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ICE AGE 2
                 the meltdown
                         and beyond
                                               Dr. Jimmy Schwarzkopf
                                                                Research Fellow
                                                                            STKI
                                                            jimmy@stki.info

                                       http://drjimmystki.blogspot.com/

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Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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http://www.slideshare.net/jimmyschwarzkopf
/stki-8th-cio-bootcamp-2009-presentation




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               Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                            Copyright © 1990-2009 IMDb.com, Inc.
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2009: The meltdown

1
    Latest STKI-IT Spending Survey Results

2   IT Market in Israel: what is changing ?

    What are customers looking for in 2009?
3


4   Who is gaining share of the shrinking IT budget ?


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     Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
     Do not remove source or attibution from any graphic or portion of graphic
1
     Latest STKI-IT Spending Survey Results

          200 years since Darwin:
    • Data from Bank of Israel is becoming ever more available
    I feel like Darwin in Galapagos
     – Economic activity data from 1989
         • GDP

 collecting data , looking at patterns
         • GDP for Business Sector
     – Indexes that could forecast change

that emerge and(but only until 2006) trying to figure out
         • Series of State-of-the-Economy-indexes
  • OECD has data on Israel
                   what they mean
     – Productivity


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        Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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The document summarizes Dr. Jimmy Schwarzkopf's background and experience in the IT industry over 38 years. It also provides an overview of STKI, the market research firm he founded, including its goals, methodology, services, and the Israeli IT market research it conducts covering hardware, software, and value-added services. STKI aims to help clients make strategic IT decisions by providing market data and analysis based on thousands of annual interviews with industry participants.

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Dr. Jimmy Schwarzkopf has over 38 years of experience in various areas of the IT industry, including as an industry analyst, academic researcher, consultant, systems professional, and entrepreneur. He has founded three IT companies, including STKI, which provides market research and strategic analysis for the Israeli IT market. STKI uses an equilibrium model to obtain a holistic view of the IT market from both users and vendors. They conduct thousands of interviews annually to track spending trends and IT budgets across industry verticals. STKI also analyzes the hardware, software, and services markets in Israel to provide insights into market size, players, and forecasts.

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1
     Latest STKI-IT Spending Survey Results

    • Data from Bank of Israel is becoming ever more available
       – Economic activity data from 1989
                  • GDP
                  • GDP for Business Sector
       – Indexes that could forecast change
                  • Series of State-of-the-Economy-indexes
    • OECD has data on Israel (but only until 2006)
       – Productivity


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        Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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How bad is this “recession” ?




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Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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How recessions affected IT vendors




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   Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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STKI IT Market Data (K USD)1989 - 2009




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                                                                                All amounts in K $ USD
    Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
    Do not remove source or attibution from any graphic or portion of graphic

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“The only function of economic forecasting
 (STKI-IT forecasting included)* is to make
        astrology look respectable”
                                      John Kenneth Galbraith




                                                                                 * my additions   9
     Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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low per capita ($ USD) IT expenditure



                                    IT spending in Israel is 2.71% of GDP
                             European Union IT spending is 3.3% of GDP




  European Union per capita spending on IT amounts to 1100 €




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                                                                               * IT spending data by STKI
   Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
   Do not remove source or attibution from any graphic or portion of graphic
GDP per hour worked (x5)… excellent
indicator but data is usually 3 years behind


  IT Market change




  Change in GDP per hour worked (*5)




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      Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
                                                                                  * IT spending data by STKI
      Do not remove source or attibution from any graphic or portion of graphic
But in real time: State of the Economy
       Index as an “indicator “ of IT investment
State-of-the-
economy index         is
an      indicator    for
examining the direction
in which real economic
activity is moving, in
real time. (Bank of
Israel)


Deviation from the
trend is calculated via
the     Markov-switching
model and enables the
turning points in the
business cycle to be
identified at an early
                                                           Deviation from the trend (*10)   IT market growth rate
stage. (Bank of Israel)




                                                       All IT spending data by STKI           12
              Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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2   IT Market in Israel: what is changing ?




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     Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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A little history……….




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Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
A little history……….




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Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
So let’s look at the numbers:
From the data we see several cycles for the IT Industry in Israel:


1. Up to 1996 : Market v0 : Age of Irrational IT Exuberance
2. 1997-2000: Market V0.1 : Age of re-structuring
3. 2001-2003: Ice Age : Age of “panic”
4. 2004-2007: Market V1 : Recovery, Growth and Integration
5. 2008- 201?: Ice Age 2 : Age of the “re-start”
                                : Market V2: Age of Industrialization of IT
6. 201?-



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       Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Market V0:                                                             1989 -1996




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                                                                                   All amounts in K $ USD
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
Age of Irrational IT Exuberance
• 1987 : first year the IT expenditures passed 1b USD
• Profit came from moving BOXES
• Mainframes from IBM (VM/VSE.. DASD): entering most
  big companies (some look-alike HDS were bought)
   – Most were changing from NCR and CDC big machines
• Minicomputers like DEC, DG, Prime, HP were taking a
  slice (AS/400 - migrating from S/38 and S/36 from IBM)
   – First time computer users
   – Microcomputers entering :
      • As terminals in enterprises
      • For accounting and office use in SMBs

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        Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
        Do not remove source or attibution from any graphic or portion of graphic
Age of Irrational IT Exuberance                                                     2

• Software sold through distributors:
   – Israeli software was successful: 4 dimension, Magic, DB1….
   – John Bryce, IBS, Tekem, Contahal, SPL ………
   – data bases, mainframe software and 4GL were third party
• BIG VENDORS: IBM , DEC, DG, HP……
   – Mostly sold “hardware” and software/ networking came as
     “add-ons”
   – Some services like “system engineer” came with the “machine”
   – INTEGRATED server, storage and networking products



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        Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Market Order V0.1: 1996-2000




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                                                                              All amounts in K $ USD
  Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
  Do not remove source or attibution from any graphic or portion of graphic

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Age of re-structuring
• IT departments re-organize infrastructures and
  applications… under the Y2K umbrella
• Services become a profitable and independent
  “product”
• Projects are starting to go to VARs as contractors
  (before they were sub to the big hardware vendors)
• Big UNIX projects (billing, ERP , etc)
• VAS vendors grow with Y2K related projects
   – New “testing” vendors start
   – Complicated project management

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       Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Age of re-structuring 2
• International software vendors in
  Israel start being the main movers in                                            Growth in the 1990’s

  software deals (Microsoft, CA,
  Oracle ….)
• Consolidation in the Service
  Market, several companies are
  bought by international and local
  players
• Service players get their own sales                                              All amounts in K $ USD
  force and compete with hwre
  vendors
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       Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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ICE AGE: 2000 - 2003




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                                                                            All amounts in K $ USD
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
Age of “panic”
• Excess inventory (IT professionals and products)
  and very few projects:
  – Vendors “destroyed” the service market by taking
    projects that could never generate profit
  – Software & hardware products were sold at
    ridiculous prices (even 90% discount in one case)




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      Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Age of “panic”
• Excess inventory (IT professionals and products)
       “Unfortunately, a generation of
  and very few projects:
                  salespeople
  – Vendors “destroyed” the service market by taking
            havecould notion that they
                   the never generate profit
    projects that
     create & hardwarebringing in revenue
              value by products were sold at
  – Software
           we found out that bringing
    ridiculous prices (even 90% discount in one case)
       revenue means collecting value
                 not creating it
            not enough to survive
      in today’s competitive markets.”
                                                     Source: McKinsey Quarterly   25
      Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Age of “panic”                                                  2

• CIO recognized as a profession:
  – hired from one industry to another and succeed
  – become part of the COMPANIES MANAGEMENT
    Team
  – started talking about tactical and strategic IT


• The internet bubble hit the Israeli IT companies
  very hard but……
  – New power houses in the IT market … (Matrix, Ness,
    One1, Taldor …..)
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      Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Market Order v1.0: 2003-2007




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                                                                               All amounts in K $ USD
   Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
   Do not remove source or attibution from any graphic or portion of graphic
Age of Recovery, Growth And Integration

  • Consolidation of Local and International
    Vendors changed the way IT business is done:
    – most International vendors (hwre & sftre) sell
      through channels and only support (super
      experts) the local “delivery” of their products
    – STKI changed the way we look at the market, CIOs
      now make two decisions:
       • What product
       • Who integrates it


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       Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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The document is a slide deck from STKI, an Israeli market research and strategic analyst firm, discussing the impact of global events on IT budgets in Israel in 2022-2024. It notes that while IT budget increases were forecasted to be large in 2022, events like the war in Ukraine, inflation, interest rate hikes, and political instability have changed the outlook. IT budgets in Israel are still expected to rise 12-13% in 2022 but forecasts beyond that are difficult given uncertainties. Digital transformation alone is no longer sufficient - companies must undergo smart business transformations to deliver personalized, data-driven experiences to customers.

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Age of Recovery, Growth And Integration 2

• Boom in server and storage sales
   – “utilization” of resources fell under 30%: mainly
     because of high price of consolidation management
     (tools and people)


• Boom of “application&data” integration:
   – Resource Management: Financial, logistics, procurement and HR
   – Transaction Management: core applications
   – Client Management: CRM and call centers
   – Analytics: Data Warehousing/ business intelligence/data mining
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        Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Age of Recovery, Growth And Integration                                            3


• Start of “data center” integration, consolidation,
  virtualization and infra management efforts
• SERVICE ARCHITECTURE :
   – CTO / Architecture VPs are hired in most IT
     installations and in most vendor management teams
   – SOA projects that include BPM, enterprise buses,
     portals and composite applications
   – Infrastructure projects where services are defined,
     optimized, managed and delivered

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       Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
       Do not remove source or attibution from any graphic or portion of graphic
Ice Age 2 - 2008 – 201?




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                                                                            All amounts in K $ USD
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
JOB MARKET: 2004 vs 2009




We will all feel it




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                Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
                Do not remove source or attibution from any graphic or portion of graphic

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This document provides an overview of the 2022 STKI IT Knowledge Integrators summit. It discusses how global events have impacted the previously optimistic outlook for IT budgets in 2022, noting issues like rising inflation, economic recession, war in Ukraine, and layoffs in the tech sector. However, it predicts that Israeli IT budgets will still rise 12-13% in 2022. It also covers STKI's services, research methodology, vendor positioning approach, and includes data about Israel's population, mobile/internet usage, and 5G penetration.

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Age of the “restart”

                                       • What's different about this crisis is it's
                                         a CAPEX (capital expenditure) crisis
                                                   – CAPEX involves expenditures used to acquire or
                                                     upgrade physical assets and IT projects.


                                       • Today's credit crunch directly affects
                                         IT because:
                                                   – Information technology is the No. 1
                                                     quot;CAPEXquot; (capital expenditure) item.

                              CAPEX is not just affecting end users
                                      but also solvency of the IT vendors
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Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Age of the “restart” 2

• IT is not buying (CAPEX- frozen) products:
  – Hardware sales have dropped more than
    expected during 1Q2009 … about 37% average
  – STKI might make a change to its 2009 forecasts in
    the next 60 days
• Some CIOs are starting to feel pressure in
  OPEX expenses:


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     Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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New metric is PAYBACK PERIOD
ROI IN THE NEXT 90 DAYS




cost reductions and revenue enhancement
             precedence over
         functional enhancements
                                                                                                                     35
 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                            Slide based on force.com presentation
 Do not remove source or attibution from any graphic or portion of graphic
Age of the “restart” 3
“business models” will change and IT is the strategic partner

   • Companies will have to:
       – Allow due diligence of
         products and services
       – Tools for self service
       – NEW BUSINESS PROCESSES
   • Customers demand:
            Value
       –
            Quality
       –
            Reliability
       –
            Service
       –
            Individuality
       –
                                                                                       36
           Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Age of the “restart” 4

• Vendors change and the • Users change and when
  backbone of any new      buying services will go
  business model:          to vendors that have:
  – Delivery management                                                          – Pockets of excellence
  – Crisis management                                                            – Good delivery record
  – Pockets of excellence                                                        – Financial soundness
    (technologies)



    This change is reflected in STKI’s IT categories
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Age of the “restart” 5




                                                                            38
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New Model for IT Vendors
                                                                            Crisis Management




                                                                                                39
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Not only the market but the dollar




                                                                               40
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Value

    What are customers looking for in 2009?
3




                                                                                         41
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IT situation: overview
• The recession :
     • IT departments will cut budgets
     • But will invest mostly in projects that:
         – cut costs of existing processes and activities
         – new ways to capture revenue/ growth
         – Smaller “divided” projects
• Radical transformation of IT Management:
           Different way of consuming IT
     •
           Industrialization of IT delivery
     •
           Utilization increase of assets (over 90%)
     •
           Cloud computing models (in-house, private and public)
     •


                                                                                 42
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Radical transformation of IT Management

                                                     Managing the
                                                      IT Budget

   Managing IT for                                                             Managing the
   business value                                                              IT capability

                                                      Managing IT
                                                    like a business
                                                                                               43
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Managing the IT Budget
     COST OF DELIVERING versus COST OF BUYING
• IT will have “new economics”
   – Portfolio Management in order to drive
     maintenance and cost reductions
   – New models for “purchasing” USAGE of resources
   – Flexible sourcing of product usage and service
• Budget management will be influenced by the new
  statement :
                                                                “CLEAN UP the waste”

                                                                                       44
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Datacenters today have 30% utilization

                                                                                  100s different
Energy waste                                                                        Software
                                                                                    products

                                                                                       25%
30% max in
                                                                                    utilization
  Storage
                                                                                   x86 servers
 Utilization



    Ala-carte
   telecomm                                                                       Hundreds of
    services                                                                       Enterprise
                                                                                   Processes
                                                                                          45
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ROY: Optimization of IT
                          Optimize (Return on Yesterday)*
                           High Utilization Of Resources




                                                                                                       Manage
                     +                                                                             +
Develop                                Install                               +        Deliver




                                                                                                       46
                                                                                 * From SYMANTEC
     Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
     Do not remove source or attibution from any graphic or portion of graphic
Managing the IT capability
• Utilization is all about:
  – Virtualization
  – Automation
  – Standardization
  – Provisioning
• Things to do :
  – ITIL, CoBIT, ISO 17799 (discipline & efficiency)
  – IT system performance management
  – Application Rationalization
  – AGILE project development
                                                                                  47
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Application Rationalization
• An assessment of applications will
  show what applications have to
  canceled and which should remain.
• If usage continues, then which have
  high HATMAA and which do not:
   – LOW HATMAA need special tools and
     re-training
   – HIGH HATMAA need tool for constant
     reinforcement
     Which applications are over
     supported and which under
             supported.
       Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
       Do not remove source or attibution from any graphic or portion of graphic

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Resource optimization




                                                                            49
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Factories get to nearly full utilization….
            IT should also…..




                                                                                 50
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2 years ago IT was “overhead”
                                                                                    After the meltdown:
    100 years ago
                                                                                         IT Engineers
  Industrial Engineers:
                                                                                   – Will take state of the art
– Assembly line
                                                                                     technology and change
  revolutionized the
                                                                                     workflow (service factory)
  economy
                                                                                   – Change How Work Is
– Assembly line took state of
                                                                                     Organized
  the art technology and
  organized work differently                                                       – Develop New
  for PRODUCT factory
                                                                                     Products And
                                                                                     Services Based On
                                                                                     New Technologies
                                                                                                            51
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Building the IT factory
                                     Moving IT from:
                                   LAB environment to
                                  FACTORY environment

                                                              Local
                                                             Factory
        Local                                                 Outsourced
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   Factory
                                                    Factory


                                                                            52
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Standardized Equipment
        Economies Of Scale




                                                                            53
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Standardized Services
                    Economies Of Scale

  “Application Image” is a sum of
 infrastructure services and software
   services needed to deliver an IT
                product

Two types of IT services:

1. Infrastructure Services or Ensembles
2. Software Services or Mashups


                                                                                    54
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The new Service-Based IT




  Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
  Do not remove source or attibution from any graphic or portion of graphic
Delegating the Power to the Cloud




                                                                                56
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Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - Mydbops
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This is a slide deck that showcases the updates in Microsoft Copilot for May 2024

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New in Cloud Computing

1. The illusion of infinite computing resources available
   on demand, thereby eliminating the need to plan far
   ahead for provisioning.

2. The elimination of an up-front commitment, start small
   and increase hardware resources only when there is
   an increase in their needs.

3. The ability to pay for use of computing resources on a
   short-term basis as needed (e.g., processors by the
   hour and storage by the day) and release them as
   needed.

                                                                                   57
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Transformation of IT:
                                    CIO priorities for 2009
1.   Cost reduction                                                                9. Storage virtualization
2.   DRP/BCP                                                                       10. Desktop virtualization
3.   Server virtualization                                                         11. Data De-duplication
4.   Server consolidation                                                          12. Governance, risk
                                                                                       management and
5.   BI/DW
                                                                                       compliance
6.   Security
                                                                                   13. Self-service
7.   CRM
                                                                                   14. Mainframe
8.   WAN Optimization/
                                                                                       optimization
     application
                                                                                   15. Open Source
     acceleration
                                                                                                                58
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Creating with IT >business value
                                                                                                      §Grow Revenue
                                                                                                        Bends the revenue line up faster
                                                                                                        than your competitor – includes
                                                                                                        innovation

                                                                                                      §Protect Revenue
                                                                                                        Holds the revenue line at its current
                                    Net Revenue
                                                                                                        growth rate

                                                                                                      §Reduce Cost
                                                                                                        Short term impact to drive costs
                                                                                                        down through automation and
                                      Operating Expense                                                 process improvement

                                                                                                      §Avoid Cost
                                 INCREASE THE SPREAD                                                    Avoidance of future costs that
                                 TO INCREASE MARGIN                                                     would bend the expense line up –
                                                                                                        includes innovation on the expense
                                                                                                        side/process side

                                                                                                      §Manage Risk
                                                                                                        Enables risk management from a
                                                                                                        firm and regulatory perspective


                                                                                                                           59
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                                                                                 Based on Howard Rubin’s presentation
     Do not remove source or attibution from any graphic or portion of graphic
CUTTING COSTS vs OPTIMIZING COSTS

 • Changing BUSINESS PROCESSES to fit new
   business models
 • Fast delivery of “analyzed data” to enable
   decision making (BI,DW, Data Mining, MDM..)
 • Self- service and real time delivery of
   business and consumer services over the
   INTERNET will grow more than software sales


                                                                                  60
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Not so much to say

So what do we do in the “New Era” ?




                                                                                 61
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Competition in services?
Business Process Improvement
                                                                               New Business Model




                                                                                                    62
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Roadmap:
                           Business Process Innovation
High
                           Improve: SURVIVE                                                     Innovate : GROW       Invent: CHANGE
Contribution to Business




                                                                                                                          2012
      Performance




                                                                           4Q 2009                                 2011

                                                                                                          2010
                                                                                                        2010

                                           2009

Low

                                  Redo Existing                                                         Rethink           Redefine
                                    Processes                                                           Business          Business
                                                                                                                                 63
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SELF SERVICE AND MOBILE

                                            “STOP aligning IT with the business-
                                              Connect with the CUSTOMERS”




                                                                             64
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How new “models” like due diligence of products
             changes everything:
• Los Angeles Restaurants must
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  reflecting the results of last
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• Restaurant Websites show the
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  service and food.


                                                                                   65
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4   Who is gaining share of the shrinking IT budget ?




                                                                                 66
     Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
     Do not remove source or attibution from any graphic or portion of graphic
This study cannot ……….

• The IT market offers service and products in:
  – Over 500 different hardware classes
  – Over 1000 different software families
  – Over 1000 different types of services offered
• The Israeli IT market has:
  – Over 250 firms that have over 5 employees
  – Over 100 firms that have between 2-4 employees
  – Over 1000 individuals that work as “freelancers”

                                                                                 67
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This study cannot ……….

• The IT market offers service and products in:
  – Over 500 different hardware classes
  – Over 1000 different software families
  – Over 1000 different types of services offered
• The Israeli IT market has:
  – Over 250 firms that have over 5 employees
  – Over 100 firms that have between 2-4 employees
  – Over 1000 individuals that work as “freelancers”

                                                                                 68
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Amount of ‘big” IT (in Israel) has
      decreased in the last 3 years




                                                                            69
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The Israeli IT Market (% changes)
                                                                               “missed”
                                                                              4Q2008 was
                                                                              worse than
                                                                               expected




                                                                                “hope not”
                                                                                 new data
                                                                                   after
                                                                                  Q2 2009
                                                                               Q1 was worse
                                                                               than expected
                                                                                       70
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IT market share (%) by INDUSTRY




                                                                              71
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Industries IT expenditures ($ USD)




                                                                               All amounts in K $ USD   72
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Recommended for you

Industries 2003 – 2009 (in $USD)




                                                                             All amounts in K $ USD   73
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Industries 2003-2009




                                                                            All amounts in M$$USD
                                                                                           K USD    74
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STKI Technology Spending Cycle
                                                                                                 Outsourcing
                                                                                    Development

                                                                                               Consulting
Time




                                                                                Software
                                   Transaction
                                                                                    Hardware
                                   processing

         Networking
         Technology

                                                               Contract awarded to…
                                                                                                               75
        Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
        Do not remove source or attibution from any graphic or portion of graphic
As markets changed, STKI also changed its
    categories (pockets of excellence)
quot;It is not enough that I should succeed, others must fail“
                                                                                                                  Gore Vidal
                                                                              • Pockets of excellence
                                                                                  – Users identified the need
                                                                                    for experts
                                                                                  – Most vendors are moving
                                                                                    or moved into the new
                                                                                    delivery model




                                                                                         All amounts in M $ USD          76
      Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
      Do not remove source or attibution from any graphic or portion of graphic

Recommended for you

TOP 9 IT Vendors in Israel
                    These 9 vendors either sell in all
                   Hardware, Software and Services
                   categories or they have extremely
                     large market share in only part
                            of the categories




                                                                            77
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Hardware & Software Categories




                                                                              78
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Tactics : to lower spending on hardware

1. Elongating PC upgrade cycle
2. Reuse of desktops/notebooks rather than
   replacing all
3. Increase utilization rates above typical levels
4. Purchasing from fewer vendors in exchange
   for lower prices
5. Accelerate migration from Unix, Open VMS
   and OS400


                                                                             79
 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Hardware Market

All amounts in M $ USD




                                                                                 80
     Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Recommended for you

Servers
                                                       1. HP strong in BLADES
                                                          and HIGH END servers
                                                       2. IBM continues to sell
                                                          System z and System
                                                          p/i besides their x86
                                                          servers
                                                                                                     MANUFACTURERS
                                                       3. SUN strong in UNIX
                                                          server sales




                                                                            All amounts in K $$USD
                                                                                           M USD              81
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
Clients
                                       1. Notebooks continue to
                                          displace desktop units in
                                          corporate PC market.
                                       2. Substantial JUMP in
                                          “desktop” virtualization
                                       3. NETBOOKS, SMARTPHONES,
                                                                                                 MANUFACTURERS
                                          APPLE are game changers
                                                in the next 24 months.




                                                                            All amounts in K $ USD         82
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
Storage Equipment

                                     1. Clients are storing more and
                                        more data into midrange and
                                        low-end arrays.
                                     2. DRP projects : new purchases.
                                     3. Biggest issue : how to deploy
                                        storage in virtualized
                                                                                                MANUFACTURERS
                                        environments.
                                     4. Storage virtualization?




                                                                            All amounts in K $$USD
                                                                                           M USD          83
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
Networking
                                   strong gain for
                                   WAN optimization
                                   and application
                                   acceleration
                                   solutions: high                          VoIP / Call Center
                                   ROI by cutting                           MANUFACTURERS

                                   communication
                                   costs
                                                                                                            Network
                                                                                                         MANUFACTURERS




                                                                                All amounts in K $$USD
                                                                                               M USD             84
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic

Recommended for you

Printers and “new” services
• We were very
  surprised at the slow
  use of printing services
  and software in order
  to cut costs during
  2008




                                                                                All amounts in K $$USD
                                                                                               M USD     85
    Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
    Do not remove source or attibution from any graphic or portion of graphic
Special Categories



                                                                               COMPUTER ROOM
                                                                                 (Racks, etc)



                                                                                                             COMPUTER SUPPLIES
      SELF SERVICE                                                                                            AND DISPOSABLES
Mobile and Special Purpose
   (ATMs, Kiosks, etc)




                                                                                                All amounts in K $$USD
                                                                                                               M USD             86
               Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
               Do not remove source or attibution from any graphic or portion of graphic
Big issues in SOFTWARE
• IT departments are “changing” the way they
  choose software (next slide)
• Licensing problems in virtualized and multi-core
  environments
• Open Source will start to be standard in several
  areas
• Focus on “high” maintenance costs:
  – Customers may consolidate best-of-breed purchases
    into bundled suites with “cheaper” maintenance
  – Move to SaaS solutions
                                                                                 87
     Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
     Do not remove source or attibution from any graphic or portion of graphic
Top 10 criteria for selecting software
      1st and 2nd time around




                                                                                                                        88
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
                                                                            Source: Deloitte & Touche - 1500 companies surveyed
Do not remove source or attibution from any graphic or portion of graphic

Recommended for you

Software Market




                                                                            All amounts in K $$USD
                                                                                           M USD     89
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
System Software




                                                                        DBMS

Operating Systems
                                                                                                  Middleware




                                                                                     All amounts in K $$USD
                                                                                                    M USD      90
         Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
         Do not remove source or attibution from any graphic or portion of graphic
Information access & analysis
                                                                                        1. Tools for finding and
  Exploding volumes of
                                                                                           making sense of the
digital information (video,
   audio, images, text,
                                                                                           information.
 transactional data, etc)
                                                                                        2. Tools for data
                                                                                           cleansing.
                                                                                        3. Tools for minimizing
                                                                                           duplication.
                                                                                        4. Tools for storage
                                                                                           management.
                                                                                        5. Tools for backup
                                                                                           management.
                                                                                                            91
            Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
            Do not remove source or attibution from any graphic or portion of graphic
IT Management Software



Service desk




                                                                                     Storage Management
                         Enterprise System Management                                                               Security Software




                                                                                                                                   92
         Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
                                                                                                All amounts in M $ USD
         Do not remove source or attibution from any graphic or portion of graphic

Recommended for you

Information Management Software




                                                                               All amounts in K $$USD
                                                                                              M USD     93
   Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
   Do not remove source or attibution from any graphic or portion of graphic
Cont: Information Management Software




                                                                                     PORTAL &
                                                                                   COLLABORATION




                                                        DEVELOPMENT AND
                                                           MODELING




BI / MDM/ ETL


                                                                                                   94
       Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
       Do not remove source or attibution from any graphic or portion of graphic
Business Applications




                                                                    CRM
ERP




                                                                              All amounts in K $$USD
                                                                                             M USD     95
  Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
  Do not remove source or attibution from any graphic or portion of graphic
Testing Software
1. APPLICATION TESTING
   SOFTWARE market is close
   to saturation.
2. DATA TESTING SOFTWARE
   will start to dominate this
   category (needed for SOA
   projects)




                                                                                   All amounts in K $$USD
                                                                                                  M USD     96
       Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
       Do not remove source or attibution from any graphic or portion of graphic

Recommended for you

Value Added Services
• This remains the one area that CIOs look for
  potential cost-reductions by re-negotiating
  contracts
  – Third party professional services have been the target
    for most contract openings during the last 90 days.
    Maybe changing the “game rules”.
     • No “big” IT service supplier can survive with the rates being
       talked today (less than 10% + cost)
  – Project delays and slow-downs have helped CIOs cut
    budgets but the cost could be higher than expected
    when the IT department wants to start again
                                                                                    97
        Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Value Added Categories




                                                                            98
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
Value Added Services Market




    All amounts in M $ USD
                                                                            99
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
Cont: Value Added Services




                                                                            100
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Recommended for you

IT Consultants & Analysts
The use of consultants has been reduced but:

  – People still don’t check the ethics of consultants
  – Risk officer should check

  – Still use integrators as consultants, analysts as
    consultants and consultants as analysts




                                                                                All amounts in K $$USD
                                                                                               M USD     101
    Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
    Do not remove source or attibution from any graphic or portion of graphic
Cont: consulting / analysts




                                                                            102
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Hardware Maintenance
                         • Maintenance will change given
                           the change in purchasing and
                           using of equipment:
                                     – Keeping equipment longer
                                     – Using it at higher capacities
                                     – Users need 24X7




                                                                            All amounts in K $$USD
                                                                                           M USD     103
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
Hardware/ networking/infrastructure /DRP/
             Management

                                             The need for changing usage and
                                               management of infrastructures
                                                    will force users into
                                                   complicated projects




                                                                              All amounts in K $$USD
                                                                                             M USD     104
  Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
  Do not remove source or attibution from any graphic or portion of graphic

Recommended for you

Special integration services




                                                                            All amounts in K $$USD
                                                                                           M USD     105
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
System Integration Projects
                                                                            • Virtualization and
                                                                              consolidation plus
                                                                              SOA projects will be
                                                                              exponentially more
                                                                              difficult




                                                                                 All amounts in K $$USD
                                                                                                M USD     106
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
TRAINING and HATMAA

                                                                • Training, assimilation,
                                                                  implementation, rollout,etc:
                                                                            are change management processes.
                                                                • Change management that
                                                                            helps users change working
                                                                            processes.
                                                                • HATMAA: is the measurement of
                                                                            the change process success.




                                                                                        All amounts in K $$USD
                                                                                                       M USD     107
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
Development Services




                                                                            All amounts in K $$USD
                                                                                           M USD     108
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic

Recommended for you

Cont Development Services




                                                                            109
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Enterprise Risk Management
• Governance and risk management
  became confused with obeying
  the law
• According to any “new age” theory:
   – Management proposes OPTIONS to
     the CEO/Board and also shows the
     RISKS each of them carries.
   – Risk also changes with TIME
   – This process is called:
      “ENTERPRISE RISK MANAGEMENT”


                                                                                    110
        Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
        Do not remove source or attibution from any graphic or portion of graphic
Enterprise Risk Management
• Should be divided into several categories:
  – Ethics
  – Regulation
  – Operations control and quality
  – Risks
  – Data and premises security
  – Q/A (testing …)
  – Project and portfolio management




                                                                                 All amounts in K $$USD
                                                                                                M USD     111
     Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
     Do not remove source or attibution from any graphic or portion of graphic
Enterprise Risk Management

Customer Demand Shortfall                                                                  Cost Overruns
24
                                                                                                 Accounting Irregularities
      Competitive Pressure
                                                                                                      Management Issues
            M&A Integration Problems
                                                                                                             Supply Chain Issues
                                                                                           11
                         Product Issues
     12                                                                                                            Foreign Macro-Economic
                                       Customer Pricing                                          7     7
                                                                                                                             Commodity Prices
                                                                                                             6
           7
                                                Loss of Key Customer
                       6
                                                                                                                   3
                                   4                                                                                               Interest Rates
                                                                                                                             2
                                               2                                                                                   1
                                                          1           1           1
                                                                                                                                        0       0



                      Strategic                                                            Operational            Financial            Hazard



                    58%                                                                         31%                    6%               0%
                                                                                                                                                    112
               Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
               Do not remove source or attibution from any graphic or portion of graphic

Recommended for you

Cont: Governance, risk, security …..




                                                                               113
   Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
   Do not remove source or attibution from any graphic or portion of graphic
Project Services




                                                                            All amounts in K $$USD
                                                                                           M USD     114
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
Outsourcing Services
many .. many types
            from call centers (Calanit Carmon) ,
  complete outsourcing (HP-EDS), BPO salaries (Hilan) to
             cloud computing ( Salesforce.com)




                                                                                   All amounts in K $$USD
                                                                                                  M USD     115
       Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
       Do not remove source or attibution from any graphic or portion of graphic
All OUTSOURCING categories




                                                                            116
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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Recommended for you

IT Service Delivery (“good souls”)
This type of service will finally see its maturity:
  1. Augmented IT staff providers
  2. Project-based on-site third party service providers
  3. Specialized on-site third party service providers
  4. Near-shore third party service providers
  5. Off-shore third party service providers




                                                                                     All amounts in K $$USD
                                                                                                    M USD     117
         Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
         Do not remove source or attibution from any graphic or portion of graphic
Cont. “good souls”




                                                                            118
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Thank you

                                      Dr. Jimmy Schwarzkopf


                                                                   http://drjimmystki.blogspot.com/

                                                                            jimmy@stki.info
                                                                                                      119
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Do not remove source or attibution from any graphic or portion of graphic

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Israel IT Market 2009

  • 1. ICE AGE 2 the meltdown and beyond Dr. Jimmy Schwarzkopf Research Fellow STKI jimmy@stki.info http://drjimmystki.blogspot.com/ 1 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 2. http://www.slideshare.net/jimmyschwarzkopf /stki-8th-cio-bootcamp-2009-presentation 2 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Copyright © 1990-2009 IMDb.com, Inc. Do not remove source or attibution from any graphic or portion of graphic
  • 3. 2009: The meltdown 1 Latest STKI-IT Spending Survey Results 2 IT Market in Israel: what is changing ? What are customers looking for in 2009? 3 4 Who is gaining share of the shrinking IT budget ? 3 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 4. 1 Latest STKI-IT Spending Survey Results 200 years since Darwin: • Data from Bank of Israel is becoming ever more available I feel like Darwin in Galapagos – Economic activity data from 1989 • GDP collecting data , looking at patterns • GDP for Business Sector – Indexes that could forecast change that emerge and(but only until 2006) trying to figure out • Series of State-of-the-Economy-indexes • OECD has data on Israel what they mean – Productivity 4 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 5. 1 Latest STKI-IT Spending Survey Results • Data from Bank of Israel is becoming ever more available – Economic activity data from 1989 • GDP • GDP for Business Sector – Indexes that could forecast change • Series of State-of-the-Economy-indexes • OECD has data on Israel (but only until 2006) – Productivity 5 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 6. How bad is this “recession” ? 6 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 7. How recessions affected IT vendors 7 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 8. STKI IT Market Data (K USD)1989 - 2009 8 All amounts in K $ USD Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 9. “The only function of economic forecasting (STKI-IT forecasting included)* is to make astrology look respectable” John Kenneth Galbraith * my additions 9 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 10. low per capita ($ USD) IT expenditure IT spending in Israel is 2.71% of GDP European Union IT spending is 3.3% of GDP European Union per capita spending on IT amounts to 1100 € 10 * IT spending data by STKI Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 11. GDP per hour worked (x5)… excellent indicator but data is usually 3 years behind IT Market change Change in GDP per hour worked (*5) 11 11 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI * IT spending data by STKI Do not remove source or attibution from any graphic or portion of graphic
  • 12. But in real time: State of the Economy Index as an “indicator “ of IT investment State-of-the- economy index is an indicator for examining the direction in which real economic activity is moving, in real time. (Bank of Israel) Deviation from the trend is calculated via the Markov-switching model and enables the turning points in the business cycle to be identified at an early Deviation from the trend (*10) IT market growth rate stage. (Bank of Israel) All IT spending data by STKI 12 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 13. 2 IT Market in Israel: what is changing ? 13 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 14. A little history………. 14 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 15. A little history………. 15 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 16. So let’s look at the numbers: From the data we see several cycles for the IT Industry in Israel: 1. Up to 1996 : Market v0 : Age of Irrational IT Exuberance 2. 1997-2000: Market V0.1 : Age of re-structuring 3. 2001-2003: Ice Age : Age of “panic” 4. 2004-2007: Market V1 : Recovery, Growth and Integration 5. 2008- 201?: Ice Age 2 : Age of the “re-start” : Market V2: Age of Industrialization of IT 6. 201?- 16 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 17. Market V0: 1989 -1996 17 All amounts in K $ USD Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 18. Age of Irrational IT Exuberance • 1987 : first year the IT expenditures passed 1b USD • Profit came from moving BOXES • Mainframes from IBM (VM/VSE.. DASD): entering most big companies (some look-alike HDS were bought) – Most were changing from NCR and CDC big machines • Minicomputers like DEC, DG, Prime, HP were taking a slice (AS/400 - migrating from S/38 and S/36 from IBM) – First time computer users – Microcomputers entering : • As terminals in enterprises • For accounting and office use in SMBs 18 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 19. Age of Irrational IT Exuberance 2 • Software sold through distributors: – Israeli software was successful: 4 dimension, Magic, DB1…. – John Bryce, IBS, Tekem, Contahal, SPL ……… – data bases, mainframe software and 4GL were third party • BIG VENDORS: IBM , DEC, DG, HP…… – Mostly sold “hardware” and software/ networking came as “add-ons” – Some services like “system engineer” came with the “machine” – INTEGRATED server, storage and networking products 19 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 20. Market Order V0.1: 1996-2000 20 All amounts in K $ USD Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 21. Age of re-structuring • IT departments re-organize infrastructures and applications… under the Y2K umbrella • Services become a profitable and independent “product” • Projects are starting to go to VARs as contractors (before they were sub to the big hardware vendors) • Big UNIX projects (billing, ERP , etc) • VAS vendors grow with Y2K related projects – New “testing” vendors start – Complicated project management 21 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 22. Age of re-structuring 2 • International software vendors in Israel start being the main movers in Growth in the 1990’s software deals (Microsoft, CA, Oracle ….) • Consolidation in the Service Market, several companies are bought by international and local players • Service players get their own sales All amounts in K $ USD force and compete with hwre vendors 22 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 23. ICE AGE: 2000 - 2003 23 All amounts in K $ USD Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 24. Age of “panic” • Excess inventory (IT professionals and products) and very few projects: – Vendors “destroyed” the service market by taking projects that could never generate profit – Software & hardware products were sold at ridiculous prices (even 90% discount in one case) 24 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 25. Age of “panic” • Excess inventory (IT professionals and products) “Unfortunately, a generation of and very few projects: salespeople – Vendors “destroyed” the service market by taking havecould notion that they the never generate profit projects that create & hardwarebringing in revenue value by products were sold at – Software we found out that bringing ridiculous prices (even 90% discount in one case) revenue means collecting value not creating it not enough to survive in today’s competitive markets.” Source: McKinsey Quarterly 25 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 26. Age of “panic” 2 • CIO recognized as a profession: – hired from one industry to another and succeed – become part of the COMPANIES MANAGEMENT Team – started talking about tactical and strategic IT • The internet bubble hit the Israeli IT companies very hard but…… – New power houses in the IT market … (Matrix, Ness, One1, Taldor …..) 26 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 27. Market Order v1.0: 2003-2007 27 All amounts in K $ USD Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 28. Age of Recovery, Growth And Integration • Consolidation of Local and International Vendors changed the way IT business is done: – most International vendors (hwre & sftre) sell through channels and only support (super experts) the local “delivery” of their products – STKI changed the way we look at the market, CIOs now make two decisions: • What product • Who integrates it 28 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 29. Age of Recovery, Growth And Integration 2 • Boom in server and storage sales – “utilization” of resources fell under 30%: mainly because of high price of consolidation management (tools and people) • Boom of “application&data” integration: – Resource Management: Financial, logistics, procurement and HR – Transaction Management: core applications – Client Management: CRM and call centers – Analytics: Data Warehousing/ business intelligence/data mining 29 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 30. Age of Recovery, Growth And Integration 3 • Start of “data center” integration, consolidation, virtualization and infra management efforts • SERVICE ARCHITECTURE : – CTO / Architecture VPs are hired in most IT installations and in most vendor management teams – SOA projects that include BPM, enterprise buses, portals and composite applications – Infrastructure projects where services are defined, optimized, managed and delivered 30 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 31. Ice Age 2 - 2008 – 201? 31 All amounts in K $ USD Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 32. JOB MARKET: 2004 vs 2009 We will all feel it 32 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 33. Age of the “restart” • What's different about this crisis is it's a CAPEX (capital expenditure) crisis – CAPEX involves expenditures used to acquire or upgrade physical assets and IT projects. • Today's credit crunch directly affects IT because: – Information technology is the No. 1 quot;CAPEXquot; (capital expenditure) item. CAPEX is not just affecting end users but also solvency of the IT vendors 33 33 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 34. Age of the “restart” 2 • IT is not buying (CAPEX- frozen) products: – Hardware sales have dropped more than expected during 1Q2009 … about 37% average – STKI might make a change to its 2009 forecasts in the next 60 days • Some CIOs are starting to feel pressure in OPEX expenses: 34 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 35. New metric is PAYBACK PERIOD ROI IN THE NEXT 90 DAYS cost reductions and revenue enhancement precedence over functional enhancements 35 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Slide based on force.com presentation Do not remove source or attibution from any graphic or portion of graphic
  • 36. Age of the “restart” 3 “business models” will change and IT is the strategic partner • Companies will have to: – Allow due diligence of products and services – Tools for self service – NEW BUSINESS PROCESSES • Customers demand: Value – Quality – Reliability – Service – Individuality – 36 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 37. Age of the “restart” 4 • Vendors change and the • Users change and when backbone of any new buying services will go business model: to vendors that have: – Delivery management – Pockets of excellence – Crisis management – Good delivery record – Pockets of excellence – Financial soundness (technologies) This change is reflected in STKI’s IT categories 37 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 38. Age of the “restart” 5 38 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 39. New Model for IT Vendors Crisis Management 39 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 40. Not only the market but the dollar 40 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 41. Value What are customers looking for in 2009? 3 41 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 42. IT situation: overview • The recession : • IT departments will cut budgets • But will invest mostly in projects that: – cut costs of existing processes and activities – new ways to capture revenue/ growth – Smaller “divided” projects • Radical transformation of IT Management: Different way of consuming IT • Industrialization of IT delivery • Utilization increase of assets (over 90%) • Cloud computing models (in-house, private and public) • 42 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 43. Radical transformation of IT Management Managing the IT Budget Managing IT for Managing the business value IT capability Managing IT like a business 43 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 44. Managing the IT Budget COST OF DELIVERING versus COST OF BUYING • IT will have “new economics” – Portfolio Management in order to drive maintenance and cost reductions – New models for “purchasing” USAGE of resources – Flexible sourcing of product usage and service • Budget management will be influenced by the new statement : “CLEAN UP the waste” 44 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 45. Datacenters today have 30% utilization 100s different Energy waste Software products 25% 30% max in utilization Storage x86 servers Utilization Ala-carte telecomm Hundreds of services Enterprise Processes 45 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 46. ROY: Optimization of IT Optimize (Return on Yesterday)* High Utilization Of Resources Manage + + Develop Install + Deliver 46 * From SYMANTEC Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 47. Managing the IT capability • Utilization is all about: – Virtualization – Automation – Standardization – Provisioning • Things to do : – ITIL, CoBIT, ISO 17799 (discipline & efficiency) – IT system performance management – Application Rationalization – AGILE project development 47 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 48. Application Rationalization • An assessment of applications will show what applications have to canceled and which should remain. • If usage continues, then which have high HATMAA and which do not: – LOW HATMAA need special tools and re-training – HIGH HATMAA need tool for constant reinforcement Which applications are over supported and which under supported. Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 49. Resource optimization 49 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 50. Factories get to nearly full utilization…. IT should also….. 50 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 51. 2 years ago IT was “overhead” After the meltdown: 100 years ago IT Engineers Industrial Engineers: – Will take state of the art – Assembly line technology and change revolutionized the workflow (service factory) economy – Change How Work Is – Assembly line took state of Organized the art technology and organized work differently – Develop New for PRODUCT factory Products And Services Based On New Technologies 51 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 52. Building the IT factory Moving IT from: LAB environment to FACTORY environment Local Factory Local Outsourced Factory Outsourced Factory Factory 52 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 53. Standardized Equipment Economies Of Scale 53 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 54. Standardized Services Economies Of Scale “Application Image” is a sum of infrastructure services and software services needed to deliver an IT product Two types of IT services: 1. Infrastructure Services or Ensembles 2. Software Services or Mashups 54 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 55. The new Service-Based IT Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 56. Delegating the Power to the Cloud 56 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 57. New in Cloud Computing 1. The illusion of infinite computing resources available on demand, thereby eliminating the need to plan far ahead for provisioning. 2. The elimination of an up-front commitment, start small and increase hardware resources only when there is an increase in their needs. 3. The ability to pay for use of computing resources on a short-term basis as needed (e.g., processors by the hour and storage by the day) and release them as needed. 57 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 58. Transformation of IT: CIO priorities for 2009 1. Cost reduction 9. Storage virtualization 2. DRP/BCP 10. Desktop virtualization 3. Server virtualization 11. Data De-duplication 4. Server consolidation 12. Governance, risk management and 5. BI/DW compliance 6. Security 13. Self-service 7. CRM 14. Mainframe 8. WAN Optimization/ optimization application 15. Open Source acceleration 58 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 59. Creating with IT >business value §Grow Revenue Bends the revenue line up faster than your competitor – includes innovation §Protect Revenue Holds the revenue line at its current Net Revenue growth rate §Reduce Cost Short term impact to drive costs down through automation and Operating Expense process improvement §Avoid Cost INCREASE THE SPREAD Avoidance of future costs that TO INCREASE MARGIN would bend the expense line up – includes innovation on the expense side/process side §Manage Risk Enables risk management from a firm and regulatory perspective 59 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Based on Howard Rubin’s presentation Do not remove source or attibution from any graphic or portion of graphic
  • 60. CUTTING COSTS vs OPTIMIZING COSTS • Changing BUSINESS PROCESSES to fit new business models • Fast delivery of “analyzed data” to enable decision making (BI,DW, Data Mining, MDM..) • Self- service and real time delivery of business and consumer services over the INTERNET will grow more than software sales 60 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 61. So what do we do in the “New Era” ? 61 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 62. Competition in services? Business Process Improvement New Business Model 62 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 63. Roadmap: Business Process Innovation High Improve: SURVIVE Innovate : GROW Invent: CHANGE Contribution to Business 2012 Performance 4Q 2009 2011 2010 2010 2009 Low Redo Existing Rethink Redefine Processes Business Business 63 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 64. SELF SERVICE AND MOBILE “STOP aligning IT with the business- Connect with the CUSTOMERS” 64 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 65. How new “models” like due diligence of products changes everything: • Los Angeles Restaurants must have a letter in front window reflecting the results of last health inspection (A,B,C) • Restaurant Websites show the results and allow other comments on the restaurant’s service and food. 65 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 66. 4 Who is gaining share of the shrinking IT budget ? 66 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 67. This study cannot ………. • The IT market offers service and products in: – Over 500 different hardware classes – Over 1000 different software families – Over 1000 different types of services offered • The Israeli IT market has: – Over 250 firms that have over 5 employees – Over 100 firms that have between 2-4 employees – Over 1000 individuals that work as “freelancers” 67 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 68. This study cannot ………. • The IT market offers service and products in: – Over 500 different hardware classes – Over 1000 different software families – Over 1000 different types of services offered • The Israeli IT market has: – Over 250 firms that have over 5 employees – Over 100 firms that have between 2-4 employees – Over 1000 individuals that work as “freelancers” 68 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 69. Amount of ‘big” IT (in Israel) has decreased in the last 3 years 69 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 70. The Israeli IT Market (% changes) “missed” 4Q2008 was worse than expected “hope not” new data after Q2 2009 Q1 was worse than expected 70 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 71. IT market share (%) by INDUSTRY 71 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 72. Industries IT expenditures ($ USD) All amounts in K $ USD 72 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 73. Industries 2003 – 2009 (in $USD) All amounts in K $ USD 73 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 74. Industries 2003-2009 All amounts in M$$USD K USD 74 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 75. STKI Technology Spending Cycle Outsourcing Development Consulting Time Software Transaction Hardware processing Networking Technology Contract awarded to… 75 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 76. As markets changed, STKI also changed its categories (pockets of excellence) quot;It is not enough that I should succeed, others must fail“ Gore Vidal • Pockets of excellence – Users identified the need for experts – Most vendors are moving or moved into the new delivery model All amounts in M $ USD 76 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 77. TOP 9 IT Vendors in Israel These 9 vendors either sell in all Hardware, Software and Services categories or they have extremely large market share in only part of the categories 77 Dr. Jimmy Schwarzkopf��s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 78. Hardware & Software Categories 78 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 79. Tactics : to lower spending on hardware 1. Elongating PC upgrade cycle 2. Reuse of desktops/notebooks rather than replacing all 3. Increase utilization rates above typical levels 4. Purchasing from fewer vendors in exchange for lower prices 5. Accelerate migration from Unix, Open VMS and OS400 79 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 80. Hardware Market All amounts in M $ USD 80 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 81. Servers 1. HP strong in BLADES and HIGH END servers 2. IBM continues to sell System z and System p/i besides their x86 servers MANUFACTURERS 3. SUN strong in UNIX server sales All amounts in K $$USD M USD 81 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 82. Clients 1. Notebooks continue to displace desktop units in corporate PC market. 2. Substantial JUMP in “desktop” virtualization 3. NETBOOKS, SMARTPHONES, MANUFACTURERS APPLE are game changers in the next 24 months. All amounts in K $ USD 82 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 83. Storage Equipment 1. Clients are storing more and more data into midrange and low-end arrays. 2. DRP projects : new purchases. 3. Biggest issue : how to deploy storage in virtualized MANUFACTURERS environments. 4. Storage virtualization? All amounts in K $$USD M USD 83 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 84. Networking strong gain for WAN optimization and application acceleration solutions: high VoIP / Call Center ROI by cutting MANUFACTURERS communication costs Network MANUFACTURERS All amounts in K $$USD M USD 84 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 85. Printers and “new” services • We were very surprised at the slow use of printing services and software in order to cut costs during 2008 All amounts in K $$USD M USD 85 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 86. Special Categories COMPUTER ROOM (Racks, etc) COMPUTER SUPPLIES SELF SERVICE AND DISPOSABLES Mobile and Special Purpose (ATMs, Kiosks, etc) All amounts in K $$USD M USD 86 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 87. Big issues in SOFTWARE • IT departments are “changing” the way they choose software (next slide) • Licensing problems in virtualized and multi-core environments • Open Source will start to be standard in several areas • Focus on “high” maintenance costs: – Customers may consolidate best-of-breed purchases into bundled suites with “cheaper” maintenance – Move to SaaS solutions 87 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 88. Top 10 criteria for selecting software 1st and 2nd time around 88 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Source: Deloitte & Touche - 1500 companies surveyed Do not remove source or attibution from any graphic or portion of graphic
  • 89. Software Market All amounts in K $$USD M USD 89 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 90. System Software DBMS Operating Systems Middleware All amounts in K $$USD M USD 90 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 91. Information access & analysis 1. Tools for finding and Exploding volumes of making sense of the digital information (video, audio, images, text, information. transactional data, etc) 2. Tools for data cleansing. 3. Tools for minimizing duplication. 4. Tools for storage management. 5. Tools for backup management. 91 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 92. IT Management Software Service desk Storage Management Enterprise System Management Security Software 92 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI All amounts in M $ USD Do not remove source or attibution from any graphic or portion of graphic
  • 93. Information Management Software All amounts in K $$USD M USD 93 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 94. Cont: Information Management Software PORTAL & COLLABORATION DEVELOPMENT AND MODELING BI / MDM/ ETL 94 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 95. Business Applications CRM ERP All amounts in K $$USD M USD 95 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 96. Testing Software 1. APPLICATION TESTING SOFTWARE market is close to saturation. 2. DATA TESTING SOFTWARE will start to dominate this category (needed for SOA projects) All amounts in K $$USD M USD 96 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 97. Value Added Services • This remains the one area that CIOs look for potential cost-reductions by re-negotiating contracts – Third party professional services have been the target for most contract openings during the last 90 days. Maybe changing the “game rules”. • No “big” IT service supplier can survive with the rates being talked today (less than 10% + cost) – Project delays and slow-downs have helped CIOs cut budgets but the cost could be higher than expected when the IT department wants to start again 97 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 98. Value Added Categories 98 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 99. Value Added Services Market All amounts in M $ USD 99 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 100. Cont: Value Added Services 100 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 101. IT Consultants & Analysts The use of consultants has been reduced but: – People still don’t check the ethics of consultants – Risk officer should check – Still use integrators as consultants, analysts as consultants and consultants as analysts All amounts in K $$USD M USD 101 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 102. Cont: consulting / analysts 102 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 103. Hardware Maintenance • Maintenance will change given the change in purchasing and using of equipment: – Keeping equipment longer – Using it at higher capacities – Users need 24X7 All amounts in K $$USD M USD 103 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 104. Hardware/ networking/infrastructure /DRP/ Management The need for changing usage and management of infrastructures will force users into complicated projects All amounts in K $$USD M USD 104 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 105. Special integration services All amounts in K $$USD M USD 105 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 106. System Integration Projects • Virtualization and consolidation plus SOA projects will be exponentially more difficult All amounts in K $$USD M USD 106 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 107. TRAINING and HATMAA • Training, assimilation, implementation, rollout,etc: are change management processes. • Change management that helps users change working processes. • HATMAA: is the measurement of the change process success. All amounts in K $$USD M USD 107 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 108. Development Services All amounts in K $$USD M USD 108 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 109. Cont Development Services 109 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 110. Enterprise Risk Management • Governance and risk management became confused with obeying the law • According to any “new age” theory: – Management proposes OPTIONS to the CEO/Board and also shows the RISKS each of them carries. – Risk also changes with TIME – This process is called: “ENTERPRISE RISK MANAGEMENT” 110 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 111. Enterprise Risk Management • Should be divided into several categories: – Ethics – Regulation – Operations control and quality – Risks – Data and premises security – Q/A (testing …) – Project and portfolio management All amounts in K $$USD M USD 111 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 112. Enterprise Risk Management Customer Demand Shortfall Cost Overruns 24 Accounting Irregularities Competitive Pressure Management Issues M&A Integration Problems Supply Chain Issues 11 Product Issues 12 Foreign Macro-Economic Customer Pricing 7 7 Commodity Prices 6 7 Loss of Key Customer 6 3 4 Interest Rates 2 2 1 1 1 1 0 0 Strategic Operational Financial Hazard 58% 31% 6% 0% 112 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 113. Cont: Governance, risk, security ….. 113 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 114. Project Services All amounts in K $$USD M USD 114 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 115. Outsourcing Services many .. many types from call centers (Calanit Carmon) , complete outsourcing (HP-EDS), BPO salaries (Hilan) to cloud computing ( Salesforce.com) All amounts in K $$USD M USD 115 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 116. All OUTSOURCING categories 116 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 117. IT Service Delivery (“good souls”) This type of service will finally see its maturity: 1. Augmented IT staff providers 2. Project-based on-site third party service providers 3. Specialized on-site third party service providers 4. Near-shore third party service providers 5. Off-shore third party service providers All amounts in K $$USD M USD 117 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 118. Cont. “good souls” 118 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic
  • 119. Thank you Dr. Jimmy Schwarzkopf http://drjimmystki.blogspot.com/ jimmy@stki.info 119 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic