Vincent Hoogsteder - Distimo
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The document summarizes a report from Distimo on mobile application stores and analytics. It finds that the Apple App Store is the largest overall but Android is the second largest and growing fastest. It also notes that Android has the highest percentage of free apps while Apple has more paid apps and higher average prices. Distimo collects app store data and provides analytics and market reports to help developers monitor their apps.
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Vincent Hoogsteder - Distimo
- 1. app store analytics MOBILE APPLICATION STORES STATE OF PLAY Vincent Hoogsteder, Co-founder
- 3. ABOUT DISTIMO 1. Distimo collects all public application data from app stores 2. Developers use our analytics tool to monitor own and competing apps 3. Based on analyses of data, we deliver detailed market reports
- 6. STORE SIZES Total number of applications Apple iPhone iPhone 203,295 Apple iPad iPad 8,099 Android 47,052 BlackBerry 7,422 GetJar 14,469 Nokia 9,889 Palm 1,980 Windows 1,030 0 70,000 140,000 210,000 • Appleis King • Android second largest May 2010
- 7. STORE GROWTH New applications May 2010 (Relative) Apple iPhone iPhone 7% Android 19% Nokia 15% Windows 10% 0% 5% 10% 15% 20% • Android relatively fastest growing
- 8. FREE VS PAID Apple iPhone iPhone 27% 73% Apple iPad iPad 20% 80% BlackBerry 25% 75% Android 57% 43% Nokia 25% 75% Palm 33% 67% Windows 21% 79% 0% 100% Percentage Free Percentage Paid • Nokia’sshare paid apps decreasing • Android largest share free apps, but decreasing May 2010
- 9. MOST POPULAR PAID CONTENT iPhone 55% Games 14% Entertainment 23% Games 30% Themes 36% Games 14% Tools
- 10. MONETIZATION
- 11. REVENUE?
- 12. REVENUE?
- 13. PRICE COMPARISON Average price for all paid apps $8.00 $7.52 $5.93 $6.00 $4.00 $3.83 $2.99 $2.91 $2.34 $2.00 $0 iPhone • Apple, Androidand Nokia in same range • RIM and Microsoft twice as high May 2010
- 14. CROSS STORE PRICES Tetris prices: $2.99
- 15. CROSS STORE PRICES Tetris prices: $2.99 $6.99
- 16. CROSS STORE PRICES IM+: $9.99
- 17. CROSS STORE PRICES IM+: $9.99 $39.99
- 18. WHAT’S NEXT?
- 19. CROSS STORE DEVELOPERS • Over 2,600 developers with apps in multiple stores • Fast growth in last months • Growing number of channels, many carrier stores in 2010
- 21. PRICES TO SAME LEVEL $8.00 $7.57 $5.89 $6.00 $4.00 $3.83 $3.07 $2.95 $2.34 $2.00 $0 iPhone • Increased transparency for consumers
- 22. PRICES TO SAME LEVEL $8.00 $6.00 $4.00 $2.00 $0 iPhone • Increased transparency for consumers
- 23. NEW WAYS TO MONETIZE • Free App with In-App Purchases starting at $0.99 • One-off paid App $6.99
- 24. NEW WAYS TO MONETIZE • Free Appwith In-App Purchases starting at $0.99 Generated more revenue than FIFA in January 2010 • One-off paid App $6.99
- 25. STORE COMPETITION Strong competition for the best developers: • Sheer volume • Billing • Consumer review process • Driving traffic to your apps
- 26. 2010: GROWTH
- 27. THANK YOU Free Monthly Report www.distimo.com Overview of all App Stores: www.appstores.info Free analytics for developers: www.distimo.com/monitor Vincent Hoogsteder vincent@distimo.com twitter.com/distimo