology and understanding people, as it is about entrepreneurship and great design. In this talk I explore the relationship between value and great design; how you can go about finding problems worth solving, and how to create experiences that resonate with people.
Talk first delivered at BOI Gears, Dublin, 27/5/16.
The document provides an overview of the benefits available to ISV partners in the Salesforce Partner Program based on their tier level. Key benefits discussed include development support like security reviews, training, roadmap reviews, and resources. Higher tiers receive additional benefits such as technical enablement, support cases, Partner Premier, and an ISV Program Architect. The tiers are based on annual contract value attainment thresholds ranging from none for Free partners to $1 million for Platinum.
The document summarizes various marketing benefits available to partners in the Salesforce Partner Program based on their tier level. Higher tiers such as Gold and Platinum provide more extensive marketing benefits like AppExchange listings, access to co-marketing programs, and consideration for Dreamforce sponsorships. Lower tiers still provide basic benefits like access to resources in the Partner Community. The document encourages partners to advance their tier for additional marketing opportunities to promote their apps and services.
Design Thinking: A Quick Course in Creative Problem SolvingSpring Studio
Mary Wharmby, a UX Design Director at our agency, taught at UC Berkeley’s one-day educational event RGB 2015. In this presentation, she walked students through the foundations of design thinking, from understanding your users to iterating solutions. The deck, complete with speaker notes, provides a quick snapshot of the most important principles behind using design to solve problems.
Why choose salesforce ? Top 10 reasons to choose salesforceValentin DAVID
Why choose Salesforce ? Top 10 reasons to choose salesforce to increase sales and customer satisfaction.
- How are CEOs addressing the issues they consider most critical?
- Top 10 objectives of CEO
- Top 10 reasons executives choose salesforce
- Top 6 Dashboards Every Sales Leader Needs
- 94% of success rate
- Salesforce users report average ROI of 45%
- 91% would refer to a colleague
- 66% have already recommended to a colleague
Design Thinking & Lean Product Development •How to Identify a Real Problem Th...PHX Startup Week
The document discusses using design thinking and lean product development methods to identify real problems worth solving. It explains using the "Five Whys" technique to drill down through a perceived problem to its root cause by repeatedly asking "Why?" about the problem. Through this process of asking "Why?" five times about the perceived problem of having too much stress, the real problem is identified as needing to become more self-aware in order to calm one's mind and reduce stress.
This document outlines a 12-step program to transition a company's sales function from an outside to an inside model. It advocates centralizing as many sales activities as possible, committing to digital sales opportunities, and only using outside sales as a last resort. The steps include establishing a customer service team, converting inside salespeople as primary customer contacts, centralizing opportunity management in a CRM, and retaining only highly utilized field personnel. The goal is to view sales as an inside function driven by customer service, inside sales, and promotions, with a limited role for optimized field sales.
This document provides an introduction to design thinking. It defines design thinking as a formal method for creatively solving problems and designing solutions with the goal of an improved future result. Design thinking considers both present and future conditions to explore alternative solutions simultaneously. It is asserted that design thinking often occurs when designing artifacts in the built environment. The document then outlines the key steps in the design thinking process as empathizing, defining, establishing a point of view, ideating, prototyping, and testing.
The document discusses Salesforce's cloud services which help companies achieve business results faster. It highlights increased adoption, faster deployment, and performance gains customers see when engaging cloud services. Customers who use these services report the highest satisfaction rates. The services include strategic projects consulting, premier success plans, accelerators, marketing cloud services, mission critical support and new advisory services/innovation centers. Case studies show how companies leveraged these services to transform customer journeys and maximize their Salesforce investments.
The document provides an agenda and details for an EMEA Partner webinar held on April 14, 2016. The agenda included updates on the London Partner Forum, Partner Community announcements, and a presentation on the eight steps to building a successful Salesforce practice. Additional sections discussed operations best practices, the partner lead submission and referral payout processes, and concluded with a Q&A.
Dreamforce Prep & Panel discussion at JVS in San Francisco. The slides are more high level and were mostly used to prompt and foster panel discussion. Not a lot of Dreamforce tips in the slides, but there is a Dreamforce 2018 Campus Map (slide 22) included.
Social Lending Innovation with Mission Asset FundJonathan D'souza
This document discusses social lending innovation with Mission Asset Fund. It describes how Mission Asset Fund uses lending circles to provide fair financial services to hardworking families. Lending circles allow individuals to borrow small amounts of money interest-free from pooled group savings. The document outlines Mission Asset Fund's values of respect, meeting people where they are, and building financial power. It also describes the enrollment process for clients and a new platform architecture with modules for loan management, client enrollment, marketing/fundraising, and a partner portal.
Welcome to the Customer Success Platform | Accountex 2015Sageukofficial
Salesforce -the world's #1 CRM solution- fits right into your business. Understand how Salesforce.com can help small businesses grow & scale and deliver outstanding customer service across every channel.
This presentation provides an overview of the latest innovations from Dreamforce'18, including learning with Trailhead, productivity with Quip, and getting smarter with Einstein. It highlights key features like gamified learning modules and badges on Trailhead, collaboration tools that integrate with Salesforce and allow for faster projects on Quip, and Einstein's capabilities for automation, insights, and recommendations. Demos of Trailhead, Quip, and Einstein are also included to showcase these tools. The document contains typical legal disclaimers about forward-looking statements and risks.
This document provides information about building apps for the Salesforce AppExchange. It highlights that the AppExchange marketplace has over 1,700 apps and 20,000 customer reviews. It notes that 70% of Fortune 100 companies use apps from the AppExchange. The document then discusses resources Salesforce provides to help developers, including the App Academy for training, roadmap webinars for product insights, and marketing office hours for positioning apps. It also outlines the benefits of distributing apps through the AppExchange, such as access to over 100,000 customers, marketing support, and an automated billing process.
This presentation provides an overview of the latest innovations from Dreamforce'18, including Learning with Trailhead, Productivity with Quip, and Getting Smarter with Einstein. It highlights features such as the gamified Trailhead platform for skills development, the connected collaboration tools of Quip, and Einstein's capabilities for automation, insights and recommendations. Demos of Trailhead, Quip and Einstein are included to showcase these tools. Quizzes are also inserted to engage attendees.
The document discusses the power of influencer marketing. It notes that 70% of the buying process is now complete before a prospect engages with sales. It then provides examples of how SalesLoft has successfully used influencer marketing to generate over 11,000 leads, 346 opportunities, 171 clients, and $1 million in annual recurring revenue. Key tactics discussed include finding industry leaders, promoting them through video interviews, speaker opportunities, infographics, responding to communications, and creating big viral blog posts.
This document discusses using Lightning Communities to build better communities. It provides an overview of the evolution of Lightning Communities from basic templates to full platform capabilities. Lightning Community Templates offer pre-packaged solutions for use cases like customer service, partner portals, and helpdesks. The Lightning Community Builder allows customizing communities visually without coding. The document also promotes social engagement around Salesforce communities.
Agile marketing. You may have heard about it, maybe even wondered about it...and if it could be right for you and your marketing team.
Here's some great news: whether you are a member of a smaller marketing team or large, enterprise-level marketing team, ALL marketers can benefit from agile marketing. Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company to learn:
- How to improve team communication with agile marketing
- How to save time and money in executing marketing initiatives
- How to make even the most challenging campaign a success
A Tailored Approach to Shopper Engagement with SuitSupplyDreamforce
Suitsupply leverages Salesforce products like Service Cloud and Marketing Cloud to provide a robust customer engagement model. Currently, 80 stylists use Service Cloud for a 360 view of customers and Live Agent, WhatsApp, and social media for interaction. Suitsupply aims to introduce more social and digital experiences like a social tailor using "Sell Our Suits" and a personal stylist app called "Box Office." Looking ahead, Suitsupply wants to move to a scalable app solution using Heroku for pop-up stores and enable same-day pickup via a customer app. The presentation highlights how Suitsupply uses Salesforce to maximize customer service across channels and gain insights to engage customers through social media.
The document discusses integrating Salesforce and QuickBooks to streamline data entry and improve visibility between sales and accounting systems. It describes AccountDynamics as a product that connects the two systems, eliminating duplicate data entry. A case study of MR COMPUTERMAN shows how using AccountDynamics helped save 10 hours per week in data entry and improved customer service and accounting visibility from Salesforce. Basic steps for getting started with AccountDynamics for QuickBooks Online or installed versions are provided.
Getting Started with Salesforce for Non-Profits by Nik PanterSalesforce Admins
Nik Panter provides five steps for nonprofits to get started with Salesforce:
1. Complete trails on Trailhead to learn the platform for free.
2. Leverage the Power of Us Hub and Success Community for nonprofit-specific resources and user groups.
3. Join local user groups and nonprofit user groups for training and support.
4. Watch YouTube videos that are available anywhere.
5. Consider external assistance from partners if needed.
Solo Admins: Getting Your Work Noticed - Kerry Townsend & Jodi WagnerSalesforce Admins
As a Solo #AwesomeAdmin, you are already technically gifted and detail-oriented, but maybe Sales and Marketing is not your thing (especially when it comes to yourself). Join us to learn how to get your work noticed as a Solo Admin. You will get practical tips on how to develop a personal marketing communication plan with examples of tactics which will both drive user adoption and boost your career prospects!
New to Force.com and needing a quick orientation to bring you up to speed? Join us for this series of brief introductory sessions on Force.com, the world’s leading cloud platform that lets you build apps rapidly using configuration-driven development and powerful programmatic logic.
Each Friday one of our experts will walk you through one of the core elements of the Force.com platform and cover the basics you need to build your first app in the cloud. Each session is 30 minutes long.
An intro to the basics of Force.com by Salesforce MVP Shiv Devinarayanan. Know why Salesforce has moved on to be one of the most popular platforms today. This is part of the Salesforce Force.com Friday series.
This slide is an Intro to Force.com as part of the Force.com friday series of Webinar by Salesforce.com.
Presenter : Shivanath Devinarayanan
Salesforce.com & Force.com MVP
The document provides an overview of Salesforce Community Cloud capabilities for building engaging online community experiences. It summarizes a demo use case of a coffee company using a Salesforce community for customer collaboration. The presentation demonstrates the Lightning Community Builder for theming, customizing, and packaging communities. It outlines resources for learning community administration and previews future features like hybrid mobile apps and native content.
Gaing New Business Intelligence with Salesforce IQ (Salesforce World Tour NYC)carlos_frias
Salesforce IQ is a CRM solution from Salesforce aimed at the SMB market and smaller teams. It focuses on activities and high-level information to help teams track deals and see reporting. Salesforce IQ can be used as a mobile app to replace the default email client, integrate with Salesforce1, log activities and schedule meetings directly from email. It is available for free or as a paid subscription with additional features. Setting up Salesforce IQ involves downloading the app, connecting email accounts like Gmail or Exchange, and connecting to an existing Salesforce org using login credentials.
Similar to Latin America Summit at Dreamforce: Innovation and Design Thinking (20)
Este documento apresenta uma palestra sobre práticas inclusivas para mulheres em tecnologia. Ele discute a importância de promover a igualdade de gênero e oportunidades iguais para mulheres na indústria de tecnologia. A palestra também destaca o compromisso da Salesforce com a diversidade e inclusão através de iniciativas como o programa Trailblazer Community.
Este documento descreve riscos e incertezas associados a declarações de intenções futuras feitas pela Salesforce. Entre os riscos mencionados estão falhas no desenvolvimento de novos produtos e serviços, flutuações nos resultados operacionais, violações de segurança cibernética e o resultado de possíveis litígios. O documento também destaca a isenção de responsabilidade da Salesforce em relação a declarações de intenções futuras.
5 Tendências de Vendas em 2018: Palestra no Vendas B2B SummitSalesforce Brasil
O documento resume 5 tendências de vendas em 2018 identificadas por pesquisas da Salesforce: 1) Expectativas de clientes mais sofisticadas; 2) Clientes buscam relacionamentos de confiança; 3) Clientes querem experiências integradas; 4) Clientes esperam disponibilidade a qualquer hora e lugar; 5) Clientes esperam engajamento proativo e antecipação de necessidades. Equipes de alto desempenho estão mais alinhadas a essas tendências do que equipes de baixo desempenho.
Daniel Hoe apresenta sobre a jornada do cliente da Salesforce, desde sua fundação até hoje. Ele explica que a Salesforce teve que fazer três "revoluções": no modelo de filantropia, tecnologia e negócios. A jornada do cliente é um pilar importante do sucesso do cliente e envolve mapear as etapas desde a aquisição até a retenção. As "micro jornadas" de onboarding e prevenção a churn apoiam a "grande jornada".
Salesforce World Tour São Paulo 2017: Torne-se um TrailblazerSalesforce Brasil
Este documento fornece um resumo de vários tópicos relacionados à Salesforce, incluindo: 1) apoio a legislações contra discriminação; 2) investimentos em educação infantil; 3) nuvem neutra em carbono; 4) declaração de isenção de responsabilidade sobre declarações futuras. O documento também convida os leitores a se tornarem Trailblazers.
O Futuro do Marketing com Jornadas Personalizadas: Salesforce Digital BreakfastSalesforce Brasil
O documento discute estratégias de marketing digital para a Black Friday, com foco em email marketing. Apresenta casos de sucesso de três clientes que utilizaram abordagens personalizadas por meio de jornadas digitais para aumentar vendas e conquistar novos clientes.
Dreamforce To You São Paulo: Torne-se um TrailblazerSalesforce Brasil
Este documento apresenta as novidades do Dreamforce 2016, evento anual da Salesforce. Ele destaca as principais tendências tecnológicas como Internet das Coisas, inteligência artificial e mobilidade. Apresenta também as soluções da Salesforce para conectar empresas aos clientes de forma inovadora, como o Salesforce Einstein, Thunder IoT Cloud e Quip.
Trilhando Novos Caminhos em TI na Era do Cliente: Gartner Symposium 2016Salesforce Brasil
O documento discute como a Salesforce está ajudando empresas a melhorar a experiência do cliente através de novas tecnologias como inteligência artificial, internet das coisas e nuvem. Apresenta o modelo de negócios, tecnologia e aprendizado da Salesforce para empoderar clientes e construir um futuro mais inteligente e conectado.
Estratégias de Alinhamento entre Vendas e Marketing: AMCHAM BHSalesforce Brasil
[1] O documento discute a importância do alinhamento entre vendas e marketing e fornece dicas práticas para melhorar a colaboração entre as equipes. [2] Problemas comuns como experiências desconectadas do cliente, métricas desalinhadas e equipes isoladas são abordados. [3] O futuro trará mais tecnologia para experiências integradas, como inteligência artificial e automação, exigindo uma cultura ainda mais alinhada entre vendas e marketing.
Salesforce: O Futuro do Atendimento na Era do Cliente ConectadoSalesforce Brasil
O documento discute o futuro do atendimento ao cliente na era digital. Apresenta como as tendências de mobilidade, internet das coisas, big data e outras estão conectando os clientes e exigindo novas abordagens de atendimento personalizado, rápido e inteligente. Demonstra como a plataforma Service Cloud da Salesforce ajuda empresas a atender esses novos requisitos e fornecer melhores experiências aos clientes.
Getting Things Done: A Arte de Fazer Acontecer com SalesforceSalesforce Brasil
O documento anuncia uma apresentação da Salesforce em São Paulo em 18 de maio de 2016, com os diretores de vendas Marcio Welter e Rodrigo Pinto. Ele também fornece cinco passos para organização e execução de tarefas, incluindo coletar informações, processá-las, organizá-las, planejá-las e executá-las.
IoT: Mais Vendas e Melhor Atendimento com Analytics e Internet das CoisasSalesforce Brasil
Leonardo Neves e Luis Zerba apresentam o Salesforce IoT Cloud, uma solução que conecta bilhões de eventos de dispositivos e aplicativos para permitir engajamento personalizado e proativo com os clientes em tempo real. O IoT Cloud integra esses dados à plataforma Salesforce para criar regras simples que acionam ações com base nas informações geradas pelos dispositivos.
O Futuro do Atendimento na Era do Cliente Conectado: Salesforce WT 2016Salesforce Brasil
O documento discute como as empresas podem melhorar a experiência do cliente na era digital, onde os clientes estão sempre conectados. Resume três pontos principais: 1) Os clientes esperam interações personalizadas, rápidas e inteligentes em todos os canais; 2) As empresas precisam usar plataformas como o Service Cloud para fornecer esse tipo de experiência conectada; 3) O Banco Original usou com sucesso o Service Cloud para melhorar significativamente a satisfação e a retenção dos clientes.
Manufatura 4.0: A Transformação Digital da Indústria de ManufaturaSalesforce Brasil
O documento discute a Manufatura 4.0, incluindo as tecnologias envolvidas como internet das coisas, sensores avançados e manufatura aditiva. Também aborda ecossistemas de colaboração entre empresas, governos e universidades para promover a inovação.
Salesforce Essentials Rio de Janeiro: A Era dos ClientesSalesforce Brasil
O documento fornece informações sobre um evento da Salesforce para clientes e parceiros na América Latina. O documento discute três tópicos principais: 1) como conectar-se com clientes de forma inovadora, 2) como usar a tecnologia para ganhar eficiência e 3) casos de sucesso de empresas locais.
How RPA Help in the Transportation and Logistics Industry.pptxSynapseIndia
Revolutionize your transportation processes with our cutting-edge RPA software. Automate repetitive tasks, reduce costs, and enhance efficiency in the logistics sector with our advanced solutions.
The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.
Fluttercon 2024: Showing that you care about security - OpenSSF Scorecards fo...Chris Swan
Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge.
You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter.
The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.
Comparison Table of DiskWarrior Alternatives.pdfAndrey Yasko
To help you choose the best DiskWarrior alternative, we've compiled a comparison table summarizing the features, pros, cons, and pricing of six alternatives.
Best Practices for Effectively Running dbt in Airflow.pdfTatiana Al-Chueyr
As a popular open-source library for analytics engineering, dbt is often used in combination with Airflow. Orchestrating and executing dbt models as DAGs ensures an additional layer of control over tasks, observability, and provides a reliable, scalable environment to run dbt models.
This webinar will cover a step-by-step guide to Cosmos, an open source package from Astronomer that helps you easily run your dbt Core projects as Airflow DAGs and Task Groups, all with just a few lines of code. We’ll walk through:
- Standard ways of running dbt (and when to utilize other methods)
- How Cosmos can be used to run and visualize your dbt projects in Airflow
- Common challenges and how to address them, including performance, dependency conflicts, and more
- How running dbt projects in Airflow helps with cost optimization
Webinar given on 9 July 2024
Details of description part II: Describing images in practice - Tech Forum 2024BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
Mitigating the Impact of State Management in Cloud Stream Processing SystemsScyllaDB
Stream processing is a crucial component of modern data infrastructure, but constructing an efficient and scalable stream processing system can be challenging. Decoupling compute and storage architecture has emerged as an effective solution to these challenges, but it can introduce high latency issues, especially when dealing with complex continuous queries that necessitate managing extra-large internal states.
In this talk, we focus on addressing the high latency issues associated with S3 storage in stream processing systems that employ a decoupled compute and storage architecture. We delve into the root causes of latency in this context and explore various techniques to minimize the impact of S3 latency on stream processing performance. Our proposed approach is to implement a tiered storage mechanism that leverages a blend of high-performance and low-cost storage tiers to reduce data movement between the compute and storage layers while maintaining efficient processing.
Throughout the talk, we will present experimental results that demonstrate the effectiveness of our approach in mitigating the impact of S3 latency on stream processing. By the end of the talk, attendees will have gained insights into how to optimize their stream processing systems for reduced latency and improved cost-efficiency.
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-InTrustArc
Six months into 2024, and it is clear the privacy ecosystem takes no days off!! Regulators continue to implement and enforce new regulations, businesses strive to meet requirements, and technology advances like AI have privacy professionals scratching their heads about managing risk.
What can we learn about the first six months of data privacy trends and events in 2024? How should this inform your privacy program management for the rest of the year?
Join TrustArc, Goodwin, and Snyk privacy experts as they discuss the changes we’ve seen in the first half of 2024 and gain insight into the concrete, actionable steps you can take to up-level your privacy program in the second half of the year.
This webinar will review:
- Key changes to privacy regulations in 2024
- Key themes in privacy and data governance in 2024
- How to maximize your privacy program in the second half of 2024
Advanced Techniques for Cyber Security Analysis and Anomaly DetectionBert Blevins
Cybersecurity is a major concern in today's connected digital world. Threats to organizations are constantly evolving and have the potential to compromise sensitive information, disrupt operations, and lead to significant financial losses. Traditional cybersecurity techniques often fall short against modern attackers. Therefore, advanced techniques for cyber security analysis and anomaly detection are essential for protecting digital assets. This blog explores these cutting-edge methods, providing a comprehensive overview of their application and importance.
Choose our Linux Web Hosting for a seamless and successful online presencerajancomputerfbd
Our Linux Web Hosting plans offer unbeatable performance, security, and scalability, ensuring your website runs smoothly and efficiently.
Visit- https://onliveserver.com/linux-web-hosting/
RPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptxSynapseIndia
Your comprehensive guide to RPA in healthcare for 2024. Explore the benefits, use cases, and emerging trends of robotic process automation. Understand the challenges and prepare for the future of healthcare automation
Best Programming Language for Civil EngineersAwais Yaseen
The integration of programming into civil engineering is transforming the industry. We can design complex infrastructure projects and analyse large datasets. Imagine revolutionizing the way we build our cities and infrastructure, all by the power of coding. Programming skills are no longer just a bonus—they’re a game changer in this era.
Technology is revolutionizing civil engineering by integrating advanced tools and techniques. Programming allows for the automation of repetitive tasks, enhancing the accuracy of designs, simulations, and analyses. With the advent of artificial intelligence and machine learning, engineers can now predict structural behaviors under various conditions, optimize material usage, and improve project planning.
Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Em...Erasmo Purificato
Slide of the tutorial entitled "Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Emerging Trends" held at UMAP'24: 32nd ACM Conference on User Modeling, Adaptation and Personalization (July 1, 2024 | Cagliari, Italy)
Quantum Communications Q&A with Gemini LLM. These are based on Shannon's Noisy channel Theorem and offers how the classical theory applies to the quantum world.
8. Evening
Dreamfest
at Cloud Palace
10:00 am – 1:00 pm
Day of Compassion
5:00 pm – 6:00 pm
Melinda Gates
Fireside Chat with
Robin Roberts
1:00 pm – 3:00 pm
Marc & Special Guests Keynote
4:00 pm – 6:30 pm
Tony Robbins
9:00 am – 2:00 pm
Innovation & Dreamtalk Speakers
5:00pm - 6:00pm
Women & Equality
Keynote
All Day
Women & Equality Summit
9:00 am - 10:00 am
Financial Services Keynote
Evening
Welcome Reception
Friday, October 7Thursday, October 6Wednesday, October 5Tuesday, October 4
Morning Mindfulness Sessions
8:00 am - 6:00 pm
Breakout Sessions
8:00 am - 6:00 pm
Breakout Sessions
8:00 am - 6:00 pm
Breakout Sessions
8:00 am - 1:00 pm
Breakout Sessions
9:30 am - 11:00 am
Partner Keynote
9:00 am - 5:00 pm
Cloud Expo Open
10:00 am - 5:00 pm
Cloud Expo Open
10:00 am - 2:00 pm
Cloud Expo Open
11:00 am - 8:00 pm
Cloud Expo Open
Evening
AppBash & External Parties
9:30 am - 10:30 am
Salesforce for
Marketing
11:00 am - 12:00 pm
SMB Keynote
9:00 am - 10:00am
Salesforce for IT
11:30 am - 12:30
pm
Salesforce for Sales
11:00 am - 12:00pm
Developer Keynote
All Day
Forbes Philanthropy Summit
1:30 pm - 2:30 pm
Salesforce for
Service
1:00 pm - 2:00pm
Commerce Cloud
3:00pm - 4:00pm
Einstein Keynote
5:00pm - 6:00pm
Admin Keynote
1:00 pm – 2:00 pm
Dreampitch with
Mark Cuban,
Chris Sacca &
will.i.am & Shahrzad Rafati
32. 5 Critical Actions to Enterprise-
Wide Innovation
Brought to you by Salesforce Cloud Services
Paul Wilhoit
Director, Innovation &
Transformation Centers
pwilhoit@salesforce.com
@wilhoit
33. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate
of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year
and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
34. Level of Ambition
LevelofComplexity
Cloud Services helps you achieve business value, faster
We engage at a level that is appropriate for your business
Accelerated
Success
Consultative
Success
Accelerators
Advisory
Premier Success Plan Premier+ Success Plan Signature Success Plan
Mission Critical Support Strategic Projects
Experience Design
Innovation &
Transformation Center
We provide prescriptive advice,
best practices and experts at
every stage of your journey Design-led innovation
Data-driven insights
Always-on expertise
Transformational
Success
56. #4 Scale success
#3 Fund experiments, not initiatives
#2 Coordinate Silos
#1 Fail iteratively to learn to succeed
InnovationInnovation is not an environment, project or
process, it’s a culture. Culture can be shaped.
But various kinds of fear can inhibit a culture of
innovation. Companies usually punish failure and
reward success. Reward exploration, discovery,
and learning.
#5 Support innovation at the top and work down
58. Robert Fransgaard
Creative Director, Experience Design
rfransgaard@salesforce.com
@fransgaard
Break Through with
Design Thinking
How a design-led approach can unlock business opportunities
Brought to you by Salesforce Cloud Services
59. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate
of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year
and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
63. Eight Leading Apps, One Platform
Connect to your customers in a whole new way
Tami Lau
CRM Developer
64. Level of Ambition
LevelofComplexity
Cloud Services helps you achieve business value, faster
We engage at a level that is appropriate for your business
Accelerated
Success
Consultative
Success
Accelerators
Advisory
Premier Success Plan Premier+ Success Plan Signature Success Plan
Mission Critical Support Strategic Projects
Experience Design
Innovation &
Transformation Center
We provide prescriptive advice,
best practices and experts at
every stage of your journey Design-led innovation
Data-driven insights
Always-on expertise
Transformational
Success
65. Salesforce Experience Design
brings human-centered design to
Salesforce, the customer
experience platform.
As a part of the Cloud Services,
we are a group of 100 passionate
user champions who design and
build transformational products
and experiences by turning
human insights into business
impact at Salesforce scale.
67. “There’s a shift under way in large organizations,
one that puts design much closer to the center of
the enterprise. But the shift isn’t about aesthetics.
It’s about applying the principles of design to the
way people work.
A set of principles collectively known as design
thinking—empathy with users, a discipline of
prototyping, and tolerance for failure chief among
them—is the best tool we have for creating those
kinds of interactions and developing a responsive,
flexible organizational culture.”
Design Thinking Comes of Age, Harvard Business Review
71. Embrace ambiguity.
We balance a hypothesis-driven approach
with an emergent one. Innovation can be
messy and it requires flexibility.
Put humans first.
Without people, technology is just a cool
idea.
Be inspired by the people we design for.
Prototype to learn.
Experimentation isn’t about validation—
it’s about learning with users and
iterating
our way to better ideas.
Adopt a beginner’s mind.
Orthodoxies are a barrier to innovation. Be
curious about the world, defer judgment, and
challenge convention.
Be exploratory and optimistic.
Divergent thinking leaves room for the unexpected.
Explore options creatively before homing in on an idea.
Balance thinking with doing.
“Doing” is a way to make our thinking concrete and test
our approach. Don’t rely purely on theory or thought.
2
The Mindset
74. The year 2015 revealed just the tip of the iceberg in
terms of how a range of businesses can draw
inspiration from design thinking.
Its value is that it gives us permission to rethink the
process we use to deliver value—instead of only
focusing on the end result. The means does indeed
justify the end.
3 Ways to Apply Design Thinking in 2016, Inc Magazine, January 2016
“
79. “
At Salesforce we’re hiring a lot of
the best Design Thinking people in
the world. They’ve been running
programs in consultancies as well
as SAP, IBM, and Oracle —they’re
doing the best work of their careers
now because of these 3 things:
80. 1
The speed and ability of
our platform to
prototype.
Our technology is much
more aligned to this type
of approach.
84. Rob DeSisto, Vice President, Global
Customer Transformation after 20 years as
VP and Distinguished Analyst at Gartner
Customers don’t
choose us because of
where we are today.
They come to
Salesforce because of
where we’ll be three
years from now.
“
86. is the average revenue
increase reported by
companies with highly
effective UX. The top 10 UX
leaders in America
outperform the S&P with
close to triple the returns.
37%
said that a bad mobile
experience made them
less likely to engage with
a company in the future
52%
deleted or uninstalled
an app as a result of
encountering
problems with it’s
functionality
or design
86%
of users reported they
stopped using an app
due to poor
performance
90%
Investing in experience is paramount
87. How do you ensure what
you’re building is
something
people will actually use?
HURDLES:
Breakthrough idea generation
Moving from theory to reality
88. How do you align
stakeholders when
the stakes are high?
HURDLES:
Influencer alignment
Change management
89. How do you design
products and experiences
people love?
HURDLES:
Adoption and usage
User experience
98. Put it into action
Include Users / Customers (Approach)
Salesforce Innovation
Now Live in Trailhead!
Stanford D School
dschool.stanford.edu
IDEO
Designkit.org
ideou.com
Sprint (Google Ventures)
thesprintbook.com
Gravity Tank (Salesforce)
workdifferently.gravitytank.com
1
Make it Cultural (Mindset)2
Enable Multidisciplinary Teams (Process)3