It's Raining App Stores

A case study about how to open the mobile app market to 3 Billion devices instead of just 8 Million iPhones.

Reasons and steps for starting promotion of your mobile apps & games with Opera Mobile infrastructure.

The One Platform Foundation is a global, open-source initiative to help the Android ecosystem evolve by enabling developers to easily code and submit their apps across multiple alternative appstores.

The document discusses the evolution of mobile technology and its impact on consumer behavior. It notes that in 1983 the first commercial mobile phone call was placed using a phone that cost $3,995 and weighed over 2.5 pounds. Meanwhile, technology has improved dramatically while prices have decreased significantly. The future is no longer about consumers using computers but rather using mobile devices everywhere - to check email, look up showtimes, fill prescriptions and more. Mobile access now accounts for over half of all internet traffic and there are more mobile devices than people. As a result, marketers must understand how consumers use mobile throughout the purchase process and across different experiences like awareness, consideration, intent and advocacy.

The document discusses strategies for maximizing an M-commerce strategy. It examines whether companies should focus on mobile sites or native apps and discusses the typical evolution a company goes through with their mobile strategy from denial to maturity. It emphasizes that mobile performance impacts brand equity and revenue, and outlines best practices for optimizing the mobile user experience.

Examining the landscape of the mobile development, the hidden challenges of the iPhone app store, and the middle way provided by hybrid applications.

aAcomprehensive study about Apple, considering its strengths and weaknesses against other major contenders in the industry.

Last month the APPNATION conference took place in San Francisco. APPNATION debuted this year and targetted social and mobile apps across all devices and platforms including PCs, smartphones, tablets, Internet-enabled televisions, portable gamers, peripherals and a range of other current and emerging connected devices.

Many casual and social game developers have moved to mobile, but since the economics of mobile and web are very different not all of these transitions have been successful. While helping companies like Rovio, Digital Chocolate, Badoo and many others find their monetization strategy on mobile, we have distinguished key factors that developers should change in their monetization strategies while moving to mobile. Andrei Demenjev is sharing these key points so you can learn from and avoid the mistakes made by early adopters of the mobile platform.

(1) Mobile application analytics allows developers to understand how users are really using their apps. (2) Google Analytics is recommended for starting analytics as it has easy to use SDKs for Android and iOS and allows free tracking of key metrics. (3) Developers should focus on 3-5 key performance indicators relevant to their business goals and use analytics insights to optimize their mobile app design and features.

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Here's a pitch presentation Idea that I had presented to Micromax when they wanted to launch their first smartphone in India when I was looking for a job.Do check out the ppt and share your thoughts on the idea and anything that you found interesting in it

This is a presentation on the analysis of Marketing Mix, S.T.P. analysis and S.W.O.T. analysis for launching a new smart phone in India as a result of Make in India Initiative.

This document provides an overview of the mobile applications market in Thailand. It discusses Software Park Thailand's past partnerships with Sun Microsystems and Nokia to promote mobile development. It also describes Software Park's Samart Innovation Awards and various training programs for Android, iOS, BlackBerry, and Windows Phone development. The document outlines the history and market shares of major smartphone platforms and app stores. It provides guidance on mobile development and lists top mobile apps. Finally, it discusses trends like cloud computing and Software Park's vision to enable the Thai software industry for opportunities in mobile and cloud markets.

Samsung aims to become one of the top 10 most valuable brands globally by 2005. Currently ranked 25th with a brand value of $10.8 billion, the company recognizes it needs a formal marketing strategy to connect its vision to growth. A SWOT analysis identified strengths in vertical integration and innovation, but also weaknesses in brand image and ineffective marketing. Two alternatives were proposed: maintaining the status quo of product-driven approach, or rethinking marketing for a customer-driven approach. The recommendation is to rethink marketing through strategic initiatives to build brand equity, evaluate brand elements, and improve customer relationships. This will help elevate Samsung's brand and increase customer loyalty to reach its goal.