Opera Mobile Advertising — November 2013
- 2. Opera mobile user base in 2013
180B+
Page views from
Opera mobile
browsers
260M+
Consumers use
Opera mobile
browsers
- 4. Continued strong growth on Android +300%
60 000 000
50 000 000
40 000 000
30 000 000
20 000 000
10 000 000
2011
2012
- 5. Opera new Android & iOS browsers
New Opera mobile browser for
Android launched in May 2013
10M+ Android users
Opera Coast mobile
browser for iOS launched in
September for the Apple
iPad tablet
- 6. Opera is a partner with Global recognition
•
Opera Mini – the most popular mobile browser
worldwide
•
Constant growth of mobile end users
•
Trust to our product since 2005
•
850+ employees in 16 countries
•
100% non-incentive traffic from end users
•
In-house inventory (OMS and Smart Page).
No blind traffic
•
Single entry point for multiple OS promo (Android, iOS,
J2ME, Symbian, BlackBerry)
•
Possible forwarding of users to iTunes and Google Play to ensure higher ranking
on native stores
•
Brand awarness growth beside regular performance result
- 7. Easy access to the store via browser’s homepage
Covering over
6500 devices
- 8. Opera Mobile Store consumer reach
75+
Million Monthly
OMS Visits
232+
Countries
6
Platforms
60+
Million Downloads
per Month
- 10. Productivity of the Opera Mobile Promo
•
Performance oriented
•
Direct mobile end users
traffic
•
Growth of trust and your
brand awareness
- 11. Steps for starting cooperation with Opera
1. Register an account at http://publishers.mobilestore.opera.com
(absolutely free)
2. Easily create your product page and upload the builds (please
contact the content manager Irene Bereziuk in case you need
any help (irenb@opera.com)
3. Sign the Insertion Order for the post paid campaign and send
the scanned version.
4. Provide the banners ( 432 x 240, 300 x 100, no animation).
Banners can be also created by Opera’s designer.
5. After testing the app install on compatible devices the promo
can be launched.
- 12. Who our users are?
Female 14%
2.9
%
1317
Male 86%
16
%
7.1
%
1824
45
%
2.8
%
2534
17
%
0.65
%
3544
3.6
%
0.19
%
45 54
0.93
%
0.44
%
55
+
3.1
%
Gender and Age
Mostly Young male
- 15. Opera Mobile Store ad products
Pay-per-download (PPD):
•
Prominent placement in top product listings
•
Turbo Promotion mechanism
•
Graphical and text advertising in the Opera browser
- 16. Prominent placements
Paid promotion highlights apps within top
listings
Bidding system: Highest PPD bids win
placement
Java app can generate
downloads daily
1M
Android app can generate
downloads daily
200K
Symbian app can generate
downloads daily
100K
•
•
•
- 17. Prominent placements
The product page is opened by
default, when user first time during
the day accesses the Opera Mobile
Store.
•
Prominent placement in
product listings
•
Performance based
•
Targetable by
region/OS/handset
- 18. Download mechanism on Opera Mobile Store
Clicking Download button
on Opera Mobile Store
users can download
Android, Java, Symbian,
iOS or BlackBerry app.
- 19. An option for an Android promo
Possibility to redirect our
mobile end uses to any
external web resourceses
- 20. Advertising in the Opera mini browser
Graphical and text ads in
Opera Mini
Dual feature box
• 2 images
• Above the fold
• Brand building
• Clicking the banner can start
downloading the app or forwarding
to Google Play product page
Smart text link
• Image with text
• Call to action/campaigns
- 21. Campaign management and tracking
All campaigns, performance and ad spend are tracked in real-time
online reporting interface
•
Total clicks
•
Total ad spend
•
Country/platform/devi
ce/carrier level
tracking
- 22. Upload your apps to
http://publishers.mobilestore.opera.com/
Contact for further discussion:
Sandra Ilyina
Sales Director
sandrai@opera.com
Skype: ivagreen